Enterprise Software Adoption in the Netherlands

CRM and ERP in the Netherlands, against the EU27

Since 2018, when the figure stood at 21.6%, CRM adoption has risen 9.04 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been second, so it has gained 1 place.

ERP cloud adoption is lower, at 24.98% in 2023, 5.66 points under the CRM figure. That is 13.25 points above the EU27's 11.73% and second of 10, 1 place lower than on CRM. It was 22.67% in 2021; the 2.31-point rise since then outpaces the 2.08 points the EU27 average added. Closest behind in the CRM ranking is Denmark (30.42%).

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in the Netherlands

The Netherlands is the headquarters given for 48 of the 1416 listings in our software rankings: 47 vendors in 38 of the 106 categories. Listed in more than one category: Trengo (2). That makes it the sixth-largest headquarters country in the dataset, behind France (70) and ahead of India (36).

The Netherlands places higher on adoption than on supply: first of the 10 countries here by CRM cloud adoption, third by number of listings. Revenue & Growth is the largest category group with 19 listings, followed by IT & Collaboration (12), Operations (5), People (5), Finance (4) and Vertical (3). There is none in AI software.

16 of the 48 hold a top-three place:

• 2 Steps Ahead, #1 in GEO agencies. Pricing: €3,900–€7,900/month, published
• Tapfiliate, #1 in affiliate marketing software. Pricing: Launch $89/month ($74/month annual): 1 program, 50 affiliates, 5,000 clicks/month, 7-day trial. Scale $179/month ($149/month annual): unlimited programs/affiliates, 100,000 clicks/month, 10,000 conversions/month, 14-day trial. Enterprise: custom-priced, white-labeled, 30-day trial on request. Overage: $1.50/1,000 clicks (Launch), $1.00/1,000 (Scale).
• PESCHECK, #1 in background check software. Pricing: Standard from EUR 36 (ID and criminal record), Enhanced from EUR 64, Complete from EUR 146 per screening on the package cards, though the page's calculator uses EUR 24, 55 and 137; free account, pay only per screening run
• PrivacyPerfect, #1 in data privacy management software. Pricing: Forever Free €0 (processing inventory and pre-assessments); SME €290/month; Pro €625/month (5 users, 3 read-only, 250 records, plus one further module: Assessment Automation, Breach Register, Vendor Risk Management or Data Subject Requests); Enterprise custom (unlimited users/records, two further modules, holding architecture, multi-legislation support).
• Bynder, #1 in digital asset management software. Pricing: Quote-only, priced per organization based on users, storage and which modules, such as brand portals and creative workflow, are enabled; no published price list, but a free trial starts from a sign-up form without a sales call.
• Appical, #1 in employee onboarding software. Pricing: Starter €399/month (1 course, 1 language, 1 admin seat); Professional €799/month (3 courses, 2 languages, 3 seats); Enterprise custom-quoted with SSO, workflows and digital signing.
• Mendix, #1 in low-code platforms. Pricing: Free tier for prototypes; Standard from EUR918/month (one app) or EUR2,295/month (unlimited apps); Premium quoted.
• Mollie, #1 in payment processing software. Pricing: Pay-as-you-go per-method transaction fees, for example 1.80% + EUR0.25 for EEA Visa consumer cards; no minimum costs, no lock-in contract; in-person card payments EUR0/month pay-as-you-go or EUR20/month Pro tier with lower rates.
• Elfsquad, #2 in CPQ software. Pricing: One fixed licence fee covering implementation and use, quoted per organisation; unlimited users included, add-ons priced separately.
• Betty Blocks, #2 in low-code platforms. Pricing: Create EUR1,500/month; Scale EUR3,500/month; Enterprise quoted.
• Realworks, #2 in real estate CRM software. Pricing: CRM Base €125/month excl. VAT; CRM Pro €190/month excl. VAT; mobile CRM app €6/user/month; separate add-on modules (valuation, workflow, invoicing, VoIP, new construction) from roughly €15-50/month each; Move.nl client portal from €10/property. One-off connection fees apply on top.
• Kiyoh, #2 in reputation management software. Pricing: Go €35/month (150 invites), Pro €45/month (300+), Premium €100/month (3,000+), billed annually; product reviews priced as a module.
• WebinarGeek, #2 in webinar software. Pricing: Basic at €49/month billed annually (€69 monthly) for 50 viewers, one presenter and 2-hour sessions; Premium from €69 to €199/month billed annually for 125 to 1,000 viewers, 100 presenters, 8-hour sessions and automated webinars; Enterprise from €349 to €849/month, billed annually only, for 500 to 5,000 viewers.
• TOPdesk, #3 in ITSM software. Pricing: Essential at £51, Engaged at £72 and Excellent at £101 per agent per month; Essential covers incident and asset management, the self-service portal and knowledge base, while change, problem, and contract and SLA management start on Engaged. Average per-agent cost decreases as more agents are added, and there is no free plan or self-serve trial.
• Mews, #3 in hotel management software. Pricing: Quoted subscription in three tiers (Essentials, Advanced, Enterprise); PMS, booking engine, payments, kiosk and a SiteMinder-powered channel manager are included, the open API only in Enterprise, and RMS and POS are add-ons.
• Baserow, #3 in low-code platforms. Pricing: Free (3,000 rows/workspace); Premium $10/user/month annual; Advanced $18/user/month annual; Enterprise quoted.

Barred from places 1 to 3 as dominant incumbents in a category: Adyen, BCD Travel, Coolset, Elastic Observability and Webfleet. 13 of the 48 sell on quote only (27%), below the 28% across all 1416 listings.

Counted from our own vendor dataset. Places can be paid for: placement disclosure.