Visibility in this ranking can be paid for. Payment moves a vendor's position within the
shortlist; it never adds a vendor, and it never changes a word of the review. The largest vendors in real estate CRM software
cannot hold places 1 to 3. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category,
wherever the category has them; the established names follow from place 4 in their ranked order. How it works: placement disclosure ·
editorial process.
The 14 tools, reviewed
#1 Wise Agent
Flat-rate CRM for individual agents and small teams, with live support · United States · wiseagent.com
Flat-rate pricing Solo agent friendly Live support
Wise Agent is the clearest value pick in this category: a flat $49 a month covers up to five team members sharing one login, rather than charging per seat the way most competitors do, and the price is published on the vendor's own site rather than hidden behind a sales call.
- Pricing: Flat rate / month. CRM plan $49/month ($42/month billed annually) for up to 5 team members on a shared login. Free plan: free trial.
- Best for: Solo agents and small teams on a budget
- Strengths: Lead automation; Contact management; Email and call tools, SMS as an add-on.
Where it falls short
It has no portal listing-distribution feature, and MLS listings only come in through an optional, separately quoted IDX website, so it is a contact and transaction CRM rather than an agency system, and it has little to offer a European or Australian agency that needs portal publishing.
Wrong for
A team buying a high volume of paid online leads that need sub-second routing across many agents will outgrow Wise Agent's simpler distribution model.
Visit Wise Agent →
#2 Realworks
The Dutch estate-agency system, used by the large majority of Dutch agents · Netherlands · realworks.nl
Funda integration Published pricing NVM-owned
Realworks is the system the large majority of Dutch estate agents already use, and its main strength is plumbing rather than interface polish: native connections to Funda, the portal nearly every Dutch buyer searches, to the Kadaster land registry, and to the paperwork templates the NVM trade association requires for a compliant transaction.
- Pricing: Per module / month. CRM Base €125/month excl. VAT; CRM Pro €190/month excl. Free plan: none.
- Best for: Estate agencies operating in the Netherlands
- Strengths: Relationship and contact management; Property and listing management; Funda portal publishing.
Where it falls short
NVM ownership limits outside competitive pressure on price and pace of development, and the long list of separately priced add-on modules makes the real monthly cost harder to predict than the base price alone suggests.
Wrong for
Any agency operating outside the Netherlands gets nothing from Realworks's core value, since its Funda, Kadaster and NVM integrations do not exist in other markets.
Visit Realworks →
#3 IXACT Contact
Relationship CRM with done-for-you newsletters for North American agents · Canada · ixactcontact.com
Keep-in-touch focus Done-for-you newsletters No-contract trial
IXACT Contact is built for the part of an agent's income that comes from past clients and referrals rather than fresh online leads: rich contact profiles, automated keep-in-touch campaigns, and a done-for-you monthly email newsletter that goes out under the agent's name without them writing it.
- Pricing: Per agent / month. $55/month billed monthly or $46.75/month on the annual plan, agent website included. Free plan: free trial.
- Best for: Established solo agents living on repeat business and referrals
- Strengths: Rich contact profiles; Automated keep-in-touch email campaigns; Done-for-you monthly newsletter.
Where it falls short
It does little with fresh online lead volume and has no meaningful lead-routing or team-distribution features, so a team buying paid leads will find it thin.
Wrong for
A team or brokerage that buys paid online leads and needs fast, rules-based routing across several agents should look at Follow Up Boss or Sierra Interactive instead.
Visit IXACT Contact →
#4 Follow Up Boss
Lead-routing CRM for US and Canadian agents and teams, owned by Zillow · United States · followupboss.com
Fast lead routing Zillow-owned Open API
Follow Up Boss is the best-run lead-routing system in this ranking for a North American team: leads route in from any connected source within seconds, calling and texting are built in rather than bolted on, and its API is genuinely open, with 250-plus integrations.
- Pricing: Per seat / month. Grow $69/user/month (individual agents), calling $39/user extra. Free plan: free trial.
- Best for: Teams buying paid online leads that need fast, rules-based routing
- Strengths: Instant lead routing from any source; Built-in calling and texting; Automations and action plans.
