Enterprise Software Adoption in Germany
Germany falls below the EU27 average on CRM cloud adoption. 10.26% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023, 1.08 points under the bloc's 11.34% and ninth of the 16 countries compared here.
CRM and ERP in Germany, against the EU27
The 2018 figure was 4.31%, so the share is now 2.4 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. It was under the average in 2018 as well. Ranked on the 2018 figures it would have been fourteenth, so it has gained 5 places.
CRM and ERP run close to level here: 9.84% for ERP in 2023 against 10.26% for CRM, with CRM ahead by 0.42 points. That is 1.89 points below the EU27's 11.73% and twelfth of 16, 3 places lower than on CRM. It was 7.54% in 2021; the 2.3-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Germany sits between Austria (10.85%) and Spain (10.02%).
| Cloud adoption | Germany | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 10.26% | 11.34% | -1.08 pts |
| CRM, 2018 | 4.31% | 6.65% | -2.34 pts |
| ERP, 2023 | 9.84% | 11.73% | -1.89 pts |
| ERP, 2021 | 7.54% | 9.65% | -2.11 pts |
Vendors in our rankings headquartered in Germany
Germany is the headquarters given for 92 of the 1723 listings in our software rankings: 89 vendors in 59 of the 132 categories. Listed in more than one category: Nextcloud (2), Nextcloud Talk (2) and n8n (2). Only the United States (935) and the United Kingdom (94) have more.
Among the 16 countries on these pages Germany is first by number of listings but ninth by CRM cloud adoption. IT & Collaboration is the largest category group with 34 listings, followed by Revenue & Growth (23), Operations (10), People (9), AI software (8), Finance (4) and Vertical (4).
30 of the 92 hold a top-three place:
- Langdock, #1 in AI agent platforms. Pricing: Business is listed at €25 per user per month and Business Max at €99; a Workflows add-on runs from €539 a month for 40,000 runs to €1,199 for 100,000 per workspace; Enterprise is custom.
- neuroflash, #1 in AI writing tools. Pricing: Essential is €42 a month and Pro is €84 a month per user, both billed annually plus VAT; Enterprise is custom. Generation is metered in daily credits.
- Leapsome, #1 in Performance management software. Pricing: Quote-based per-employee pricing; modules are bought singly or combined on contracts of at least a year, and the Customer Success team is reserved for contracts of 6,000 euros or more a year.
- WoltLab, #1 in community platform software. Pricing: Cloud Starter €35.95/month billed annually (€39.95 month-to-month); Cloud Professional €71.95/month; Cloud Business €224.95/month; Cloud Enterprise quoted; self-hosted licence from €129.99 one-time; 14-day free demo
- Zeotap, #1 in customer data platform software. Pricing: Not published; every deployment is quoted after a sales conversation. No free trial is advertised.
- Zammad, #1 in help desk software. Pricing: Free to self-host under an open-source license; hosted plans per agent per month from under €10, published.
- Conceptboard, #1 in online whiteboard software. Pricing: Free plan limited to three active boards; Starter 5 EUR, Advanced from 10 EUR and Corporate & Government from 14 EUR per user per month.
- Formbricks, #1 in survey software. Pricing: AGPL core free to self-host, with some features under a paid Enterprise license; cloud plans from a free tier of 250 responses a month to Pro at $74 and Scale at $325 a month, sized by monthly responses.
- Kdenlive, #1 in video editing software. Pricing: Free; the project asks for donations.
- Jamie, #2 in AI meeting assistants. Pricing: Free plan with 10 AI notes a month; Plus is €21, Pro €39 and Team €33 per user on annual billing, Enterprise on quote.
- Contentful, #2 in CMS (content management system) software. Pricing: A free Community tier covers a small team and limited API calls and records; paid tiers scale by API request volume, environments and users, with Enterprise quoted separately.
- IntegrityNext, #2 in Third-party risk management software. Pricing: Not published; sold through a sales conversation.
- eccenca Corporate Memory, #2 in data catalog software. Pricing: Quote-only for production use, demo-gated with no published tiers; a free community edition sandbox is offered
- Shopware, #2 in ecommerce platforms. Pricing: Free open-source Community Edition under the MIT license; paid Rise from €600 and Evolve from €2,400 a month, priced by GMV, with Beyond on request; self-hosted, PaaS or SaaS.
