Enterprise Software Adoption in Denmark
At 30.42%, the share of enterprises in Denmark paying for CRM software as a cloud service was 2.7 times the EU27 average of 11.34% in 2023. That is the third-highest figure among the 16 countries compared here.
CRM and ERP in Denmark, against the EU27
Since 2018, when the figure stood at 22.75%, CRM adoption has risen 7.67 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been second, so it has lost 1 place.
ERP is the stronger of the two measures: 33.02% of enterprises paid for ERP software as a cloud service in 2023, 2.6 points more than did so for CRM. That is 21.29 points above the EU27's 11.73% and second of 16, 1 place higher than on CRM. It was 22.68% in 2021; the 10.34-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Denmark sits between the Netherlands (30.64%) and Sweden (22.99%).
| Cloud adoption | Denmark | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 30.42% | 11.34% | +19.08 pts |
| CRM, 2018 | 22.75% | 6.65% | +16.1 pts |
| ERP, 2023 | 33.02% | 11.73% | +21.29 pts |
| ERP, 2021 | 22.68% | 9.65% | +13.03 pts |
Vendors in our rankings headquartered in Denmark
Denmark is the headquarters given for 14 of the 1723 listings in our software rankings: 14 vendors in 14 of the 132 categories. No vendor appears in more than one. That makes it the fifteenth-largest headquarters country in the dataset, behind Ireland (16) and ahead of Norway (13).
Denmark places higher on adoption than on supply: third of the 16 countries here by CRM cloud adoption, ninth by number of listings. Revenue & Growth is the largest category group with 6 listings, followed by IT & Collaboration (3), Operations (2), People (2) and Finance (1). There is none in AI software or Vertical.
6 of the 14 hold a top-three place:
- Planday, #1 in employee scheduling software. Pricing: Published per-user monthly plans: Starter from £2.99 per user with a five-user minimum, Plus at £3.99 per user plus a £30 monthly fee with a ten-user minimum, Pro on quote, and a 30-day free trial.
- Guardsix (formerly LogPoint), #1 in observability and log management software. Pricing: Node-based licensing set by the number of nodes, devices or entities, the products chosen and the support level, across four packages (Govern, Detect, Defend, Respond), quoted on request; marketed as more predictable than ingestion-based SIEM pricing.
- Mouseflow, #1 in session replay software. Pricing: Free at 500 sessions a month; Essential $25 for 5,000 sessions, Advanced $109 for 25,000, Premium $319 for 100,000, all published; annual billing saves up to 35%.
- Shipmondo, #1 in shipping software. Pricing: A free plan with one order integration, Essentials at EUR 11 a month and Pro at EUR 29, plus EUR 0.08 to EUR 0.03 per label on your own carrier agreements and a per-customer-number activation fee.
- Whistleblower Software, #1 in whistleblowing software. Pricing: Core plan from €99/month (0-49 employees) rising through five employee bands to €349/month (500-999); Advanced plan from €149/month to €529/month across the same bands; 1,000+ employees quoted. Billed annually. 14-day free trial, no credit card required.
- Gitoro, #3 in version control software. Pricing: Free for up to 5 seats; the Team plan is €15 per month for up to 10 seats, with extra seats at €4 each, published, excluding VAT. Read-only users are free and unlimited.
Barred from places 1 to 3 as a dominant incumbent in a category: Trustpilot. 2 of the 14 sell on quote only (14%), below the 25% across all 1723 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| CMS (content management system) software | Umbraco | #7 of 14 | Teams already standardized on the Microsoft .NET stack | Open source + paid tiers | Open source |
| CPQ software | Configit Quote | #7 of 15 | Large automotive, medical-device or industrial-machinery manufacturers running an engineering-led configuration programme | Enterprise agreement | None |
| PIM software | Stibo Systems | #5 of 13 | A large enterprise that wants product data and master data management in one platform with no acquisition risk | Quote only | None |
| SEO software | AccuRanker | #10 of 12 | Agencies tracking many keywords | Per keyword volume / month | None |
| reputation management software | Trustpilot | #7 of 11 | Consumer brands whose buyers check reviews before purchasing | Per domain / month | Free plan |
| session replay software | Mouseflow | #1 of 11 | Small sites wanting predictable session-based pricing | Per session / month | Free plan |
| expense management software | Pleo | #4 of 13 | Small and mid-sized European companies | Per user / month | Free trial |
| shipping software | Shipmondo | #1 of 11 | Nordic merchants with own carrier agreements | Flat monthly + per label | Free plan |
| whistleblowing software | Whistleblower Software | #1 of 11 | First-time EU compliance, single legal entity | Per employee band / month | Free trial |
| employee onboarding software | eloomi | #13 of 14 | Companies already using or evaluating Dayforce's HCM suite | Quote only | None stated by the vendor |
| employee scheduling software | Planday | #1 of 13 | European hospitality and retail | Per user / month | Free trial |
| observability and log management software | Guardsix (formerly LogPoint) | #1 of 11 | Security teams needing SIEM-grade log retention with predictable licensing | Node-based, quote only | None |
| version control software | Gitoro | #3 of 15 | Small EU teams already using AI coding agents | Flat monthly | Free plan |
| web hosting | one.com | #9 of 12 | Very small sites and shops | Per month | None |