Enterprise Software Adoption in France
Of the 10 countries compared here, France has the lowest CRM cloud adoption: 7.42% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023, 3.92 points short of the EU27 average of 11.34%.
CRM and ERP in France, against the EU27
Growth has been slower than the bloc's: up 0.57 points from 6.85% in 2018, while the EU27 average gained 4.69. In 2018 France was above the EU27 average of 6.65%; it has since dropped behind it. Ranked on the 2018 figures it would have been seventh, so it has lost 3 places.
CRM and ERP run close to level here: 8.79% for ERP in 2023 against 7.42% for CRM, with ERP ahead by 1.37 points. That is 2.94 points below the EU27's 11.73% and tenth of 10, the same place as on CRM. Here the figure moved against the EU27 average: it was 8.98% in 2021 and has fallen 0.19 points, while the average rose 2.08. The next country up in the CRM ranking is Italy (7.84%).
| Cloud adoption | France | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 7.42% | 11.34% | -3.92 pts |
| CRM, 2018 | 6.85% | 6.65% | +0.2 pts |
| ERP, 2023 | 8.79% | 11.73% | -2.94 pts |
| ERP, 2021 | 8.98% | 9.65% | -0.67 pts |
Vendors in our rankings headquartered in France
France is the headquarters given for 70 of the 1416 listings in our software rankings: 67 vendors in 44 of the 106 categories. Listed in more than one category: Brevo (2), Crisp (2) and Livestorm (2). That makes it the fifth-largest headquarters country in the dataset, behind Canada (73) and ahead of the Netherlands (48).
Among the 10 countries on these pages France is second by number of listings but tenth by CRM cloud adoption. Revenue & Growth is the largest category group with 34 listings, followed by Operations (16), IT & Collaboration (15), AI software (3) and Finance (2). There is none in People or Vertical.
22 of the 70 hold a top-three place:
- Akeneo, #1 in PIM software. Pricing: Community Edition: free, self-hosted, open-source. Product Cloud Growth: starting at $45,000/year in the US and Australia, €35,000/year in the EU, £35,000/year in the UK, with a 14-day free trial. Advanced and Premium: call for a quote.
- Crisp, #1 in chatbot software. Pricing: Free (2 seats); Mini $45/month (4 seats); Essentials $95/month (10 seats); Plus $295/month (20 seats); Enterprise quoted; extra agents $10/month each; priced per workspace, with a 14-day free trial of paid features
- Mistral AI, #1 in generative AI platform. Pricing: Per-token pricing published for the API in Mistral Studio, with batch (50% discount) and cached input (up to 90% off) pricing; commercial self-hosting and private deployment quoted separately
- Custplace, #1 in reputation management software. Pricing: Free plan; Business €35/month, Premium €125/month and E-Commerce €49/month (up to 200 requests), excl. VAT, billed annually; multi-location Elite plan quoted.
- Lemlist, #1 in sales engagement software. Pricing: Email plan $55/month billed annually ($69/month monthly): 50,000 emails/month, unlimited users and senders, lead database and email/phone finder included. Multichannel plan $87/user/month annual ($109/user/month monthly): unlimited emails and messages, 5 senders per user, LinkedIn, SMS and a call dialer included, WhatsApp as an add-on. Enterprise is custom, with SSO/SAML.
- Agorapulse, #1 in social media management software. Pricing: Per user per month on published tiers, entry tier under $100 per user billed annually, each plan capped at a set number of social profiles.
- api.video, #1 in video hosting software. Pricing: Pay-as-you-go: video encoding free for unlimited minutes; hosting from $0.00285 per minute stored; delivery from $0.0017 per minute delivered. Enterprise plan available with custom terms, wire transfer and annual billing.
- Livestorm, #1 in webinar software. Pricing: Pro at about €2.50 per attendee credit, bought as a yearly pack; one credit is used per unique participant per session, whether live, replay or on-demand, and team members are free. Pro caps sessions at 4 hours and 3,000 live attendees; Enterprise is custom-quoted with 12-hour sessions, the CRM integrations and dedicated support.
- Aircall, #2 in call center software. Pricing: Essentials $30/license/month and Professional $50/license/month, billed annually (25% below monthly billing), both with a 3-license minimum; Enterprise custom (25-license minimum); published for the two entry tiers
- Brevo, #2 in email marketing software. Pricing: Free plan with a daily sending cap, then paid plans priced mainly by monthly email volume; SMS and WhatsApp credits bought separately.
