Enterprise Software Adoption in Denmark

CRM and ERP in Denmark, against the EU27

Since 2018, when the figure stood at 22.75%, CRM adoption has risen 7.67 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been second, so it has lost 1 place.

ERP is the stronger of the two measures: 33.02% of enterprises paid for ERP software as a cloud service in 2023, 2.6 points more than did so for CRM. That is 21.29 points above the EU27's 11.73% and second of 16, 1 place higher than on CRM. It was 22.68% in 2021; the 10.34-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Denmark sits between the Netherlands (30.64%) and Sweden (22.99%).

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Denmark

Denmark is the headquarters given for 41 of the 5327 listings in our software rankings: 37 vendors in 39 of the 412 categories. Listed in more than one category: Dreamdata (2), Planday (2), Pleo (2) and Stibo Systems (2). Singapore has the same number; 15 headquarters countries have more.

Denmark places higher on adoption than on supply: third of the 16 countries here by CRM cloud adoption, eighth by number of listings. IT & Collaboration is the largest category group with 13 listings, followed by Revenue & Growth (11), Operations (7), People (6), Finance (2) and Vertical (2). There is none in AI software.

17 of the 41 hold a top-three place:

• Famly, #1 in childcare management software. Pricing: Four published monthly tiers for UK and Ireland, excluding VAT: Foundation £79, Premium £159, Professional £209, and a custom quote above that; the vendor states no setup fee and free support and training.
• Worksome, #1 in contingent workforce management software. Pricing: Quote only; the pricing page lists included capabilities and states no per-contractor licenses and no per-seat fees.
• Planday, #1 in employee scheduling software. Pricing: Published per-user monthly plans: Starter from £2.99 per user with a five-user minimum, Plus at £3.99 per user plus a £30 monthly fee with a ten-user minimum, Pro on quote, and a 30-day free trial.
• Dreamdata, #1 in marketing attribution software. Pricing: Free plan at $0 per month; paid Attribution and Activation tiers are custom-priced, with Activation and Data Warehouse as add-ons.
• Guardsix (formerly LogPoint), #1 in observability and log management software. Pricing: Node-based licensing set by the number of nodes, devices or entities, the products chosen and the support level, across four packages (Govern, Detect, Defend, Respond), quoted on request; marketed as more predictable than ingestion-based SIEM pricing.
• SimplerQMS, #1 in quality management software. Pricing: Priced per user on a yearly subscription; implementation, validation, data migration, training and hosting are stated as included; exact prices come from a proposal.
• Resos, #1 in restaurant reservation software. Pricing: Free plan with 25 bookings a month; Basic EUR 45 (350 bookings), Plus EUR 85 (750) and Unlimited EUR 125 a month; add-ons priced separately.
• Mouseflow, #1 in session replay software. Pricing: Free at 500 sessions a month; Essential $25 for 5,000 sessions, Advanced $109 for 25,000, Premium $319 for 100,000, all published; annual billing saves up to 35%.
• Shipmondo, #1 in shipping software. Pricing: A free plan with one order integration, Essentials at EUR 11 a month and Pro at EUR 29, plus EUR 0.08 to EUR 0.03 per label on your own carrier agreements and a per-customer-number activation fee.
• Whistleblower Software, #1 in whistleblowing software. Pricing: Core plan from €99/month (0-49 employees) rising through five employee bands to €349/month (500-999); Advanced plan from €149/month to €529/month across the same bands; 1,000+ employees quoted. Billed annually. 14-day free trial, no credit card required.
• Hindenburg Pro, #2 in audio editing software. Pricing: Separate personal, business and education licences are listed on the site; the home page prints no figure, and a trial link is offered.
• Xink, #2 in email signature management software. Pricing: A pricing calculator offers USD, EUR and GBP and monthly or yearly billing, but the figures are generated in the browser, so no per-user rate was visible in the page source; a 14-day trial is offered.
• CluedIn, #2 in master data management software. Pricing: Pay per processed record and AI credit, billed monthly; Essential, Pro and Elite tiers; first 15,000 records free with $100 of AI credit; Enterprise on request
• Capture One, #2 in photo editing software. Pricing: Sold as Pro, All in One and Studio subscriptions plus a one-time Pro licence; the vendor page offers a free trial but the prices were not readable in the page text.
• Sleeknote, #2 in popup builder and lead capture software. Pricing: Core from 49 euros a month billed annually (62 monthly) up to 25,000 visitors; Core plus Gamification from 68 euros annually; custom quote above 500,000 visitors.
• Novoresume, #3 in resume builders. Pricing: Free plan with one one-page resume; Pro Pass is sold for 1, 3 or 6 months as a single payment, but the price figures were not in the page source we read.
• Gitoro, #3 in version control software. Pricing: Free for up to 5 seats; the Team plan is €15 per month for up to 10 seats, with extra seats at €4 each, published, excluding VAT. Read-only users are free and unlimited.

Barred from places 1 to 3 as dominant incumbents in a category: Siteimprove and Trustpilot. 10 of the 41 sell on quote only (24%), below the 30% across all 5327 listings.

Counted from our own vendor dataset. Visibility can be paid for: placement disclosure.