Product teams rarely lack ideas. They lack a place where requests from sales calls, support tickets and an executive's hallway comment are weighed against each other, and a plan that engineering and sales can both read without a meeting. Spreadsheets hold up until the third product or the second stakeholder who wants a different view. Product management software exists to capture customer input, score it against criteria you choose, and publish a roadmap that survives contact with delivery tools. It is a different job from project management, which tracks tasks once the decision is made. This ranking is for product managers and founders at companies of roughly 10 to 500 people. We judged each product on how fast a roadmap is usable, what the invoice looks like once viewers and add-ons are counted, whether feedback and scores can leave, how tied you are to the vendor, and which kind of team it fits. The order is the verdict.
Visibility in this ranking can be paid for. Payment moves a vendor's position within the
shortlist; it never adds a vendor, and it never changes a word of the review. The largest vendors in product management and roadmap software
cannot hold places 1 to 3. How it works: placement disclosure ·
editorial process.
How we ranked these
Setup: getting feedback in and agreeing on how to score it
A roadmap tool is ready in an hour, but a useful one takes a few weeks, and most of that time is spent on arguments, not configuration. Someone has to decide what the scoring criteria are, which customer segments count, and who may change a priority. Then the sources have to connect: the help desk, the CRM, the call recorder, the Slack channel where sales pastes requests. Ask each vendor which of those connections are built in rather than handled through Zapier, and whether a two-way sync with your delivery tool exists on the plan you are pricing. Savio publishes its connectors for Help Scout, Zendesk, Intercom and HubSpot, and Productboard lists more than 25 native integrations. A tool nobody feeds becomes a stale slide.
The real price: who counts as a paid user
Every vendor here draws the line between people who pay and people who only look, and where it falls decides the bill. Craft.io, Roadmunk and Jira Product Discovery charge editors or creators and let readers in free or cheaply, with Roadmunk adding a $5 reviewer seat. Productboard charges per maker and includes 25 contributors on Business. Aha! prices every user, with Roadmaps from $59 a month and extra products on top. Frill and Savio charge flat monthly tiers from $25 and $39. UserVoice bills by feedback volume and integrations, never by seat. Count the people who must edit, add the modules you need, and ask what changes at renewal.
Getting your data out: ideas, votes and the decisions behind a roadmap
What you lose when you leave is not the roadmap picture, which can be rebuilt in an afternoon. It is the evidence underneath: every request tied to a customer, the votes, the scores, the comments, and the history of why something was dropped. Ask whether ideas, scores and linked accounts export in bulk through an API or a file, and whether that is included in your plan. The contract matters as well. UserVoice's terms promise a 60-day window to download data after the agreement ends before it destroys it, and Savio's terms renew automatically for 12 months unless cancelled 60 days ahead. Atlassian says customers retrieve data through documented tools before deletion. Export what you can on day one, not at exit.
Independence from the vendor: acquisitions, AI sharing and where data sits
Ownership moved a lot in this category. Lucid Software bought airfocus in 2025, Bow River Capital's growth fund bought ProductPlan the same year, Tempo absorbed Roadmunk into its own pricing pages, and UserVoice sits inside Curious Holdings. Aha! describes itself as bootstrapped and fully remote. Data location is rarely a choice: Productboard says it stores personal data primarily in the European Economic Area and the United States, Aha! lists AWS, Google and Microsoft as subprocessors, Frill says data is processed in the United States, and Craft.io is based in Israel. Craft.io's terms also say user information goes to OpenAI and Google DeepMind for AI features, a clause worth reading before you load customer comments.
Who it's for: team size, feedback volume and where delivery lives
Start with where the work is delivered. A team that lives in Jira should look at Jira Product Discovery and Roadmunk first, because the link to delivery is the point. A company with thousands of customer comments needs the analysis in Productboard or UserVoice. A founder who wants a public board and changelog for the price of a lunch is the Frill buyer, and a B2B SaaS team ranking requests by recurring revenue is the Savio buyer. Anyone running several products with shared capacity belongs on airfocus Enterprise or Aha!. If your product has no users yet, no feedback tool helps, and Pendo's free tier teaches you nothing until traffic exists.
