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Enterprise Software Adoption in Sweden

At 22.99%, the share of enterprises in Sweden paying for CRM software as a cloud service was 2.0 times the EU27 average of 11.34% in 2023. That is the fourth-highest figure among the 16 countries compared here.

22.99%
CRM cloud adoption, 2023
15.12%
ERP cloud adoption, 2023

CRM and ERP in Sweden, against the EU27

Since 2018, when the figure stood at 17.66%, CRM adoption has risen 5.33 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it holds the same place, fourth.

ERP cloud adoption is lower, at 15.12% in 2023, 7.87 points under the CRM figure. That is 3.39 points above the EU27's 11.73% and sixth of 16, 2 places lower than on CRM. Here the figure moved against the EU27 average: it was 16.05% in 2021 and has fallen 0.93 points, while the average rose 2.08. In the CRM ranking Sweden sits between Denmark (30.42%) and Belgium (21.15%).

Cloud adoptionSwedenEU27Difference
CRM, 202322.99%11.34%+11.65 pts
CRM, 201817.66%6.65%+11.01 pts
ERP, 202315.12%11.73%+3.39 pts
ERP, 202116.05%9.65%+6.4 pts

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Sweden

Sweden is the headquarters given for 54 of the 5327 listings in our software rankings: 49 vendors in 49 of the 412 categories. Listed in more than one category: Detectify (2), Funnel (2), Mentimeter (2), Planhat (2) and Younium (2). That makes it the twelfth-largest headquarters country in the dataset, behind Switzerland (59) and ahead of Belgium (49).

Among the 16 countries on these pages Sweden is fourth by number of listings, in line with its fourth place on CRM cloud adoption. IT & Collaboration is the largest category group with 15 listings, followed by Revenue & Growth (12), Operations (9), Finance (8), People (5), Vertical (4) and AI software (1).

15 of the 54 hold a top-three place:

  • Wincher, #1 in SEO software. Pricing: Low-cost published tiers by keywords and websites, from 500 keywords and up to 10 websites on the entry plan; a 7-day free trial and no free plan.
  • Mullvad, #1 in VPN services. Pricing: One flat rate of 5 euros per month including VAT whether you pay for a month, a year or a decade; paying in accepted cryptocurrencies is discounted 10 percent; no free plan and no sales.
  • Validio, #1 in data observability software. Pricing: Free 14-day trial with full features and up to 10 users; afterwards priced on data assets, segments and deployment model, quote only
  • Defold, #1 in game engines. Pricing: Free, with no up-front cost, licensing cost, royalty or runtime fee, according to the Defold site.
  • Alva Labs, #1 in pre-employment assessment software. Pricing: Priced per hire by annual hiring volume with no platform fee; no figures on the pricing page.
  • Quinyx, #1 in workforce management software. Pricing: No published prices; Quinyx asks buyers to describe their needs and tailors an offer, so expect a sales process rather than a card checkout.
  • COMSOL Multiphysics, #2 in CAE simulation software. Pricing: No prices on the license page; a buyer picks a license type and add-on products, as a term license or a perpetual one.
  • Detectify, #2 in attack surface management software. Pricing: Platform fee from EUR 0 (Starter), EUR 2,500 (Standard), EUR 5,000 (Professional) and EUR 15,000 (Enterprise), plus usage costs per asset, domain, IP range and target.
  • Divly, #2 in crypto tax software. Pricing: Tracking is free; an Essential report costs €39, a reviewed report €99 and the full-service route €599, all one-off with no recurring subscription.
  • Normative, #2 in esg and sustainability reporting software. Pricing: Quote only; two named plans (Essential and Premium) with no prices published, and consultancy services such as CSRD reporting or SBTi target-setting priced as separate add-ons.
  • Atlar, #2 in treasury management software. Pricing: No fixed prices; Atlar quotes each plan by banks, entities and usage across four tiers: Connect, Essential, Professional and Enterprise.
  • Whistlelink, #2 in whistleblowing software. Pricing: From €79/month (0-49 employees) rising through employee bands to €299/month (500-999); 1,000+ employees quoted. 30-day free trial, no credit card required.
  • Qvalia, #3 in e-invoicing software. Pricing: Connect Small EUR 9 per month for 25 messages, Medium EUR 39 for 100, Large EUR 99 for 1,000; Enterprise on request.
  • Digiexam, #3 in exam proctoring software. Pricing: Lockdown is listed at $1,995 a year, $1,496 in year one with 25% off, with a $2.99 per-student figure shown beside a student and teacher slider.
  • Detectify, #3 in vulnerability scanning software. Pricing: Starter has no platform fee for up to 5 users, Standard starts at 2,500 euros per year, Professional at 5,000 and Enterprise at 15,000, with extra charges for added assets, domains and environments.

