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Enterprise Software Adoption in Poland

Poland stands seventh of 16 countries on CRM cloud adoption and clears the EU27 average by 5.65 points: 16.99% of enterprises with 10 or more employees paid for it as a cloud service in 2023, against 11.34% across the bloc.

16.99%
CRM cloud adoption, 2023
17.58%
ERP cloud adoption, 2023

CRM and ERP in Poland, against the EU27

The 2018 figure was 2.64%, so the share is now 6.4 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. That carried Poland from below the EU27 average in 2018 to above it. Ranked on the 2018 figures it would have been sixteenth, so it has gained 9 places.

CRM and ERP run close to level here: 17.58% for ERP in 2023 against 16.99% for CRM, with ERP ahead by 0.59 points. That is 5.85 points above the EU27's 11.73% and fifth of 16, 2 places higher than on CRM. It was 6.23% in 2021; the 11.35-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Poland sits between Ireland (17.17%) and Austria (10.85%).

Cloud adoptionPolandEU27Difference
CRM, 202316.99%11.34%+5.65 pts
CRM, 20182.64%6.65%-4.01 pts
ERP, 202317.58%11.73%+5.85 pts
ERP, 20216.23%9.65%-3.42 pts

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Poland

Poland is the headquarters given for 39 of the 5327 listings in our software rankings: 34 vendors in 36 of the 412 categories. Listed in more than one category: GetResponse (2), LiveChat (2), Piwik PRO (2), Surfer (2) and Survicate (2). That makes it the 18th-largest headquarters country in the dataset, behind Denmark (41) and ahead of Finland (34).

Poland places higher on adoption than on supply: seventh of the 16 countries here by CRM cloud adoption, ninth by number of listings. More than half of them, 22, sit in Revenue & Growth categories; the rest are in IT & Collaboration (7), Vertical (3), AI software (2), Finance (2), People (2) and Operations (1).

11 of the 39 hold a top-three place:

  • Ergonode, #1 in PIM software. Pricing: Free plan €0/year (up to 1,000 products, 2 users); Advance €5,990/year; Scale €19,990/year; Enterprise custom-priced. All paid plans billed annually, prices exclude VAT.
  • Surfer, #1 in content optimization software. Pricing: Tiered monthly in euros with annual billing: Discovery €49, Standard €99, Pro €182, Peace of Mind €299, plus a separate €82 AI Search Analytics plan.
  • Bouncer, #1 in email verification software. Pricing: Pay as you go from $8 for 1,000 credits, $400 for 100,000 and about $2 per 1,000 at one million; credits never expire and a monthly subscription is also offered.
  • NeuronWriter, #2 in content optimization software. Pricing: Five published tiers from Bronze at $23 a month to Diamond at $117, with annual billing worth two months free and limits on projects, documents and AI credits.
  • Cutt.ly, #2 in link shortener software. Pricing: Free plan with 30 links a month; Single is $25 a month, Team $99 and Enterprise $149, with a discount for yearly billing.
  • Feedink, #2 in product feed management software. Pricing: Freemium with no credit card required, per the site; paid tier prices were not found on the pages reviewed.
  • Gravitec, #2 in web push notification software. Pricing: Free for up to 10,000 subscribers to notify, with a Gravitec notice; the Fix plan is $20 a month; Business has unlimited subscribers and no price on the page; AI text generation is a $8.35 monthly add-on.
  • Spacebring, #3 in coworking space management software. Pricing: Business plan listed at EUR 158 per month with 100 monthly active users and one location; extra users cost EUR 75 per 50 and extra locations EUR 90 each; six-month minimum term.
  • Landingi, #3 in landing page builder software. Pricing: Published monthly and annual tiers: Build $24/mo, Optimize $119/mo, Scale from $229/mo, Enterprise from $1,199/mo, each with a 14-day free trial (200-visit limit).
  • Screen Studio, #3 in screen recording software. Pricing: Listed at $9 per month billed yearly or $29 billed monthly, with all features in both; 40% off for students and educators.
  • SentiOne, #3 in social listening tools. Pricing: Net monthly prices listed in USD: Social packages $199 (1 user) and $399 (3 users), Research $399, Business $849, and Enterprise from $1,180, with monthly or annual billing switch and 1 to 36 months of history depending on package.

Barred from places 1 to 3 as a dominant incumbent in a category: CodeTwo Email Signatures 365. 5 of the 39 sell on quote only (13%), below the 30% across all 5327 listings.

