Enterprise Software Adoption in Sweden
At 22.99%, the share of enterprises in Sweden paying for CRM software as a cloud service was 2.0 times the EU27 average of 11.34% in 2023. That is the fourth-highest figure among the 16 countries compared here.
CRM and ERP in Sweden, against the EU27
Since 2018, when the figure stood at 17.66%, CRM adoption has risen 5.33 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it holds the same place, fourth.
ERP cloud adoption is lower, at 15.12% in 2023, 7.87 points under the CRM figure. That is 3.39 points above the EU27's 11.73% and sixth of 16, 2 places lower than on CRM. Here the figure moved against the EU27 average: it was 16.05% in 2021 and has fallen 0.93 points, while the average rose 2.08. In the CRM ranking Sweden sits between Denmark (30.42%) and Belgium (21.15%).
| Cloud adoption | Sweden | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 22.99% | 11.34% | +11.65 pts |
| CRM, 2018 | 17.66% | 6.65% | +11.01 pts |
| ERP, 2023 | 15.12% | 11.73% | +3.39 pts |
| ERP, 2021 | 16.05% | 9.65% | +6.4 pts |
Vendors in our rankings headquartered in Sweden
Sweden is the headquarters given for 29 of the 2658 listings in our software rankings: 29 vendors in 26 of the 210 categories. No vendor appears in more than one. That makes it the tenth-largest headquarters country in the dataset, behind Israel (37) and ahead of Switzerland (27).
Among the 16 countries on these pages Sweden is fourth by number of listings, in line with its fourth place on CRM cloud adoption. Revenue & Growth is the largest category group with 9 listings, followed by Operations (8), IT & Collaboration (6), Finance (2), People (2), AI software (1) and Vertical (1).
5 of the 29 hold a top-three place:
- Wincher, #1 in SEO software. Pricing: Low-cost published tiers by keywords and websites, from 500 keywords and up to 10 websites on the entry plan; a 7-day free trial and no free plan.
- Quinyx, #1 in workforce management software. Pricing: No published prices; Quinyx asks buyers to describe their needs and tailors an offer, so expect a sales process rather than a card checkout.
- Normative, #2 in esg and sustainability reporting software. Pricing: Quote only; two named plans (Essential and Premium) with no prices published, and consultancy services such as CSRD reporting or SBTi target-setting priced as separate add-ons.
- Whistlelink, #2 in whistleblowing software. Pricing: From €79/month (0-49 employees) rising through employee bands to €299/month (500-999); 1,000+ employees quoted. 30-day free trial, no credit card required.
- Detectify, #3 in vulnerability scanning software. Pricing: Starter has no platform fee for up to 5 users, Standard starts at 2,500 euros per year, Professional at 5,000 and Enterprise at 15,000, with extra charges for added assets, domains and environments.
Barred from places 1 to 3 as dominant incumbents in a category: Acast, Inriver and Spotify for Creators. 10 of the 29 sell on quote only (34%), above the 24% across all 2658 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI website builders | Lovable | #7 of 11 | Founders building web apps | Credit-based | Free plan |
| CPQ software | Tacton CPQ | #5 of 15 | Large manufacturers with deeply interacting configuration constraints | Per organisation / year | None |
| PIM software | Inriver | #11 of 13 | A large enterprise brand wanting an established, Swedish-founded PIM with a large stated customer base | Quote only | None |
| SEO software | Wincher | #1 of 12 | Small sites and freelancers | Tiered monthly | Free trial |
| affiliate marketing software | Tradedoubler | #8 of 16 | Advertisers wanting deep Nordic and Southern European retail publisher relationships | Quote only for the network; published tiers for Grow SaaS | Free trial |
| customer success software | Planhat | #4 of 12 | Mid-market SaaS with EU data needs | Quote only | None |
| marketing attribution software | Funnel | #10 of 11 | Teams with a warehouse and analysts | Per month, annual billing | Free trial |
| podcast hosting | Acast | #11 of 12 | Shows that want ad sales handled | Per month, by plan | Free plan |
| podcast hosting | Spotify for Creators | #12 of 12 | Free hosting for creators targeting Spotify | Free | Free plan |
| project management software | Everia | #14 of 14 | Software and QA teams replacing several delivery tools | Per member / month | Free plan |
| payment processing software | Klarna | #14 of 15 | E-commerce merchants wanting BNPL conversion lift | Quote only | None |
| subscription billing software | Younium | #12 of 13 | European B2B SaaS finance teams | Quote only | None |
| Third-party risk management software | Kodiak Hub | #8 of 11 | Procurement teams wanting risk inside a full SRM workspace | Quote only | Not stated by the vendor |
| contract management software | Oneflow | #8 of 13 | Nordic and European sales-led teams | Per user / month | Free trial |
| digital signage software | ZetaDisplay | #14 of 14 | Retailers with no in-house marketing operations capacity for screen content | Quote only | None |
| electronic signature software | Scrive | #14 of 15 | Firms signing with Nordic customers | Per user / month | Free trial |
| esg and sustainability reporting software | Normative | #2 of 11 | Teams wanting a named, GHG Protocol-certified climate expert working alongside the software | Quote only | None |
| esg and sustainability reporting software | Position Green | #5 of 11 | Larger organisations wanting software bundled with advisory across many EU markets | Quote only | None |
| shipping software | Sendify | #14 of 15 | Swedish small businesses shipping parcels and pallets | Free + paid tiers | Free plan |
| whistleblowing software | Whistlelink | #2 of 11 | Budget-conscious buyers who want every feature included | Per employee band / month | Free trial |
| applicant tracking system | Teamtailor | #11 of 14 | European companies focused on employer brand | Tiered by company size | None |
| workforce management software | Quinyx | #1 of 12 | Multi-site retail, logistics and care operators | Quote only | None |
| SMS API providers | Sinch | #5 of 12 | Mid-size senders needing global reach | Usage-based | Free trial |
| presentation software | Mentimeter | #10 of 12 | Workshops and town halls | Per presenter / month | Free plan |
| vulnerability scanning software | Detectify | #3 of 12 | Teams protecting web apps and APIs | Annual platform fee + assets | Free plan |
| vulnerability scanning software | Holm Security | #5 of 12 | Nordic and EU mid-sized companies facing NIS2 | Per asset, quote only | Free trial |
| web browsers | Mullvad Browser | #10 of 11 | Privacy staff and investigators | Free, open source | Open source |
| website commenting software | Talkyard | #4 of 11 | Sites wanting comments and a forum together | Per user / month | Open source |
| nutrition tracking apps | Lifesum | #7 of 12 | Users who want guided meal plans | Free + Premium tiers | Free plan |