Enterprise Software Adoption in Sweden
At 22.99%, the share of enterprises in Sweden paying for CRM software as a cloud service was 2.0 times the EU27 average of 11.34% in 2023. That is the fourth-highest figure among the 16 countries compared here.
CRM and ERP in Sweden, against the EU27
Since 2018, when the figure stood at 17.66%, CRM adoption has risen 5.33 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it holds the same place, fourth.
ERP cloud adoption is lower, at 15.12% in 2023, 7.87 points under the CRM figure. That is 3.39 points above the EU27's 11.73% and sixth of 16, 2 places lower than on CRM. Here the figure moved against the EU27 average: it was 16.05% in 2021 and has fallen 0.93 points, while the average rose 2.08. In the CRM ranking Sweden sits between Denmark (30.42%) and Belgium (21.15%).
| Cloud adoption | Sweden | EU27 | Difference |
|---|---|---|---|
| CRM, 2023 | 22.99% | 11.34% | +11.65 pts |
| CRM, 2018 | 17.66% | 6.65% | +11.01 pts |
| ERP, 2023 | 15.12% | 11.73% | +3.39 pts |
| ERP, 2021 | 16.05% | 9.65% | +6.4 pts |
Vendors in our rankings headquartered in Sweden
Sweden is the headquarters given for 54 of the 5327 listings in our software rankings: 49 vendors in 49 of the 412 categories. Listed in more than one category: Detectify (2), Funnel (2), Mentimeter (2), Planhat (2) and Younium (2). That makes it the twelfth-largest headquarters country in the dataset, behind Switzerland (59) and ahead of Belgium (49).
Among the 16 countries on these pages Sweden is fourth by number of listings, in line with its fourth place on CRM cloud adoption. IT & Collaboration is the largest category group with 15 listings, followed by Revenue & Growth (12), Operations (9), Finance (8), People (5), Vertical (4) and AI software (1).
15 of the 54 hold a top-three place:
- Wincher, #1 in SEO software. Pricing: Low-cost published tiers by keywords and websites, from 500 keywords and up to 10 websites on the entry plan; a 7-day free trial and no free plan.
- Mullvad, #1 in VPN services. Pricing: One flat rate of 5 euros per month including VAT whether you pay for a month, a year or a decade; paying in accepted cryptocurrencies is discounted 10 percent; no free plan and no sales.
- Validio, #1 in data observability software. Pricing: Free 14-day trial with full features and up to 10 users; afterwards priced on data assets, segments and deployment model, quote only
- Defold, #1 in game engines. Pricing: Free, with no up-front cost, licensing cost, royalty or runtime fee, according to the Defold site.
- Alva Labs, #1 in pre-employment assessment software. Pricing: Priced per hire by annual hiring volume with no platform fee; no figures on the pricing page.
- Quinyx, #1 in workforce management software. Pricing: No published prices; Quinyx asks buyers to describe their needs and tailors an offer, so expect a sales process rather than a card checkout.
- COMSOL Multiphysics, #2 in CAE simulation software. Pricing: No prices on the license page; a buyer picks a license type and add-on products, as a term license or a perpetual one.
- Detectify, #2 in attack surface management software. Pricing: Platform fee from EUR 0 (Starter), EUR 2,500 (Standard), EUR 5,000 (Professional) and EUR 15,000 (Enterprise), plus usage costs per asset, domain, IP range and target.
- Divly, #2 in crypto tax software. Pricing: Tracking is free; an Essential report costs €39, a reviewed report €99 and the full-service route €599, all one-off with no recurring subscription.
- Normative, #2 in esg and sustainability reporting software. Pricing: Quote only; two named plans (Essential and Premium) with no prices published, and consultancy services such as CSRD reporting or SBTi target-setting priced as separate add-ons.
- Atlar, #2 in treasury management software. Pricing: No fixed prices; Atlar quotes each plan by banks, entities and usage across four tiers: Connect, Essential, Professional and Enterprise.