Where it falls short
It is priced for teams rather than solo agents, with the Pro and Platform tiers assuming ten or thirty users respectively, and unlimited calling is an extra cost on the entry Grow plan.
Wrong for
A solo agent or a very small team will pay for routing and team infrastructure they do not need.
Visit Follow Up Boss →
#5 onOffice
The default agency CRM in Germany, Austria and Switzerland · Germany · onoffice.com
ImmoScout24 feed DACH standard Setup fee applies
onOffice is one of the two or three systems a German, Austrian or Swiss agency is statistically most likely to already be running, largely because its ImmoScout24 and wider DACH portal feeds are mature and reliable rather than a bolted-on integration.
- Pricing: Per user / month. enterprise pro €79/user/month and enterprise all-in €99/user/month excl. Free plan: free trial.
- Best for: Estate agencies operating in the DACH region
- Strengths: Property and contact management; ImmoScout24 and 150+ portal feeds; Agency workflow tools.
Where it falls short
The interface is dense and dated by modern SaaS standards, and the setup fee plus a 24-month contract term reduce flexibility for a small agency, even with a 7-day free trial to test the product first. Outside the DACH region and Spain, where it also sells, local support and market fit thin out quickly, and the expert edition still requires a sales conversation.
Wrong for
Any agency outside the DACH region and Spain gets little from onOffice's core value, since its market position and local support do not extend much further than that.
Visit onOffice →
#6 Sierra Interactive
IDX websites and lead CRM for US and Canadian teams · United States · sierrainteractive.com
IDX website included Team lead routing Starting prices published
Sierra Interactive pairs an IDX website with a lead-routing CRM for US and Canadian teams that buy online leads and need them called and followed up quickly, closer in shape to Lofty than to a pure CRM like Follow Up Boss.
- Pricing: Per team package / month. Priced per month by team package. Free plan: none.
- Best for: Teams that want a website and lead CRM from one vendor
- Strengths: IDX property-search website; Team lead routing and distribution; Built-in CRM and drip campaigns.
Where it falls short
The published starting prices are not the full cost once advertising spend and add-ons are included, and the product depends entirely on MLS data, so it has no relevance outside the US and Canada.
Wrong for
An agent who already has an IDX website and wants a CRM alone will find the bundled website unnecessary.
Visit Sierra Interactive →
#7 CINC
Lead generation, IDX websites and follow-up CRM for US teams · United States · cincpro.com
Lead generation bundled IDX website Dialer add-on
CINC, run by Commissions, Inc., sells lead generation as much as software: an IDX website, managed Google and Facebook advertising, and a CRM with automated follow-up and an optional dialer, bought together as one programme.
- Pricing: Quote only. Four tiers (Solo 1 user, Ramp up to 4, Pro up to 49, Select 50+). Free plan: none.
- Best for: Teams whose growth strategy centers on paid lead generation
- Strengths: Google and Facebook lead generation; IDX consumer website; Centralized lead and contact management.
Where it falls short
Core pricing is quote-only across all four tiers, with only add-ons such as the dialer and CINC AI priced publicly, which makes it hard to compare against published competitors without a sales call, and the bundled ad spend blurs what the software itself actually costs.
Wrong for
An agent or team that generates its own leads through referrals and does not want to buy advertising through the CRM vendor should look at Follow Up Boss or Wise Agent instead.
Visit CINC →
#8 BoldTrail
Brokerage platform for US teams, formerly sold as kvCORE · United States · insiderealestate.com
Brokerage scale MLS-driven Acquisition-built
BoldTrail is sold by Inside Real Estate to US brokerages as one platform covering websites, leads, transactions and back office, and serves over 400,000 agents, teams and franchises.
- Pricing: Quote only. Quoted per brokerage or agent, annual contract; no published rate card. Free plan: none.
- Best for: Large brokerages wanting one contract for websites, leads and transactions
- Strengths: Brokerage and team websites; Lead generation and routing; Transaction management.
Where it falls short
The seams from its acquisition history show in navigation and reporting consistency, and pricing is never published, with agents on a brokerage-wide contract rarely controlling the terms themselves.
