Visibility in this ranking can be paid for. Payment moves a vendor's position within the
shortlist; it never adds a vendor, and it never changes a word of the review. The largest vendors in AI visibility tracking tools
cannot hold places 1 to 3. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category,
wherever the category has them; the established names follow from place 4 in their ranked order. How it works: placement disclosure ·
editorial process.
The 12 tools, reviewed
#1 Otterly.AI
Prompt tracking priced for small teams · Austria · otterly.ai
Prompt tracking Brand reports Public API
Otterly.AI is the cleanest entry point in this category. Its pricing page shows four tiers with a prompt count on each, so a marketing manager can see what 15, 100 or 400 prompts cost before talking to anyone.
- Pricing: Per plan / month, by prompt count. Lite is $29 a month for 15 search prompts, Standard $189 for 100, Premium $489 for 400, with 15% off annual billing and custom Enterprise volumes from 1,000 prompts. Free plan: free trial.
- Best for: Small teams starting AI tracking
- Strengths: Prompt research; AI search analytics; Brand reports over time.
Where it falls short
The prompt counts are small. Fifteen prompts on Lite is a sampling exercise, and the jump from $29 to $189 arrives quickly for a company with several product lines.
Wrong for
Enterprise brands that need hundreds of prompts across many regions, SSO and a customer success team.
Visit Otterly.AI →
#2 Peec AI
Share-of-voice analytics for marketing teams · Germany · peec.ai
Share of voice Unlimited users Looker Studio
Peec AI treats AI visibility as a reporting problem and builds the product around the dashboard a marketing team shares. Every plan includes unlimited users, which matters when the same data is wanted by SEO, content and the brand lead.
- Pricing: Per plan / month, by prompt count. Starter, Pro and Advanced are monthly plans covering 50, 150 and 350 prompts across three models you choose, with unlimited users. Free plan: free trial.
- Best for: Marketing teams wanting shared access
- Strengths: Visibility, position and sentiment metrics; Prompt suggestions and search volume scores; Source and citation analysis.
Where it falls short
The fetched pricing page named the plans and limits but displayed no amounts, so budget cannot be checked without signing up. Three models per plan means a team must choose which assistants to watch.
Wrong for
Teams that want a tool to draft and publish the fix, or companies that need all thirteen models on a small plan.
Visit Peec AI →
#3 Rankscale
Credit-based tracking across nine AI engines · Austria · rankscale.ai
Credits Agencies REST API
Rankscale prices by the query rather than by the seat, which suits a buyer who wants to decide how much data to pay for. Pro includes 1,200 credits, enough for 4,800 tracked answers according to its pricing page, with 10 brand dashboards, 50 page audits and Looker Studio output.
- Pricing: Credits / month. Pro is $99 a month for 1,200 credits, Pro+ $229 for 3,000, Growth $385 for 5,500 and Enterprise $780 for 12,000, with 15% off yearly billing and a 7-day Pro trial. Free plan: free trial.
- Best for: Agencies and credit-minded teams
- Strengths: Credit-based querying; ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, Mistral; Brand dashboards.
Where it falls short
Credits make forecasting harder than a flat prompt count, and creating a search term is free while running it costs credits, so overuse is easy.
Wrong for
Buyers who want one flat monthly figure with unlimited refreshes, or teams wanting a managed content workflow.
Visit Rankscale →
#4 Semrush AI Visibility Toolkit
AI visibility inside an SEO suite · United States · semrush.com
SEO suite Prompt tracking Add-on module
Semrush offers AI visibility as a module of its wider search platform, so the same login holds keyword data, rank tracking, site audits and the new prompt reports. The SEO + AI Search Starter plan bundles 500 tracked keywords with 50 daily prompts on one domain, and Pro+ doubles the prompt count.
- Pricing: Per plan / month. SEO + AI Search Starter is listed at 190 euros monthly (158.40 billed annually) with 50 prompts tracked daily and one domain. Free plan: free trial.
- Best for: Teams already using Semrush
- Strengths: Prompt tracking; AI brand sentiment; AI visibility reports for any domain.
Where it falls short
The price shown is for the whole suite, not for AI tracking alone, and 50 prompts at the entry tier is modest. The AI features are one tab among dozens, so a team that wants only prompt data pays for tools it will not open.
Wrong for
Companies with no SEO suite that want AI tracking only, at a lower price.
Visit Semrush AI Visibility Toolkit →
#5 Ahrefs Brand Radar
Prompt database plus custom prompt tracking · Singapore · ahrefs.com
Prompt database Custom prompts Checks
Brand Radar has two ways to look at the problem. The Index lets you research any brand across a prompt database Ahrefs says holds 492 million prompts, with counts per engine such as AI Overviews and Gemini. Custom prompt packages track your own questions daily and meter them in checks, where one prompt on one platform in one place uses one check.