- HRlab, #2 in employee onboarding software. Pricing: Core €6/user/month; Core Premium €7/user/month; both require a 30-user minimum. Add-ons (Recruitment, Talent Management, Time & Absence) €2–€3/user/month each.
- Simplifier, #2 in low-code platforms. Pricing: Free 30-day trial for development and evaluation; production licences quoted.
- Lanes & Planes, #2 in travel management software. Pricing: Quoted against annual travel volume and selected modules, typically suited to companies from roughly 30,000 euros a year in travel spend.
- LanguageTool, #3 in AI writing tools. Pricing: Basic is free; Premium and Teams are paid, with monthly, quarterly, annual and two-year billing and Teams priced by number of users. The price figures did not load when we fetched the page.
- encoway CPQ, #3 in CPQ software. Pricing: Quoted per organisation, modular licences; no published list price.
- Small Improvements, #3 in Performance management software. Pricing: Published per-user prices starting at $3 a month billed annually, with $6 and $9 tiers and a minimum charge.
- Osapiens, #3 in Third-party risk management software. Pricing: Not published; sold through a sales conversation.
- Filen, #3 in cloud storage software. Pricing: Monthly euro plans from 1.99 for 200 GiB through 3.99 for 500 GiB and 8.99 for 2 TiB to 39.99 for 10 TiB, stackable on one account, plus a free tier.
- NoSpamProxy, #3 in email security software. Pricing: Quoted on request; 30-day free trial of Cloud or Server
- softgarden, #3 in employee onboarding software. Pricing: Core from €199/month (applicant management, templates, workflows, reporting); All-in-One custom-quoted to hiring volume. The onboarding solution is a bookable add-on on both plans, priced on request. Free trial via a booked demo.
- Plan A, #3 in esg and sustainability reporting software. Pricing: Quote only; three named plans (Essential, Pro and Enterprise) with no prices published.
- ProvenExpert, #3 in reputation management software. Pricing: Free plan (10 reviews shown, no platform integrations); Basic $39.99, Plus $79.99, Premium $149.99 a month on annual terms, $49.99/$99.99/$199.99 month to month.
- Hetzner, #3 in web hosting. Pricing: Four plans, Webhosting S to XL, with a one-time setup fee; the monthly prices load dynamically and were not visible in the page we read.
- Jimdo, #3 in website builder software. Pricing: A free plan (Play) includes a Jimdo subdomain and branding; paid plans add a custom domain, more storage and ecommerce features on a published monthly table.
- LegalTegrity, #3 in whistleblowing software. Pricing: Essential €588/year (under 50 employees); Professional 250 €1,188/year (under 250); Professional 1000 €1,990/year (under 1,000); Enterprise on request above 1,000. Online and phone reporting included on every plan; operating the reporting office (OmbuTegrity) is an add-on.
- n8n, #3 in workflow automation software. Pricing: Cloud plans are published: Starter at 20 euros a month and Pro at 50 euros a month, both billed annually, with Business at 667 euros a month (self-hosted only) and a quoted Enterprise tier.