Wrong for
A solo agent or a small independent team gets little from BoldTrail's brokerage-scale feature set and will find simpler platforms like Wise Agent or Follow Up Boss both cheaper and easier to run.
Visit BoldTrail →
#9 Lofty
US agent platform combining website, leads and follow-up · United States · lofty.com
IDX website AI-assisted follow-up Lead generation add-on
Lofty, based in Phoenix, bundles an IDX website, marketing automation and an AI assistant (Lofty Cowork) into one platform aimed at US agents and teams that want website, leads and follow-up handled by a single vendor.
- Pricing: Quote only. Four plans (Agent, Team, Broker, Enterprise), all quoted on request via a pricing form. Free plan: none.
- Best for: US teams wanting website, leads and CRM from one vendor
- Strengths: Customizable IDX websites; Social Studio automation; AI-powered contact management.
Where it falls short
None of the four plans has a published price; a buyer has to submit a form and go through a sales conversation before seeing a number.
Wrong for
An agent who wants transparent, published pricing before talking to sales should look at Wise Agent or Follow Up Boss instead.
Visit Lofty →
#10 Rex
Listing CRM, marketing and agency websites for Australian agencies · Australia · rexsoftware.com
Listing management Marketing credits Australian market
Rex is the Australian counterpart to the European agency systems in this ranking: listings, vendor reporting, marketing campaigns and agency websites bought from one platform rather than a US-style lead-generation bundle.
- Pricing: Quote only. Three tiers (Starter, Professional, Enterprise), quoted per agency after a discovery call; marketing sends billed on credits. Free plan: none.
- Best for: Estate agencies operating in Australia, New Zealand or the UK
- Strengths: Mobile app (iOS/Android); Core CRM and contact management; Integrated calendar and listing workflows.
Where it falls short
Pricing is quoted only, after a discovery call, and campaign sends run on credits that add to the bill on top of the subscription.
Wrong for
A North American team buying paid online leads has no use for Rex's listing-and-mandate model.
Visit Rex →
#11 Street.co.uk
Modern UK agency CRM with Rightmove and Zoopla feeds · United Kingdom · street.co.uk
Rightmove feed Sales and lettings UK only
Street.co.uk is the credible modern challenger in UK estate agency software, covering sales and lettings with portal feeds to Rightmove, Zoopla and OnTheMarket, and a vendor-facing app that agencies use as a selling point when pitching for new instructions.
- Pricing: Quote only. Quoted after a demo, based on listing volume and the products used rather than per seat. Free plan: none.
- Best for: UK sales and lettings agencies wanting a modern, mobile-first system
- Strengths: Sales CRM; Lettings CRM; Property management module.
Where it falls short
It is a UK-only product with no reason to exist elsewhere, pricing is quoted rather than published and requires booking a demo, and the newer AI automation features arrive faster than the documentation covering them.
Wrong for
Any agency outside the UK has no use for Street.co.uk's Rightmove and Zoopla integration.
Visit Street.co.uk →
#12 Reapit
Multi-branch UK brokerage platform with a developer ecosystem · United Kingdom · reapit.com
Multi-branch Open developer platform UK and Australia
Reapit is the established choice for UK groups running many branches, serving over 18,000 agency brands and 91,000-plus agents worldwide, with lettings, property management and an open developer platform (AppMarket) that third parties genuinely build on.
- Pricing: Quote only. Quoted per organisation and per user; no published rate card, implementation typically measured in months. Free plan: none.
- Best for: Multi-branch UK agency groups and brokerages
- Strengths: Sales CRM; Lettings CRM; Property management and inventory.
Where it falls short
Pricing is quoted only and not aimed at a small independent agency, and the accumulated feature depth from 25-plus years of development means a smaller buyer pays for scale and complexity it will never use.
Wrong for
A two-branch independent agency will pay for enterprise scale it does not need.
Visit Reapit →
#13 Alto
Cloud UK agency CRM owned by the Zoopla group · United Kingdom · altosoftware.co.uk
Zoopla group Sales and lettings UK only
Alto is a cloud system for UK sales and lettings agencies, owned by the Zoopla group, which gives it the kind of direct portal connection you would expect from a business under the same ownership as one of the UK's two dominant listings portals.
