Enterprise Software Adoption in Spain
Editor Sebastiaan Smits ·
Published September 14, 2026 · Updated October 23, 2026
Spain falls below the EU27 average on CRM cloud adoption. 10.02% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023, 1.32 points under the bloc's 11.34% and tenth of the 16 countries compared here.
10.02%
CRM cloud adoption, 2023
11.18%
ERP cloud adoption, 2023
CRM and ERP in Spain, against the EU27
Growth has been slower than the bloc's: up 2.87 points from 7.15% in 2018, while the EU27 average gained 4.69. In 2018 Spain was above the EU27 average of 6.65%; it has since dropped behind it. Ranked on the 2018 figures it would have been seventh, so it has lost 3 places.
CRM and ERP run close to level here: 11.18% for ERP in 2023 against 10.02% for CRM, with ERP ahead by 1.16 points. That is 0.55 points below the EU27's 11.73% and ninth of 16, 1 place higher than on CRM. From 10.3% in 2021 that is a gain of 0.88 points, less than the EU27 average's 2.08. In the CRM ranking Spain sits between Germany (10.26%) and Czechia (9.41%).
| Cloud adoption | Spain | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 10.02% | 11.34% | -1.32 pts |
| CRM, 2018 | 7.15% | 6.65% | +0.5 pts |
| ERP, 2023 | 11.18% | 11.73% | -0.55 pts |
| ERP, 2021 | 10.3% | 9.65% | +0.65 pts |
Vendors in our rankings headquartered in Spain
Spain is the headquarters given for 26 of the 2658 listings in our software rankings: 25 vendors in 24 of the 210 categories. Listed in more than one category: Typeform (2). Poland has the same number; 11 headquarters countries have more.
Among the 16 countries on these pages Spain is joint fifth by number of listings but tenth by CRM cloud adoption. Revenue & Growth is the largest category group with 11 listings, followed by IT & Collaboration (4), Operations (4), Finance (2), People (2), Vertical (2) and AI software (1).
10 of the 26 hold a top-three place:
- Landbot, #1 in chatbot software. Pricing: Free €0 (100 chats/month, 1 seat); Starter €32/month billed annually (€40 monthly), 500 chats, 100 AI chats, 2 seats; Professional €80/month annually (€100 monthly), 2,500 chats, 300 AI chats, 3 seats; Professional WA €160/month annually, 500 AI chats and 1 WhatsApp number; Business from €400/month; overage €0.05/chat, €0.10/AI chat, €25/extra seat
- Internxt, #1 in cloud storage software. Pricing: Annual subscriptions and stackable lifetime plans in 1 TB, 2 TB and 5 TB tiers, plus a free 1 GB tier; a 30-day money-back guarantee applies.
- Influencity, #1 in influencer marketing software. Pricing: Tiered, pay-for-what-you-need pricing with a 7-day free trial on all plans; exact current tier figures were not published in a static table on the vendor's own pricing page during this review, so a buyer should confirm the current number directly before committing.
- Plytix, #2 in PIM software. Pricing: Priced by SKU count, shown in $ or € by region. Standard: $0/month at 100 SKUs up to $349/month at 25,000 SKUs. Pro: $149 to $499/month. Enterprise: $699 to $1,299/month. Above 25,000 SKUs: custom. Add-on modules (AI Unlimited, Channels, Brand Portals, Product Data Sheets, Shopify, BigCommerce, Wayfair) also scale with SKU count, up to $399/month each. All plans include 500 AI credits/month.
- Penpot, #2 in graphic design software. Pricing: Free Professional tier, Unlimited at $7 per editor per month capped at $175, Enterprise at $25 per member per month, and a free self-hosted option.
- Packlink PRO, #2 in shipping software. Pricing: The platform is free with no monthly fee and revenue comes from shipping purchased, while a Plus plan costs $29 a month (EUR 25 plus VAT) and adds exclusive rates and automation.
- Fracttal One, #3 in CMMS software. Pricing: Subscription priced by users and assets, generally quoted, with plan levels for small and larger operations.
- Sales Layer, #3 in PIM software. Pricing: Scale (up to 5 users, 10,000 SKUs), Premium (up to 10 users, 50,000 SKUs), Enterprise (up to 35 users, 200,000 SKUs), Enterprise Plus (unlimited) — all quote-only. Monthly or annual billing.
