Enterprise Software Adoption in the Netherlands
Only Finland (34.55%) records a higher share than the Netherlands, where 30.64% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023. The EU27 average was 11.34%, 19.3 points lower.
CRM and ERP in the Netherlands, against the EU27
Since 2018, when the figure stood at 21.6%, CRM adoption has risen 9.04 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been third, so it has gained 1 place.
ERP cloud adoption is lower, at 24.98% in 2023, 5.66 points under the CRM figure. That is 13.25 points above the EU27's 11.73% and third of 16, 1 place lower than on CRM. It was 22.67% in 2021; the 2.31-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking the Netherlands sits between Finland (34.55%) and Denmark (30.42%).
| Cloud adoption | Netherlands | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 30.64% | 11.34% | +19.3 pts |
| CRM, 2018 | 21.6% | 6.65% | +14.95 pts |
| ERP, 2023 | 24.98% | 11.73% | +13.25 pts |
| ERP, 2021 | 22.67% | 9.65% | +13.02 pts |
Vendors in our rankings headquartered in the Netherlands
The Netherlands is the headquarters given for 55 of the 1723 listings in our software rankings: 54 vendors in 43 of the 132 categories. Listed in more than one category: Trengo (2). That makes it the sixth-largest headquarters country in the dataset, behind France (87) and ahead of India (39).
The Netherlands places higher on adoption than on supply: second of the 16 countries here by CRM cloud adoption, third by number of listings. Revenue & Growth is the largest category group with 21 listings, followed by IT & Collaboration (15), Operations (6), People (5), Finance (4), Vertical (3) and AI software (1).
18 of the 55 hold a top-three place:
- Elfsquad, #1 in CPQ software. Pricing: One fixed licence fee covering implementation and use, quoted per organisation; unlimited users included, add-ons priced separately.
- 2 Steps Ahead, #1 in GEO agencies. Pricing: €3,900–€7,900/month, published
- PESCHECK, #1 in background check software. Pricing: Standard from EUR 36 (ID and criminal record), Enhanced from EUR 64, Complete from EUR 146 per screening on the package cards, though the page's calculator uses EUR 24, 55 and 137; free account, pay only per screening run
- PrivacyPerfect, #1 in data privacy management software. Pricing: Forever Free €0 (processing inventory and pre-assessments); SME €290/month; Pro €625/month (5 users, 3 read-only, 250 records, plus one further module: Assessment Automation, Breach Register, Vendor Risk Management or Data Subject Requests); Enterprise custom (unlimited users/records, two further modules, holding architecture, multi-legislation support).
- Appical, #1 in employee onboarding software. Pricing: Starter €399/month (1 course, 1 language, 1 admin seat); Professional €799/month (3 courses, 2 languages, 3 seats); Enterprise custom-quoted with SSO, workflows and digital signing.
- AppSignal, #1 in error tracking software. Pricing: Free plan with 30K requests, 1 GB logging and 5-day retention; the paid plan is a published per-request price (from EUR 219 a month billed yearly for 250K requests), a 30-day trial needs no card, and usage over plan is not billed as a surprise.
- Thinkwise, #1 in low-code platforms. Pricing: Not published; quote only.
- Mollie, #1 in payment processing software. Pricing: Pay-as-you-go per-method transaction fees, for example 1.80% + EUR0.25 for EEA Visa consumer cards; no minimum costs, no lock-in contract; in-person card payments EUR0/month pay-as-you-go or EUR20/month Pro tier with lower rates.
- Amberscript, #1 in transcription software. Pricing: Machine plans at €19, €29 and €49 per month for 5, 10 and 25 hours; pay-as-you-go from €10 down to €6 per hour; human transcription from €1.85 per minute.
- WebinarGeek, #1 in webinar software. Pricing: Basic at €49/month billed annually (€69 monthly) for 50 viewers, one presenter and 2-hour sessions; Premium from €69 to €199/month billed annually for 125 to 1,000 viewers, 100 presenters, 8-hour sessions and automated webinars; Enterprise from €349 to €849/month, billed annually only, for 500 to 5,000 viewers.
- Realworks, #2 in real estate CRM software. Pricing: CRM Base €125/month excl. VAT; CRM Pro €190/month excl. VAT; mobile CRM app €6/user/month; separate add-on modules (valuation, workflow, invoicing, VoIP, new construction) from roughly €15-50/month each; Move.nl client portal from €10/property. One-off connection fees apply on top.
- Kiyoh, #2 in reputation management software. Pricing: Go €35/month (150 invites), Pro €45/month (300+), Premium €100/month (3,000+), billed annually; product reviews priced as a module.