Barred from places 1 to 3 as dominant incumbents in a category: Awin, Centric PXM (Contentserv), DataGuard, DeepL, IONOS, SAP API Management, SAP Ariba, SAP Business One, SAP Concur, SAP SuccessFactors Performance & Goals, Staffbase and TeamViewer. 35 of the 92 sell on quote only (38%), above the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI agent platforms | Langdock | #1 of 13 | European firms with data-residency rules | Per user / month | Free trial |
| AI agent platforms | n8n | #4 of 13 | Technical small teams wanting control | Free + paid tiers | Free plan |
| AI image generators | Black Forest Labs (FLUX) | #4 of 13 | Product teams building on a model | Usage-based | Open source |
| AI meeting assistants | Jamie | #2 of 14 | Privacy-sensitive professionals in Europe | Per user / month | Free plan |
| AI meeting assistants | tl;dv | #4 of 14 | Teams that need EU-hosted recordings | Per seat / month | Free plan |
| AI writing tools | neuroflash | #1 of 14 | European marketing teams with GDPR questions | Per user / month | Free trial |
| AI writing tools | LanguageTool | #3 of 14 | Multilingual teams that edit more than they generate | Free + paid tiers | Free plan |
| AI writing tools | DeepL Write | #8 of 14 | Companies already paying for DeepL translation | Per user / month | Free trial |
| CMS (content management system) software | Contentful | #2 of 14 | Engineering-led teams publishing content to multiple channels | Per API usage / month | Free plan |
| CPQ software | encoway CPQ | #3 of 15 | Manufacturers wanting one configuration model to drive an internal quote and a public-facing configurator | Modular / organisation | None |
| CPQ software | camos CPQ 365 | #6 of 15 | Mechanical and plant engineering firms with deep variant complexity and a dedicated modeller | Named user / month | None |
| PIM software | Viamedici | #7 of 13 | A manufacturer or B2B seller that wants PIM, MDM, DAM and CPQ configuration pricing bundled into one platform | Quote only | None |
| PIM software | Centric PXM (Contentserv) | #12 of 13 | A retail, FMCG or industrial manufacturing brand that wants PXM bundled with Centric's broader PLM suite | Quote only | None |
| affiliate marketing software | Awin | #6 of 16 | Advertisers wanting one of the widest existing publisher pools available | Published tiers, network fee plus percentage | Free trial |
| chatbot software | Lime Connect (formerly Userlike) | #6 of 11 | Teams wanting no-code workflows and WhatsApp campaigns on a free-to-start chat platform | Flat tiers + paid add-ons | Free plan |
| community platform software | WoltLab | #1 of 13 | Teams wanting a proven, self-hostable forum platform with transparent pricing | Per site / month, or one-time licence | Free trial |
| customer data platform software | Zeotap | #1 of 12 | Teams that already run Snowflake and want the CDP inside their own warehouse | Quote only | None stated |
| digital adoption platform software | Userlane | #10 of 11 | Regulated enterprises needing compliance-aware guidance across many internal applications | Quote only | None stated |
| ecommerce platforms | Shopware | #2 of 11 | Mid-market merchants with an agency, and B2B sellers | Open source + paid tiers | Open source |
| ecommerce platforms | commercetools | #10 of 11 | Enterprise teams building custom storefronts | Quote only | Free trial |
| loyalty program software | Talon.One | #12 of 13 | Engineering-led enterprise commerce teams | Quote only | None |
| product management and roadmap software | airfocus | #5 of 11 | Teams scoring many competing ideas | Quote only | None |
| reputation management software | ProvenExpert | #3 of 11 | German freelancers and small firms wanting one cheap aggregated rating profile | Per month, published tiers | Free plan |
| reputation management software | Trusted Shops | #8 of 11 | Shops selling into Germany and Austria where the trustmark converts | Quote only | No free tier stated |
| reputation management software | eKomi | #9 of 11 | Larger ecommerce brands wanting product reviews and Google Seller Ratings at scale | Quote only | No free tier stated |
| sales intelligence software | Leadfeeder | #5 of 11 | Teams wanting to identify anonymous website visitors, starting free | Free + paid tiers | Free plan |
| sales intelligence software | SalesViewer | #7 of 11 | Teams wanting anonymous website-visitor identification specifically, not outbound prospecting | Usage-based | Free trial |
| survey software | Formbricks | #1 of 17 | Software teams surveying users in-app | Open source + paid cloud | Open source |
