Enterprise Software Adoption in Hungary

CRM and ERP in Hungary, against the EU27

Growth has been slower than the bloc's: up 3.88 points from 4.87% in 2018, while the EU27 average gained 4.69. It was under the average in 2018 as well. Ranked on the 2018 figures it would have been thirteenth, so it has gained 1 place.

ERP is the stronger of the two measures: 10.4% of enterprises paid for ERP software as a cloud service in 2023, 1.65 points more than did so for CRM. That is 1.33 points below the EU27's 11.73% and eleventh of 16, 1 place higher than on CRM. It was 4.67% in 2021; the 5.73-point rise since then outpaces the 2.08 points the EU27 average added. In the CRM ranking Hungary sits between Czechia (9.41%) and Italy (7.84%).

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Hungary

Hungary is the headquarters given for 9 of the 3358 listings in our software rankings: 8 vendors in 9 of the 263 categories. Listed in more than one category: OptiMonk (2). Japan and Not stated on legal pages have the same number; 30 headquarters countries have more.

Hungary places higher on adoption than on supply: twelfth of the 16 countries here by CRM cloud adoption, thirteenth by number of listings. Revenue & Growth is the largest category group with 3 listings, followed by IT & Collaboration (2), AI software (1), Finance (1), Operations (1) and Vertical (1). There is none in People.

5 of the 9 hold a top-three place:

• Colossyan, #1 in AI video generators. Pricing: Starter is free; Professional is listed at $59 a month plus $30 a month per additional member for up to 3 editors; Enterprise is quoted. Allowances are video minutes per month, counted separately for the NEO and NEO2 avatar engines.
• Archicad, #1 in BIM software. Pricing: Subscription in two plans, Archicad Studio and Archicad Collaborate; prices depend on country and partner, with a free trial and a free educational license.
• ConfigCat, #1 in feature flag software. Pricing: Forever Free at $0 with 10 flags; Pro $110, Smart $325, Enterprise $900 and Dedicated $4,500 a month, with annual billing saving up to 10 percent; unlimited seats and MAUs on every plan.
• OptiMonk, #1 in popup builder and lead capture software. Pricing: Free up to 10,000 pageviews a month; paid plans from $19 a month billed yearly ($29 monthly), rising with pageviews, AI credits and domains.
• memoQ, #1 in translation software. Pricing: Desktop translator licenses plus a cloud TMS priced per year, with the starter package from €2,750 annually; 14-day free trial.

None is classed as a dominant incumbent. 2 of the 9 sell on quote only (22%), below the 25% across all 3358 listings.

Counted from our own vendor dataset. Places can be paid for: placement disclosure.