Enterprise Software Adoption in Poland
Poland stands seventh of 16 countries on CRM cloud adoption and clears the EU27 average by 5.65 points: 16.99% of enterprises with 10 or more employees paid for it as a cloud service in 2023, against 11.34% across the bloc.
CRM and ERP in Poland, against the EU27
The 2018 figure was 2.64%, so the share is now 6.4 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. That carried Poland from below the EU27 average in 2018 to above it. Ranked on the 2018 figures it would have been sixteenth, so it has gained 9 places.
CRM and ERP run close to level here: 17.58% for ERP in 2023 against 16.99% for CRM, with ERP ahead by 0.59 points. That is 5.85 points above the EU27's 11.73% and fifth of 16, 2 places higher than on CRM. It was 6.23% in 2021; the 11.35-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Poland sits between Ireland (17.17%) and Austria (10.85%).
| Cloud adoption | Poland | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 16.99% | 11.34% | +5.65 pts |
| CRM, 2018 | 2.64% | 6.65% | -4.01 pts |
| ERP, 2023 | 17.58% | 11.73% | +5.85 pts |
| ERP, 2021 | 6.23% | 9.65% | -3.42 pts |
Vendors in our rankings headquartered in Poland
Poland is the headquarters given for 39 of the 5327 listings in our software rankings: 34 vendors in 36 of the 412 categories. Listed in more than one category: GetResponse (2), LiveChat (2), Piwik PRO (2), Surfer (2) and Survicate (2). That makes it the 18th-largest headquarters country in the dataset, behind Denmark (41) and ahead of Finland (34).
Poland places higher on adoption than on supply: seventh of the 16 countries here by CRM cloud adoption, ninth by number of listings. More than half of them, 22, sit in Revenue & Growth categories; the rest are in IT & Collaboration (7), Vertical (3), AI software (2), Finance (2), People (2) and Operations (1).
11 of the 39 hold a top-three place:
- Ergonode, #1 in PIM software. Pricing: Free plan €0/year (up to 1,000 products, 2 users); Advance €5,990/year; Scale €19,990/year; Enterprise custom-priced. All paid plans billed annually, prices exclude VAT.
- Surfer, #1 in content optimization software. Pricing: Tiered monthly in euros with annual billing: Discovery €49, Standard €99, Pro €182, Peace of Mind €299, plus a separate €82 AI Search Analytics plan.
- Bouncer, #1 in email verification software. Pricing: Pay as you go from $8 for 1,000 credits, $400 for 100,000 and about $2 per 1,000 at one million; credits never expire and a monthly subscription is also offered.
- NeuronWriter, #2 in content optimization software. Pricing: Five published tiers from Bronze at $23 a month to Diamond at $117, with annual billing worth two months free and limits on projects, documents and AI credits.
- Cutt.ly, #2 in link shortener software. Pricing: Free plan with 30 links a month; Single is $25 a month, Team $99 and Enterprise $149, with a discount for yearly billing.
- Feedink, #2 in product feed management software. Pricing: Freemium with no credit card required, per the site; paid tier prices were not found on the pages reviewed.
- Gravitec, #2 in web push notification software. Pricing: Free for up to 10,000 subscribers to notify, with a Gravitec notice; the Fix plan is $20 a month; Business has unlimited subscribers and no price on the page; AI text generation is a $8.35 monthly add-on.
- Spacebring, #3 in coworking space management software. Pricing: Business plan listed at EUR 158 per month with 100 monthly active users and one location; extra users cost EUR 75 per 50 and extra locations EUR 90 each; six-month minimum term.
- Landingi, #3 in landing page builder software. Pricing: Published monthly and annual tiers: Build $24/mo, Optimize $119/mo, Scale from $229/mo, Enterprise from $1,199/mo, each with a 14-day free trial (200-visit limit).
- Screen Studio, #3 in screen recording software. Pricing: Listed at $9 per month billed yearly or $29 billed monthly, with all features in both; 40% off for students and educators.
- SentiOne, #3 in social listening tools. Pricing: Net monthly prices listed in USD: Social packages $199 (1 user) and $399 (3 users), Research $399, Business $849, and Enterprise from $1,180, with monthly or annual billing switch and 1 to 36 months of history depending on package.
