Enterprise Software Adoption in France
France is fifteenth of 16 on CRM cloud adoption, with only Greece (4.97%) behind it. In 2023, 7.42% of enterprises with 10 or more employees paid for CRM software as a cloud service; the EU27 average was 11.34%.
CRM and ERP in France, against the EU27
Growth has been slower than the bloc's: up 0.57 points from 6.85% in 2018, while the EU27 average gained 4.69. In 2018 France was above the EU27 average of 6.65%; it has since dropped behind it. Ranked on the 2018 figures it would have been eighth, so it has lost 7 places.
CRM and ERP run close to level here: 8.79% for ERP in 2023 against 7.42% for CRM, with ERP ahead by 1.37 points. That is 2.94 points below the EU27's 11.73% and thirteenth of 16, 2 places higher than on CRM. Here the figure moved against the EU27 average: it was 8.98% in 2021 and has fallen 0.19 points, while the average rose 2.08. In the CRM ranking France sits between Portugal (7.7%) and Greece (4.97%).
| Cloud adoption | France | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 7.42% | 11.34% | -3.92 pts |
| CRM, 2018 | 6.85% | 6.65% | +0.2 pts |
| ERP, 2023 | 8.79% | 11.73% | -2.94 pts |
| ERP, 2021 | 8.98% | 9.65% | -0.67 pts |
Vendors in our rankings headquartered in France
France is the headquarters given for 87 of the 1723 listings in our software rankings: 82 vendors in 55 of the 132 categories. Listed in more than one category: Brevo (3), Crisp (2), Livestorm (2) and Mistral AI (2). That makes it the fifth-largest headquarters country in the dataset, behind Canada (88) and ahead of the Netherlands (55).
Among the 16 countries on these pages France is second by number of listings but fifteenth by CRM cloud adoption. Revenue & Growth is the largest category group with 39 listings, followed by IT & Collaboration (22), Operations (16), AI software (7), Finance (2) and Vertical (1). There is none in People.
28 of the 87 hold a top-three place:
- Scaleway Generative APIs, #1 in LLM API providers. Pricing: Billed per token on serverless endpoints with a free tier; dedicated deployments are available when a team wants isolation.
- Kavkom, #1 in call center software. Pricing: Basic Pack €10/user/month (€8 with a 12-month term); Plus Pack €50/user/month (€42 with a 12-month term, €30/€24 for French SMEs); Custom Pack quoted; predictive dialer add-on from €50/user/month; published for the first two tiers
- URLR, #1 in link shortener software. Pricing: Free plan with 10 links a month; paid tiers add links, tracked visits, branded domains and users, with a 14-day free trial and annual billing at two months free.
- Custplace, #1 in reputation management software. Pricing: Free plan; Business €35/month, Premium €125/month and E-Commerce €49/month (up to 200 requests), excl. VAT, billed annually; multi-location Elite plan quoted.
- Kaspr, #1 in sales intelligence software. Pricing: Free plan (15 B2B email, 5 phone and 5 direct-email credits a month, no exports); Starter €45/user/month billed annually or €59 monthly; Business €79/user/month annually or €99 monthly; Enterprise is custom-priced. Also listed in GBP and USD.
- Hyperping, #1 in uptime monitoring software. Pricing: Free plan with 20 monitors at 5-minute checks and one basic status page; Essentials from $24/month billed yearly with 30-second checks, on-call and a custom-domain status page.
- Tuleap, #1 in version control software. Pricing: Free and open source to self-host; the hosted myTuleap cloud and enterprise support are priced on request.
- api.video, #1 in video hosting software. Pricing: Pay-as-you-go: video encoding free for unlimited minutes; hosting from $0.00285 per minute stored; delivery from $0.0017 per minute delivered. Enterprise plan available with custom terms, wire transfer and annual billing.
- HYVOR Talk, #1 in website commenting software. Pricing: Personal plan at 5 euros a month billed annually for 2,500 credits; Premium from 12 euros; Business from 40 euros; Enterprise on request.
- Kameleoon, #1 in website personalization software. Pricing: 30-day free trial, no credit card required; PBX Starter from $495 a month for 50,000 tested visitors; Enterprise quoted, and personalization, AI targeting and feature management are Enterprise-only
- Windmill, #1 in workflow automation software. Pricing: Free and open-source self-hosted edition; Enterprise is seat-based at $20 per developer and $10 per operator a month, plus compute units at $50 a month per 2 CU.