The 11 tools, reviewed
#1 Craft.io
Roadmapping and prioritization with free contributors · Israel · craft.io
Published prices Free viewers Israel-based
Craft.io takes first place because a buyer can read what it costs before talking to anyone. Starter lists at $24 per editor per month, Pro at $99, and only people who build and edit pay; contributors and viewers are free on every plan, which suits a company where support, sales and engineering all need to see the plan but only two people maintain it. The 14-day trial needs no card and opens Pro. Feedback portal, OKRs and capacity planning are add-ons rather than bundled, so the entry price is honest about what it excludes.
Where it falls short
Starter caps you at one workspace, three workspace views and five custom fields, which a multi-product company will outgrow quickly. Several of the features most product teams ask about are paid add-ons on Pro. The terms say user information goes to OpenAI and Google DeepMind to power its generative features, which a privacy team may want to review.
Wrong for
A product organization above a few dozen editors that needs deep portfolio rollups and a large partner ecosystem. Look at Productboard or Aha! for that scale of governance and reporting.
Pricing: Starter is $24 per editor per month, or $19 billed yearly; Pro is $99 monthly or $79 yearly; Enterprise is custom and billed annually. (free trial)
Visit Craft.io →
#2 Productboard
Customer insight and roadmap platform for product teams · United States · productboard.com
Per maker Quote-based SOC 2 Type II
Productboard sits second because it does the job the whole category is named for, connecting customer feedback to features and to a roadmap that stakeholders can read. The pricing counts makers, the people who own strategy, rather than every colleague: Business includes 25 contributors and Enterprise includes unlimited ones. It lists more than 25 native integrations and SOC 2 Type II compliance, and the privacy policy says personal data is held primarily in the European Economic Area and the United States. For a product team that already collects feedback in several tools, it is the most complete answer here.
Where it falls short
No price is published, so budgeting starts with a demo request. AI credits are metered per maker each month, with top-ups sold separately, which makes heavy use of the agents harder to forecast. The data model takes time to set up, and teams with only a handful of feature requests will find it more structure than they need.
Wrong for
A founder-led team with a short backlog and no feedback volume, who wants a roadmap this afternoon. Frill or Savio cost less and take far less configuration.
Pricing: Business and Enterprise plans are priced per maker with billing monthly or annual; the page publishes no dollar figure for either, and annual billing is described as 21% cheaper. (none)
Visit Productboard →
#3 airfocus
Modular prioritization and portfolio planning · Germany · airfocus.com
Quote-based German origin Owned by Lucid
airfocus earns third place on prioritization depth. It was built around scoring ideas against criteria, and it grew into portfolio management, OKRs and capacity planning on the Enterprise tier. Contributors and viewers are free on both plans, so engineering and sales can read the plan without a license. It was founded in Hamburg, and the company page says Lucid Software acquired it in 2025 as a third product beside Lucidchart and Lucidspark. Buyers who want a European-founded option with real scoring models should start here.
Where it falls short
Neither plan shows a price and there is no free trial, so evaluation means a scheduled demo. The acquisition is recent, and the roadmap now answers to a larger company whose main business is diagramming. Portfolio, capacity and OKR features sit on Enterprise, which puts them out of reach of small teams.
Wrong for
A two-person startup that wants to try something tonight on a card. Look at Frill, Savio or the free tier of Jira Product Discovery.
Pricing: Professional and Enterprise plans are sold on request; contributors and viewers are unlimited and free, and the FAQ states there is no free trial. (none)
Visit airfocus →
#4 Jira Product Discovery
Idea capture and roadmaps on top of Jira · United States · atlassian.com
Free tier Cloud only Atlassian
Jira Product Discovery lands fourth only because Atlassian is a major platform vendor and the ranking rules keep majors out of the top three. On the merits it is a strong fit for engineering-led companies. Only creators are billed, at $10 a month on Standard, and contributors with an Atlassian account are free. It runs standalone without a separate Jira license, but its value is the link from an idea to the delivery work already in Jira, so progress shows up without anyone updating a slide.