Barred from places 1 to 3 as a dominant incumbent in a category: CodeTwo Email Signatures 365. 5 of the 39 sell on quote only (13%), below the 30% across all 5327 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI image generators | getimg.ai | #9 of 14 | Small teams wanting one credit pool | Flat monthly | None |
| AI writing tools | Surfer | #10 of 14 | SEO teams optimizing pages against competitors | Flat monthly | None |
| PIM software | Ergonode | #1 of 13 | A small team or solo operator that wants to run a real PIM for free before ever paying | Free + published annual tiers | Free plan |
| SEO software | Positive Surfer (formerly Surfer) | #9 of 13 | Content teams writing at volume | Tiered monthly | None |
| chatbot software | LiveChat | #5 of 11 | Campaign conversion tracking is the clearest "marketing" feature here: it reports how many of the proactive campaigns a visitor saw actually | Per seat / month | Free trial |
| content optimization software | Surfer | #1 of 13 | Small teams that need one toolbox | Tiered monthly | Free trial |
| content optimization software | NeuronWriter | #2 of 13 | Freelancers and small agencies | Tiered monthly | Free trial |
| customer data platform software | Piwik PRO | #6 of 12 | Organisations that want analytics, consent management and a CDP module from one EU vendor with published pricing | Free trial + paid tiers | Free trial |
| customer feedback software | Survicate | #4 of 12 | Teams that want feedback by survey | Usage-based | Free trial |
| email marketing software | GetResponse | #8 of 14 | Webinar and course marketers | Per contact tier / month | Free plan |
| email verification software | Bouncer | #1 of 12 | Small senders who want EU hosting | Usage-based | Free trial |
| landing page builder software | Landingi | #3 of 13 | Marketing teams and agencies running many campaign pages | Flat tiered / month | Free trial |
| landing page builder software | GetResponse | #11 of 13 | Teams that already send email through GetResponse | Per contact tier / month | Free plan |
| link shortener software | Cutt.ly | #2 of 11 | Solo marketers wanting many features per dollar | Per workspace / month | Free plan |
| live chat software | LiveChat | #4 of 16 | Businesses staffing chat all day | Per seat / month | Free trial |
| loyalty program software | Voucherify | #9 of 13 | Product teams building custom promotions | Per API calls / month | Free trial |
| loyalty program software | Open Loyalty | #10 of 13 | Retail groups needing a bespoke program | Per active member | None |
| product feed management software | Feedink | #2 of 11 | Shops selling into Poland and neighbors | Freemium | Free plan |
| sales engagement software | Woodpecker.co | #7 of 11 | Lean teams doing high-volume cold email who want unlimited seats | Usage-based | Free trial |
| social listening tools | SentiOne | #3 of 12 | Teams needing many languages and history | Per package / month, tiered | None |
| survey software | Survicate | #15 of 17 | SaaS product and CX teams | Usage-based | Free plan |
| web analytics software | Piwik PRO | #5 of 14 | Public sector, healthcare, finance and other regulated EU organizations | Per action tier / month | Free trial |
| web push notification software | Gravitec | #2 of 15 | Publishers and small sites | Flat monthly tiers | Free plan |
| webinar software | ClickMeeting | #12 of 13 | Budget-conscious small businesses, including those selling ticketed webinars | Per plan tier / month | Free trial |
| core banking software | Vodeno | #9 of 11 | Firms launching banking products without a licence | Quote only | None |
| e-invoicing software | Comarch | #10 of 13 | Large senders with an ERP landscape | Quote only | None |
| coworking space management software | Spacebring | #3 of 11 | Operators who want a branded member app | Per plan + active users / month | Free trial |
| leave management software | Calamari | #6 of 15 | Multi-country teams needing flexible leave rules | Per user / month | Free trial |
| time tracking software | TimeCamp | #8 of 18 | Teams wanting automatic capture cheaply | Per user / month | Free plan |
| SSL certificate providers | Certum | #6 of 17 | EU buyers wanting stated warranty tiers | Per certificate / year | None |
| cookie consent management software | Piwik PRO Consent Manager | #8 of 11 | Piwik PRO analytics customers | Quote only | None |
| desktop publishing software | Publuu | #13 of 15 | Small teams putting PDFs online | Freemium subscription (amounts not verified) | Free plan |
| email signature management software | CodeTwo Email Signatures 365 | #5 of 11 | Windows-centered IT admins who want one price | Per user / month | Free trial |
| game engines | Flax Engine | #9 of 14 | Small 3D studios | Royalty | Free plan |
| low-code platforms | WEBCON | #11 of 25 | Process-centric approvals, HR and document workflows on an existing ERP or Microsoft estate | Quote only | Free trial |
| screen recording software | Screen Studio | #3 of 14 | Mac users making product demos | Flat monthly | None |
| Gym management software | Perfect Gym | #7 of 12 | Multi-site fitness chains | Quote only | None |
| nutrition tracking apps | Fitatu | #8 of 12 | Polish and UK users who want diet menus | Free + Premium tiers | Free plan |
| salon and spa booking software | Booksy | #9 of 12 | Barbers and independent stylists seeking walk-in clients | Flat + per extra user | Free trial |