- OVHcloud AI Endpoints, #2 in LLM API providers. Pricing: Billed on a Public Cloud project with a payment method; anonymous use is limited to 2 requests per minute per IP and model.
- Affilae, #2 in affiliate marketing software. Pricing: Build €99/month + 2.5% per validated sale (1-month free trial, 3-month commitment). Grow €249/month + 2% per validated sale, adds growth consulting and recruitment. Scale: custom-priced with a dedicated account manager.
- Odigo, #2 in call center software. Pricing: Essential (5-500 users), Enterprise (500-5,000+ users) and CXaaS (1,000-50,000+ users) tiers, all quoted on request
- mediarithmics, #2 in customer data platform software. Pricing: Not published; every deployment is quoted after a sales conversation. No free trial is advertised.
- Youtrust (formerly Yousign), #2 in electronic signature software. Pricing: Free plan for one user with two signature requests a month, a single-user One plan at €9 a month, then Plus and Pro per user per month with unlimited simple signatures; advanced and qualified signatures are paid add-ons (QES from €10 each), and API plans start around €104 a month.
- Brevo, #2 in email marketing software. Pricing: Free plan with a daily sending cap, then paid plans priced mainly by monthly email volume; SMS and WhatsApp credits bought separately.
- Mistral AI, #2 in generative AI platform. Pricing: Per-token pricing published for the API in Mistral Studio, with batch (50% discount) and cached input (up to 90% off) pricing; commercial self-hosting and private deployment quoted separately
- Kolsquare, #2 in influencer marketing software. Pricing: Three packages (Discovery, Listening, Enterprise), each quoted after a demo; no published prices on the vendor's site. Special rates for B Corps and non-profits, and 30% off for startups under three years old with under EUR 500K raised and fewer than 10 employees.
- Klaxoon, #2 in online whiteboard software. Pricing: Free tier with 500 MB; Starter $24.90 per host per month billed annually for up to 4 Pro users; Enterprise by quote with 5 Pro users minimum.
- La Growth Machine, #2 in sales engagement software. Pricing: Basic €60/month per identity: 250 leads enriched/month, up to 3 identities, LinkedIn+Email. Pro €120/month per identity: 400 leads enriched/month, 5 sending emails/identity, up to 6 campaigns, LinkedIn+Email+Calls. Ultimate €120/month per identity: 1,000 leads enriched/month, 10 sending emails/identity, unlimited campaigns, LinkedIn+Email+X+Calls, HubSpot and Pipedrive. Agency and Custom plans from €150/month, 6 identities minimum. Prices billed annually.
- GraphComment, #2 in website commenting software. Pricing: Free basic plan; Starter at 25 dollars a month and Pro at 51 dollars a month billed annually; Enterprise on request.
- Strapi, #3 in CMS (content management system) software. Pricing: The core is free and open source under MIT license to self-host; paid self-hosted Growth and Enterprise plans add features, and Strapi Cloud sells managed hosting per project on a published table.
- Hivebrite, #3 in community platform software. Pricing: Core $895/month billed annually; Flex $1,995/month billed annually; Prime and Custom Fit quoted after a discovery call; no free trial
- Switchy, #3 in link shortener software. Pricing: Tiers are priced by tracked clicks per month, from $47 for up to 10,000 clicks to over $1,000 a month at multi-million click volumes.
- iodéOS, #3 in operating systems. Pricing: The OS is free; the company's income comes from smartphone sales, premium subscriptions and donations.
- Magileads, #3 in sales engagement software. Pricing: From €25/month excluding tax, set by a configurator on LinkedIn accounts, sender emails, enrichment volume and mobile numbers rather than fixed tiers; every feature is included at every price, 20% off billed annually. White-label available at standard subscription rates.
- OpenReplay, #3 in session replay software. Pricing: Self-hosted open-source edition is free; Dedicated managed instances start at $199 a month, billed hourly at $0.276, with no user, recording or retention limits.
