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Enterprise Software Adoption in Sweden

At 22.99%, the share of enterprises in Sweden paying for CRM software as a cloud service was 2.0 times the EU27 average of 11.34% in 2023. That is the fourth-highest figure among the 16 countries compared here.

22.99%
CRM cloud adoption, 2023
15.12%
ERP cloud adoption, 2023

CRM and ERP in Sweden, against the EU27

Since 2018, when the figure stood at 17.66%, CRM adoption has risen 5.33 points, a steeper climb than the EU27 average's 4.69. Ranked on the 2018 figures it holds the same place, fourth.

ERP cloud adoption is lower, at 15.12% in 2023, 7.87 points under the CRM figure. That is 3.39 points above the EU27's 11.73% and sixth of 16, 2 places lower than on CRM. Here the figure moved against the EU27 average: it was 16.05% in 2021 and has fallen 0.93 points, while the average rose 2.08. In the CRM ranking Sweden sits between Denmark (30.42%) and Belgium (21.15%).

Cloud adoptionSwedenEU27Difference
CRM, 202322.99%11.34%+11.65 pts
CRM, 201817.66%6.65%+11.01 pts
ERP, 202315.12%11.73%+3.39 pts
ERP, 202116.05%9.65%+6.4 pts

Source: Eurostat, ICT usage in enterprises survey (isoc_cicce_use), fetched September 14, 2026. View the underlying table.

Vendors in our rankings headquartered in Sweden

Sweden is the headquarters given for 29 of the 2658 listings in our software rankings: 29 vendors in 26 of the 210 categories. No vendor appears in more than one. That makes it the tenth-largest headquarters country in the dataset, behind Israel (37) and ahead of Switzerland (27).

Among the 16 countries on these pages Sweden is fourth by number of listings, in line with its fourth place on CRM cloud adoption. Revenue & Growth is the largest category group with 9 listings, followed by Operations (8), IT & Collaboration (6), Finance (2), People (2), AI software (1) and Vertical (1).

5 of the 29 hold a top-three place:

  • Wincher, #1 in SEO software. Pricing: Low-cost published tiers by keywords and websites, from 500 keywords and up to 10 websites on the entry plan; a 7-day free trial and no free plan.
  • Quinyx, #1 in workforce management software. Pricing: No published prices; Quinyx asks buyers to describe their needs and tailors an offer, so expect a sales process rather than a card checkout.
  • Normative, #2 in esg and sustainability reporting software. Pricing: Quote only; two named plans (Essential and Premium) with no prices published, and consultancy services such as CSRD reporting or SBTi target-setting priced as separate add-ons.
  • Whistlelink, #2 in whistleblowing software. Pricing: From €79/month (0-49 employees) rising through employee bands to €299/month (500-999); 1,000+ employees quoted. 30-day free trial, no credit card required.
  • Detectify, #3 in vulnerability scanning software. Pricing: Starter has no platform fee for up to 5 users, Standard starts at 2,500 euros per year, Professional at 5,000 and Enterprise at 15,000, with extra charges for added assets, domains and environments.

Barred from places 1 to 3 as dominant incumbents in a category: Acast, Inriver and Spotify for Creators. 10 of the 29 sell on quote only (34%), above the 24% across all 2658 listings.

