Enterprise Software Adoption in Poland
Written by Mateus Rocha ·
Edited by Sebastiaan Smits ·
Fact-checked by Priya Nandakumar ·
Published September 14, 2026 · Updated October 1, 2026
Poland stands sixth of 10 countries on CRM cloud adoption and clears the EU27 average by 5.65 points: 16.99% of enterprises with 10 or more employees paid for it as a cloud service in 2023, against 11.34% across the bloc.
CRM and ERP in Poland, against the EU27
The 2018 figure was 2.64%, so the share is now 6.4 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. That carried Poland from below the EU27 average in 2018 to above it. Ranked on the 2018 figures it would have been tenth, so it has gained 4 places.
CRM and ERP run close to level here: 17.58% for ERP in 2023 against 16.99% for CRM, with ERP ahead by 0.59 points. That is 5.85 points above the EU27's 11.73% and fourth of 10, 2 places higher than on CRM. It was 6.23% in 2021; the 11.35-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Poland sits between Ireland (17.17%) and Germany (10.26%).
| Cloud adoption | Poland | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 16.99% | 11.34% | +5.65 pts |
| CRM, 2018 | 2.64% | 6.65% | -4.01 pts |
| ERP, 2023 | 17.58% | 11.73% | +5.85 pts |
| ERP, 2021 | 6.23% | 9.65% | -3.42 pts |
Vendors in our rankings headquartered in Poland
Poland is the headquarters given for 17 of the 1416 listings in our software rankings: 14 vendors in 16 of the 106 categories. Listed in more than one category: GetResponse (2), LiveChat (2) and Piwik PRO (2). That makes it the tenth-largest headquarters country in the dataset, behind Israel (24) and ahead of Spain (16).
Among the 10 countries on these pages Poland is fourth by number of listings but sixth by CRM cloud adoption. More than half of them, 12, sit in Revenue & Growth categories; the rest are in AI software (2), IT & Collaboration (2) and People (1). There is none in Finance, Operations or Vertical.
3 of the 17 hold a top-three place:
- Landingi, #1 in landing page builder software. Pricing: Published monthly and annual tiers: Build $24/mo, Optimize $119/mo, Scale from $229/mo, Enterprise from $1,199/mo, each with a 14-day free trial (200-visit limit).
- LiveChat, #1 in live chat software. Pricing: Seats billed per operator from $19 a month on annual terms, with higher tiers for routing and reporting; 14-day trial.
- Ergonode, #3 in PIM software. Pricing: Free plan €0/year (up to 1,000 products, 2 users); Advance €5,990/year; Scale €19,990/year; Enterprise custom-priced. All paid plans billed annually, prices exclude VAT.
None is classed as a dominant incumbent, so all are eligible for every place. 1 of the 17 sell on quote only (6%), below the 28% across all 1416 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI image generators | getimg.ai | #10 of 13 | Small teams wanting one credit pool | Flat monthly | None |
| AI writing tools | Surfer | #10 of 14 | SEO teams optimizing pages against competitors | Flat monthly | None |
| PIM software | Ergonode | #3 of 13 | A small team or solo operator that wants to run a real PIM for free before ever paying | Free + published annual tiers | Free plan |
| SEO software | Positive Surfer (formerly Surfer) | #8 of 12 | Content teams writing at volume | Tiered monthly | None |
| chatbot software | LiveChat | #5 of 11 | Campaign conversion tracking is the clearest "marketing" feature here: it reports how many of the proactive campaigns a visitor saw actually | Per seat / month | Free trial |
| customer data platform software | Piwik PRO | #6 of 12 | Organisations that want analytics, consent management and a CDP module from one EU vendor with published pricing | Free trial + paid tiers | Free trial |
| email marketing software | GetResponse | #8 of 13 | Webinar and course marketers | Per contact tier / month | Free plan |
| landing page builder software | Landingi | #1 of 13 | Marketing teams and agencies running many campaign pages | Flat tiered / month | Free trial |
| landing page builder software | GetResponse | #11 of 13 | Teams that already send email through GetResponse | Per contact tier / month | Free plan |
| live chat software | LiveChat | #1 of 16 | Businesses staffing chat all day | Per seat / month | Free trial |
| sales engagement software | Woodpecker.co | #5 of 11 | Lean teams doing high-volume cold email who want unlimited seats | Usage-based | Free trial |
| survey software | Survicate | #13 of 17 | SaaS product and CX teams | Usage-based | Free plan |
| web analytics software | Piwik PRO | #4 of 14 | Public sector, healthcare, finance and other regulated EU organizations | Per action tier / month | Free trial |
| webinar software | ClickMeeting | #12 of 13 | Budget-conscious small businesses, including those selling ticketed webinars | Per plan tier / month | Free trial |
| time tracking software | TimeCamp | #5 of 18 | Teams wanting automatic capture cheaply | Per user / month | Free plan |
| low-code platforms | WEBCON | #11 of 11 | Process-centric approvals, HR and document workflows on an existing ERP or Microsoft estate | Quote only | Free trial |
| screen recording software | Screen Studio | #11 of 14 | Mac users making product demos | Flat monthly | None |