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Enterprise Software Adoption in the Netherlands

Only Finland (34.55%) records a higher share than the Netherlands, where 30.64% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023. The EU27 average was 11.34%, 19.3 points lower.

30.64%
CRM cloud adoption, 2023
24.98%
ERP cloud adoption, 2023

CRM and ERP in the Netherlands, against the EU27

Since 2018, when the figure stood at 21.6%, CRM adoption has risen 9.04 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been third, so it has gained 1 place.

ERP cloud adoption is lower, at 24.98% in 2023, 5.66 points under the CRM figure. That is 13.25 points above the EU27's 11.73% and third of 16, 1 place lower than on CRM. It was 22.67% in 2021; the 2.31-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking the Netherlands sits between Finland (34.55%) and Denmark (30.42%).

Cloud adoptionNetherlandsEU27Difference
CRM, 202330.64%11.34%+19.3 pts
CRM, 201821.6%6.65%+14.95 pts
ERP, 202324.98%11.73%+13.25 pts
ERP, 202122.67%9.65%+13.02 pts

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in the Netherlands

The Netherlands is the headquarters given for 55 of the 1723 listings in our software rankings: 54 vendors in 43 of the 132 categories. Listed in more than one category: Trengo (2). That makes it the sixth-largest headquarters country in the dataset, behind France (87) and ahead of India (39).

The Netherlands places higher on adoption than on supply: second of the 16 countries here by CRM cloud adoption, third by number of listings. Revenue & Growth is the largest category group with 21 listings, followed by IT & Collaboration (15), Operations (6), People (5), Finance (4), Vertical (3) and AI software (1).

18 of the 55 hold a top-three place:

  • Elfsquad, #1 in CPQ software. Pricing: One fixed licence fee covering implementation and use, quoted per organisation; unlimited users included, add-ons priced separately.
  • 2 Steps Ahead, #1 in GEO agencies. Pricing: €3,900–€7,900/month, published
  • PESCHECK, #1 in background check software. Pricing: Standard from EUR 36 (ID and criminal record), Enhanced from EUR 64, Complete from EUR 146 per screening on the package cards, though the page's calculator uses EUR 24, 55 and 137; free account, pay only per screening run
  • PrivacyPerfect, #1 in data privacy management software. Pricing: Forever Free €0 (processing inventory and pre-assessments); SME €290/month; Pro €625/month (5 users, 3 read-only, 250 records, plus one further module: Assessment Automation, Breach Register, Vendor Risk Management or Data Subject Requests); Enterprise custom (unlimited users/records, two further modules, holding architecture, multi-legislation support).
  • Appical, #1 in employee onboarding software. Pricing: Starter €399/month (1 course, 1 language, 1 admin seat); Professional €799/month (3 courses, 2 languages, 3 seats); Enterprise custom-quoted with SSO, workflows and digital signing.
  • AppSignal, #1 in error tracking software. Pricing: Free plan with 30K requests, 1 GB logging and 5-day retention; the paid plan is a published per-request price (from EUR 219 a month billed yearly for 250K requests), a 30-day trial needs no card, and usage over plan is not billed as a surprise.
  • Thinkwise, #1 in low-code platforms. Pricing: Not published; quote only.
  • Mollie, #1 in payment processing software. Pricing: Pay-as-you-go per-method transaction fees, for example 1.80% + EUR0.25 for EEA Visa consumer cards; no minimum costs, no lock-in contract; in-person card payments EUR0/month pay-as-you-go or EUR20/month Pro tier with lower rates.
  • Amberscript, #1 in transcription software. Pricing: Machine plans at €19, €29 and €49 per month for 5, 10 and 25 hours; pay-as-you-go from €10 down to €6 per hour; human transcription from €1.85 per minute.
  • WebinarGeek, #1 in webinar software. Pricing: Basic at €49/month billed annually (€69 monthly) for 50 viewers, one presenter and 2-hour sessions; Premium from €69 to €199/month billed annually for 125 to 1,000 viewers, 100 presenters, 8-hour sessions and automated webinars; Enterprise from €349 to €849/month, billed annually only, for 500 to 5,000 viewers.
  • Realworks, #2 in real estate CRM software. Pricing: CRM Base €125/month excl. VAT; CRM Pro €190/month excl. VAT; mobile CRM app €6/user/month; separate add-on modules (valuation, workflow, invoicing, VoIP, new construction) from roughly €15-50/month each; Move.nl client portal from €10/property. One-off connection fees apply on top.
  • Kiyoh, #2 in reputation management software. Pricing: Go €35/month (150 invites), Pro €45/month (300+), Premium €100/month (3,000+), billed annually; product reviews priced as a module.
  • Leadinfo, #2 in sales intelligence software. Pricing: Starter from €69/month billed annually for up to 50 identified companies (€99 for 51-100); Scale from €159/month (up to €539 at 4,001-5,000 companies); Pro from €359/month (up to €889); above 5,000 is quoted. Autopilot email and LinkedIn automation is a paid add-on from €59/seat. A 14-day free trial is available, no credit card required.
  • TOPdesk, #3 in ITSM software. Pricing: Essential at £51, Engaged at £72 and Excellent at £101 per agent per month; Essential covers incident and asset management, the self-service portal and knowledge base, while change, problem, and contract and SLA management start on Engaged. Average per-agent cost decreases as more agents are added, and there is no free plan or self-serve trial.
  • Surfshark for Teams, #3 in business VPN software. Pricing: Per-user monthly pricing, minimum 5 licenses on a 1-year plan: Starter from $5.90/user/month, One from $6.90/user/month, One+ from $9.40/user/month; no free trial published for the team product.
  • Spotler Activate, #3 in customer data platform software. Pricing: Not published; the vendor routes every buyer to a demo or quote request. No free tier is advertised.
  • RoomRaccoon, #3 in hotel management software. Pricing: Published monthly pricing by room count in four tiers (Entry, Essentials, Premium, Pro), each with PMS, channel manager, booking engine and payments; Entry connects only three channels.
  • Offorte, #3 in proposal and quote-management software. Pricing: Standard €12.50/month (1 user); Premium from €49/month for 5 users up to €98/month for 10 users