- Crisp, #2 in live chat software. Pricing: Free plan with two seats, then flat monthly prices per workspace from $45 with four seats included; extra seats cost $10 a month each.
- Waalaxy, #2 in sales engagement software. Pricing: Pro €19/user/month: 300 LinkedIn invites/month, unlimited campaigns, sequences, automated follow-ups, CRM sync, 25 email-finder credits/month. Advanced €49/user/month: 800 invites/month, 500 email-finder credits/month, API access, Make/Zapier/n8n integrations. Business €69/user/month: 800 invites/month, cold email sequences, 500 email-finder credits/month. Quarterly (-20%) and yearly (-50%) billing.
- Kaspr, #2 in sales intelligence software. Pricing: Free plan (15 B2B email, 5 phone and 5 direct-email credits a month, no exports); Starter €45/user/month billed annually or €59 monthly; Business €79/user/month annually or €99 monthly; Enterprise is custom-priced. Also listed in GBP and USD.
- PeerTube, #2 in video hosting software. Pricing: Free and open source. Running your own instance costs whatever server it runs on; joining an existing instance may be free or donation-funded depending on that instance's own policy.
- Strapi, #3 in CMS (content management system) software. Pricing: The core is free and open source under MIT license to self-host; paid self-hosted Growth and Enterprise plans add features, and Strapi Cloud sells managed hosting per project on a published table.
- Kavkom, #3 in call center software. Pricing: Basic Pack €10/user/month (€8 with a 12-month term); Plus Pack €50/user/month (€42 with a 12-month term, €30/€24 for French SMEs); Custom Pack quoted; predictive dialer add-on from €50/user/month; published for the first two tiers
- mediarithmics, #3 in customer data platform software. Pricing: Not published; every deployment is quoted after a sales conversation. No free trial is advertised.
- DataGalaxy, #3 in data catalog software. Pricing: Quote-only across Starter, Professional and Enterprise catalog tiers, and a separate Portfolio product line
- Kolsquare, #3 in influencer marketing software. Pricing: Three packages (Discovery, Listening, Enterprise), each quoted after a demo; no published prices on the vendor's site. Special rates for B Corps and non-profits, and 30% off for startups under three years old with under EUR 500K raised and fewer than 10 employees.
- Weglot, #3 in translation software. Pricing: Free plan for 2,000 words and one language; paid plans priced by translated word count and number of languages, starting at $17 per month.
- Tuleap, #3 in version control software. Pricing: Free and open source to self-host; the hosted myTuleap cloud and enterprise support are priced on request.
- Kameleoon, #3 in website personalization software. Pricing: 30-day free trial, no credit card required; PBX Starter from $495 a month for 50,000 tested visitors; Enterprise quoted, and personalization, AI targeting and feature management are Enterprise-only
Barred from places 1 to 3 as dominant incumbents in a category: DraftSight, LumApps, SOLIDWORKS and Sweep. 25 of the 70 sell on quote only (36%), above the 28% across all 1416 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI agent platforms | Dust | #4 of 13 | Knowledge-heavy teams, EU or US hosted | Free + paid tiers | Free plan |
| AI image generators | Photoroom | #7 of 13 | Online sellers and catalog teams | Flat monthly | Free trial |
| generative AI platform | Mistral AI | #1 of 11 | Buyers who want a contractual exit: self-host the same weights if the vendor relationship ends | Per token (API) or quoted (self-hosted licence) | Free plan includes access to Mistral Studio with $10 a month in API credits for testing; no perpetual free production tier |
| CMS (content management system) software | Strapi | #3 of 14 | Developers wanting an open-source, self-hostable headless CMS | Open source + paid tiers | Open source |
| CRM software | folk | #17 of 18 | Founders, agencies and investor teams | Per seat / month | Free trial |
| PIM software | Akeneo | #1 of 13 | A technical team that wants to self-host real PIM software for nothing before any sales conversation | Free open-source + published Growth starting price + quote-only upper tiers | Open source |
| PIM software | Quable | #6 of 13 | A mid-market team that wants a PIM backed by a larger software group rather than a single-product startup | Two-tier, quote-only | None |
| affiliate marketing software | Affilae | #6 of 16 | Brands wanting network-style recruitment support but with the variable cost tied to confirmed revenue | Published tiers, subscription plus percentage on validated sales only | Free trial |
| affiliate marketing software | Kwanko | #11 of 16 | Advertisers running campaigns across several European markets plus Brazil from one vendor | Quote only | None |
