Visibility in this ranking can be paid for. Payment gives a vendor more visibility, higher up on the review pages; it never adds a vendor, and it never changes a word of the review. The largest vendors in product management and roadmap software
cannot hold places 1 to 3. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category,
wherever the category has them; the established names follow from place 4 in their ranked order. How it works: placement disclosure ·
editorial process.
The 11 tools, reviewed
#1 Craft.io
Roadmapping and prioritization with free contributors · Israel · craft.io
Published prices Free viewers Israel-based
Craft.io takes first place because a buyer can read what it costs before talking to anyone. Starter lists at $24 per editor per month, Pro at $99, and only people who build and edit pay; contributors and viewers are free on every plan, which suits a company where support, sales and engineering all need to see the plan but only two people maintain it.
- Pricing: Per editor / month. Starter is $24 per editor per month, or $19 billed yearly; Pro is $99 monthly or $79 yearly; Enterprise is custom and billed annually. Free plan: free trial.
- Best for: Small teams wanting listed prices
- Strengths: Roadmaps; Backlog management; Prioritization scoring.
Where it falls short
Starter caps you at one workspace, three workspace views and five custom fields, which a multi-product company will outgrow quickly. Several of the features most product teams ask about are paid add-ons on Pro.
Wrong for
A product organization above a few dozen editors that needs deep portfolio rollups and a large partner ecosystem.
Visit Craft.io →
#2 ProductPlan
Visual roadmaps with AI-assisted customer research · United States · productplan.com
One plan Free viewers Quote-based
ProductPlan is second, and it earns that on presentation. Its roadmaps are built to be read by executives and sales staff, and one plan includes everything, with viewers free. Jira and Azure DevOps sync in real time, so the roadmap reflects delivery. The company says it was founded in 2013, was acquired by Bow River Capital's software growth fund in 2025, and added AI-moderated research surveys this year.
- Pricing: Per active user. A single plan covers all features and unlimited viewers, charged per active user who builds or edits roadmaps; the price is given only after a demo. Free plan: none.
- Best for: Teams that present roadmaps to executives
- Strengths: Strategic roadmaps; Portfolio views; Scoring frameworks.
Where it falls short
No price is published and there is no stated trial, only a demo request. The research and AI features are new, and they overlap with dedicated research tools. The ownership change and a new CEO in 2026 mean the direction may still be settling.
Wrong for
A team that mainly needs a public feedback board with voting.
Visit ProductPlan →
#3 Roadmunk
Roadmaps with Jira and Azure DevOps sync · United States · tempo.io
Published prices Jira-linked Owned by Tempo
Roadmunk is third. The product is now listed on Tempo's pricing page as Strategic Roadmaps (Roadmunk), with three published editor tiers from $19, and a 14-day trial that includes feedback, idea management and roadmapping from the Business package. Its strength is the visual timeline for people outside the product team, plus native Jira sync for those who track delivery there.
- Pricing: Per editor / month. Priced per editor per month billed annually: Starter $19, Business $49, Professional $99, Enterprise custom; reviewers cost $5 extra per month. Free plan: free trial.
- Best for: Jira teams needing presentable timelines
- Strengths: Timeline roadmaps; Idea management; Feedback capture.
Where it falls short
The brand is folded into Tempo, and the old standalone site now redirects, so buyers should check the current name and support route. Two-way Jira and Azure DevOps sync is a paid add-on on Business.
Wrong for
A team that wants a native feedback portal with voting and changelog.
Visit Roadmunk →
#4 Productboard
Customer insight and roadmap platform for product teams · United States · productboard.com
Per maker Quote-based SOC 2 Type II
Productboard sits fourth because it does the job the whole category is named for, connecting customer feedback to features and to a roadmap that stakeholders can read. The pricing counts makers, the people who own strategy, rather than every colleague: Business includes 25 contributors and Enterprise includes unlimited ones.
- Pricing: Per maker / month. Business and Enterprise plans are priced per maker with billing monthly or annual; the page publishes no dollar figure for either, and annual billing is described as 21% cheaper. Free plan: none.
- Best for: Mid-size SaaS product teams
- Strengths: Customer feedback analysis; Roadmaps; Prioritization.
Where it falls short
No price is published, so budgeting starts with a demo request. AI credits are metered per maker each month, with top-ups sold separately, which makes heavy use of the agents harder to forecast. The data model takes time to set up, and teams with only a handful of feature requests will find it more structure than they need.
Wrong for
A founder-led team with a short backlog and no feedback volume, who wants a roadmap this afternoon.
