Enterprise Software Adoption in Denmark
Written by Priya Nandakumar ·
Edited by Sebastiaan Smits ·
Fact-checked by Connor Blake ·
Published September 14, 2026 · Updated October 1, 2026
Only the Netherlands (30.64%) records a higher share than Denmark, where 30.42% of enterprises with 10 or more employees paid for CRM software as a cloud service in 2023. The EU27 average was 11.34%, 19.08 points lower.
CRM and ERP in Denmark, against the EU27
Since 2018, when the figure stood at 22.75%, CRM adoption has risen 7.67 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been first, so it has lost 1 place.
ERP is the stronger of the two measures: 33.02% of enterprises paid for ERP software as a cloud service in 2023, 2.6 points more than did so for CRM. That is 21.29 points above the EU27's 11.73% and first of 10, 1 place higher than on CRM. It was 22.68% in 2021; the 10.34-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Denmark sits between the Netherlands (30.64%) and Sweden (22.99%).
| Cloud adoption | Denmark | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 30.42% | 11.34% | +19.08 pts |
| CRM, 2018 | 22.75% | 6.65% | +16.1 pts |
| ERP, 2023 | 33.02% | 11.73% | +21.29 pts |
| ERP, 2021 | 22.68% | 9.65% | +13.03 pts |
Vendors in our rankings headquartered in Denmark
Denmark is the headquarters given for 11 of the 1416 listings in our software rankings: 11 vendors in 11 of the 106 categories. No vendor appears in more than one. Estonia and Ireland have the same number; 14 headquarters countries have more.
Denmark places higher on adoption than on supply: second of the 10 countries here by CRM cloud adoption, joint eighth by number of listings. Revenue & Growth is the largest category group with 5 listings, followed by IT & Collaboration (2), People (2), Finance (1) and Operations (1). There is none in AI software or Vertical.
3 of the 11 hold a top-three place:
- Pleo, #1 in expense management software. Pricing: No free plan. Start costs about £8 or €8 per user per month on monthly billing; Build (£14) and Optimise (£18) are billed yearly with a three-user minimum, and reimbursements and mileage start on Build.
- Whistleblower Software, #1 in whistleblowing software. Pricing: Core plan from €99/month (0-49 employees) rising through five employee bands to €349/month (500-999); Advanced plan from €149/month to €529/month across the same bands; 1,000+ employees quoted. Billed annually. 14-day free trial, no credit card required.
- Stibo Systems, #2 in PIM software. Pricing: Not published; enterprise sales-led, quote-only.
Barred from places 1 to 3 as a dominant incumbent in a category: Trustpilot. 2 of the 11 sell on quote only (18%), below the 28% across all 1416 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| CMS (content management system) software | Umbraco | #7 of 14 | Teams already standardized on the Microsoft .NET stack | Open source + paid tiers | Open source |
| CPQ software | Configit Quote | #7 of 15 | Large automotive, medical-device or industrial-machinery manufacturers running an engineering-led configuration programme | Enterprise agreement | None |
| PIM software | Stibo Systems | #2 of 13 | A large enterprise that wants product data and master data management in one platform with no acquisition risk | Quote only | None |
| SEO software | AccuRanker | #9 of 12 | Agencies tracking many keywords | Per keyword volume / month | None |
| reputation management software | Trustpilot | #7 of 11 | Consumer brands whose buyers check reviews before purchasing | Per domain / month | Free plan |
| expense management software | Pleo | #1 of 13 | Small and mid-sized European companies | Per user / month | Free trial |
| whistleblowing software | Whistleblower Software | #1 of 11 | First-time EU compliance, single legal entity | Per employee band / month | Free trial |
| employee onboarding software | eloomi | #13 of 14 | Companies already using or evaluating Dayforce's HCM suite | Quote only | None stated by the vendor |
| employee scheduling software | Planday | #7 of 13 | European hospitality and retail | Per user / month | Free trial |
| observability and log management software | Guardsix (formerly LogPoint) | #4 of 11 | Security teams needing SIEM-grade log retention with predictable licensing | Node-based, quote only | None |
| version control software | Gitoro | #10 of 15 | Small EU teams already using AI coding agents | Flat monthly | Free plan |