- Whistlelink, #2 in whistleblowing software. Pricing: From €79/month (0-49 employees) rising through employee bands to €299/month (500-999); 1,000+ employees quoted. 30-day free trial, no credit card required.
- Qvalia, #3 in e-invoicing software. Pricing: Connect Small EUR 9 per month for 25 messages, Medium EUR 39 for 100, Large EUR 99 for 1,000; Enterprise on request.
- Digiexam, #3 in exam proctoring software. Pricing: Lockdown is listed at $1,995 a year, $1,496 in year one with 25% off, with a $2.99 per-student figure shown beside a student and teacher slider.
- Detectify, #3 in vulnerability scanning software. Pricing: Starter has no platform fee for up to 5 users, Standard starts at 2,500 euros per year, Professional at 5,000 and Enterprise at 15,000, with extra charges for added assets, domains and environments.
Barred from places 1 to 3 as dominant incumbents in a category: Acast, Inriver, Mentimeter, ONESOURCE Pagero and Spotify for Creators. 19 of the 54 sell on quote only (35%), above the 30% across all 5327 listings.
| Ranking | Vendor | Place | Best for | Pricing model | Free option |
|---|---|---|---|---|---|
| AI website builders | Lovable | #7 of 11 | Founders building web apps | Credit-based | Free plan |
| CPQ software | Tacton CPQ | #5 of 15 | Large manufacturers with deeply interacting configuration constraints | Per organisation / year | None |
| PIM software | Inriver | #11 of 13 | A large enterprise brand wanting an established, Swedish-founded PIM with a large stated customer base | Quote only | None |
| SEO software | Wincher | #1 of 13 | Small sites and freelancers | Tiered monthly | Free trial |
| affiliate marketing software | Tradedoubler | #8 of 16 | Advertisers wanting deep Nordic and Southern European retail publisher relationships | Quote only for the network; published tiers for Grow SaaS | Free trial |
| customer onboarding software | Planhat | #14 of 15 | Success teams that want one customer data model | Quote only | None |
| customer success software | Planhat | #4 of 12 | Mid-market SaaS with EU data needs | Quote only | None |
| marketing attribution software | Funnel | #10 of 11 | Teams with a warehouse and analysts | Per month, annual billing | Free trial |
| marketing reporting software | Funnel | #13 of 16 | Mid-size brands and data teams | Per plan / month | Free trial |
| podcast hosting | Acast | #11 of 12 | Shows that want ad sales handled | Per month, by plan | Free plan |
| podcast hosting | Spotify for Creators | #12 of 12 | Free hosting for creators targeting Spotify | Free | Free plan |
| project management software | Everia | #14 of 14 | Software and QA teams replacing several delivery tools | Per member / month | Free plan |
| website visitor identification software | Albacross | #5 of 14 | Teams wanting identification and automation | Tiered monthly by identified companies | Free trial |
| crypto tax software | Divly | #2 of 11 | Nordic and EU holders who want one payment | Per tax year | Free plan |
| e-invoicing software | Qvalia | #3 of 13 | Peppol senders wanting API and published plans | Per messages / month | None |
| e-invoicing software | ONESOURCE Pagero | #5 of 13 | Groups needing network reach and compliance | Free tier + quote | Free plan |
| e-invoicing software | Tickstar | #7 of 13 | Software firms needing a white-label access point | Quote only | Free trial |
| payment processing software | Klarna | #14 of 15 | E-commerce merchants wanting BNPL conversion lift | Quote only | None |
| revenue recognition software | Younium | #6 of 14 | European B2B SaaS on IFRS 15 | Quote only | None |
| subscription billing software | Younium | #12 of 13 | European B2B SaaS finance teams | Quote only | None |
| treasury management software | Atlar | #2 of 12 | Scale-ups wanting payments and cash in one tool | Quote by tier | None |
| CAE simulation software | COMSOL Multiphysics | #2 of 11 | R&D teams with coupled physics | Quote by license + modules | None |