Barred from places 1 to 3 as dominant incumbents in a category: Contentsquare (Hotjar), DraftSight, LumApps, SOLIDWORKS and Sweep. 26 of the 87 sell on quote only (30%), above the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI agent platforms | Dust | #7 of 13 | Knowledge-heavy teams, EU or US hosted | Free + paid tiers | Free plan |
| AI image generators | Photoroom | #7 of 13 | Online sellers and catalog teams | Flat monthly | Free trial |
| LLM API providers | Scaleway Generative APIs | #1 of 12 | EU companies with data-residency duties | Usage-based | Free plan |
| LLM API providers | OVHcloud AI Endpoints | #2 of 12 | EU teams already on OVHcloud | Usage-based | Free plan |
| LLM API providers | Mistral AI | #9 of 12 | EU teams wanting a European model maker | Usage-based + plans | Free plan |
| generative AI platform | Mistral AI | #2 of 11 | Buyers who want a contractual exit: self-host the same weights if the vendor relationship ends | Per token (API) or quoted (self-hosted licence) | Free plan includes access to Mistral Studio with $10 a month in API credits for testing; no perpetual free production tier |
| transcription software | Gladia | #9 of 11 | Developers who want a European vendor | Usage-based | Free trial |
| CMS (content management system) software | Strapi | #3 of 14 | Developers wanting an open-source, self-hostable headless CMS | Open source + paid tiers | Open source |
| CRM software | folk | #17 of 18 | Founders, agencies and investor teams | Per seat / month | Free trial |
| PIM software | Akeneo | #4 of 13 | A technical team that wants to self-host real PIM software for nothing before any sales conversation | Free open-source + published Growth starting price + quote-only upper tiers | Open source |
| PIM software | Quable | #6 of 13 | A mid-market team that wants a PIM backed by a larger software group rather than a single-product startup | Two-tier, quote-only | None |
| SMS marketing software | Brevo | #9 of 12 | European senders sending SMS and email | Prepaid SMS credits | Free plan |
| affiliate marketing software | Affilae | #2 of 16 | Brands wanting network-style recruitment support but with the variable cost tied to confirmed revenue | Published tiers, subscription plus percentage on validated sales only | Free trial |
| affiliate marketing software | Kwanko | #11 of 16 | Advertisers running campaigns across several European markets plus Brazil from one vendor | Quote only | None |
| affiliate marketing software | Effinity | #12 of 16 | Advertisers wanting agency-style account management layered on affiliate tracking technology | Quote only, performance-based per vendor | None |
| chatbot software | Crisp | #4 of 11 | Flat per-workspace pricing with a block of seats included (4 on Mini, 10 on Essentials, 20 on Plus): a part-time marketer who occasionally j | Flat per workspace | Free plan |
| community platform software | Hivebrite | #3 of 13 | Associations and alumni networks needing dues, chapters and donations alongside discussion | Flat monthly / annual | None |
| customer data platform software | mediarithmics | #2 of 12 | Publishers and consumer brands planning their personalization and monetization strategy around the end of third-party cookies | Quote only | None stated |
| customer data platform software | Commanders Act | #7 of 12 | European marketing and data teams that want consent, server-side tag collection and the CDP profile from one French vendor | Quote only | None stated |
| digital adoption platform software | Lemon Learning | #11 of 11 | Large enterprises standardizing guidance across Salesforce, SAP or Workday | Quote only | None stated |
| ecommerce platforms | PrestaShop | #8 of 11 | European SMEs with an agency partner | Open source + paid modules | Open source |
| email marketing software | Brevo | #2 of 13 | Large lists mailed occasionally | Usage-based | Free plan |
| influencer marketing software | Kolsquare | #2 of 16 | Brands and agencies with a legal department to satisfy | Quote only | None stated |
| influencer marketing software | Lefty | #10 of 16 | Fashion and beauty brands seeding products and tracking event coverage | Quote only | None stated |
| influencer marketing software | Skeepers | #12 of 16 | Consumer brands wanting volume user-generated content in exchange for product | Quote only | None stated |
| influencer marketing software | Favikon | #16 of 16 | Brands and agencies wanting AI-driven creator authenticity scoring alongside discovery | Published tiers | 7-day free trial |