Barred from places 1 to 3 as dominant incumbents in a category: Acast, Inriver, Mentimeter, ONESOURCE Pagero and Spotify for Creators. 19 of the 54 sell on quote only (35%), above the 30% across all 5327 listings.

RankingVendorPlaceBest forPricing modelFree option
AI website buildersLovable
Chat-built websites and apps with owned code
#7 of 11Founders building web appsCredit-basedFree plan
CPQ softwareTacton CPQ
Constraint solver that keeps unbuildable machines out of quotes
#5 of 15Large manufacturers with deeply interacting configuration constraintsPer organisation / yearNone
PIM softwareInriver
Malmö-headquartered PIM, backed by Thomas H. Lee Partners since 2022
#11 of 13A large enterprise brand wanting an established, Swedish-founded PIM with a large stated customer baseQuote onlyNone
SEO softwareWincher
Affordable daily rank tracker for small sites
#1 of 13Small sites and freelancersTiered monthlyFree trial
affiliate marketing softwareTradedoubler
Stockholm network since 1999, co-founded by a Spotify co-founder
#8 of 16Advertisers wanting deep Nordic and Southern European retail publisher relationshipsQuote only for the network; published tiers for Grow SaaSFree trial
customer onboarding softwarePlanhat
Customer success platform with context and execution layers
#14 of 15Success teams that want one customer data modelQuote onlyNone
customer success softwarePlanhat
Agentic customer platform for B2B teams
#4 of 12Mid-market SaaS with EU data needsQuote onlyNone
marketing attribution softwareFunnel
Marketing data hub with measurement add-on
#10 of 11Teams with a warehouse and analystsPer month, annual billingFree trial
marketing reporting softwareFunnel
Marketing data hub with measurement add-ons
#13 of 16Mid-size brands and data teamsPer plan / monthFree trial
podcast hostingAcast
Swedish host built around ad monetization
#11 of 12Shows that want ad sales handledPer month, by planFree plan
podcast hostingSpotify for Creators
Free podcast hosting from Spotify
#12 of 12Free hosting for creators targeting SpotifyFreeFree plan
project management softwareEveria
AI-native workspace for tickets, sprints, test cases and docs
#14 of 14Software and QA teams replacing several delivery toolsPer member / monthFree plan
website visitor identification softwareAlbacross
Company identification plus automated outreach sequences
#5 of 14Teams wanting identification and automationTiered monthly by identified companiesFree trial
crypto tax softwareDivly
Pay-per-year crypto tax reports in local languages
#2 of 11Nordic and EU holders who want one paymentPer tax yearFree plan
e-invoicing softwareQvalia
Peppol platform with APIs for invoices and orders
#3 of 13Peppol senders wanting API and published plansPer messages / monthNone
e-invoicing softwareONESOURCE Pagero
E-invoicing network and compliance, part of Thomson Reuters
#5 of 13Groups needing network reach and complianceFree tier + quoteFree plan
e-invoicing softwareTickstar
Peppol access point and SMP infrastructure for providers
#7 of 13Software firms needing a white-label access pointQuote onlyFree trial
payment processing softwareKlarna
Buy-now-pay-later checkout, newly public
#14 of 15E-commerce merchants wanting BNPL conversion liftQuote onlyNone
revenue recognition softwareYounium
Subscription management with built-in revenue recognition
#6 of 14European B2B SaaS on IFRS 15Quote onlyNone
subscription billing softwareYounium
B2B subscription management for European SaaS
#12 of 13European B2B SaaS finance teamsQuote onlyNone
treasury management softwareAtlar
Bank-connected treasury platform with AI agents
#2 of 12Scale-ups wanting payments and cash in one toolQuote by tierNone
CAE simulation softwareCOMSOL Multiphysics
Coupled multiphysics modeling platform with add-on modules
#2 of 11R&D teams with coupled physicsQuote by license + modulesNone
Third-party risk management softwareKodiak Hub
AI supplier relationship management platform with risk and audit modules built in
#8 of 11Procurement teams wanting risk inside a full SRM workspaceQuote onlyNot stated by the vendor
contract management softwareOneflow
Live, editable contracts with built-in signing
#8 of 13Nordic and European sales-led teamsPer user / monthFree trial
digital signage softwareZetaDisplay
Managed Nordic signage including installation and content operations
#14 of 14Retailers with no in-house marketing operations capacity for screen contentQuote onlyNone
electronic signature softwareScrive
Nordic e-signing built around national eID schemes
#14 of 15Firms signing with Nordic customersPer user / monthFree trial