Where it falls short
It is cloud only, with no self-hosted option. It is lighter on customer feedback analysis than Productboard, and collecting requests from outside the company depends on integrations. Reporting is shaped by Jira habits, so people outside Atlassian tools find it unfamiliar, and Premium is needed for cross-team visibility.
Wrong for
A company that tracks delivery in another system such as Linear or Azure DevOps. A tool with its own feedback intake, like Savio or Productboard, will fit better.
Pricing: Free for up to 3 creators with 2 GB storage; Standard is $10 per creator per month; Premium is $25; Enterprise is custom and billed annually. (free plan)
Visit Jira Product Discovery →
#5 Aha!
Product strategy, roadmap and delivery suite · United States · aha.io
Modular suite Published prices Self-funded
Aha! takes fifth place because it asks the most of a buyer and gives the most back. Its homepage describes the company as bootstrapped, profitable and fully remote, and the product spans strategy, roadmaps, ideas, interview research and sprint delivery, each priced per user and shown on one page. A product operations lead who wants goals linked to initiatives, initiatives to releases and releases to feedback will find that chain built in. The trials need no card, so a team can try it properly before committing.
Where it falls short
Costs stack across modules, so the full strategy-to-delivery chain adds up beyond the $59 starting price. The suite has many views and settings. The price page says prices rise by 3% annually. Per-user licensing for every viewer can also get expensive.
Wrong for
A small team that only wants a shareable timeline for stakeholders. ProductPlan or Roadmunk handle that without the surrounding strategy tooling.
Pricing: Aha! Roadmaps starts at $59 per user per month; Discovery and Ideas start at $39; Whiteboards, Develop and Teamwork start at $9; each product has a free trial. (free trial)
Visit Aha! →
#6 ProductPlan
Visual roadmaps with AI-assisted customer research · United States · productplan.com
One plan Free viewers Quote-based
ProductPlan is sixth, and it earns that on presentation. Its roadmaps are built to be read by executives and sales staff, and one plan includes everything, with viewers free. Jira and Azure DevOps sync in real time, so the roadmap reflects delivery. The company says it was founded in 2013, was acquired by Bow River Capital's software growth fund in 2025, and added AI-moderated research surveys this year. If the main output of your product function is a clear roadmap that other departments trust, it is a good, low-friction option.
Where it falls short
No price is published and there is no stated trial, only a demo request. The research and AI features are new, and they overlap with dedicated research tools. The ownership change and a new CEO in 2026 mean the direction may still be settling. Idea capture from customers is less central than in Productboard.
Wrong for
A team that mainly needs a public feedback board with voting. Frill or UserVoice are built for that and cost less.
Pricing: A single plan covers all features and unlimited viewers, charged per active user who builds or edits roadmaps; the price is given only after a demo. (none)
Visit ProductPlan →
#7 Roadmunk
Roadmaps with Jira and Azure DevOps sync · United States · tempo.io
Published prices Jira-linked Owned by Tempo
Roadmunk is seventh. The product is now listed on Tempo's pricing page as Strategic Roadmaps (Roadmunk), with three published editor tiers from $19, and a 14-day trial that includes feedback, idea management and roadmapping from the Business package. Its strength is the visual timeline for people outside the product team, plus native Jira sync for those who track delivery there. The reviewer seat is $5 a month, so cross-functional readers cost little. Tempo bought it in 2021, and it suits teams that already pay for Tempo or Jira.
Where it falls short
The brand is folded into Tempo, and the old standalone site now redirects, so buyers should check the current name and support route. Two-way Jira and Azure DevOps sync is a paid add-on on Business. Customer feedback analysis is thinner than in Productboard, and the product is annual billing only on the listed prices.