Barred from places 1 to 3 as dominant incumbents in a category: Adyen, BCD Travel, Coolset, Elastic Observability and Webfleet. 13 of the 55 sell on quote only (24%), below the 25% across all 1723 listings.

RankingVendorPlaceBest forPricing modelFree option
transcription softwareAmberscript
Machine and human transcription hosted in Europe
#1 of 11Buyers who need EU-only storagePer hour / monthNone
CPQ softwareElfsquad
Dutch CPQ with a fixed-fee licence and unlimited users
#1 of 15Manufacturers who want their own staff, not consultants, to maintain the rulesFixed fee / organisationNone
CPQ softwareSofon CPQ
Guided selling and quotation for mid-market manufacturers
#11 of 15Mid-market manufacturers wanting guided selling a non-technical seller can followLicence + implementationNone
GEO agencies2 Steps Ahead
Flat-fee AEO/GEO built only for mid-market and enterprise B2B software.
#1 of 12A B2B software company that wants pricing, scope and lock-in published on one page instead of gated behind a custom quote.Flat monthly packagesNone
SEO softwareYoast SEO
On-site SEO plugin for WordPress
#12 of 12WordPress site ownersPer site / yearFree plan
SMS marketing softwareCM.com
Pay-per-use business messaging from the Netherlands
#10 of 12European senders needing country-based pricingPer message by countryNone
SMS marketing softwareBird
Multichannel messaging and CRM billed by usage
#11 of 12Developers and teams mixing SMS, WhatsApp and emailUsage-basedFree plan
affiliate marketing softwareTapfiliate
Amsterdam software, published pricing, no revenue override
#4 of 16Brands that already have or can recruit their own affiliates and want predictable flat pricingPublished tiers, flat subscription (no override)Free trial
affiliate marketing softwareTradeTracker
Dutch network, 23 offices across 27 countries
#9 of 16Advertisers wanting a network with genuinely global office coverage and regional account teamsQuote onlyNone
affiliate marketing softwareDaisycon
Dutch network since 2000, part of Linehub, 30,000+ publisher sites
#10 of 16Dutch/Benelux-focused advertisers wanting an established mid-sized networkQuote only, advertiser-set commission ratesNone
chatbot softwareTrengo
Dutch omnichannel inbox where website chat sits beside a WhatsApp Business number for outbound marketing
#7 of 11Built specifically for the moment a visitor who starts on website chat wants to finish the conversation on WhatsApp — the handoff most singlUser bundle + conversation allowanceFree trial
customer data platform softwareSpotler Activate
Dutch ecommerce CDP, formerly Squeezely, now part of Spotler Group
#3 of 12Ecommerce teams wanting one Dutch vendor for the CDP and, if needed, the rest of the Spotler Group's email and automation stackQuote onlyNone stated
live chat softwareTrengo
Dutch shared inbox for WhatsApp, chat and email
#14 of 16European teams whose customers prefer WhatsAppUser bundle + conversation allowanceFree trial
proposal and quote-management softwareOfforte
Dutch proposal software with unlimited proposals from €12.50/month
#3 of 12Small teams and solo consultants who want unlimited, cheap, published proposal sendingPer user (block pricing above entry), publishedFree trial
proposal and quote-management softwareSimplicate
Dutch service-business suite with a quote editor in every tier
#8 of 12Service businesses that want quotes, projects, hours and invoicing in one systemBase licence plus per user / month, bundled with PSA/CRM suiteFree trial
proposal and quote-management softwareFoleon
Amsterdam content platform used for brand-governed interactive proposals
#12 of 12Marketing or enablement teams keeping proposal branding consistent across a large sales organisationQuote onlyNone