- Pricing: Per plan / month, by checks. AI Visibility Index is 179 euros a month with 83 prompts a day. Free plan: none.
- Best for: Ahrefs users wanting market-wide AI data
- Strengths: Index of 492 million prompts; Custom prompt tracking; Checks-based metering.
Where it falls short
Check-based billing needs arithmetic: five prompts on one platform for a month is 150 checks, and Claude counts eight checks per update. The Index price is steep for a team that wants only its own prompts.
Wrong for
Buyers wanting predictable prompt counts without reading a meter, or teams with no Ahrefs account.
Visit Ahrefs Brand Radar →
#6 Profound
Enterprise answer-engine analytics and agents · United States · tryprofound.com
Enterprise Answer engines Agents
Profound covers more of the problem than any other product here. Answer Engine Insights tracks brands across engines including ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek and Claude, prompt volumes estimate what users ask, and agent analytics connects to Akamai, AWS, Cloudflare, Fastly and other layers to see AI crawler traffic. An AI Marketer feature runs credit-based agents for writing and reporting.
- Pricing: Quote only. Pricing shows a free trial (50 prompts run daily for 7 days across three engines) and a custom Enterprise package. Free plan: free trial.
- Best for: Large brands with budget
- Strengths: Answer Engine Insights; Prompt volumes; Agent analytics for AI crawlers.
Where it falls short
There is no published price between the trial and Enterprise, so budget cannot be tested in advance. The trial limits history, exports and API to none.
Wrong for
Small and mid-sized companies wanting to see a price and sign up alone.
Visit Profound →
#7 LLMrefs
Keyword-based AI search tracking · United Kingdom · llmrefs.com
Keywords Share of voice Flat price
LLMrefs asks you for keywords, not prompts, and builds the prompt set itself from conversations users have with chatbots. That suits an SEO who already keeps keyword lists: import them and watch visibility in ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek.
- Pricing: Flat monthly. One All in One plan at $79 a month, marked limited time, covering 500 prompts, with a 7-day free trial and no free plan. Free plan: free trial.
- Best for: SEOs who think in keywords
- Strengths: Keyword-based tracking; Auto-generated fan-out prompts; Share of voice and position ranking.
Where it falls short
The $79 price is labeled limited time, so the later figure is unknown. Its legal pages name no company, and only a London footer address and a contact email appear.
Wrong for
Teams that need to pick each prompt word for word, or procurement departments that must see a legal entity name and company details before signing.
Visit LLMrefs →
#8 Scrunch AI
Monitoring plus pages served to AI agents · United States · scrunch.com
Monitoring Agent Pages Site audits
Scrunch splits the job in two. Monitoring and Citations show how a brand appears across ChatGPT, Perplexity, AI Overviews and Copilot, widening to nine engines on Enterprise. The second half, Agent Experience Platform and Agent Pages, serves AI agents a version of your site built for them, and Agent Traffic reports which bots visit.
- Pricing: Per plan / month. Core is $250 a month for 125 unique prompts, 5,000 responses, 4 engines and 5 users with a 7-day trial. Free plan: free trial.
- Best for: Brands wanting to act on findings
- Strengths: Monitoring and citations; Agent Traffic analysis; Agent Pages.
Where it falls short
A 125-prompt Core plan covering four engines is thin beside the $79 and $99 plans above it, and Claude, Gemini and AI Mode need Enterprise.
Wrong for
Buyers wanting a cheap measurement-only tool, or teams unwilling to let a vendor alter how crawlers see their site.
Visit Scrunch AI →
#9 AthenaHQ
Credit-metered tracking with a content agent · United States · athenahq.ai
Credits Content agent 11 models
AthenaHQ tracks brand visibility and goes further into recommendations, with an agent that proposes on-page and off-page actions and a content optimization agent. Starter includes unlimited topics, prompts and competitors, country-level support, CSV export and 3,600 credits where one credit buys one AI response, so cost grows with how often and how widely you query.
- Pricing: Credits / month. Starter is $295 a month for 3,600 credits (one credit is one AI response) across 11 models. Free plan: free trial.
- Best for: Teams wanting recommendations
- Strengths: Prompt and response analysis; Sources and competitor insights; Content recommendations.
Where it falls short
Credit metering makes the bill depend on query volume, and API access and extra credits cost more on top of $295. There is no mid tier between the free credit and Starter.
Wrong for
Solo marketers and small businesses watching a tight budget.
Visit AthenaHQ →
#10 Goodie AI
Closed-loop AEO with strategist support · United States · higoodie.com
AEO Strategist Agentic commerce
Goodie argues that dashboards alone do not move visibility and sells the loop: prompt research, monitoring, specific optimization actions, a content studio and revenue attribution. Core gives unlimited seats and AEO strategist support alongside 110 prompts on five models; Pro adds SKU-level agentic commerce visibility for retailers. It runs daily, offers a read-only MCP, and lists SOC compliance on its about page.
