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Enterprise Software Adoption in Denmark

At 30.42%, the share of enterprises in Denmark paying for CRM software as a cloud service was 2.7 times the EU27 average of 11.34% in 2023. That is the third-highest figure among the 16 countries compared here.

30.42%
CRM cloud adoption, 2023
33.02%
ERP cloud adoption, 2023

CRM and ERP in Denmark, against the EU27

Since 2018, when the figure stood at 22.75%, CRM adoption has risen 7.67 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it would have been second, so it has lost 1 place.

ERP is the stronger of the two measures: 33.02% of enterprises paid for ERP software as a cloud service in 2023, 2.6 points more than did so for CRM. That is 21.29 points above the EU27's 11.73% and second of 16, 1 place higher than on CRM. It was 22.68% in 2021; the 10.34-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Denmark sits between the Netherlands (30.64%) and Sweden (22.99%).

Cloud adoptionDenmarkEU27Difference
CRM, 202330.42%11.34%+19.08 pts
CRM, 201822.75%6.65%+16.1 pts
ERP, 202333.02%11.73%+21.29 pts
ERP, 202122.68%9.65%+13.03 pts

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Denmark

Denmark is the headquarters given for 14 of the 1723 listings in our software rankings: 14 vendors in 14 of the 132 categories. No vendor appears in more than one. That makes it the fifteenth-largest headquarters country in the dataset, behind Ireland (16) and ahead of Norway (13).

Denmark places higher on adoption than on supply: third of the 16 countries here by CRM cloud adoption, ninth by number of listings. Revenue & Growth is the largest category group with 6 listings, followed by IT & Collaboration (3), Operations (2), People (2) and Finance (1). There is none in AI software or Vertical.

6 of the 14 hold a top-three place:

  • Planday, #1 in employee scheduling software. Pricing: Published per-user monthly plans: Starter from £2.99 per user with a five-user minimum, Plus at £3.99 per user plus a £30 monthly fee with a ten-user minimum, Pro on quote, and a 30-day free trial.
  • Guardsix (formerly LogPoint), #1 in observability and log management software. Pricing: Node-based licensing set by the number of nodes, devices or entities, the products chosen and the support level, across four packages (Govern, Detect, Defend, Respond), quoted on request; marketed as more predictable than ingestion-based SIEM pricing.
  • Mouseflow, #1 in session replay software. Pricing: Free at 500 sessions a month; Essential $25 for 5,000 sessions, Advanced $109 for 25,000, Premium $319 for 100,000, all published; annual billing saves up to 35%.
  • Shipmondo, #1 in shipping software. Pricing: A free plan with one order integration, Essentials at EUR 11 a month and Pro at EUR 29, plus EUR 0.08 to EUR 0.03 per label on your own carrier agreements and a per-customer-number activation fee.
  • Whistleblower Software, #1 in whistleblowing software. Pricing: Core plan from €99/month (0-49 employees) rising through five employee bands to €349/month (500-999); Advanced plan from €149/month to €529/month across the same bands; 1,000+ employees quoted. Billed annually. 14-day free trial, no credit card required.
  • Gitoro, #3 in version control software. Pricing: Free for up to 5 seats; the Team plan is €15 per month for up to 10 seats, with extra seats at €4 each, published, excluding VAT. Read-only users are free and unlimited.

Barred from places 1 to 3 as a dominant incumbent in a category: Trustpilot. 2 of the 14 sell on quote only (14%), below the 25% across all 1723 listings.

RankingVendorPlaceBest forPricing modelFree option
CMS (content management system) softwareUmbraco
Open-source .NET CMS with a friendly editing experience
#7 of 14Teams already standardized on the Microsoft .NET stackOpen source + paid tiersOpen source
CPQ softwareConfigit Quote
One configuration model shared by engineering, sales and production
#7 of 15Large automotive, medical-device or industrial-machinery manufacturers running an engineering-led configuration programmeEnterprise agreementNone
PIM softwareStibo Systems
Foundation-owned enterprise MDM platform, Gartner MQ Leader
#5 of 13A large enterprise that wants product data and master data management in one platform with no acquisition riskQuote onlyNone
SEO softwareAccuRanker
Dedicated rank tracker built for speed and scale
#10 of 12Agencies tracking many keywordsPer keyword volume / monthNone
reputation management softwareTrustpilot
Open consumer review profile, founded 2007
#7 of 11Consumer brands whose buyers check reviews before purchasingPer domain / monthFree plan
session replay softwareMouseflow
Danish session replay and heatmaps with plain session tiers
#1 of 11Small sites wanting predictable session-based pricingPer session / monthFree plan
expense management softwarePleo
Employee cards with receipt capture for European teams
#4 of 13Small and mid-sized European companiesPer user / monthFree trial
shipping softwareShipmondo
Nordic shipping platform for carriers and freight
#1 of 11Nordic merchants with own carrier agreementsFlat monthly + per labelFree plan
whistleblowing softwareWhistleblower Software
Danish whistleblowing platform with fully published employee-band pricing
#1 of 11First-time EU compliance, single legal entityPer employee band / monthFree trial
employee onboarding softwareeloomi
Danish-founded onboarding and learning platform, now owned by Nasdaq-listed Dayforce
#13 of 14Companies already using or evaluating Dayforce's HCM suiteQuote onlyNone stated by the vendor
employee scheduling softwarePlanday
European rota planning linked to payroll
#1 of 13European hospitality and retailPer user / monthFree trial
observability and log management softwareGuardsix (formerly LogPoint)
SIEM and security-log management with node-based licensing
#1 of 11Security teams needing SIEM-grade log retention with predictable licensingNode-based, quote onlyNone
version control softwareGitoro
Danish Git hosting built for AI coding agents
#3 of 15Small EU teams already using AI coding agentsFlat monthlyFree plan
web hostingone.com
Danish host bundling hosting with domains and a website builder
#9 of 12Very small sites and shopsPer monthNone

Counted from our own vendor dataset. Places can be paid for: placement disclosure.