| Third-party risk management software | Kodiak Hub | #8 of 11 | Procurement teams wanting risk inside a full SRM workspace | Quote only | Not stated by the vendor |
| contract management software | Oneflow | #8 of 13 | Nordic and European sales-led teams | Per user / month | Free trial |
| digital signage software | ZetaDisplay | #14 of 14 | Retailers with no in-house marketing operations capacity for screen content | Quote only | None |
| electronic signature software | Scrive | #14 of 15 | Firms signing with Nordic customers | Per user / month | Free trial |
| esg and sustainability reporting software | Normative | #2 of 12 | Teams wanting a named, GHG Protocol-certified climate expert working alongside the software | Quote only | None |
| esg and sustainability reporting software | Position Green | #5 of 12 | Larger organisations wanting software bundled with advisory across many EU markets | Quote only | None |
| shipping software | Sendify | #14 of 16 | Swedish small businesses shipping parcels and pallets | Free + paid tiers | Free plan |
| whistleblowing software | Whistlelink | #2 of 11 | Budget-conscious buyers who want every feature included | Per employee band / month | Free trial |
| applicant tracking system | Teamtailor | #11 of 14 | European companies focused on employer brand | Tiered by company size | None |
| benefits administration software | Benifex | #9 of 12 | Multi-country employers needing a benefits catalogue | Quote only | None |
| exam proctoring software | Digiexam | #3 of 15 | Canvas schools wanting a known annual fee | Flat annual | None |
| pre-employment assessment software | Alva Labs | #1 of 12 | Small and mid-sized teams hiring on evidence | Per hire / year | None |
| workforce management software | Quinyx | #1 of 12 | Multi-site retail, logistics and care operators | Quote only | None |
| SMS API providers | Sinch | #5 of 12 | Mid-size senders needing global reach | Usage-based | Free trial |
| VPN services | Mullvad | #1 of 12 | Privacy-first users who value anonymity | Flat monthly | None |
| attack surface management software | Detectify | #2 of 11 | Teams wanting a published price ladder | Platform fee + usage | Free trial |
| audience response software | Mentimeter | #4 of 14 | Presenters who want polished slides | Per presenter / month | Free plan |
| backend as a service platforms | Nhost | #4 of 11 | GraphQL teams wanting an EU vendor | Open source + paid tiers | Free plan |
| cookie consent management software | consentmanager | #4 of 11 | Shops and publishers needing TCF | Per month plus views | Free trial |
| data observability software | Validio | #1 of 13 | European teams with compliance duties | Quote only | Free trial |
| domain registrars | Loopia | #15 of 15 | Nordic businesses with .SE and .COM names | Per domain / year | None |
| game engines | Defold | #1 of 14 | 2D and mobile studios | Free | Free plan |
| music production software | Reason | #4 of 13 | Sound designers who love modular racks | Perpetual license plus add-ons | None |
| presentation software | Mentimeter | #10 of 12 | Workshops and town halls | Per presenter / month | Free plan |
| vulnerability scanning software | Detectify | #3 of 12 | Teams protecting web apps and APIs | Annual platform fee + assets | Free plan |
| vulnerability scanning software | Holm Security | #5 of 12 | Nordic and EU mid-sized companies facing NIS2 | Per asset, quote only | Free trial |
| web browsers | Mullvad Browser | #10 of 15 | Privacy staff and investigators | Free, open source | Open source |
| website commenting software | Talkyard | #4 of 11 | Sites wanting comments and a forum together | Per user / month | Open source |
| library management software | Axiell Quria | #4 of 12 | Public libraries in Europe | Quote only | None |
| nutrition tracking apps | Lifesum | #6 of 12 | Users who want guided meal plans | Free + Premium tiers | Free plan |
| telehealth software | Visiba Care | #9 of 12 | Nordic and UK care providers | Quote only | None |
| vacation rental software | Rentals United | #11 of 14 | Managers who already have a PMS | Flat monthly + custom | None |