Visibility in this ranking can be paid for. Payment moves a vendor's position within the
shortlist; it never adds a vendor, and it never changes a word of the review. The largest vendors in account-based marketing software
cannot hold places 1 to 3. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category,
wherever the category has them; the established names follow from place 4 in their ranked order. How it works: placement disclosure ·
editorial process.
The 12 tools, reviewed
#1 Abmatic AI
Agent-driven ABM with a free plan and listed prices · United States · abmatic.ai
Free plan Published prices AI agents
Abmatic AI earns first place because a buyer can learn what it costs and try it before talking to anyone. The free plan reveals companies on your site and runs one personalization campaign. Advanced adds inbound and outbound campaigns, all ad channels with an AI bidder, more than 480 listed intent signals, an agentic chat and two-way CRM or CDP sync.
- Pricing: Flat monthly tiers. Free plan, then Advanced at $3,000 a month and Premium at $4,000 a month, both billed annually, with no setup fees according to the pricing page. Free plan: free plan.
- Best for: Small B2B teams starting ABM
- Strengths: Website visitor company reveal; Web personalization; LinkedIn and display ads.
Where it falls short
Everything useful beyond company reveals sits in the paid tiers, and the cheapest paid tier is $36,000 a year before ad spend. The free plan has no ad channels and a single campaign.
Wrong for
Enterprise teams that need a vendor with a large services bench, or buyers who want third-party intent as a separate data feed, should look at Demandbase, 6sense or Bombora.
Visit Abmatic AI →
#2 AdRoll ABM
Account-based advertising and orchestration, formerly RollWorks · United States · adroll.com
Formerly RollWorks Account advertising Pay for media
AdRoll ABM sits second because it gives a team a low-risk way into ABM advertising. Its pages describe four packages, from bring-your-own-data advertising to a full ABM and advertising bundle, and the retargeting package carries no start-up fee. The Command Center tracks buyer signals and suggests next steps such as adding records to the CRM or sending priority lists to sales.
- Pricing: Quote plus media spend. ABM packages are by demo request. Free plan: none.
- Best for: Teams buying account-targeted ads
- Strengths: Account-based advertising; Buyer signal alerts; Command Center.
Where it falls short
The strongest numbers on the site, such as 16 percent more opportunities on average and five times the return of other ABM platforms, are the vendor's own and the pages do not give the method.
Wrong for
Teams that want personalized web pages or microsites as the core play, or those that need a published subscription price, should compare Abmatic AI and Userled.
Visit AdRoll ABM →
#3 Warmly
Website visitor identification with chat and signal agents · United States · warmly.ai
Visitor ID AI chat Listed prices
Warmly is the right start for a company with real website traffic and a sales team that wants to speak to visitors while they are still on the page. Its tiers are published, with the entry plan covering visitor identification, ICP filtering, Slack alerts, lead routing, CRM sync and retargeting by email or LinkedIn.
- Pricing: Annual plan + credits. Four products listed from $10,000 a year for web deanonymization, $20,000 for inbound chat and $30,000 for the autopilot tier, each with a monthly credit allowance. Free plan: none.
- Best for: Inbound-heavy teams with traffic
- Strengths: Website visitor identification; AI chatbot; Real-time alerts.
Where it falls short
The Warmly pages list a GTM Signals package with intent data, hiring and funding events as a separate $10,000 a year add-on, so account discovery beyond your own traffic costs more.
Wrong for
Companies with little website traffic, or those that need to run broad paid campaigns against a cold target list, should look at AdRoll ABM or Metadata.
Visit Warmly →
#4 6sense
Enterprise revenue platform with intent and predictive AI · United States · 6sense.com
Enterprise Predictive AI Intent data
6sense is one of the two reference platforms in this category and its product page is broad: revenue marketing with email agents, advertising, an audience builder and smart form fill, sales intelligence with a copilot, account prioritization and list builder, predictive modeling, a conversational assistant and an MCP server.
- Pricing: Quote only. No prices published. Free plan: none.
- Best for: Enterprise revenue teams
- Strengths: Predictive modeling; Intent data; Advertising.
Where it falls short
Nothing about ABM or advertising pricing is public, so a buyer cannot tell what the entry point is. Sales intelligence is split across three packages and data credits, which makes comparison harder.
Wrong for
Teams with fewer than a few hundred target accounts, or no RevOps owner, will pay for scope they cannot use.
Visit 6sense →
#5 Demandbase
Account-based GTM platform for marketing, sales and advertising · United States · demandbase.com
Enterprise Buying groups ISO 27001
Demandbase is the more explicit of the two enterprise leaders about how it charges: its pricing page says the price is a platform fee that covers the software and services, plus a flat fee per user.