reputation management softwareKiyoh
Order-linked reviews, Benelux recognition
#2 of 11Dutch and Belgian webshops wanting a recognised seal cheaplyPer month, published tiersNo free tier stated
sales engagement softwareExpandi
Dutch cloud-based LinkedIn automation, no browser extension
#6 of 11Teams whose primary channel is LinkedIn and who want account safetyFlat monthlyFree trial
sales intelligence softwareLeadinfo
Dutch visitor identification linked to a 300M+ contact database
#2 of 11Teams wanting visitor ID plus a large linked decision-maker databaseUsage-basedFree trial
web analytics softwareSimple Analytics
Minimal, cookieless analytics built and hosted in the EU
#12 of 14Developers and small teams wanting a lightweight, privacy-first toolPer pageview tier / monthFree plan
webinar softwareWebinarGeek
Dutch webinar platform covering live, automated and hybrid formats
#1 of 13Small and mid-sized marketing teams wanting one tool for every formatPer plan tier / monthFree trial
website builder softwareFramer
Design-tool-grade website builder with built-in motion and AI generation
#4 of 12Startups, designers and brands wanting motion-rich, custom-feeling sitesPer site / monthFree plan
invoicing softwareMoneybird
Dutch invoicing and bookkeeping with Peppol built in
#14 of 14Dutch and Belgian freelancers and small firmsPer account / monthFree trial
payment processing softwareMollie
Transparent European payments, no lock-in contract
#1 of 15European SMBs and SaaS businesses selling onlineUsage-basedNone
payment processing softwareAdyen
Enterprise-grade single platform, negotiated pricing
#5 of 15Large, high-volume global enterprisesUsage-basedNone
travel management softwareBCD Travel
Dutch-headquartered global travel management company with the TripSource traveller app
#10 of 12Large organisations wanting a full-service managed travel programmeQuote onlyNone
ERP softwareExact Online
Cloud accounting and ERP for Benelux SMEs
#15 of 15Dutch and Belgian small businessesPer package / monthFree trial
call center softwareEnreach
Pan-European group spanning 10 countries
#13 of 15Mid-sized European organizations wanting one vendor for UCaaS and CCaaSQuote onlyNone
esg and sustainability reporting softwareCoolset
Dutch CSRD and EU Taxonomy platform bundling nine compliance modules in one product
#9 of 11EU mid-market companies needing CSRD, EU Taxonomy, EUDR and CBAM-adjacent compliance in one placeQuote only, per moduleNone
fleet management softwareWebfleet
European fleet telematics from Bridgestone
#12 of 13European fleets needing tachograph supportPer vehicle / monthFree trial
shipping softwareSendcloud
European multi-carrier shipping with returns and tracking
#4 of 11European webshops shipping cross-borderFlat monthly + per labelFree plan
whistleblowing softwareSpeakUp
Dutch whistleblowing platform running since 2004
#5 of 11Established programmes wanting broad certificationQuote onlyNone
applicant tracking systemTellent Recruitee
Collaborative hiring software for European teams
#12 of 14European SMBs with shared hiringQuote onlyFree trial
background check softwarePESCHECK
Dutch background-screening platform with published pay-as-you-go pricing
#1 of 14European employers wanting transparent, no-minimum pricingPay-as-you-go / candidateNone
employee onboarding softwareAppical
Dutch onboarding-only platform with published pricing and an AI content editor
#1 of 14Companies wanting a focused onboarding tool, not a bolted-on moduleFlat monthly / tierNone stated by the vendor
employee scheduling softwareShiftbase
Scheduling and absence management for European teams
#10 of 13Benelux and German shift teamsFlat monthly + per userFree plan
learning management systemEasy LMS