Wrong for
A team that wants a native feedback portal with voting and changelog. Frill or UserVoice do that, while Roadmunk is stronger on planning than intake.
Pricing: Priced per editor per month billed annually: Starter $19, Business $49, Professional $99, Enterprise custom; reviewers cost $5 extra per month. (free trial)
Visit Roadmunk →
#8 Savio
Feedback inbox ranked by customer revenue · Canada · savio.io
Flat tiers Free viewers MRR-ranked
Savio ranks eighth, and it is the choice when the question is which feature requests represent the most recurring revenue. Feedback arrives from Help Scout, Zendesk, Intercom and HubSpot, gets triaged into feature requests, and each request shows requestors, companies and total MRR. Pricing is a flat monthly tier with one paid user included and unlimited free users for support, success and sales, which is unusual in this group. The site calls it customer-funded with backing from TinySeed. A small B2B SaaS company gets focus here instead of a full planning suite.
Where it falls short
It is a feedback and prioritization tool rather than a full planning suite, so it lacks portfolio views, OKRs and capacity planning. The Essential plan has one roadmap, and Jira and the CRM connections need Professional or Business. Annual renewals run 12 months unless cancelled 60 days ahead, per the terms.
Wrong for
A consumer app or a product with thousands of anonymous users and no account revenue to rank by. Pendo or UserVoice suit high-volume, user-level feedback better.
Pricing: Essential is $39 a month with one paid user and $23 per extra; Professional is $79; Business is $249; Enterprise is custom; all plans include unlimited free users. (free trial)
Visit Savio →
#9 Frill
Feedback board, roadmap and announcements widget · Australia · frill.co
Flat tiers Unlimited admins Australian
Frill is ninth, and it is the cheapest route to a public feedback board with a roadmap and a changelog. Flat monthly tiers start at $25, every paid plan has unlimited admins, and the 14-day trial needs no card. The widget embeds in an app, so customers can post and vote without leaving it. For a young SaaS company that wants to show customers what is planned and what shipped, it does the visible part of product management at a price a founder will not argue about.
Where it falls short
The cheapest plan caps ideas at 50 and surveys at one. White labeling, privacy controls and surveys are add-ons. It has no internal prioritization scoring, portfolio views or deep integrations compared with Productboard or airfocus, and its privacy policy says personal information is stored and processed in the United States.
Wrong for
A product organization with several teams and internal planning needs. Craft.io, airfocus or Aha! cover prioritization and cross-team roadmaps that Frill does not.
Pricing: Startup is $25 a month with 50 ideas and one survey; Business $49; Growth $149; Enterprise $349; monthly or yearly billing; 14-day trial. (free trial)
Visit Frill →
#10 UserVoice
Customer feedback intelligence with revenue enrichment · United States · uservoice.com
Not per seat Quote-based SOC 2 Type II
UserVoice takes tenth place. It sells AI analysis, theme detection and revenue enrichment that ties requests to account value. Pricing follows volume and integrations, never seats, so a large internal audience is not penalized. The site lists SOC 2 Type II and GDPR compliance, and it connects to Salesforce, Zendesk, Jira and Azure DevOps. For large organizations with feedback arriving from many channels, it brings the volume into one place and keeps customers informed.
Where it falls short
Pricing is not published, and there is no free plan. It focuses on feedback rather than strategy, so you still need a roadmap and delivery system alongside it. The terms say data is destroyed after a 60-day download window once the agreement ends, and disputes go to courts in Wake County, North Carolina.
Wrong for
A small team with a modest request list that does not need enterprise analytics. Frill or Savio give you a board and a roadmap with simple pricing.
Pricing: Usage-based on feedback volume, tools used and integrations connected, never by seat; no free plan, and a 30-day trial is set up through a demo. (free trial)
Visit UserVoice →
#11 Pendo
Product analytics, in-app guides and roadmaps · United States · pendo.io
Free tier MAU-based Analytics-led
Pendo comes last because it is a different kind of tool, an analytics and in-app guidance platform that includes roadmapping rather than a planning product. It earns a place for teams that want usage evidence behind their priorities. The free plan allows up to 500 monthly active users with analytics, guides and Pendo-branded roadmaps, so a small product can start without a sales call. Roadmaps in paid plans come through the Orchestrate feature on the Ultimate plan, and billing follows monthly active users, so costs scale with adoption.