| link shortener software | URLR | #1 of 11 | European teams with GDPR-driven procurement | Per workspace / month | Free plan |
| link shortener software | Switchy | #3 of 11 | Social-first marketers retargeting link clickers | Per tracked clicks / month | None |
| live chat software | Crisp | #5 of 16 | Small teams wanting chat plus inbox | Flat per workspace | Free plan |
| marketing automation software | Brevo | #13 of 15 | Budget-minded SMBs with big lists | Per email volume / month | Free plan |
| proposal and quote-management software | Sellsy | #7 of 12 | SMEs that want quotes, e-signature and invoicing in one system | Per user / month, bundled with CRM & invoicing | Free trial |
| reputation management software | Custplace | #1 of 11 | Multi-site retail and service chains wanting reviews, listings and local marketing in one NF-certified platform | Per month, published tiers | Free plan |
| reputation management software | Guest Suite | #5 of 11 | Multi-location networks wanting listings, reviews and satisfaction surveys in one console | Per month, published tiers | Free trial |
| sales engagement software | La Growth Machine | #2 of 11 | Teams wanting the widest channel mix in one sequence and willing to pay per identity for it | Per identity / month | Free trial |
| sales engagement software | Magileads | #3 of 11 | Small French or EU teams wanting a low-cost entry into multichannel sequencing | Usage-based | Free trial |
| sales engagement software | Lemlist | #4 of 11 | Teams wanting transparent published pricing across email, LinkedIn and calls | Flat or per user / month | Free trial |
| sales engagement software | Waalaxy | #5 of 11 | LinkedIn-first prospecting teams wanting predictable per-seat pricing | Per user / month | Free trial |
| sales intelligence software | Kaspr | #1 of 11 | Teams prospecting directly from LinkedIn who want a lightweight extension | Free + paid tiers | Free plan |
| session replay software | OpenReplay | #3 of 11 | Engineering teams that must own recordings | Open source + paid tiers | Open source |
| session replay software | Contentsquare (Hotjar) | #5 of 11 | Teams outgrowing basic heatmaps | Quote only | Free plan |
| social media management software | Agorapulse | #4 of 16 | In-house teams and small agencies | Per user / month | Free trial |
| social media management software | Iconosquare | #15 of 16 | Brands that live by Instagram metrics | Per profile bundle / month | Free plan |
| web analytics software | Hotjar | #13 of 14 | Teams that want to see, not just count, how visitors use a page | Per session tier / month | Free plan |
| webinar software | Livestorm | #4 of 13 | Marketing teams running frequent live and automated sessions | Per attendee credit / year | Free trial |
| website personalization software | Kameleoon | #1 of 14 | Mid-market and enterprise teams that want predictive targeting with EU data residency | Published entry tier, Enterprise quoted | Free trial |
| website personalization software | AB Tasty (now part of Wingify) | #9 of 14 | Mid-market and enterprise teams running both marketing and product experimentation | Quote only | Free trial |
| budgeting and planning software | Pigment | #9 of 14 | Scale-ups planning beyond finance | Quote only | Free trial |
| expense management software | Spendesk | #11 of 13 | European finance teams wanting pre-approval | Quote only | None |
| CAD software | SOLIDWORKS | #9 of 14 | Suppliers to larger manufacturers | Per user / year | None |
| CAD software | DraftSight | #10 of 14 | Drafters working in DWG all day | Per user / year | Free trial |
| Third-party risk management software | EcoVadis | #5 of 11 | Suppliers whose customers already require an EcoVadis scorecard | Tiered by company size | None |
| Third-party risk management software | CyberVadis | #7 of 11 | Analyst-validated cyber assessments rather than a passive outside-in score | Quote only | Not stated by the vendor |
| call center software | Kavkom | #1 of 15 | Small French/European sales teams on a tight budget | Per user / month | Free trial |
| call center software | Odigo | #2 of 15 | Large enterprises that require a sovereign-cloud deployment | Quote only | None |
| call center software | Aircall | #5 of 15 | Teams that live inside a CRM or helpdesk already | Per license / month | Free trial |
| call center software | Ringover | #6 of 15 | Small teams that want self-serve setup with AI transcription | Per user / month | None |
| call center software | Diabolocom | #7 of 15 | Enterprise outbound and blended contact centers | Per named license, 3-year term | None |