- Pricing: Platform fee + per user. A platform fee plus a flat fee per user. Free plan: none.
- Best for: Enterprise marketing and sales alignment
- Strengths: Account identification; Buying group data; Advertising.
Where it falls short
No dollar amounts are published, and the page says the company does not split Demandbase into separate marketing and sales products, so a team that wants only one side still negotiates a combined plan.
Wrong for
Small teams without a RevOps owner or a CRM full of clean account data.
Visit Demandbase →
#6 ZoomInfo
B2B data company with ABM and advertising plans · United States · zoominfo.com
Contact data Audiences Ad network
ZoomInfo is the practical choice when the contact database is already the center of the sales team. Its marketing pages describe audiences built from more than 300 company attributes and buying signals, deployed through its own DSP and to LinkedIn, Meta and Google, along with intent signals and website visitor identification that can name individual contacts.
- Pricing: Quote + credits. No dollar amounts published. Free plan: free trial.
- Best for: Teams already buying ZoomInfo data
- Strengths: B2B audiences; Display and social ads; Buyer intent.
Where it falls short
The pricing page says credits are the main cost driver, because each export of a contact or company profile, each CRM sync and each API call uses one. That makes spend hard to predict when automation runs.
Wrong for
Teams that want personalized pages or contact-level engagement stories without a large contact-data purchase should look at Userled or Influ2.
Visit ZoomInfo →
#7 Dreamdata
B2B attribution and account journeys, with a free plan · Denmark · dreamdata.io
Attribution Free plan EU vendor
Dreamdata answers the question every ABM program is eventually asked: which accounts, touches and campaigns led to revenue. The free plan includes cookie and cookie-less tracking, engagement scoring, company identification, an audience builder and Slack or Teams notifications.
- Pricing: Free + custom plans. A free plan at $0 with five seats and two months of history. Free plan: free plan.
- Best for: Marketers proving pipeline impact
- Strengths: B2B web analytics; Company identification; Customer journeys.
Where it falls short
It does not run your ads or build your landing pages, so it supplements an ABM stack rather than replacing one.
Wrong for
A team that needs a tool to launch and run campaigns against target accounts should look at Abmatic AI, Metadata or AdRoll ABM instead.
Visit Dreamdata →
#8 Metadata
Automated B2B paid campaigns from audience to optimization · United States · metadata.io
Paid media 12 channels Automation
Metadata suits a team where one person owns paid B2B advertising and cannot keep up with campaign production. The product builds audiences, generates ad creatives and landing pages, sets up campaigns across 12 channels and optimizes bids toward goals, while the team keeps budgets and approvals.
- Pricing: Quote only. No public price list; a proposal is scoped on channels under management, managed ad spend and the work delegated to the product. Free plan: none.
- Best for: Lean paid media teams
- Strengths: Audience builder; Ad creative generation; Landing pages.
Where it falls short
Everything is by proposal, and the three factors named for price (channels, managed ad spend, scope) mean cost rises with usage.
Wrong for
Teams that want website personalization, microsites, email or sales-side plays in the same product should look at Userled or Abmatic AI.
Visit Metadata →
#9 Influ2
Contact-level ads and intent for ABM teams · United States · influ2.com
Contact-level Ads SOC 2 Type II
Influ2 takes ABM below the account to the person. Its product pages cover contact-level ads, contact-level intent, buyer journeys, a cohort builder and revenue reporting, so a sales rep can see who in an account has seen your ads before any form fill.
- Pricing: Quote only. No public pricing page; the site directs buyers to book a demo. Free plan: none.
- Best for: Teams wanting named-contact ad data
- Strengths: Contact-level ads; Contact-level intent; Buyer journeys.
Where it falls short
Pricing is not published and the pricing path on the site returns a not-found page. The scope is advertising and contact signals, with no website personalization, microsites or email on the pages we read.
Wrong for
Teams that want an all-in-one platform, or that operate mainly in regions with strict person-level tracking rules, should look at Abmatic AI or Demandbase.
Visit Influ2 →
#10 Userled
ABM activation: LinkedIn ads, microsites and a sales plugin · United Kingdom · userled.io
LinkedIn ads Microsites UK vendor
Userled does a specific job well: it takes a list from Salesforce, HubSpot, Demandbase or 6sense and turns it into LinkedIn campaigns with up to five creatives per account and microsites built from templates for each funnel stage, without code. A sales plugin lets reps create and send account pages themselves and see contact-level engagement.
- Pricing: Quote only. Custom pricing. Free plan: none.