Exam-first online academy with flat pricing
#14 of 16Certifying dealers, franchisees or contractorsFlat monthlyFree trial
ITSM softwareTOPdesk
Dutch ITSM specialist covering IT, facilities and HR service desks
#3 of 12Mid-sized organizations wanting one platform across IT and other internal service desksPer agent / month, tieredNone
business VPN softwareSurfshark for Teams
Surfshark's team VPN, a Nord Security sister brand
#3 of 13Small teams already using Surfshark personallyPer user / monthNone
business password managersNordPass
Straightforward business vault from the NordVPN group
#9 of 12Small offices wanting quick rolloutPer user / monthFree trial
data privacy management softwarePrivacyPerfect
Dutch privacy-ops platform with a genuine forever-free tier
#1 of 11Privacy teams that want real module-by-module pricing before a sales call, starting from a genuinely free planFreemium + published tiersYes — a permanent Forever Free plan covering the processing inventory, not a trial
digital asset management softwareBynder
Dutch DAM with brand portals and creative workflow built in
#4 of 13Marketing teams publishing across several countries or brandsQuote onlyFree trial
error tracking softwareAppSignal
Application monitoring from an Amsterdam company
#1 of 11European teams on Ruby, Elixir or NodePer request / monthFree plan
graphic design softwareSketch
Native Mac interface design app with a web viewer
#8 of 13Mac-based design teams that value a native appPer user / monthFree trial
graphic design softwareKrita
Free open-source digital painting program
#12 of 13Illustrators and concept artistsOpen sourceOpen source
intranet and employee communication softwareHappeo
AI-powered intranet built for companies on Google Workspace
#15 of 16Small and mid-sized businesses on Google Workspace outgrowing shared drivesQuote onlyFree trial
low-code platformsThinkwise
Model-driven platform for replacing legacy core systems
#1 of 11Large organisations undertaking a multi-year replacement of a business-critical legacy systemQuote onlyNone
low-code platformsMendix
Model-driven enterprise low-code with real version control
#4 of 11Enterprises replacing a core system with a governed, multi-year development processPer app + per user, published tiersFree plan
low-code platformsBetty Blocks
No-code platform built against vendor lock-in
#5 of 11Organisations that have been burned by platform lock-in before, or need formally governed citizen developmentPer month, published tiersNone
low-code platformsBaserow
Open source, self-hostable no-code database
#6 of 11A team replacing a shared spreadsheet with something structured, permissioned and queryable, on infrastructure it controls if neededOpen source + per user, publishedFree plan
observability and log management softwareElastic Observability
Log-first observability built on the ELK stack
#9 of 11Teams that want logs, metrics and traces correlated in one searchable indexUsage, resource or node-based + open sourceOpen source
version control softwareSourceHut
Minimalist Git hosting reviewed by email
#13 of 15Maintainers comfortable with mailing-list code reviewOpen source + paid tiersOpen source
hotel management softwareRoomRaccoon
All-in-one hotel system with built-in upselling
#3 of 11Small European independent hotelsPer property / monthNone
hotel management softwareMews
Cloud hospitality platform with guest self-service
#5 of 11Design-led independents and hotel groupsQuote onlyNone
real estate CRM softwareRealworks
The Dutch estate-agency system, used by the large majority of Dutch agents
#2 of 14Estate agencies operating in the NetherlandsPer module / monthNone

Counted from our own vendor dataset. Places can be paid for: placement disclosure.