Where it falls short
Roadmapping is a secondary feature that appears on the top paid plan. Pricing is on request and depends on monthly active users, so a growing product sees costs rise with success. The free roadmaps carry Pendo branding. It does not replace feedback prioritization or portfolio planning tools.
Wrong for
A team that mainly needs a customer-facing roadmap and a request board for an unbuilt product. With no usage to measure, Frill or Savio fit better.
Pricing: A free plan covers up to 500 monthly active users; Base, Core and Ultimate are priced on request by monthly active users. (free plan)
Visit Pendo →
What the data says about this market
Counted from our own list of eleven products, seven publishers are based in the United States (Productboard, Atlassian, Aha!, ProductPlan, Tempo for Roadmunk, UserVoice and Pendo), while the other four sit in Israel (Craft.io), Germany (airfocus), Canada (Savio) and Australia (Frill). That makes this one of the few software categories where independent non-American vendors take a real share of the shortlist. Several of the US names have large European offices: Productboard lists a Prague office alongside its San Francisco headquarters, which is why the privacy policy mentions storage in the European Economic Area.
Pricing is more open than in most enterprise categories, but only half of the field shows a number. Six of the eleven, Craft.io, Jira Product Discovery, Aha!, Roadmunk, Savio and Frill, publish an entry price on their own pages. Productboard, airfocus, ProductPlan, UserVoice and Pendo's paid plans are quote-based. Two, Jira Product Discovery and Pendo, offer a free plan, and no other product in the list does. Free trials are common: Craft.io, Aha!, Roadmunk, Savio, Frill and UserVoice describe one, while airfocus states plainly that it has none.
Two forces are reshaping the group. The first is consolidation: a diagramming company took airfocus, a private equity fund took ProductPlan, and a time-tracking vendor owns Roadmunk, so independent roadmap specialists are getting scarcer. The second is AI agents. Productboard sells Spark, Aha! sells an assistant named Elle, ProductPlan sells a research agent and UserVoice an AI agent, and several now advertise MCP connections to Claude. The useful test is whether the AI reads your own feedback and scores, and whether a product manager can correct what it concludes. Treat vendor claims of analysis quality as untested until you try them on your own data.
The 11 ranked vendors, counted
- Headquarters by region: North America 8, Asia-Pacific 1, Europe 1, Middle East & Africa 1
- By country: United States 7, Australia 1, Canada 1, Germany 1, Israel 1
- Pricing model: Per editor / month 2, Flat monthly 1, Flat monthly + paid users 1, Per active user 1, Per creator / month 1, Per maker / month 1, Per monthly active user 1, Per user / month 1, Quote only 1, Usage-based 1
- Free option: Free trial 6, None 3, Free plan 2
Counted from the 11 vendors on this page. More in our market data.
For the wider market behind product management and roadmap software, read our report The Global Shift to ICT Services,
or browse all industry reports.
Questions and answers
What is the best product management and roadmap software in 2026?
For a small or mid-sized team, Craft.io is our first pick because its per-editor prices are published, from $19 a month billed yearly, and contributors and viewers are free. Productboard is second and the better choice if you have hundreds of customer signals a month to analyze. airfocus is third for teams that need serious prioritization scoring. Jira Product Discovery ranks fourth only because Atlassian is a major vendor, and it is the better pick for companies already on Jira. Pendo is best only if usage data should drive the plan.
What is the difference between product management software and project management software?
Product management software decides what to build: it collects requests, scores them and publishes the roadmap. Project management software tracks the work after the decision, with tasks, owners and deadlines. Most teams need both and connect them. Jira Product Discovery, Roadmunk and ProductPlan sync with Jira or Azure DevOps so a roadmap item links to the delivery tickets behind it. If you only have a short list of tasks and no customer feedback to weigh, a project tool alone may be enough.