- Best for: Marketers with lists, wanting 1:1 pages
- Strengths: LinkedIn ABM ads; Microsite generator; Sales plugin.
Where it falls short
It does not provide its own broad intent data on the pages we read; several integrations and the built-in data and segments are marked enterprise only. Pricing is not shown.
Wrong for
Teams that need to discover accounts rather than activate a list, or that want display advertising beyond LinkedIn, should compare AdRoll ABM or Bombora.
Visit Userled →
#11 Bombora
B2B intent, identity and audience data provider · United States · bombora.com
Intent data Data co-op Audiences
Bombora is a supplier more than a rival to the platforms above, and it says so, calling itself a data company, not a platform. Its Company Surge intent data draws on a data cooperative of publishers and B2B sites, which it describes as 16 billion or more monthly events across more than 5 million company domains, with over 25,000 intent topics.
- Pricing: Quote only. No prices published on the pages we read; solutions for intent, identity, audiences and measurement are sold by consultation. Free plan: none.
- Best for: Teams adding intent to an existing stack
- Strengths: Company Surge intent data; Identity and enrichment; Digital audiences.
Where it falls short
It gives you signals and audiences, not campaigns, pages or alerts, so someone must build the workflow around the data.
Wrong for
A team without ad ops or marketing automation to use the data, or one wanting a single login for ABM, should look at Abmatic AI or Warmly.
Visit Bombora →
#12 Folloze
AI-built personalized microsites and campaigns for target accounts · United States · folloze.com
Microsites AI content Integrations
Folloze is the content layer of an ABM stack. Its Build module creates personalized microsites, campaign emails and LinkedIn ads from a brief under brand rules, Activate delivers content and follow-up once buyers engage, and Signal tracks engagement beyond clicks, such as use cases reviewed, and routes it to sales.
- Pricing: Quote only. No pricing model or plans are described on the pages we could read; price is by quote. Free plan: none.
- Best for: Content-led enterprise marketing teams
- Strengths: Campaign build from a brief; Personalized microsites; Campaign emails.
Where it falls short
It brings no intent data of its own, so it needs another vendor's feed.
Wrong for
Teams without a content calendar or an intent source, and small companies wanting a published price, should look at Abmatic AI or Userled.
Visit Folloze →
Questions and answers
What is the best account-based marketing software in 2026?
Abmatic AI ranks first of 12, best for small B2B teams starting ABM. AdRoll ABM is second (teams buying account-targeted ads) and Warmly third (inbound-heavy teams with traffic). Places 1 to 3 go to challengers, vendors outside the best-known brands, wherever the category has them.
How is ABM software different from a marketing automation platform?
Marketing automation is built around individual leads: forms, email nurture and lead scores.
Do I need third-party intent data for account-based marketing?
Not at the start. Your own website visits, ad engagement and CRM activity already say a great deal, and Dreamdata, Warmly and Abmatic AI work with those first-party signals.
How much does account-based marketing software cost?
Published prices are rare. Abmatic AI lists $3,000 a month and $4,000 a month, billed annually, and Warmly lists plans from $10,000 a year. Dreamdata has a free tier for analytics.
Is there a free account-based marketing tool?
Two products here have a permanent free plan. Abmatic AI includes website visitor company reveals, one personalization campaign and basic intent signals.
Should we choose 6sense or Demandbase?
Both are enterprise platforms covering account data, advertising and sales workflows, and neither publishes ABM pricing. Demandbase says its price is a platform fee plus a flat per-user fee and that marketing and sales are not sold separately.
What happened to RollWorks and Terminus?
RollWorks now appears on AdRoll's site as AdRoll ABM (formerly RollWorks), and AdRoll is a NextRoll brand. The terminus.com domain now redirects to DemandScience, whose site does not describe a Terminus product, so we did not rank it.
How do we measure whether ABM is working?
Measure at account level, not lead level. Track how many target accounts engaged, how many reached a meeting or an opportunity, and how fast they moved compared with non-target accounts.
Can we run ABM only on LinkedIn?
Yes, and many teams start there. Userled builds LinkedIn campaigns with up to five creatives per account, Influ2 targets individual contacts with ads, and Abmatic AI runs LinkedIn alongside display and retargeting.
How long does it take to see results from ABM software?
A first campaign can be live within days or a week; Userled says setup can take about a week. Pipeline effects depend on your sales cycle, not the software.
Can ABM software identify anonymous website visitors?
Most can, at company level. Abmatic AI, Warmly, Dreamdata, ZoomInfo, Bombora and 6sense all describe website visitor identification.