RankingVendorPlaceBest forPricing modelFree option
AI image generatorsgetimg.ai
Multi-model creative workspace from Poland
#9 of 14Small teams wanting one credit poolFlat monthlyNone
AI writing toolsSurfer
Content scoring and article generation for search
#10 of 14SEO teams optimizing pages against competitorsFlat monthlyNone
PIM softwareErgonode
Genuine free plan, published annual pricing up to Scale tier
#1 of 13A small team or solo operator that wants to run a real PIM for free before ever payingFree + published annual tiersFree plan
SEO softwarePositive Surfer (formerly Surfer)
Content editor that scores drafts against top results
#9 of 13Content teams writing at volumeTiered monthlyNone
chatbot softwareLiveChat
Polish sales-chat platform built around targeted campaigns and proactive outreach, not just support queues
#5 of 11Campaign conversion tracking is the clearest "marketing" feature here: it reports how many of the proactive campaigns a visitor saw actuallyPer seat / monthFree trial
content optimization softwareSurfer
Content editor, audit and AI visibility tracking
#1 of 13Small teams that need one toolboxTiered monthlyFree trial
content optimization softwareNeuronWriter
Low-cost semantic editor with AI monitoring
#2 of 13Freelancers and small agenciesTiered monthlyFree trial
customer data platform softwarePiwik PRO
Polish analytics suite with a published-pricing CDP module
#6 of 12Organisations that want analytics, consent management and a CDP module from one EU vendor with published pricingFree trial + paid tiersFree trial
customer feedback softwareSurvicate
Website, in-app and email surveys with AI analysis
#4 of 12Teams that want feedback by surveyUsage-basedFree trial
email marketing softwareGetResponse
Email, webinars and funnels from one platform
#8 of 14Webinar and course marketersPer contact tier / monthFree plan
email verification softwareBouncer
Email verification from Wrocław, hosted in the EU
#1 of 12Small senders who want EU hostingUsage-basedFree trial
landing page builder softwareLandingi
AI-assisted landing page builder with server-side testing and multi-language pages
#3 of 13Marketing teams and agencies running many campaign pagesFlat tiered / monthFree trial
landing page builder softwareGetResponse
Landing pages bundled inside an established email marketing platform
#11 of 13Teams that already send email through GetResponsePer contact tier / monthFree plan
link shortener softwareCutt.ly
Short links, QR codes and bio pages in one plan
#2 of 11Solo marketers wanting many features per dollarPer workspace / monthFree plan
live chat softwareLiveChat
Operator-focused chat for sales and support teams
#4 of 16Businesses staffing chat all dayPer seat / monthFree trial
loyalty program softwareVoucherify
API-first coupons, loyalty and referrals engine
#9 of 13Product teams building custom promotionsPer API calls / monthFree trial
loyalty program softwareOpen Loyalty
API-first loyalty engine priced on active members
#10 of 13Retail groups needing a bespoke programPer active memberNone
product feed management softwareFeedink
Rule-based feed editor with a free tier and CEE portals
#2 of 11Shops selling into Poland and neighborsFreemiumFree plan
sales engagement softwareWoodpecker.co
Polish cold-email sequencing, usage-based pricing
#7 of 11Lean teams doing high-volume cold email who want unlimited seatsUsage-basedFree trial
social listening toolsSentiOne
Social listening with long history on higher tiers
#3 of 12Teams needing many languages and historyPer package / month, tieredNone
survey softwareSurvicate
In-product, website and email feedback surveys
#15 of 17SaaS product and CX teamsUsage-basedFree plan
web analytics softwarePiwik PRO
EU-based analytics and consent management for regulated industries
#5 of 14Public sector, healthcare, finance and other regulated EU organizationsPer action tier / monthFree trial
web push notification softwareGravitec
Web push with RSS, drip and AI text on a flat price
#2 of 15Publishers and small sitesFlat monthly tiersFree plan
webinar softwareClickMeeting
European webinar and meeting platform with a no-card trial
#12 of 13Budget-conscious small businesses, including those selling ticketed webinarsPer plan tier / monthFree trial
core banking softwareVodeno
Polish banking-as-a-service platform with smart-contract core
#9 of 11Firms launching banking products without a licenceQuote onlyNone
e-invoicing softwareComarch
Enterprise e-invoicing system with Peppol and e-archive
#10 of 13Large senders with an ERP landscapeQuote onlyNone
coworking space management softwareSpacebring
Coworking platform with branded app and community tools
#3 of 11Operators who want a branded member appPer plan + active users / monthFree trial
leave management softwareCalamari
Modular HR system with a strong time-off module
#6 of 15Multi-country teams needing flexible leave rulesPer user / monthFree trial
time tracking softwareTimeCamp
Automatic time tracking that drafts timesheets from activity
#8 of 18Teams wanting automatic capture cheaplyPer user / monthFree plan
SSL certificate providersCertum
Polish certificate authority with DV, OV and EV
#6 of 17EU buyers wanting stated warranty tiersPer certificate / yearNone
cookie consent management softwarePiwik PRO Consent Manager
Consent module of a European analytics suite
#8 of 11Piwik PRO analytics customersQuote onlyNone
desktop publishing softwarePubluu
Turns PDFs into interactive page-turn publications
#13 of 15Small teams putting PDFs onlineFreemium subscription (amounts not verified)Free plan
email signature management softwareCodeTwo Email Signatures 365
Single-plan signature manager with Outlook, cloud and combo deployment
#5 of 11Windows-centered IT admins who want one pricePer user / monthFree trial
game enginesFlax Engine
3D engine with C++, C# and visual scripting
#9 of 14Small 3D studiosRoyaltyFree plan
low-code platformsWEBCON
Process-first platform with live, in-flight process changes
#11 of 25Process-centric approvals, HR and document workflows on an existing ERP or Microsoft estateQuote onlyFree trial
screen recording softwareScreen Studio
macOS recorder with automatic zoom and motion
#3 of 14Mac users making product demosFlat monthlyNone
Gym management softwarePerfect Gym
Club management for fitness chains and leisure centers
#7 of 12Multi-site fitness chainsQuote onlyNone
nutrition tracking appsFitatu
Polish calorie counter with menus and a UK database
#8 of 12Polish and UK users who want diet menusFree + Premium tiersFree plan
salon and spa booking softwareBooksy
Flat subscription with a consumer marketplace
#9 of 12Barbers and independent stylists seeking walk-in clientsFlat + per extra userFree trial

Counted from our own vendor dataset. Visibility can be paid for: placement disclosure.