| affiliate marketing software | Effinity | #12 of 16 | Advertisers wanting agency-style account management layered on affiliate tracking technology | Quote only, performance-based per vendor | None |
| chatbot software | Crisp | #1 of 11 | Flat per-workspace pricing with a block of seats included (4 on Mini, 10 on Essentials, 20 on Plus): a part-time marketer who occasionally j | Flat per workspace | Free plan |
| community platform software | Hivebrite | #7 of 13 | Associations and alumni networks needing dues, chapters and donations alongside discussion | Flat monthly / annual | None |
| customer data platform software | mediarithmics | #3 of 12 | Publishers and consumer brands planning their personalization and monetization strategy around the end of third-party cookies | Quote only | None stated |
| customer data platform software | Commanders Act | #7 of 12 | European marketing and data teams that want consent, server-side tag collection and the CDP profile from one French vendor | Quote only | None stated |
| digital adoption platform software | Lemon Learning | #11 of 11 | Large enterprises standardizing guidance across Salesforce, SAP or Workday | Quote only | None stated |
| ecommerce platforms | PrestaShop | #8 of 11 | European SMEs with an agency partner | Open source + paid modules | Open source |
| email marketing software | Brevo | #2 of 13 | Large lists mailed occasionally | Usage-based | Free plan |
| influencer marketing software | Kolsquare | #3 of 16 | Brands and agencies with a legal department to satisfy | Quote only | None stated |
| influencer marketing software | Lefty | #10 of 16 | Fashion and beauty brands seeding products and tracking event coverage | Quote only | None stated |
| influencer marketing software | Skeepers | #12 of 16 | Consumer brands wanting volume user-generated content in exchange for product | Quote only | None stated |
| influencer marketing software | Favikon | #16 of 16 | Brands and agencies wanting AI-driven creator authenticity scoring alongside discovery | Published tiers | 7-day free trial |
| live chat software | Crisp | #2 of 16 | Small teams wanting chat plus inbox | Flat per workspace | Free plan |
| marketing automation software | Brevo | #13 of 15 | Budget-minded SMBs with big lists | Per email volume / month | Free plan |
| proposal and quote-management software | Sellsy | #7 of 12 | SMEs that want quotes, e-signature and invoicing in one system | Per user / month, bundled with CRM & invoicing | Free trial |
| reputation management software | Custplace | #1 of 11 | Multi-site retail and service chains wanting reviews, listings and local marketing in one NF-certified platform | Per month, published tiers | Free plan |
| reputation management software | Guest Suite | #5 of 11 | Multi-location networks wanting listings, reviews and satisfaction surveys in one console | Per month, published tiers | Free trial |
| sales engagement software | Lemlist | #1 of 11 | Teams wanting transparent published pricing across email, LinkedIn and calls | Flat or per user / month | Free trial |
| sales engagement software | Waalaxy | #2 of 11 | LinkedIn-first prospecting teams wanting predictable per-seat pricing | Per user / month | Free trial |
| sales engagement software | La Growth Machine | #6 of 11 | Teams wanting the widest channel mix in one sequence and willing to pay per identity for it | Per identity / month | Free trial |
| sales engagement software | Magileads | #7 of 11 | Small French or EU teams wanting a low-cost entry into multichannel sequencing | Usage-based | Free trial |
| sales intelligence software | Kaspr | #2 of 11 | Teams prospecting directly from LinkedIn who want a lightweight extension | Free + paid tiers | Free plan |
| social media management software | Agorapulse | #1 of 16 | In-house teams and small agencies | Per user / month | Free trial |
| social media management software | Iconosquare | #14 of 16 | Brands that live by Instagram metrics | Per profile bundle / month | Free plan |
| web analytics software | Hotjar | #13 of 14 | Teams that want to see, not just count, how visitors use a page | Per session tier / month | Free plan |
| webinar software | Livestorm | #1 of 13 | Marketing teams running frequent live and automated sessions | Per attendee credit / year | Free trial |
| website personalization software | Kameleoon | #3 of 14 | Mid-market and enterprise teams that want predictive targeting with EU data residency | Published entry tier, Enterprise quoted | Free trial |
| website personalization software | AB Tasty (now part of Wingify) | #7 of 14 | Mid-market and enterprise teams running both marketing and product experimentation | Quote only | Free trial |
| budgeting and planning software | Pigment | #9 of 14 | Scale-ups planning beyond finance | Quote only | Free trial |
| expense management software | Spendesk | #9 of 13 | European finance teams wanting pre-approval | Quote only | None |