Is there a free product roadmap tool?
Two products in our list have a free plan. Jira Product Discovery is free for up to three creators with 2 GB of storage, and Pendo's free plan covers up to 500 monthly active users and includes Pendo-branded roadmaps. Savio, Frill, Aha!, Craft.io and Roadmunk offer trials of 14 days or more instead. Free tiers suit a young team, but both limit scale, so check what happens when you add a fourth product manager or your user base passes the cap.
How much does product roadmap software cost?
Among vendors that publish a price, entry tiers run from $10 per creator per month for Jira Product Discovery Standard, $19 for Roadmunk Starter and Craft.io on yearly billing, up to $59 per user for Aha! Roadmaps. Flat-tier tools start at $25 a month for Frill and $39 for Savio. Productboard, airfocus, ProductPlan and UserVoice give quotes only. The true cost depends on how many editors you have and which add-ons you need, so price the exact roles, not a headline figure.
Which tool is best for collecting customer feature requests?
For a public board with voting and a changelog, Frill is the simple, cheap option and UserVoice is the enterprise one. For ranking requests by the revenue behind them, Savio ties each request to company MRR. Productboard handles the largest volume and adds analysis and a customer portal. Feedback boards are different from roadmap tools, so check whether your shortlist covers intake, internal scoring and the external roadmap, or only one of them.
Do I need a separate tool if I already use Jira?
Not always. Jira Product Discovery runs inside the Atlassian ecosystem, costs $10 per creator on Standard, and links ideas straight to Jira issues, with no separate Jira license required. Teams that want deeper customer feedback analysis or a public portal often add Productboard, Savio or Roadmunk, which all sync with Jira. If your priorities come from one or two people and a short list, a Jira project with good labels can carry you for a while.
Can I try these tools without talking to sales?
Some can be tried alone. Craft.io gives a 14-day trial with Pro features and no card, Aha! lists trials without a credit card, Frill and Savio offer 14 days, and Jira Product Discovery has a free plan. UserVoice sets up a 30-day trial through a demo. airfocus states it has no free trial, and Productboard and ProductPlan direct you to demo requests. If hands-on testing matters, shortlist the self-serve products first.
How do viewers and stakeholders get charged?
It varies and is the main source of surprise on invoices. Craft.io, airfocus and ProductPlan include viewers free. Jira Product Discovery bills creators and lets contributors in free. Roadmunk charges $5 per reviewer per month. Savio gives unlimited free users on every plan. Productboard counts makers and includes 25 contributors on Business. Aha! bills every licensed user. Always ask for the price at your real count of editors, reviewers and viewers before comparing plans.
What happens to my feedback data if I cancel?
It depends on the contract. UserVoice's terms say it will destroy account data after giving a 60-day opportunity to download it. Atlassian says customers can retrieve data using documented methods before deletion. Savio's terms renew for 12 months unless cancelled 60 days ahead. Most others state little on their pricing pages. Before signing, ask in writing for the export format, whether it includes votes, scores and customer links, and how long data is retained after the term ends.
Is Pendo a roadmap tool?
Partly. Pendo is primarily product analytics and in-app guidance, and it includes roadmaps: Pendo-branded ones on the free plan for up to 500 monthly active users, and a roadmap capability through Orchestrate on the Ultimate plan. It is a good complement when you want usage data behind your decisions. It does not replace a tool built for scoring requests, tracking portfolios or running a customer feedback board.
Which vendors are based in Europe?
One vendor on our list is headquartered in Europe: airfocus, in Hamburg, Germany, which Lucid Software acquired in 2025. Productboard lists a Prague office next to its San Francisco headquarters and says it stores personal data primarily in the European Economic Area and the United States. Craft.io is in Israel. The rest are American, Canadian or Australian. If European hosting is a requirement, ask each vendor for the region in writing rather than relying on office locations.