- Pricing: Per plan / month. Core is $295 a month for 5 models, 110 prompts and 50 optimizations. Free plan: free trial.
- Best for: Teams wanting guided optimization
- Strengths: Prompt research; Visibility monitoring; AI agent analytics.
Where it falls short
At $295 for 110 prompts the cost per tracked prompt is among the highest in this list, and Pro at $999 is a large jump.
Wrong for
Small sites wanting measurement only, and companies that rule out a strategist-led engagement.
Visit Goodie AI →
#11 Writesonic GEO
AI visibility tracking beside a writing tool · United States · writesonic.com
Content tie-in Three engines Annual billing
Writesonic added GEO tracking to a product people know as an AI writing tool, which gives content teams a single login for the report and the draft. The three published tiers all watch ChatGPT, Gemini and Google AI Overviews, with 50, 100 and 200 prompts and 50, 300 and 600 answers tracked daily. A 7-day refund and annual discount are stated.
- Pricing: Per plan / month. Starter is $79 a month billed annually for 50 prompts. Free plan: free trial.
- Best for: Content teams already on Writesonic
- Strengths: Prompt tracking; Answers tracked daily; ChatGPT, Gemini, AI Overviews.
Where it falls short
Perplexity, Claude and Grok appear only on Enterprise, so a mid-sized plan covers three engines. Monthly prices were not displayed in the page we fetched, only annual ones.
Wrong for
Teams that need Perplexity or Claude coverage below Enterprise, or buyers who want a tracker with no writing product attached.
Visit Writesonic GEO →
#12 Gauge
Tracking with a content engine and agents · United States · withgauge.com
Content engine Daily runs Agents
Gauge bundles heavy daily tracking with production. Growth runs 600 prompts every day across ChatGPT, AI Mode and Copilot, which it counts as 54,000 answers a month, includes an Action Center, an Ask Gauge chat agent and a content engine that produces 18 articles monthly, and publishes to Webflow, Framer, Sanity and GitHub. GA4 and Search Console are connected.
- Pricing: Per plan / month. Growth is $599 a month for 600 prompts run daily on 3 platforms (54,000 answers a month), 18 articles, 3 seats and Slack support. Free plan: none.
- Best for: Funded brands wanting everything
- Strengths: 600 daily prompts; Ask Gauge agent; Action Center recommendations.
Where it falls short
Only one self-serve plan exists, at $599, so a team that wants 100 prompts has nothing to buy. Perplexity, Gemini, Claude and Grok sit in the Enterprise tier. Growth includes only three seats and one location.
Wrong for
Anyone watching spend or wanting only measurement.
Visit Gauge →
Questions and answers
What is the best AI visibility tracking tool in 2026?
Otterly.AI ranks first of 12, best for small teams starting AI tracking. Peec AI is second (marketing teams wanting shared access) and Rankscale third (agencies and credit-minded teams). Places 1 to 3 go to challengers, vendors outside the best-known brands, wherever the category has them.
What does an AI visibility tracking tool actually measure?
It sends a fixed set of prompts to assistants and AI search engines on a schedule and stores each answer.
How much does AI visibility tracking cost?
Published entry prices run from $29 a month for Otterly.AI Lite to $599 for Gauge Growth, with LLMrefs at $79, Rankscale at $99, Ahrefs Brand Radar custom prompts from about 47 euros and Goodie and AthenaHQ at $295.
Is there a free AI visibility tracker?
Not as a permanent plan among the twelve we checked. Ten offer a free trial, usually seven days: Otterly.AI, Peec AI, Rankscale, Profound, LLMrefs, Scrunch AI, AthenaHQ, Goodie, Writesonic and Semrush. AthenaHQ starts with $25 of free credit.
How many prompts do we need to track?
Start with 30 to 50 prompts across category, comparison and problem questions, then add by market or product line.
Which AI engines should a tracker cover?
Cover the assistants your own buyers use, which for B2B usually means ChatGPT, Google AI Overviews, Perplexity and Gemini, with Copilot if your buyers live in Microsoft products. Claude, Grok, DeepSeek and Meta AI matter in specific markets.
How accurate are AI visibility numbers?
They are estimates. The same prompt can produce different answers on consecutive runs, and results shift by country, language and account state.
Do we need a separate tool, or does our SEO suite cover it?
If you already pay for Semrush or Ahrefs, try its module first, because it adds data inside a login you already use.
Can we move our tracking history to another tool?
Rarely in a clean form. Most tools export CSV, and some offer an API, but the vendors store answers in their own schema, and a new tool starts a fresh baseline. Export monthly so you keep your own archive.
Does tracking improve visibility by itself?
No. A tracker only measures. Improvement comes from content, citations and source authority, which these tools can point to through their sources and recommendations views.
What should a procurement team check before signing?
Confirm the legal entity and its address, who owns the company, the contract term and how the trial converts, and whether prompts and answers are used to train models.