- Leadinfo, #2 in sales intelligence software. Pricing: Starter from €69/month billed annually for up to 50 identified companies (€99 for 51-100); Scale from €159/month (up to €539 at 4,001-5,000 companies); Pro from €359/month (up to €889); above 5,000 is quoted. Autopilot email and LinkedIn automation is a paid add-on from €59/seat. A 14-day free trial is available, no credit card required.
- TOPdesk, #3 in ITSM software. Pricing: Essential at £51, Engaged at £72 and Excellent at £101 per agent per month; Essential covers incident and asset management, the self-service portal and knowledge base, while change, problem, and contract and SLA management start on Engaged. Average per-agent cost decreases as more agents are added, and there is no free plan or self-serve trial.
- Surfshark for Teams, #3 in business VPN software. Pricing: Per-user monthly pricing, minimum 5 licenses on a 1-year plan: Starter from $5.90/user/month, One from $6.90/user/month, One+ from $9.40/user/month; no free trial published for the team product.
- Spotler Activate, #3 in customer data platform software. Pricing: Not published; the vendor routes every buyer to a demo or quote request. No free tier is advertised.
- RoomRaccoon, #3 in hotel management software. Pricing: Published monthly pricing by room count in four tiers (Entry, Essentials, Premium, Pro), each with PMS, channel manager, booking engine and payments; Entry connects only three channels.
- Offorte, #3 in proposal and quote-management software. Pricing: Standard €12.50/month (1 user); Premium from €49/month for 5 users up to €98/month for 10 users
Barred from places 1 to 3 as dominant incumbents in a category: Adyen, BCD Travel, Coolset, Elastic Observability and Webfleet. 13 of the 55 sell on quote only (24%), below the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| transcription software | Amberscript | #1 of 11 | Buyers who need EU-only storage | Per hour / month | None |
| CPQ software | Elfsquad | #1 of 15 | Manufacturers who want their own staff, not consultants, to maintain the rules | Fixed fee / organisation | None |
| CPQ software | Sofon CPQ | #11 of 15 | Mid-market manufacturers wanting guided selling a non-technical seller can follow | Licence + implementation | None |
| GEO agencies | 2 Steps Ahead | #1 of 12 | A B2B software company that wants pricing, scope and lock-in published on one page instead of gated behind a custom quote. | Flat monthly packages | None |
| SEO software | Yoast SEO | #12 of 12 | WordPress site owners | Per site / year | Free plan |
| SMS marketing software | CM.com | #10 of 12 | European senders needing country-based pricing | Per message by country | None |
| SMS marketing software | Bird | #11 of 12 | Developers and teams mixing SMS, WhatsApp and email | Usage-based | Free plan |
| affiliate marketing software | Tapfiliate | #4 of 16 | Brands that already have or can recruit their own affiliates and want predictable flat pricing | Published tiers, flat subscription (no override) | Free trial |
| affiliate marketing software | TradeTracker | #9 of 16 | Advertisers wanting a network with genuinely global office coverage and regional account teams | Quote only | None |
| affiliate marketing software | Daisycon | #10 of 16 | Dutch/Benelux-focused advertisers wanting an established mid-sized network | Quote only, advertiser-set commission rates | None |
| chatbot software | Trengo | #7 of 11 | Built specifically for the moment a visitor who starts on website chat wants to finish the conversation on WhatsApp — the handoff most singl | User bundle + conversation allowance | Free trial |
| customer data platform software | Spotler Activate | #3 of 12 | Ecommerce teams wanting one Dutch vendor for the CDP and, if needed, the rest of the Spotler Group's email and automation stack | Quote only | None stated |
| live chat software | Trengo | #14 of 16 | European teams whose customers prefer WhatsApp | User bundle + conversation allowance | Free trial |
| proposal and quote-management software | Offorte | #3 of 12 | Small teams and solo consultants who want unlimited, cheap, published proposal sending | Per user (block pricing above entry), published | Free trial |
| proposal and quote-management software | Simplicate | #8 of 12 | Service businesses that want quotes, projects, hours and invoicing in one system | Base licence plus per user / month, bundled with PSA/CRM suite | Free trial |
| proposal and quote-management software | Foleon | #12 of 12 | Marketing or enablement teams keeping proposal branding consistent across a large sales organisation | Quote only | None |
| reputation management software | Kiyoh | #2 of 11 | Dutch and Belgian webshops wanting a recognised seal cheaply | Per month, published tiers | No free tier stated |
| sales engagement software | Expandi | #6 of 11 | Teams whose primary channel is LinkedIn and who want account safety | Flat monthly | Free trial |
| sales intelligence software | Leadinfo | #2 of 11 | Teams wanting visitor ID plus a large linked decision-maker database | Usage-based | Free trial |
| web analytics software | Simple Analytics | #12 of 14 | Developers and small teams wanting a lightweight, privacy-first tool | Per pageview tier / month | Free plan |