RankingVendorPlaceBest forPricing modelFree option
AI website buildersLovable
Chat-built websites and apps with owned code
#7 of 11Founders building web appsCredit-basedFree plan
CPQ softwareTacton CPQ
Constraint solver that keeps unbuildable machines out of quotes
#5 of 15Large manufacturers with deeply interacting configuration constraintsPer organisation / yearNone
PIM softwareInriver
Malmö-headquartered PIM, backed by Thomas H. Lee Partners since 2022
#11 of 13A large enterprise brand wanting an established, Swedish-founded PIM with a large stated customer baseQuote onlyNone
SEO softwareWincher
Affordable daily rank tracker for small sites
#1 of 12Small sites and freelancersTiered monthlyFree trial
affiliate marketing softwareTradedoubler
Stockholm network since 1999, co-founded by a Spotify co-founder
#8 of 16Advertisers wanting deep Nordic and Southern European retail publisher relationshipsQuote only for the network; published tiers for Grow SaaSFree trial
customer success softwarePlanhat
Agentic customer platform for B2B teams
#4 of 12Mid-market SaaS with EU data needsQuote onlyNone
marketing attribution softwareFunnel
Marketing data hub with measurement add-on
#10 of 11Teams with a warehouse and analystsPer month, annual billingFree trial
podcast hostingAcast
Swedish host built around ad monetization
#11 of 12Shows that want ad sales handledPer month, by planFree plan
podcast hostingSpotify for Creators
Free podcast hosting from Spotify
#12 of 12Free hosting for creators targeting SpotifyFreeFree plan
project management softwareEveria
AI-native workspace for tickets, sprints, test cases and docs
#14 of 14Software and QA teams replacing several delivery toolsPer member / monthFree plan
payment processing softwareKlarna
Buy-now-pay-later checkout, newly public
#14 of 15E-commerce merchants wanting BNPL conversion liftQuote onlyNone
subscription billing softwareYounium
B2B subscription management for European SaaS
#12 of 13European B2B SaaS finance teamsQuote onlyNone
Third-party risk management softwareKodiak Hub
AI supplier relationship management platform with risk and audit modules built in
#8 of 11Procurement teams wanting risk inside a full SRM workspaceQuote onlyNot stated by the vendor
contract management softwareOneflow
Live, editable contracts with built-in signing
#8 of 13Nordic and European sales-led teamsPer user / monthFree trial
digital signage softwareZetaDisplay
Managed Nordic signage including installation and content operations
#14 of 14Retailers with no in-house marketing operations capacity for screen contentQuote onlyNone
electronic signature softwareScrive
Nordic e-signing built around national eID schemes
#14 of 15Firms signing with Nordic customersPer user / monthFree trial
esg and sustainability reporting softwareNormative
Stockholm carbon accounting pioneer bundling a named climate advisor into every account
#2 of 11Teams wanting a named, GHG Protocol-certified climate expert working alongside the softwareQuote onlyNone
esg and sustainability reporting softwarePosition Green
Swedish ESG software and advisory serving 1,000+ customers across 30+ countries
#5 of 11Larger organisations wanting software bundled with advisory across many EU marketsQuote onlyNone
shipping softwareSendify
Parcel, pallet and container booking with shared rates
#14 of 15Swedish small businesses shipping parcels and palletsFree + paid tiersFree plan
whistleblowing softwareWhistlelink
Swedish whistleblowing system with all features in one published price
#2 of 11Budget-conscious buyers who want every feature includedPer employee band / monthFree trial
applicant tracking systemTeamtailor
ATS built around branded career sites
#11 of 14European companies focused on employer brandTiered by company sizeNone
workforce management softwareQuinyx
Forecast-driven scheduling and time capture for shift-heavy sites
#1 of 12Multi-site retail, logistics and care operatorsQuote onlyNone
SMS API providersSinch
Global CPaaS with SMS, RCS, voice and email
#5 of 12Mid-size senders needing global reachUsage-basedFree trial
presentation softwareMentimeter
Live polls, quizzes and Q&A in slides
#10 of 12Workshops and town hallsPer presenter / monthFree plan
vulnerability scanning softwareDetectify
Web application and attack surface scanner from Sweden
#3 of 12Teams protecting web apps and APIsAnnual platform fee + assetsFree plan
vulnerability scanning softwareHolm Security
Nordic vulnerability platform, hosted in Europe
#5 of 12Nordic and EU mid-sized companies facing NIS2Per asset, quote onlyFree trial
web browsersMullvad Browser
Anti-fingerprinting browser from Mullvad and Tor
#10 of 11Privacy staff and investigatorsFree, open sourceOpen source
website commenting softwareTalkyard
Open-source forum with embedded blog comments
#4 of 11Sites wanting comments and a forum togetherPer user / monthOpen source
nutrition tracking appsLifesum
Swedish nutrition app with meal plans and AI logging
#7 of 12Users who want guided meal plansFree + Premium tiersFree plan

Counted from our own vendor dataset. Places can be paid for: placement disclosure.