Visit Productboard →
#5 airfocus
Modular prioritization and portfolio planning · Germany · airfocus.com
Quote-based German origin Owned by Lucid
airfocus earns fifth place on prioritization depth. It was built around scoring ideas against criteria, and it grew into portfolio management, OKRs and capacity planning on the Enterprise tier. Contributors and viewers are free on both plans, so engineering and sales can read the plan without a license.
- Pricing: Quote only. Professional and Enterprise plans are sold on request; contributors and viewers are unlimited and free, and the FAQ states there is no free trial. Free plan: none.
- Best for: Teams scoring many competing ideas
- Strengths: Prioritization scoring; Roadmaps; OKRs.
Where it falls short
Neither plan shows a price and there is no free trial, so evaluation means a scheduled demo. The acquisition is recent, and the roadmap now answers to a larger company whose main business is diagramming.
Wrong for
A two-person startup that wants to try something tonight on a card.
Visit airfocus →
#6 Jira Product Discovery
Idea capture and roadmaps on top of Jira · United States · atlassian.com
Free tier Cloud only Atlassian
Jira Product Discovery sits outside the top three only because Atlassian is a major platform vendor and the ranking rules keep majors out of the top three. On the merits it is a strong fit for engineering-led companies. Only creators are billed, at $10 a month on Standard, and contributors with an Atlassian account are free.
- Pricing: Per creator / month. Free for up to 3 creators with 2 GB storage; Standard is $10 per creator per month; Premium is $25; Enterprise is custom and billed annually. Free plan: free plan.
- Best for: Teams already on Jira
- Strengths: Idea backlog; Prioritization fields; Roadmap views.
Where it falls short
It is cloud only, with no self-hosted option. It is lighter on customer feedback analysis than Productboard, and collecting requests from outside the company depends on integrations.
Wrong for
A company that tracks delivery in another system such as Linear or Azure DevOps.
Visit Jira Product Discovery →
#7 Aha!
Product strategy, roadmap and delivery suite · United States · aha.io
Modular suite Published prices Self-funded
Aha! takes seventh place because it asks the most of a buyer and gives the most back. Its homepage describes the company as bootstrapped, profitable and fully remote, and the product spans strategy, roadmaps, ideas, interview research and sprint delivery, each priced per user and shown on one page.
- Pricing: Per user / month. Aha! Roadmaps starts at $59 per user per month; Discovery and Ideas start at $39; Whiteboards, Develop and Teamwork start at $9; each product has a free trial. Free plan: free trial.
- Best for: Teams wanting strategy-to-delivery in one
- Strengths: Strategy and goals; Roadmaps; Ideas portal.
Where it falls short
Costs stack across modules, so the full strategy-to-delivery chain adds up beyond the $59 starting price. The suite has many views and settings. The price page says prices rise by 3% annually. Per-user licensing for every viewer can also get expensive.
Wrong for
A small team that only wants a shareable timeline for stakeholders.
Visit Aha! →
#8 Savio
Feedback inbox ranked by customer revenue · Canada · savio.io
Flat tiers Free viewers MRR-ranked
Savio ranks eighth, and it is the choice when the question is which feature requests represent the most recurring revenue. Feedback arrives from Help Scout, Zendesk, Intercom and HubSpot, gets triaged into feature requests, and each request shows requestors, companies and total MRR. Pricing is a flat monthly tier with one paid user included and unlimited free users for support, success and sales, which is unusual in this group.
- Pricing: Flat monthly + paid users. Essential is $39 a month with one paid user and $23 per extra; Professional is $79; Business is $249; Enterprise is custom; all plans include unlimited free users. Free plan: free trial.
- Best for: B2B SaaS teams ranking requests by MRR
- Strengths: Feedback inbox; Feature requests; Company MRR tracking.
Where it falls short
It is a feedback and prioritization tool rather than a full planning suite, so it lacks portfolio views, OKRs and capacity planning. The Essential plan has one roadmap, and Jira and the CRM connections need Professional or Business.
Wrong for
A consumer app or a product with thousands of anonymous users and no account revenue to rank by.
Visit Savio →
#9 Frill
Feedback board, roadmap and announcements widget · Australia · frill.co
Flat tiers Unlimited admins Australian
Frill is ninth, and it is the cheapest route to a public feedback board with a roadmap and a changelog. Flat monthly tiers start at $25, every paid plan has unlimited admins, and the 14-day trial needs no card. The widget embeds in an app, so customers can post and vote without leaving it.
- Pricing: Flat monthly. Startup is $25 a month with 50 ideas and one survey; Business $49; Growth $149; Enterprise $349; monthly or yearly billing; 14-day trial. Free plan: free trial.
- Best for: Startups needing a public roadmap
- Strengths: Idea board; Public roadmap; Changelog.
Where it falls short
The cheapest plan caps ideas at 50 and surveys at one. White labeling, privacy controls and surveys are add-ons.