| webinar software | WebinarGeek | #1 of 13 | Small and mid-sized marketing teams wanting one tool for every format | Per plan tier / month | Free trial |
| website builder software | Framer | #4 of 12 | Startups, designers and brands wanting motion-rich, custom-feeling sites | Per site / month | Free plan |
| invoicing software | Moneybird | #14 of 14 | Dutch and Belgian freelancers and small firms | Per account / month | Free trial |
| payment processing software | Mollie | #1 of 15 | European SMBs and SaaS businesses selling online | Usage-based | None |
| payment processing software | Adyen | #5 of 15 | Large, high-volume global enterprises | Usage-based | None |
| travel management software | BCD Travel | #10 of 12 | Large organisations wanting a full-service managed travel programme | Quote only | None |
| ERP software | Exact Online | #15 of 15 | Dutch and Belgian small businesses | Per package / month | Free trial |
| call center software | Enreach | #13 of 15 | Mid-sized European organizations wanting one vendor for UCaaS and CCaaS | Quote only | None |
| esg and sustainability reporting software | Coolset | #9 of 11 | EU mid-market companies needing CSRD, EU Taxonomy, EUDR and CBAM-adjacent compliance in one place | Quote only, per module | None |
| fleet management software | Webfleet | #12 of 13 | European fleets needing tachograph support | Per vehicle / month | Free trial |
| shipping software | Sendcloud | #4 of 11 | European webshops shipping cross-border | Flat monthly + per label | Free plan |
| whistleblowing software | SpeakUp | #5 of 11 | Established programmes wanting broad certification | Quote only | None |
| applicant tracking system | Tellent Recruitee | #12 of 14 | European SMBs with shared hiring | Quote only | Free trial |
| background check software | PESCHECK | #1 of 14 | European employers wanting transparent, no-minimum pricing | Pay-as-you-go / candidate | None |
| employee onboarding software | Appical | #1 of 14 | Companies wanting a focused onboarding tool, not a bolted-on module | Flat monthly / tier | None stated by the vendor |
| employee scheduling software | Shiftbase | #10 of 13 | Benelux and German shift teams | Flat monthly + per user | Free plan |
| learning management system | Easy LMS | #14 of 16 | Certifying dealers, franchisees or contractors | Flat monthly | Free trial |
| ITSM software | TOPdesk | #3 of 12 | Mid-sized organizations wanting one platform across IT and other internal service desks | Per agent / month, tiered | None |
| business VPN software | Surfshark for Teams | #3 of 13 | Small teams already using Surfshark personally | Per user / month | None |
| business password managers | NordPass | #9 of 12 | Small offices wanting quick rollout | Per user / month | Free trial |
| data privacy management software | PrivacyPerfect | #1 of 11 | Privacy teams that want real module-by-module pricing before a sales call, starting from a genuinely free plan | Freemium + published tiers | Yes — a permanent Forever Free plan covering the processing inventory, not a trial |
| digital asset management software | Bynder | #4 of 13 | Marketing teams publishing across several countries or brands | Quote only | Free trial |
| error tracking software | AppSignal | #1 of 11 | European teams on Ruby, Elixir or Node | Per request / month | Free plan |
| graphic design software | Sketch | #8 of 13 | Mac-based design teams that value a native app | Per user / month | Free trial |
| graphic design software | Krita | #12 of 13 | Illustrators and concept artists | Open source | Open source |
| intranet and employee communication software | Happeo | #15 of 16 | Small and mid-sized businesses on Google Workspace outgrowing shared drives | Quote only | Free trial |
| low-code platforms | Thinkwise | #1 of 11 | Large organisations undertaking a multi-year replacement of a business-critical legacy system | Quote only | None |
| low-code platforms | Mendix | #4 of 11 | Enterprises replacing a core system with a governed, multi-year development process | Per app + per user, published tiers | Free plan |
| low-code platforms | Betty Blocks | #5 of 11 | Organisations that have been burned by platform lock-in before, or need formally governed citizen development | Per month, published tiers | None |
| low-code platforms | Baserow | #6 of 11 | A team replacing a shared spreadsheet with something structured, permissioned and queryable, on infrastructure it controls if needed | Open source + per user, published | Free plan |
| observability and log management software | Elastic Observability | #9 of 11 | Teams that want logs, metrics and traces correlated in one searchable index | Usage, resource or node-based + open source | Open source |
| version control software | SourceHut | #13 of 15 | Maintainers comfortable with mailing-list code review | Open source + paid tiers | Open source |
| hotel management software | RoomRaccoon | #3 of 11 | Small European independent hotels | Per property / month | None |
| hotel management software | Mews | #5 of 11 | Design-led independents and hotel groups | Quote only | None |
| real estate CRM software | Realworks | #2 of 14 | Estate agencies operating in the Netherlands | Per module / month | None |