Enterprise Software Adoption in Austria
Editor Sebastiaan Smits ·
Published September 14, 2026 · Updated October 28, 2026
Austria falls below the EU27 average on CRM cloud adoption. 10.85% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023, 0.49 points under the bloc's 11.34% and eighth of the 16 countries compared here.
CRM and ERP in Austria, against the EU27
The 2018 figure was 4.88%, so the share is now 2.2 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. It was under the average in 2018 as well. Ranked on the 2018 figures it would have been twelfth, so it has gained 4 places.
ERP cloud adoption is lower, at 7.66% in 2023, 3.19 points under the CRM figure. That is 4.07 points below the EU27's 11.73% and fifteenth of 16, 7 places lower than on CRM. From 6.29% in 2021 that is a gain of 1.37 points, less than the EU27 average's 2.08. In the CRM ranking Austria sits between Poland (16.99%) and Germany (10.26%).
| Cloud adoption | Austria | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 10.85% | 11.34% | -0.49 pts |
| CRM, 2018 | 4.88% | 6.65% | -1.77 pts |
| ERP, 2023 | 7.66% | 11.73% | -4.07 pts |
| ERP, 2021 | 6.29% | 9.65% | -3.36 pts |
Vendors in our rankings headquartered in Austria
Austria is the headquarters given for 19 of the 3358 listings in our software rankings: 18 vendors in 18 of the 263 categories. Listed in more than one category: Pimcore (2). Estonia has the same number; 19 headquarters countries have more.
Austria places higher on adoption than on supply: eighth of the 16 countries here by CRM cloud adoption, tenth by number of listings. IT & Collaboration is the largest category group with 7 listings, followed by Revenue & Growth (6), Operations (3), AI software (2) and People (1). There is none in Finance or Vertical.
8 of the 19 hold a top-three place:
- Otterly.AI, #1 in AI visibility tracking tools. Pricing: Lite is $29 a month for 15 search prompts, Standard $189 for 100, Premium $489 for 400, with 15% off annual billing and custom Enterprise volumes from 1,000 prompts.
- Prewave, #1 in Third-party risk management software. Pricing: Not published; sold through a demo and a sales conversation, standard for this category.
- Storyblok, #1 in headless CMS software. Pricing: Starter is free; Growth is $99 a month ($90.75 billed annually) with 5 seats; Growth Plus is $349; Premium and Elite are quoted.
- Testiny, #1 in test management software. Pricing: Free for up to 3 users; Starter $15.42, Business $17.08 and Enterprise $25.00 per user per month billed yearly, viewers from $3.08, with automatic volume discounts.
- Proxmox VE, #1 in virtualization software. Pricing: Software is open source; optional support subscriptions per CPU socket per year: Basic 370 euros, Standard 550 euros, Premium 1,100 euros, net of VAT, one-year term.
- QR Planet, #2 in QR code generator software. Pricing: Free plan with 1 code and 50 scans a day; paid plans from 5 euros a month with a 15-day trial, a White Label plan, and Enterprise from 250 euros a month.
- Rankscale, #3 in AI visibility tracking tools. Pricing: Pro is $99 a month for 1,200 credits, Pro+ $229 for 3,000, Growth $385 for 5,500 and Enterprise $780 for 12,000, with 15% off yearly billing and a 7-day Pro trial.
- numiqo, #3 in statistical software. Pricing: Licence of EUR 22.50 for one month, EUR 34.50 for three months, EUR 69.50 for a year or EUR 119.50 for three years; the page says licences end automatically.
Barred from places 1 to 3 as a dominant incumbent in a category: Pimcore. 5 of the 19 sell on quote only (26%), above the 25% across all 3358 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI visibility tracking tools | Otterly.AI | #1 of 12 | Small teams starting AI tracking | Per plan / month, by prompt count | Free trial |
| AI visibility tracking tools | Rankscale | #3 of 12 | Agencies and credit-minded teams | Credits / month | Free trial |
| PIM software | Pimcore | #13 of 13 | A team that wants an open-core platform with published on-premises pricing and can track a pending ownership change | Restricted free open-core + published on-premises tiers + custom PaaS | Open source |
| QR code generator software | QR Planet | #2 of 11 | Small teams wanting EU contracting and no ads | Per plan / month | Free plan |
| customer feedback software | Usersnap | #8 of 12 | Product teams wanting evidence per decision | Flat monthly | Free trial |
| email verification software | mailboxlayer | #12 of 12 | Developers wiring checks into apps | Usage-based | Free plan |
| headless CMS software | Storyblok | #1 of 14 | Marketing teams with a framework front end | Flat monthly + seats | Free plan |
| influencer marketing software | Storyclash | #9 of 16 | Established brands with organic advocacy they have never systematically found or measured | Quote only | None stated |
| Third-party risk management software | Prewave | #1 of 11 | Organizations wanting resilience, ESG and multi-tier supplier risk in one platform | Quote only | Not stated by the vendor |
| digital signage software | Grassfish | #13 of 14 | Retail chains wanting in-store experience design and rollout from one supplier | Quote only | None |
| electronic signature software | Xodo Sign (formerly eversign) | #9 of 15 | Small teams wanting a cheap API | Per user / month | Free trial |
| time tracking software | Kimai | #16 of 18 | Self-hosters and budget-bound nonprofits | Open source + paid tiers | Open source |
| email security software | IKARUS | #9 of 12 | Every part of the service, development, data processing and support, kept in-house in Austria, with real-time URL re-checking at click time as well as delivery. | Quote only | Free trial |
| graph databases | GraphDB | #9 of 12 | Semantic standards and taxonomy projects | Quote only | Free plan |
| master data management software | Pimcore | #7 of 12 | Developer-led teams that want source access | Open source + paid tiers | Open source |
| mind mapping software | MindNode | #9 of 11 | Mac and iPhone users | Per user / month | Free plan |
| statistical software | numiqo | #3 of 13 | Occasional users wanting no installation | Per user licence period | Free trial |
| test management software | Testiny | #1 of 15 | Small QA teams wanting clear pricing | Per user / month | Free plan |
| virtualization software | Proxmox VE | #1 of 12 | Small estates leaving per-core licensing | Open source + paid tiers | Open source |