Wrong for
A product organization with several teams and internal planning needs.
Visit Frill →
#10 UserVoice
Customer feedback intelligence with revenue enrichment · United States · uservoice.com
Not per seat Quote-based SOC 2 Type II
UserVoice takes tenth place. It sells AI analysis, theme detection and revenue enrichment that ties requests to account value. Pricing follows volume and integrations, never seats, so a large internal audience is not penalized. The site lists SOC 2 Type II and GDPR compliance, and it connects to Salesforce, Zendesk, Jira and Azure DevOps.
- Pricing: Usage-based. Usage-based on feedback volume, tools used and integrations connected, never by seat; no free plan, and a 30-day trial is set up through a demo. Free plan: free trial.
- Best for: Enterprise teams with high feedback volume
- Strengths: Feedback portals; AI analysis; Theme detection.
Where it falls short
Pricing is not published, and there is no free plan. It focuses on feedback rather than strategy, so you still need a roadmap and delivery system alongside it.
Wrong for
A small team with a modest request list that does not need enterprise analytics.
Visit UserVoice →
#11 Pendo
Product analytics, in-app guides and roadmaps · United States · pendo.io
Free tier MAU-based Analytics-led
Pendo comes last because it is a different kind of tool, an analytics and in-app guidance platform that includes roadmapping rather than a planning product. It earns a place for teams that want usage evidence behind their priorities. The free plan allows up to 500 monthly active users with analytics, guides and Pendo-branded roadmaps, so a small product can start without a sales call.
- Pricing: Per monthly active user. A free plan covers up to 500 monthly active users; Base, Core and Ultimate are priced on request by monthly active users. Free plan: free plan.
- Best for: Teams that want usage data behind decisions
- Strengths: Product analytics; In-app guides; Session replay.
Where it falls short
Roadmapping is a secondary feature that appears on the top paid plan. Pricing is on request and depends on monthly active users, so a growing product sees costs rise with success. The free roadmaps carry Pendo branding.
Wrong for
A team that mainly needs a customer-facing roadmap and a request board for an unbuilt product.
Visit Pendo →
Questions and answers
What is the best product management and roadmap software in 2026?
Craft.io ranks first of 11, best for small teams wanting listed prices. ProductPlan is second (teams that present roadmaps to executives) and Roadmunk third (jira teams needing presentable timelines). Places 1 to 3 go to challengers, vendors outside the best-known brands, wherever the category has them.
What is the difference between product management software and project management software?
Product management software decides what to build: it collects requests, scores them and publishes the roadmap. Project management software tracks the work after the decision, with tasks, owners and deadlines. Most teams need both and connect them.
Is there a free product roadmap tool?
Two products in our list have a free plan. Jira Product Discovery is free for up to three creators with 2 GB of storage, and Pendo's free plan covers up to 500 monthly active users and includes Pendo-branded roadmaps.
How much does product roadmap software cost?
Among vendors that publish a price, entry tiers run from $10 per creator per month for Jira Product Discovery Standard, $19 for Roadmunk Starter and Craft.io on yearly billing, up to $59 per user for Aha! Roadmaps.
Which tool is best for collecting customer feature requests?
For a public board with voting and a changelog, Frill is the simple, cheap option and UserVoice is the enterprise one. For ranking requests by the revenue behind them, Savio ties each request to company MRR.
Do I need a separate tool if I already use Jira?
Not always. Jira Product Discovery runs inside the Atlassian ecosystem, costs $10 per creator on Standard, and links ideas straight to Jira issues, with no separate Jira license required.
Can I try these tools without talking to sales?
Some can be tried alone. Craft.io gives a 14-day trial with Pro features and no card, Aha! lists trials without a credit card, Frill and Savio offer 14 days, and Jira Product Discovery has a free plan.
How do viewers and stakeholders get charged?
It varies and is the main source of surprise on invoices. Craft.io, airfocus and ProductPlan include viewers free. Jira Product Discovery bills creators and lets contributors in free. Roadmunk charges $5 per reviewer per month.
What happens to my feedback data if I cancel?
It depends on the contract. UserVoice's terms say it will destroy account data after giving a 60-day opportunity to download it. Atlassian says customers can retrieve data using documented methods before deletion.
Is Pendo a roadmap tool?
Partly. Pendo is primarily product analytics and in-app guidance, and it includes roadmaps: Pendo-branded ones on the free plan for up to 500 monthly active users, and a roadmap capability through Orchestrate on the Ultimate plan.
Which vendors are based in Europe?
One vendor on our list is headquartered in Europe: airfocus, in Hamburg, Germany, which Lucid Software acquired in 2025.