- Bugfender, #3 in error tracking software. Pricing: Free plan with 100K daily log lines, 24-hour retention and up to 2,000 devices; Team from $39 a month, Pro from $89 and Premium from $449, with on-premises licensing starting at EUR 3,000 a month.
- Heepsy, #3 in influencer marketing software. Pricing: Free plan ($0/month: 500 monthly search results, 10 advanced profiles/month, 1 project, no credit card required); Starter $69/month billed annually ($89/month monthly); Plus $149/month annually; Advanced $229/month annually; custom plans for large teams.
Barred from places 1 to 3 as a dominant incumbent in a category: Amadeus Cytric. 4 of the 26 sell on quote only (15%), below the 24% across all 2658 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI image generators | Magnific (formerly Freepik) | #4 of 14 | Content teams that also license stock | Flat monthly | None |
| GEO agencies | GrowPad | #7 of 12 | A European or globally distributed B2B SaaS company in that revenue band that wants Google and AI search pursued as one system. | Custom quote | None |
| PIM software | Plytix | #2 of 13 | A growing brand that wants PIM priced against its actual SKU count rather than a flat enterprise quote | Published SKU-based tiers + per-module add-ons | Free plan |
| PIM software | Sales Layer | #3 of 13 | A team that wants to test real PIM workflows for a full month before any sales conversation | Tiered, quote-only | Free trial |
| chatbot software | Landbot | #1 of 11 | Landbot was built from the ground up as a conversion and lead-generation chatbot builder, not a support-chat tool with a bot bolted on after | Per seat + conversation volume | Free plan |
| form builders | Typeform | #6 of 12 | Marketing teams where completion rate matters | Per plan + response caps | Free plan |
| influencer marketing software | Influencity | #1 of 16 | Agencies wanting a creator CRM and client-presentable campaign reporting | Tiered, configured pricing | 7-day free trial |
| influencer marketing software | Heepsy | #3 of 16 | Anyone who needs a shortlist of creators cheaply, including on a genuine free plan | Free + paid tiers | Free plan |
| link shortener software | Shlink | #8 of 11 | Technical teams wanting to own redirects | Open source (self-hosted) | Open source |
| proposal and quote-management software | Nusii | #6 of 12 | Freelancers and small agencies that want simple published plans and a money-back guarantee | Per plan / month, published | Free trial |
| social media management software | Metricool | #6 of 16 | Freelancers and budget agencies | Per brand / month | Free plan |
| survey software | Typeform | #4 of 17 | Customer-facing surveys and lead capture | Tiered by responses | Free plan |
| sales tax software | Quaderno | #8 of 14 | Small digital sellers with EU and US customers | Per transactions / month | Free trial |
| travel management software | Amadeus Cytric | #8 of 12 | Large enterprises already standardised on Microsoft 365 and SAP | Quote only | None |
| CMMS software | Fracttal One | #3 of 11 | Spanish and Portuguese speaking operations | Quote only | None |
| project portfolio management software | Triskell | #10 of 12 | Mid-to-large PMOs in Europe | Quote only | Free trial |
| shipping software | Packlink PRO | #2 of 15 | Small shops needing carrier rates with no fixed fee | Free + paid tiers | Free plan |
| warehouse management systems | Easy WMS | #9 of 12 | Warehouses adding Mecalux automation | Quote only | None |
| HR software | Factorial | #10 of 14 | Small companies in Southern Europe | Per user / month | Free trial |
| eLearning authoring tools | Genially | #7 of 11 | Individuals and small teams on a tight budget | Per member / month | Free plan |
| PDF editors | iLovePDF | #9 of 12 | Light editors who convert and compress | Per user / month | Free plan |
| cloud storage software | Internxt | #1 of 13 | Individuals wanting encrypted storage and open code | Annual + lifetime | Free plan |
| error tracking software | Bugfender | #3 of 12 | Mobile teams debugging issues on real devices | Per tier / month | Free plan |
| graphic design software | Penpot | #2 of 13 | Product teams wanting design tooling they can self-host | Open source + paid tiers | Free plan |
| property management software | Lodgify | #14 of 15 | Owners with 1 to 20 holiday rentals | Per listing / month | Free trial |
| real estate CRM software | Inmovilla | #14 of 14 | Estate agencies operating in Spain | Per user / month | None |