| survey software | LimeSurvey | #12 of 17 | Universities and privacy-focused organizations | Open source + paid hosting | Open source |
| website builder software | Jimdo | #3 of 12 | Small businesses wanting a fast, simple site | Per site / month | Free plan |
| website builder software | IONOS MyWebsite | #10 of 12 | Small businesses wanting site, domain and email from one vendor | Per site / month | Free trial |
| budgeting and planning software | Jedox | #13 of 14 | Mid-market groups with complex models | Quote only | None |
| expense management software | SAP Concur | #9 of 13 | Large enterprises with travel programs | Per report | None |
| procurement software | SAP Ariba | #11 of 16 | Large SAP-centric enterprises | Quote only | None |
| travel management software | Lanes & Planes | #2 of 12 | German or DACH-based companies with rail-heavy travel | Quote only | None |
| ERP software | SAP Business One | #8 of 15 | Subsidiaries of SAP-run groups | Quote only | None |
| Third-party risk management software | IntegrityNext | #2 of 11 | Companies whose first priority is LkSG, CSDDD or CSRD due diligence | Quote only | Not stated by the vendor |
| Third-party risk management software | Osapiens | #3 of 11 | Enterprises juggling several EU compliance regimes at once | Quote only | Not stated by the vendor |
| call center software | NFON | #12 of 15 | German and DACH-region SMEs already using or buying Cloudya telephony | Quote only | None |
| electronic signature software | Documenso | #15 of 15 | Developer-led teams wanting self-hosting | Open source + paid tiers | Open source |
| esg and sustainability reporting software | Plan A | #3 of 11 | Organisations prioritising decarbonisation modelling over reporting alone | Quote only, named tiers | None |
| help desk software | Zammad | #1 of 14 | Teams wanting data control and self-hosting | Open source + paid hosting | Open source |
| whistleblowing software | LegalTegrity | #3 of 11 | German SMEs wanting phone reporting in the base price | Per employee band / year | None |
| whistleblowing software | EQS Integrity Line | #4 of 11 | Large multinationals with multi-entity programmes | Quote only | None |
| whistleblowing software | HR WORKS Whistleblower Software (formerly Vispato) | #8 of 11 | German SMEs already using or buying HR WORKS | Quote only | Free trial |
| HR software | Personio | #8 of 14 | European companies of 50-2,000 staff | Quote only | Free trial |
| Performance management software | Leapsome | #1 of 13 | Companies of 100-2,000 wanting one broad tool | Quote only | Free trial |
| Performance management software | Small Improvements | #3 of 13 | Companies of 20-300 starting reviews | Per user / month | Free trial |
| Performance management software | SAP SuccessFactors Performance & Goals | #12 of 13 | Global enterprises in the SAP ecosystem | Quote only | None |
| background check software | HiPeople | #8 of 14 | Teams wanting reference checks folded into a wider AI hiring workflow | Quote only | None |
| employee onboarding software | HRlab | #2 of 14 | SMEs above the 30-seat floor wanting the cheapest published HR + onboarding pricing | Per user / month | Free 28-day trial, no credit card required |
| employee onboarding software | softgarden | #3 of 14 | Recruiters who want onboarding on the same record as the ATS | Per plan / month | Free trial via demo booking |
| employee onboarding software | rexx systems | #7 of 14 | Regulated or public-sector buyers whose policy excludes cloud hosting | Quote only | None stated by the vendor |
| employee onboarding software | HRworks | #9 of 14 | German SMEs wanting billing flexibility over price transparency | Per user / month (quote only) | Free trial |
| API management software | SAP API Management | #12 of 16 | Enterprises running SAP BTP and S/4HANA | Usage-based | Free trial |
| cloud storage software | Filen | #3 of 13 | Cost-conscious individuals wanting zero-knowledge | Flat monthly | Free plan |
| cloud storage software | Nextcloud | #9 of 13 | Organizations needing full control of hosting | Open source + paid tiers | Open source |
| data catalog software | eccenca Corporate Memory | #2 of 11 | Teams wanting explainable, low-code governance | Quote only | Free plan |
| data privacy management software | Ailance | #7 of 11 | Smaller teams that want to pay only for the ROPA and DPIA modules they actually use, via a published credit system, rather than a flat per-seat licence | Published, pay-per-use credit pricing | No free tier stated |
| data privacy management software | DataGuard | #8 of 11 | Mid-market and enterprise privacy teams that want one platform for the entire GDPR workflow, with expert support available as an add-on | Quote-only | No free tier stated |
