Enterprise Software Adoption in Spain

CRM and ERP in Spain, against the EU27

Growth has been slower than the bloc's: up 2.87 points from 7.15% in 2018, while the EU27 average gained 4.69. In 2018 Spain was above the EU27 average of 6.65%; it has since dropped behind it. Ranked on the 2018 figures it would have been seventh, so it has lost 3 places.

CRM and ERP run close to level here: 11.18% for ERP in 2023 against 10.02% for CRM, with ERP ahead by 1.16 points. That is 0.55 points below the EU27's 11.73% and ninth of 16, 1 place higher than on CRM. From 10.3% in 2021 that is a gain of 0.88 points, less than the EU27 average's 2.08. In the CRM ranking Spain sits between Germany (10.26%) and Czechia (9.41%).

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Spain

Spain is the headquarters given for 43 of the 5327 listings in our software rankings: 40 vendors in 39 of the 412 categories. Listed in more than one category: Factorial (2), Penpot (2) and Typeform (2). That makes it the fourteenth-largest headquarters country in the dataset, behind Belgium (49) and ahead of Ireland (42).

Among the 16 countries on these pages Spain is sixth by number of listings but tenth by CRM cloud adoption. Revenue & Growth is the largest category group with 14 listings, followed by IT & Collaboration (9), Finance (6), People (5), Operations (4), Vertical (4) and AI software (1).

20 of the 43 hold a top-three place:

• Penpot, #1 in UI design and prototyping tools. Pricing: Professional plan $0 per user per month; Unlimited $7 per editor per month capped at $175 a month; Enterprise $25 per member per month; Private Server $50k per year.
• Landbot, #1 in chatbot software. Pricing: Free €0 (100 chats/month, 1 seat); Starter €32/month billed annually (€40 monthly), 500 chats, 100 AI chats, 2 seats; Professional €80/month annually (€100 monthly), 2,500 chats, 300 AI chats, 3 seats; Professional WA €160/month annually, 500 AI chats and 1 WhatsApp number; Business from €400/month; overage €0.05/chat, €0.10/AI chat, €25/extra seat
• Internxt, #1 in cloud storage software. Pricing: Annual subscriptions and stackable lifetime plans in 1 TB, 2 TB and 5 TB tiers, plus a free 1 GB tier; a 30-day money-back guarantee applies.
• Didit, #1 in identity verification (KYC) software. Pricing: 500 full KYC verifications free every month; pay as you go from $0.33 per full KYC; enterprise contracts are custom.
• Influencity, #1 in influencer marketing software. Pricing: Tiered, pay-for-what-you-need pricing with a 7-day free trial on all plans; exact current tier figures were not published in a static table on the vendor's own pricing page during this review, so a buyer should confirm the current number directly before committing.
• Qustodio, #1 in parental control apps. Pricing: Basic is listed at 46.95 euros a year for up to five devices and Complete at 79.95 euros a year for unlimited family devices, both on the pricing page checked.
• Embat, #1 in treasury management software. Pricing: No prices published; the pricing page lets a buyer pick modules and request a personalised proposal with no commitment.
• Hireflix, #1 in video interview software. Pricing: Published at $75 a month for companies under 50 employees and $150 for 50 to 250, billed yearly, with a custom tier above that.
• Plytix, #2 in PIM software. Pricing: Priced by SKU count, shown in $ or € by region. Standard: $0/month at 100 SKUs up to $349/month at 25,000 SKUs. Pro: $149 to $499/month. Enterprise: $699 to $1,299/month. Above 25,000 SKUs: custom. Add-on modules (AI Unlimited, Channels, Brand Portals, Product Data Sheets, Shopify, BigCommerce, Wayfair) also scale with SKU count, up to $399/month each. All plans include 500 AI credits/month.
• B2Brouter, #2 in e-invoicing software. Pricing: Basic plan free with 24 transactions per year; Professional EUR 110 per year plus taxes; Business EUR 300 per year plus taxes; ERP products priced separately.
• SMOWL, #2 in exam proctoring software. Pricing: Prices are personalized by institution across plans named SMOWL CLASS, PLUS, PRO and ENTERPRISE; no figures are shown.
• Penpot, #2 in graphic design software. Pricing: Free Professional tier, Unlimited at $7 per editor per month capped at $175, Enterprise at $25 per member per month, and a free self-hosted option.
• Reporting Ninja, #2 in marketing reporting software. Pricing: Plans run $25 a month (10 reports), $50 (30), $88 (70) and $150 (150), with 10% off quarterly and 20% off annual billing.
• Packlink PRO, #2 in shipping software. Pricing: The platform is free with no monthly fee and revenue comes from shipping purchased, while a Plus plan costs $29 a month (EUR 25 plus VAT) and adds exclusive rates and automation.
• Fracttal One, #3 in CMMS software. Pricing: Subscription priced by users and assets, generally quoted, with plan levels for small and larger operations.
• Sales Layer, #3 in PIM software. Pricing: Scale (up to 5 users, 10,000 SKUs), Premium (up to 10 users, 50,000 SKUs), Enterprise (up to 35 users, 200,000 SKUs), Enterprise Plus (unlimited) — all quote-only. Monthly or annual billing.
• BigBuy, #3 in dropshipping platforms. Pricing: Catalog prices are wholesale and exclude VAT, with an exemption for EU businesses holding a VAT number; membership and shipping fees were not readable on the vendor page, so request the current schedule
• Bugfender, #3 in error tracking software. Pricing: Free plan with 100K daily log lines, 24-hour retention and up to 2,000 devices; Team from $39 a month, Pro from $89 and Premium from $449, with on-premises licensing starting at EUR 3,000 a month.
• Heepsy, #3 in influencer marketing software. Pricing: Free plan ($0/month: 500 monthly search results, 10 advanced profiles/month, 1 project, no credit card required); Starter $69/month billed annually ($89/month monthly); Plus $149/month annually; Advanced $229/month annually; custom plans for large teams.
• Doofinder, #3 in site search software. Pricing: Basic 49 euros, Pro 149 euros, Advanced 349 euros a month (10 percent less billed yearly); Enterprise is custom.

Barred from places 1 to 3 as a dominant incumbent in a category: Amadeus Cytric. 10 of the 43 sell on quote only (23%), below the 30% across all 5327 listings.

Counted from our own vendor dataset. Visibility can be paid for: placement disclosure.