Enterprise Software Adoption in Italy

CRM and ERP in Italy, against the EU27

Growth has been slower than the bloc's: up 2.3 points from 5.54% in 2018, while the EU27 average gained 4.69. It was under the average in 2018 as well. Ranked on the 2018 figures it would have been tenth, so it has lost 3 places.

ERP is the stronger of the two measures: 10.91% of enterprises paid for ERP software as a cloud service in 2023, 3.07 points more than did so for CRM. That is 0.82 points below the EU27's 11.73% and tenth of 16, 3 places higher than on CRM. Here the figure moved against the EU27 average: it was 11.94% in 2021 and has fallen 1.03 points, while the average rose 2.08. In the CRM ranking Italy sits between Hungary (8.75%) and Portugal (7.7%).

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Italy

Italy is the headquarters given for 24 of the 5327 listings in our software rankings: 23 vendors in 23 of the 412 categories. Listed in more than one category: Harvest (2). That makes it the 24th-largest headquarters country in the dataset, behind Estonia (27) and ahead of Lithuania (21).

Among the 16 countries on these pages Italy is twelfth by number of listings but thirteenth by CRM cloud adoption. IT & Collaboration is the largest category group with 9 listings, followed by Revenue & Growth (7), Operations (3), Finance (2), Vertical (2) and People (1). There is none in AI software.

7 of the 24 hold a top-three place:

• BizAway, #1 in travel management software. Pricing: Advanced plan at 5 euros per booking with no subscription fee; Enterprise plan quoted for multi-entity operations.
• MateCat, #2 in CAT tools (computer-assisted translation). Pricing: Free for translation companies, translators and enterprise users; the code is released under the LGPL and can be self-built from GitHub.
• Actalis, #2 in SSL certificate providers. Pricing: Per certificate per year, net of VAT: DV from EUR 50.00, OV from EUR 300.00, EV from EUR 450.00, each for one year.
• Balsamiq, #2 in UI design and prototyping tools. Pricing: Starter $16 per editor per month billed annually ($192 a year), Teams $24, Enterprise $35; reviewers are free; 14-day trial; prices in USD.
• Libraesva (LibraCyber), #2 in email security software. Pricing: Quoted per mailbox on request; 30-day free trial offered
• Tiledesk, #3 in chatbot software. Pricing: Pro €149/month (€124/month billed annually) — 3 users, 20 AI agents, 5M AI tokens, 3,000 conversations/month; Business €499/month (€416/month annually) — 5 users, 50 AI agents, 10M tokens, 5,000 conversations/month; Enterprise and White Label quoted; 14-day free trial
• Newired, #3 in digital adoption platform software. Pricing: Not published; subscription priced by number of users (user tokens) across Foundation (100-500), Scale (500-5,000) and Enterprise (5,000-25,000+) tiers, plus a separate OEM licence for partners, all quoted on request.

Barred from places 1 to 3 as a dominant incumbent in a category: Evernote. 2 of the 24 sell on quote only (8%), below the 30% across all 5327 listings.

Counted from our own vendor dataset. Visibility can be paid for: placement disclosure.