Enterprise Software Adoption in Finland
Finland has the highest CRM cloud adoption of the 16 countries compared here. In 2023, 34.55% of its enterprises with 10 or more employees paid for CRM software as a cloud service, 3.0 times the EU27 average of 11.34%.
CRM and ERP in Finland, against the EU27
Since 2018, when the figure stood at 24.16%, CRM adoption has risen 10.39 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it holds the same place, first.
CRM and ERP run close to level here: 34.41% for ERP in 2023 against 34.55% for CRM, with CRM ahead by 0.14 points. That is 22.68 points above the EU27's 11.73% and first of 16, the same place as on CRM. It was 27.81% in 2021; the 6.6-point rise since then outpaces the 2.08 points the EU27 average added. Closest behind in the CRM ranking is the Netherlands (30.64%).
| Cloud adoption | Finland | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 34.55% | 11.34% | +23.21 pts |
| CRM, 2018 | 24.16% | 6.65% | +17.51 pts |
| ERP, 2023 | 34.41% | 11.73% | +22.68 pts |
| ERP, 2021 | 27.81% | 9.65% | +18.16 pts |
Vendors in our rankings headquartered in Finland
Finland is the headquarters given for 7 of the 1723 listings in our software rankings: 7 vendors in 7 of the 132 categories. No vendor appears in more than one. Austria and Hungary have the same number; 24 headquarters countries have more.
Finland places higher on adoption than on supply: first of the 16 countries here by CRM cloud adoption, joint eleventh by number of listings. More than half of them, 4, sit in Revenue & Growth categories; the rest are in IT & Collaboration (3). There is none in AI software, Finance, Operations, People or Vertical.
2 of the 7 hold a top-three place:
- M-Files, #1 in document management software. Pricing: Essentials published at 65 euros per seat a month, typically billed annually; Enterprise is quote-based and adds extended audit logs, advanced version control and external collaboration through Hubshare.
- Miradore, #1 in mobile device management software. Pricing: Free for up to 50 devices after a 14-day trial; Premium is $2.75 per device per month on annual billing ($3.30 monthly) and Premium+ is $3.95 ($4.75 monthly).
None is classed as a dominant incumbent, so all are eligible for every place. 1 of the 7 sell on quote only (14%), below the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| event management software | Brella | #14 of 18 | B2B conferences selling networking to attendees | Quote only | None |
| reputation management software | Trustmary | #4 of 11 | Marketing teams turning existing reviews into website conversion | Per month, published | Free plan |
| sales intelligence software | Vainu | #5 of 11 | Teams prospecting specifically into the Nordic region | Annual contract | Free trial |
| website personalization software | Nosto | #13 of 14 | Mid-market ecommerce stores on Shopify, BigCommerce or similar platforms | GMV-based tier, quoted | None |
| document management software | M-Files | #1 of 16 | Professional services and regulated SMBs | Per user / month | Free trial |
| endpoint protection software | WithSecure Elements Endpoint Security | #11 of 13 | Mid-market buyers and the MSPs that serve them | Per device; annual, monthly or usage-based | Free trial |
| mobile device management software | Miradore | #1 of 14 | Small mixed fleets starting at zero cost | Free + paid tiers | Free plan |