- Pricing: Quote only. Quoted per branch per month; modules priced separately. No published rate card found on the vendor's public site. Free plan: none.
- Best for: UK sales and lettings agencies already invested in the Zoopla ecosystem
- Strengths: Sales CRM; Lettings CRM; Portal publishing via Zoopla group connections.
Where it falls short
Being owned by a portal group is exactly the conflict worth weighing before signing: the same company that sells an agency its Zoopla exposure also owns the CRM managing that agency's pipeline.
Wrong for
An agency wanting an independent CRM not tied to a specific portal's commercial interests should look at Street.co.uk or Reapit instead.
Visit Alto →
#14 Inmovilla
Spanish agency CRM with matching and wide portal distribution · Spain · inmovilla.com
Idealista group Portal distribution Spanish market
Inmovilla is the most widely used agency CRM in Spain, with automated demand-matching between registered buyer criteria and current portfolio that Spanish agencies rely on daily, plus distribution to a long list of portals beyond Idealista itself.
- Pricing: Per user / month. Per user per month, quoted on request; additional modules priced separately on top of the base subscription. Free plan: none.
- Best for: Estate agencies operating in Spain
- Strengths: Property and contact management; Automated buyer-portfolio matching; Wide portal distribution beyond Idealista.
Where it falls short
That same Idealista ownership means the dominant Spanish portal also owns a large share of the agency CRM market, a conflict of interest worth weighing the same way as Alto's Zoopla ownership or Follow Up Boss's Zillow ownership.
Wrong for
An agency outside Spain has no use for Inmovilla's Idealista-specific integration, and one wary of portal-owned software should compare an independent vendor such as onOffice instead.
Visit Inmovilla →
Questions and answers
What is the best real estate CRM software in 2026?
Wise Agent ranks first of 14, best for solo agents and small teams on a budget. Realworks is second (estate agencies operating in the Netherlands) and IXACT Contact third (established solo agents living on repeat business and referrals). Places 1 to 3 go to challengers, vendors outside the best-known brands, wherever the category has them.
Why do so many real estate CRMs require a sales call instead of publishing prices?
Because the real cost usually depends on variables a public price list cannot capture cleanly: how many agents, how many leads per month, whether MLS or portal integration needs custom configuration, and in several North American platforms, how much paid advertising spend is bundled into the contract.
What is the difference between a real estate CRM and property management software?
A real estate CRM handles the sale or letting itself: leads, showings, offers and the transaction through to closing. Property management software takes over once a unit is actually rented, handling tenant ledgers, maintenance requests, trust accounting and lease renewals.
Is Follow Up Boss really owned by Zillow?
Yes. Follow Up Boss's own terms of service state it is a brand of Zillow, Inc., one of the largest real estate portals in North America.
Which real estate CRM is best for a solo agent or a small team?
Wise Agent is the most straightforward value pick, with flat-rate pricing from $49 a month that covers up to five team members on a shared login, rather than charging per seat.
Do these platforms work outside the country they were built in?
Rarely, and this is the most important filter in the category. North American lead-CRM platforms assume the US or Canadian MLS system and have no listing-portal feed in the sense a European or Australian agency needs.
How much does real estate CRM software cost?
It varies enormously by market and model. Wise Agent starts at $49 a month flat for up to five users.
Which real estate CRM has the best lead-routing speed?
Follow Up Boss is generally regarded as the strongest pure lead-routing platform in this ranking, distributing leads from any connected source within seconds and giving a manager clear visibility into response times.
Can I switch real estate CRMs without losing my contact history?
Usually, but with real friction. Contact records and notes generally export as CSV from any of these platforms.
Do any of these tools include an IDX website?
Several North American platforms bundle one: Lofty, Sierra Interactive, CINC and BoldTrail all pair a customer-facing IDX property-search website with the lead CRM behind it, and price the two together.
Why is ownership by a property portal worth checking before buying?
Because it changes the vendor's incentives, even when the product itself is good.