| call center software | Vocalcom | #11 of 15 | Financial services, insurance and outsourcing operations | Quote only | None |
| digital signage software | Telelogos | #11 of 14 | Banks, hospitals and industrial sites needing on-premises deployment | Quote only | None |
| digital signage software | Cenareo | #12 of 14 | Enterprise marketing teams producing their own screen and video content | Quote only (scaled to fleet size) | None |
| electronic signature software | Youtrust (formerly Yousign) | #2 of 15 | EU businesses needing higher signature levels | Per user / month | Free plan |
| esg and sustainability reporting software | Greenly | #4 of 11 | SMBs and mid-market companies wanting a clearly staged entry point | Quote only, named tiers | None |
| esg and sustainability reporting software | Sami | #7 of 11 | French and European companies wanting software, consulting and training from one provider | Quote only | None |
| esg and sustainability reporting software | Sweep | #10 of 11 | Companies wanting independent analyst validation before shortlisting a vendor | Quote only | None |
| API management software | Axway Amplify | #14 of 16 | Enterprises modernizing legacy and mainframe systems | Quote only | None |
| data catalog software | DataGalaxy | #5 of 11 | Business teams that need a usable glossary interface | Quote only | None |
| data privacy management software | EQS Data Privacy (Data Legal Drive) | #6 of 11 | French and francophone organisations that need RGPD tooling built around French law, including the Sapin II anti-corruption regime, alongside GDPR | Quote-only | Free trial available; no permanent free tier |
| email security software | Mailinblack | #7 of 12 | Click-time link analysis and a named anti-spearphishing layer, aimed specifically at targeted attacks rather than mass spam. | Quote only | None |
| intranet and employee communication software | LumApps | #8 of 16 | Enterprises wanting one hub spanning corporate and frontline staff | Quote only | None |
| intranet and employee communication software | Powell Software | #16 of 16 | Regulated organizations already standardized on Microsoft 365 and SharePoint | Quote only | None |
| mobile device management software | TinyMDM | #13 of 14 | European firms with Android-only fleets | Per device / year | Free trial |
| observability and log management software | Centreon | #5 of 11 | IT operations teams wanting an open-source monitoring core that scales | Open core, published tiers | Free plan |
| online whiteboard software | Klaxoon | #2 of 12 | Trainers and meeting-led teams | Per host / month | Free plan |
| operating systems | iodéOS | #3 of 11 | Teams wanting tracker blocking on Android | Open source + paid tiers | Open source |
| operating systems | /e/OS | #4 of 11 | Teams leaving Google on phones | Open source + paid tiers | Open source |
| translation software | Weglot | #6 of 17 | SMB websites and online stores | Tiered by word count | Free plan |
| uptime monitoring software | Hyperping | #1 of 11 | Small teams that want on-call rotations without a separate tool | Flat tier / month | Free plan |
| version control software | Tuleap | #1 of 15 | Teams wanting Git plus planning without stitching tools together | Open source + paid tiers | Open source |
| video conferencing software | Livestorm | #14 of 14 | Marketing teams running webinars | Attendee credits / year | Free plan |
| video hosting software | api.video | #1 of 14 | Developers building video into their own product without a hosted-page detour | Pay-as-you-go, usage metered | None |
| video hosting software | PeerTube | #4 of 14 | Organisations that want free, non-commercial video infrastructure and are willing to run or join an instance | Free and open source | Open source |
| video hosting software | Videas | #14 of 14 | Teams that want hosting, AI subtitles, branded channels and an API in one product rather than assembled from separate vendors | Pay-as-you-go credits | Free plan |
| web hosting | OVHcloud | #7 of 12 | Agencies and French or EU buyers | Per month, promotional | None |
| website commenting software | HYVOR Talk | #1 of 11 | Blogs and small publishers wanting simple pricing | Usage-based (credits) | Free trial |
| website commenting software | GraphComment | #2 of 11 | Blogs and media sites wanting ad-free comments | Tiered by data loads | Free plan |
| workflow automation software | Windmill | #1 of 12 | Engineering teams that prefer code | Per seat + compute / month | Open source |
| nutrition tracking apps | Foodvisor | #8 of 12 | Users who want a human coach | Free + Premium tiers | Free plan |