esg and sustainability reporting softwareNormative
Stockholm carbon accounting pioneer bundling a named climate advisor into every account
#2 of 12Teams wanting a named, GHG Protocol-certified climate expert working alongside the softwareQuote onlyNone
esg and sustainability reporting softwarePosition Green
Swedish ESG software and advisory serving 1,000+ customers across 30+ countries
#5 of 12Larger organisations wanting software bundled with advisory across many EU marketsQuote onlyNone
shipping softwareSendify
Parcel, pallet and container booking with shared rates
#14 of 16Swedish small businesses shipping parcels and palletsFree + paid tiersFree plan
whistleblowing softwareWhistlelink
Swedish whistleblowing system with all features in one published price
#2 of 11Budget-conscious buyers who want every feature includedPer employee band / monthFree trial
applicant tracking systemTeamtailor
ATS built around branded career sites
#11 of 14European companies focused on employer brandTiered by company sizeNone
benefits administration softwareBenifex
Global employee benefits and total rewards platform
#9 of 12Multi-country employers needing a benefits catalogueQuote onlyNone
exam proctoring softwareDigiexam
Canvas-focused lockdown for exams, with a printed price
#3 of 15Canvas schools wanting a known annual feeFlat annualNone
pre-employment assessment softwareAlva Labs
Psychometric tests plus an agent-run hiring system
#1 of 12Small and mid-sized teams hiring on evidencePer hire / yearNone
workforce management softwareQuinyx
Forecast-driven scheduling and time capture for shift-heavy sites
#1 of 12Multi-site retail, logistics and care operatorsQuote onlyNone
SMS API providersSinch
Global CPaaS with SMS, RCS, voice and email
#5 of 12Mid-size senders needing global reachUsage-basedFree trial
VPN servicesMullvad
Flat-rate VPN with numbered accounts, no email needed
#1 of 12Privacy-first users who value anonymityFlat monthlyNone
attack surface management softwareDetectify
Surface monitoring and web scanning, priced in euro
#2 of 11Teams wanting a published price ladderPlatform fee + usageFree trial
audience response softwareMentimeter
Slide-based polls and word clouds from a Swedish company
#4 of 14Presenters who want polished slidesPer presenter / monthFree plan
backend as a service platformsNhost
Postgres plus GraphQL backend from a Swedish company
#4 of 11GraphQL teams wanting an EU vendorOpen source + paid tiersFree plan
cookie consent management softwareconsentmanager
Swedish-built CMP with EU-hosted consent data
#4 of 11Shops and publishers needing TCFPer month plus viewsFree trial
data observability softwareValidio
Real-time data quality with lineage, hosted by you or us
#1 of 13European teams with compliance dutiesQuote onlyFree trial
domain registrarsLoopia
Swedish registrar and host owned by team.blue
#15 of 15Nordic businesses with .SE and .COM namesPer domain / yearNone
game enginesDefold
Free 2D and 3D engine with Lua scripting
#1 of 142D and mobile studiosFreeFree plan
music production softwareReason
DAW built around a virtual instrument rack
#4 of 13Sound designers who love modular racksPerpetual license plus add-onsNone
presentation softwareMentimeter
Live polls, quizzes and Q&A in slides
#10 of 12Workshops and town hallsPer presenter / monthFree plan
vulnerability scanning softwareDetectify
Web application and attack surface scanner from Sweden
#3 of 12Teams protecting web apps and APIsAnnual platform fee + assetsFree plan
vulnerability scanning softwareHolm Security
Nordic vulnerability platform, hosted in Europe
#5 of 12Nordic and EU mid-sized companies facing NIS2Per asset, quote onlyFree trial
web browsersMullvad Browser
Anti-fingerprinting browser from Mullvad and Tor
#10 of 15Privacy staff and investigatorsFree, open sourceOpen source
website commenting softwareTalkyard
Open-source forum with embedded blog comments
#4 of 11Sites wanting comments and a forum togetherPer user / monthOpen source
library management softwareAxiell Quria
Cloud library services platform from Sweden
#4 of 12Public libraries in EuropeQuote onlyNone
nutrition tracking appsLifesum
Swedish nutrition app with meal plans and AI logging
#6 of 12Users who want guided meal plansFree + Premium tiersFree plan
telehealth softwareVisiba Care
Video, messaging and booking platform for care providers
#9 of 12Nordic and UK care providersQuote onlyNone
vacation rental softwareRentals United
Channel manager for 90+ booking channels
#11 of 14Managers who already have a PMSFlat monthly + customNone

Counted from our own vendor dataset. Visibility can be paid for: placement disclosure.