| data privacy management software | Privacy Suite | #9 of 11 | Small and mid-sized German organisations that want a lean, German-engineered records-and-DPIA tool rather than a full multinational platform | Quote-only | No free tier stated |
| digital asset management software | Canto | #6 of 13 | Marketing teams of ten to fifty outgrowing a shared drive | Quote only | Free trial |
| document management software | DocuWare | #5 of 16 | Finance, HR and administration teams | Quote only | None |
| document management software | Nextcloud | #11 of 16 | Sovereignty-focused European organizations | Open source + paid tiers | Open source |
| document management software | ELO ECM Suite | #14 of 16 | Mid-sized firms needing audit-proof archiving | Quote only | None |
| email security software | NoSpamProxy | #3 of 12 | A genuine choice between cloud and on-premises deployment, with S/MIME/PGP encryption bundled in rather than sold separately. | Quote only | Free trial |
| email security software | Hornetsecurity | #5 of 12 | 125,000+ customers served through a 12,000-plus-partner MSP channel, with security, continuity, compliance and training bundled into one Microsoft 365 suite. | Quote only | Free trial |
| email security software | Retarus | #6 of 12 | Post-delivery protection that keeps re-checking links and attachments after arrival, on infrastructure marketed as 100% GDPR compliant. | Quote only | None |
| intranet and employee communication software | Staffbase | #5 of 16 | Large enterprises with mixed frontline and desk workforces | Quote only | None |
| knowledge base software | Nuclino | #11 of 11 | Small teams wanting a quick wiki | Per user / month | Free plan |
| low-code platforms | Simplifier | #2 of 11 | Companies running a significant SAP estate that want a dedicated low-code layer over it | Quote only | Free trial |
| low-code platforms | Ninox | #7 of 11 | Small German and Swiss firms building back-office databases without developers | Per user, published tiers | Free plan |
| observability and log management software | Checkmk | #4 of 11 | IT teams onboarding a large, undocumented estate fast | Open core, published tiers | Open source |
| observability and log management software | Icinga | #7 of 11 | Teams that want monitoring configured as code on a free, uncapped core | Open source + paid subscriptions | Open source |
| online whiteboard software | Conceptboard | #1 of 12 | Privacy-bound European teams | Per user / month | Free plan |
| operating systems | Ubuntu Touch | #11 of 11 | Hobbyists and pilots of non-Android phones | Open source | Open source |
| remote desktop software | TeamViewer | #6 of 17 | Mixed-platform fleets, large helpdesks | Per license / year | Free trial |
| remote desktop software | AnyDesk | #7 of 17 | Teams wanting speed on weak links | Per license / year | Free trial |
| team chat software | Nextcloud Talk | #9 of 13 | Companies already running Nextcloud | Open source + paid tiers | Open source |
| translation software | DeepL | #7 of 17 | Everyday business translation for staff | Per user / month | Free plan |
| version control software | Forgejo | #10 of 15 | Self-hosters who want the code answerable to no company | Open source | Open source |
| version control software | Codeberg | #14 of 15 | Open source maintainers, never proprietary company code | Open source | Open source |
| video conferencing software | Nextcloud Talk | #10 of 14 | Organizations requiring data sovereignty | Open source + paid support | Open source |
| video editing software | Kdenlive | #1 of 12 | Cost-sensitive teams with a technical bent | Open source | Open source |
| web hosting | Hetzner | #3 of 12 | Technical buyers wanting German hosting | Per month, fixed tiers | None |
| web hosting | IONOS | #4 of 12 | Budget sites with unlimited domains | Per month, 1-year contract | None |
| web hosting | Strato | #8 of 12 | German-based sites on monthly terms | Per month, 1- or 12-month | None |
| workflow automation software | n8n | #3 of 12 | Small teams with a developer | Per workflow execution | Free trial |
| hotel management software | apaleo | #7 of 11 | Tech-led hotel and serviced apartment groups | Per unit / month | Free trial |
| nutrition tracking apps | YAZIO | #5 of 12 | European users who want a free tracker | Free + Premium tiers | Free plan |
| real estate CRM software | onOffice | #5 of 14 | Estate agencies operating in the DACH region | Per user / month | Free trial |
| restaurant management software | orderbird | #10 of 12 | Cafes and restaurants in DACH | Modular / month | None |