Enterprise Software Adoption in Finland
Finland has the highest CRM cloud adoption of the 16 countries compared here. In 2023, 34.55% of its enterprises with 10 or more employees paid for CRM software as a cloud service, 3.0 times the EU27 average of 11.34%.
CRM and ERP in Finland, against the EU27
Since 2018, when the figure stood at 24.16%, CRM adoption has risen 10.39 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it holds the same place, first.
CRM and ERP run close to level here: 34.41% for ERP in 2023 against 34.55% for CRM, with CRM ahead by 0.14 points. That is 22.68 points above the EU27's 11.73% and first of 16, the same place as on CRM. It was 27.81% in 2021; the 6.6-point rise since then outpaces the 2.08 points the EU27 average added. Closest behind in the CRM ranking is the Netherlands (30.64%).
| Cloud adoption | Finland | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 34.55% | 11.34% | +23.21 pts |
| CRM, 2018 | 24.16% | 6.65% | +17.51 pts |
| ERP, 2023 | 34.41% | 11.73% | +22.68 pts |
| ERP, 2021 | 27.81% | 9.65% | +18.16 pts |
Vendors in our rankings headquartered in Finland
Finland is the headquarters given for 13 of the 3358 listings in our software rankings: 13 vendors in 13 of the 263 categories. No vendor appears in more than one. Romania has the same number; 25 headquarters countries have more.
Finland places higher on adoption than on supply: first of the 16 countries here by CRM cloud adoption, twelfth by number of listings. IT & Collaboration is the largest category group with 6 listings, followed by Revenue & Growth (4), Finance (2) and Vertical (1). There is none in AI software, Operations or People.
5 of the 13 hold a top-three place:
- WithSecure Elements Endpoint Security, #1 in endpoint protection software. Pricing: Elements is sold through certified partners or AWS Marketplace on annual licenses, monthly subscriptions or usage-based pricing; the MSP bundles Elements Protect and Elements Proactive include EDR and 24/7 MDR from a recommended EUR 16.90 and EUR 20.90 per device per month.
- Holvi, #2 in business bank accounts. Pricing: In Finland, Flex has no monthly fee and charges €0.25 per transfer; Lite is shown at €9 and Pro at €15 per month on a one-year subscription, with bookkeeping from €79.
- AddSearch, #2 in site search software. Pricing: Keyword search from $119 a month billed annually; AI Answers from $700 a month billed annually; AI Conversations custom.
- F-Secure Total, #3 in antivirus software. Pricing: Renewal after the 30-day trial was shown as €69.99, €89.99 or €99.99 a year depending on the device band chosen; a 30-day money-back guarantee applies.
- Vainu, #3 in sales intelligence software. Pricing: Vainu for Prospecting from €3,500/year plus a €200 one-time onboarding fee; Vainu for CRM from €4,200/year plus a €750 onboarding fee; Vainu for Data is custom-priced for large volumes. Contracts run 12 months, auto-renewing, with a 60-day cancellation notice.
None is classed as a dominant incumbent. 2 of the 13 sell on quote only (15%), below the 25% across all 3358 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| event management software | Brella | #14 of 20 | B2B conferences selling networking to attendees | Quote only | None |
| reputation management software | Trustmary | #4 of 11 | Marketing teams turning existing reviews into website conversion | Per month, published | Free plan |
| sales intelligence software | Vainu | #3 of 11 | Teams prospecting specifically into the Nordic region | Annual contract | Free trial |
| website personalization software | Nosto | #14 of 14 | Mid-market ecommerce stores on Shopify, BigCommerce or similar platforms | GMV-based tier, quoted | None |
| accounts payable automation software | Basware | #8 of 12 | Multi-country finance operations | Quote only | None |
| business bank accounts | Holvi | #2 of 12 | Small European firms wanting bookkeeping included | Flat monthly tiers | Free plan |
| antivirus software | F-Secure Total | #3 of 13 | People who want one app and a stated renewal price | Per device band / year | Free trial |
| cloud computing platforms | UpCloud | #14 of 15 | Small teams that want a European server cloud | Usage-based | Free trial |
| document management software | M-Files | #4 of 16 | Professional services and regulated SMBs | Per user / month | Free trial |
| endpoint protection software | WithSecure Elements Endpoint Security | #1 of 13 | Mid-market buyers and the MSPs that serve them | Per device; annual, monthly or usage-based | Free trial |
| mobile device management software | Miradore | #4 of 14 | Small mixed fleets starting at zero cost | Free + paid tiers | Free plan |
| site search software | AddSearch | #2 of 12 | Marketing-run sites, education and finance portals | Flat monthly | Free trial |
| BIM software | Solibri | #6 of 12 | BIM coordinators and quality reviewers | Per license / year | None |