| CAD software | SOLIDWORKS | #7 of 14 | Suppliers to larger manufacturers | Per user / year | None |
| CAD software | DraftSight | #8 of 14 | Drafters working in DWG all day | Per user / year | Free trial |
| Third-party risk management software | EcoVadis | #5 of 11 | Suppliers whose customers already require an EcoVadis scorecard | Tiered by company size | None |
| Third-party risk management software | CyberVadis | #7 of 11 | Analyst-validated cyber assessments rather than a passive outside-in score | Quote only | Not stated by the vendor |
| call center software | Aircall | #2 of 15 | Teams that live inside a CRM or helpdesk already | Per license / month | Free trial |
| call center software | Kavkom | #3 of 15 | Small French/European sales teams on a tight budget | Per user / month | Free trial |
| call center software | Ringover | #4 of 15 | Small teams that want self-serve setup with AI transcription | Per user / month | None |
| call center software | Diabolocom | #5 of 15 | Enterprise outbound and blended contact centers | Per named license, 3-year term | None |
| call center software | Odigo | #9 of 15 | Large enterprises that require a sovereign-cloud deployment | Quote only | None |
| call center software | Vocalcom | #11 of 15 | Financial services, insurance and outsourcing operations | Quote only | None |
| digital signage software | Telelogos | #11 of 14 | Banks, hospitals and industrial sites needing on-premises deployment | Quote only | None |
| digital signage software | Cenareo | #12 of 14 | Enterprise marketing teams producing their own screen and video content | Quote only (scaled to fleet size) | None |
| electronic signature software | Youtrust (formerly Yousign) | #8 of 15 | EU businesses needing higher signature levels | Per user / month | Free plan |
| esg and sustainability reporting software | Greenly | #4 of 11 | SMBs and mid-market companies wanting a clearly staged entry point | Quote only, named tiers | None |
| esg and sustainability reporting software | Sami | #7 of 11 | French and European companies wanting software, consulting and training from one provider | Quote only | None |
| esg and sustainability reporting software | Sweep | #10 of 11 | Companies wanting independent analyst validation before shortlisting a vendor | Quote only | None |
| API management software | Axway Amplify | #13 of 16 | Enterprises modernizing legacy and mainframe systems | Quote only | None |
| data catalog software | DataGalaxy | #3 of 11 | Business teams that need a usable glossary interface | Quote only | None |
| data privacy management software | EQS Data Privacy (Data Legal Drive) | #6 of 11 | French and francophone organisations that need RGPD tooling built around French law, including the Sapin II anti-corruption regime, alongside GDPR | Quote-only | Free trial available; no permanent free tier |
| email security software | Mailinblack | #7 of 12 | Click-time link analysis and a named anti-spearphishing layer, aimed specifically at targeted attacks rather than mass spam. | Quote only | None |
| intranet and employee communication software | LumApps | #7 of 16 | Enterprises wanting one hub spanning corporate and frontline staff | Quote only | None |
| intranet and employee communication software | Powell Software | #16 of 16 | Regulated organizations already standardized on Microsoft 365 and SharePoint | Quote only | None |
| mobile device management software | TinyMDM | #13 of 14 | European firms with Android-only fleets | Per device / year | Free trial |
| observability and log management software | Centreon | #5 of 11 | IT operations teams wanting an open-source monitoring core that scales | Open core, published tiers | Free plan |
| translation software | Weglot | #3 of 17 | SMB websites and online stores | Tiered by word count | Free plan |
| uptime monitoring software | Hyperping | #5 of 11 | Small teams that want on-call rotations without a separate tool | Flat tier / month | Free plan |
| version control software | Tuleap | #3 of 15 | Teams wanting Git plus planning without stitching tools together | Open source + paid tiers | Open source |
| video conferencing software | Livestorm | #14 of 14 | Marketing teams running webinars | Attendee credits / year | Free plan |
| video hosting software | api.video | #1 of 14 | Developers building video into their own product without a hosted-page detour | Pay-as-you-go, usage metered | None |
| video hosting software | PeerTube | #2 of 14 | Organisations that want free, non-commercial video infrastructure and are willing to run or join an instance | Free and open source | Open source |
| video hosting software | Videas | #14 of 14 | Teams that want hosting, AI subtitles, branded channels and an API in one product rather than assembled from separate vendors | Pay-as-you-go credits | Free plan |