Enterprise Software Adoption in Poland
By Sebastiaan Smits ·
Published September 14, 2026 · Updated October 9, 2026
Poland stands seventh of 16 countries on CRM cloud adoption and clears the EU27 average by 5.65 points: 16.99% of enterprises with 10 or more employees paid for it as a cloud service in 2023, against 11.34% across the bloc.
CRM and ERP in Poland, against the EU27
The 2018 figure was 2.64%, so the share is now 6.4 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. That carried Poland from below the EU27 average in 2018 to above it. Ranked on the 2018 figures it would have been sixteenth, so it has gained 9 places.
CRM and ERP run close to level here: 17.58% for ERP in 2023 against 16.99% for CRM, with ERP ahead by 0.59 points. That is 5.85 points above the EU27's 11.73% and fifth of 16, 2 places higher than on CRM. It was 6.23% in 2021; the 11.35-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Poland sits between Ireland (17.17%) and Austria (10.85%).
| Cloud adoption | Poland | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 16.99% | 11.34% | +5.65 pts |
| CRM, 2018 | 2.64% | 6.65% | -4.01 pts |
| ERP, 2023 | 17.58% | 11.73% | +5.85 pts |
| ERP, 2021 | 6.23% | 9.65% | -3.42 pts |
Vendors in our rankings headquartered in Poland
Poland is the headquarters given for 21 of the 1723 listings in our software rankings: 18 vendors in 19 of the 132 categories. Listed in more than one category: GetResponse (2), LiveChat (2) and Piwik PRO (2). That makes it the eleventh-largest headquarters country in the dataset, behind Spain (22) and ahead of Belgium (17).
Among the 16 countries on these pages Poland is fifth by number of listings but seventh by CRM cloud adoption. More than half of them, 15, sit in Revenue & Growth categories; the rest are in AI software (2), IT & Collaboration (2), People (1) and Vertical (1). There is none in Finance or Operations.
4 of the 21 hold a top-three place:
- Ergonode, #1 in PIM software. Pricing: Free plan €0/year (up to 1,000 products, 2 users); Advance €5,990/year; Scale €19,990/year; Enterprise custom-priced. All paid plans billed annually, prices exclude VAT.
- Cutt.ly, #2 in link shortener software. Pricing: Free plan with 30 links a month; Single is $25 a month, Team $99 and Enterprise $149, with a discount for yearly billing.
- Landingi, #3 in landing page builder software. Pricing: Published monthly and annual tiers: Build $24/mo, Optimize $119/mo, Scale from $229/mo, Enterprise from $1,199/mo, each with a 14-day free trial (200-visit limit).
- Screen Studio, #3 in screen recording software. Pricing: Listed at $9 per month billed yearly or $29 billed monthly, with all features in both; 40% off for students and educators.
None is classed as a dominant incumbent. 1 of the 21 sell on quote only (5%), below the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI image generators | getimg.ai | #10 of 13 | Small teams wanting one credit pool | Flat monthly | None |
| AI writing tools | Surfer | #10 of 14 | SEO teams optimizing pages against competitors | Flat monthly | None |
| PIM software | Ergonode | #1 of 13 | A small team or solo operator that wants to run a real PIM for free before ever paying | Free + published annual tiers | Free plan |
| SEO software | Positive Surfer (formerly Surfer) | #9 of 12 | Content teams writing at volume | Tiered monthly | None |
| chatbot software | LiveChat | #5 of 11 | Campaign conversion tracking is the clearest "marketing" feature here: it reports how many of the proactive campaigns a visitor saw actually | Per seat / month | Free trial |
| customer data platform software | Piwik PRO | #6 of 12 | Organisations that want analytics, consent management and a CDP module from one EU vendor with published pricing | Free trial + paid tiers | Free trial |
| email marketing software | GetResponse | #8 of 13 | Webinar and course marketers | Per contact tier / month | Free plan |
| landing page builder software | Landingi | #3 of 13 | Marketing teams and agencies running many campaign pages | Flat tiered / month | Free trial |
| landing page builder software | GetResponse | #11 of 13 | Teams that already send email through GetResponse | Per contact tier / month | Free plan |
| link shortener software | Cutt.ly | #2 of 11 | Solo marketers wanting many features per dollar | Per workspace / month | Free plan |
| live chat software | LiveChat | #4 of 16 | Businesses staffing chat all day | Per seat / month | Free trial |
| loyalty program software | Voucherify | #9 of 13 | Product teams building custom promotions | Per API calls / month | Free trial |
| loyalty program software | Open Loyalty | #10 of 13 | Retail groups needing a bespoke program | Per active member | None |
| sales engagement software | Woodpecker.co | #7 of 11 | Lean teams doing high-volume cold email who want unlimited seats | Usage-based | Free trial |
| survey software | Survicate | #15 of 17 | SaaS product and CX teams | Usage-based | Free plan |
| web analytics software | Piwik PRO | #5 of 14 | Public sector, healthcare, finance and other regulated EU organizations | Per action tier / month | Free trial |
| webinar software | ClickMeeting | #12 of 13 | Budget-conscious small businesses, including those selling ticketed webinars | Per plan tier / month | Free trial |
| time tracking software | TimeCamp | #8 of 18 | Teams wanting automatic capture cheaply | Per user / month | Free plan |
| low-code platforms | WEBCON | #11 of 11 | Process-centric approvals, HR and document workflows on an existing ERP or Microsoft estate | Quote only | Free trial |
| screen recording software | Screen Studio | #3 of 14 | Mac users making product demos | Flat monthly | None |
| nutrition tracking apps | Fitatu | #9 of 12 | Polish and UK users who want diet menus | Free + Premium tiers | Free plan |