Enterprise Software Adoption in Austria
By Sebastiaan Smits ·
Published September 14, 2026 · Updated October 8, 2026
Austria falls below the EU27 average on CRM cloud adoption. 10.85% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023, 0.49 points under the bloc's 11.34% and eighth of the 16 countries compared here.
CRM and ERP in Austria, against the EU27
The 2018 figure was 4.88%, so the share is now 2.2 times what it was. The EU27 average went from 6.65% to 11.34% over the same years. It was under the average in 2018 as well. Ranked on the 2018 figures it would have been twelfth, so it has gained 4 places.
ERP cloud adoption is lower, at 7.66% in 2023, 3.19 points under the CRM figure. That is 4.07 points below the EU27's 11.73% and fifteenth of 16, 7 places lower than on CRM. From 6.29% in 2021 that is a gain of 1.37 points, less than the EU27 average's 2.08. In the CRM ranking Austria sits between Poland (16.99%) and Germany (10.26%).
| Cloud adoption | Austria | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 10.85% | 11.34% | -0.49 pts |
| CRM, 2018 | 4.88% | 6.65% | -1.77 pts |
| ERP, 2023 | 7.66% | 11.73% | -4.07 pts |
| ERP, 2021 | 6.29% | 9.65% | -3.36 pts |
Vendors in our rankings headquartered in Austria
Austria is the headquarters given for 7 of the 1723 listings in our software rankings: 7 vendors in 7 of the 132 categories. No vendor appears in more than one. Finland and Hungary have the same number; 24 headquarters countries have more.
Austria places higher on adoption than on supply: eighth of the 16 countries here by CRM cloud adoption, joint eleventh by number of listings. Operations is the largest category group with 3 listings, followed by Revenue & Growth (2), IT & Collaboration (1) and People (1). There is none in AI software, Finance or Vertical.
1 of the 7 hold a top-three place:
- Prewave, #1 in Third-party risk management software. Pricing: Not published; sold through a demo and a sales conversation, standard for this category.
Barred from places 1 to 3 as a dominant incumbent in a category: Pimcore. 4 of the 7 sell on quote only (57%), above the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| PIM software | Pimcore | #13 of 13 | A team that wants an open-core platform with published on-premises pricing and can track a pending ownership change | Restricted free open-core + published on-premises tiers + custom PaaS | Open source |
| influencer marketing software | Storyclash | #9 of 16 | Established brands with organic advocacy they have never systematically found or measured | Quote only | None stated |
| Third-party risk management software | Prewave | #1 of 11 | Organizations wanting resilience, ESG and multi-tier supplier risk in one platform | Quote only | Not stated by the vendor |
| digital signage software | Grassfish | #13 of 14 | Retail chains wanting in-store experience design and rollout from one supplier | Quote only | None |
| electronic signature software | Xodo Sign (formerly eversign) | #6 of 15 | Small teams wanting a cheap API | Per user / month | Free trial |
| time tracking software | Kimai | #16 of 18 | Self-hosters and budget-bound nonprofits | Open source + paid tiers | Open source |
| email security software | IKARUS | #9 of 12 | Every part of the service, development, data processing and support, kept in-house in Austria, with real-time URL re-checking at click time as well as delivery. | Quote only | Free trial |