Visibility in this ranking can be paid for. Payment moves a vendor's position within the
shortlist; it never adds a vendor, and it never changes a word of the review. The largest vendors in call tracking software
cannot hold places 1 to 3. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category,
wherever the category has them; the established names follow from place 4 in their ranked order. How it works: placement disclosure ·
editorial process.
The 11 tools, reviewed
#1 CallTrackingMetrics
Call, text and form tracking with unlimited users · United States · ctm.com
Agency friendly Published prices HIPAA option
CallTrackingMetrics earns first place because it removes the usual traps in call tracking pricing. Every plan includes unlimited users and unlimited tracking sources, Marketing Pro adds form tracking, 3,000 transcribed minutes, AskAI analysis, if/then triggers, sub-accounts with white label options and open API access, and the plan table is public.
- Pricing: Plan fee + usage. Marketing Lite $79 a month, Marketing Pro $179, Sales Engage $329 and Enterprise $1,999, each plus usage. Free plan: free trial.
- Best for: Agencies and multi-client marketers
- Strengths: Dynamic number insertion; Call and text tracking; Form tracking.
Where it falls short
Usage is billed on top of the plan fee, including transcription at $0.02 a minute past the included minutes, so a busy account needs a calculation before sign-up.
Wrong for
A single-location shop that needs one number and a monthly report will use a fraction of it; WhatConverts' lowest plan is leaner.
Visit CallTrackingMetrics →
#2 WhatConverts
Lead tracking across calls, forms and chats · United States · whatconverts.com
Multi-channel leads Agency reporting About 40 countries
WhatConverts treats a lead as a lead whatever the channel, so a phone call, a form fill and a chat show up in one list that can be qualified, valued and exported to a CRM. That suits agencies, which have to show a client where calls and forms both came from.
- Pricing: Plan fee + usage credit. Call Tracking $30 a month, Plus $60, Pro $100 and Elite $160 for a single account, each with a usage credit. Free plan: free trial.
- Best for: Agencies reporting leads to clients
- Strengths: Call tracking and recording; Form tracking; Chat tracking.
Where it falls short
The lowest plan tracks calls and texts only: forms, chats, campaign and keyword reporting begin at Plus, and call flows, scheduled reports and HIPAA at Pro. Multi-click attribution and page-view history are reserved for Elite at $160.
Wrong for
Contact centers that coach agents on phone handling should look at CallSource or Convirza, which score and review calls by agent.
Visit WhatConverts →
#3 Mediahawk
UK call tracking and marketing attribution with published plans · United Kingdom · mediahawk.co.uk
UK vendor Published prices Unlimited users
Mediahawk is a Milton Keynes company, Media Hawk Ltd, that sells call tracking and marketing attribution on a public price list. Starter and Professional both include unlimited users, marketing attribution, conversion tracking that puts calls, forms and chats in one report, and integrations with Google, Meta and others, and its feature table also lists call recording, routing, IVR menus and mailboxes.
- Pricing: Plan / month + call charges. Starter £199 a month (£179 billed annually), Professional £299 (£269 billed annually), Enterprise on application. Free plan: none.
- Best for: UK marketers and agencies
- Strengths: Dynamic number pools; Static tracking numbers; Conversion tracking for calls, forms and chat.
Where it falls short
The plan fee is only part of the bill.
Wrong for
Buyers who need tracking numbers in many countries should look at WhatConverts, which lists numbers in about 40 countries.
Visit Mediahawk →
#4 CallRail
Call and text tracking for small and mid-size marketers · United States · callrail.com
Market leader CRM integrations Transcription
CallRail is the name most small agencies and local businesses already know, and the company says it serves more than 225,000 businesses. Its plan ladder is easy to read: Lead Tracking covers calls and texts with attribution and recording, the Complete versions add form tracking and a form builder, and the Conversion plans add transcripts, summaries and sentiment.
- Pricing: Plan fee + usage. Lead Tracking $50 a month, Lead Tracking Complete $95, Lead Conversion $150 and Lead Conversion Complete $195, with a 14-day trial and up to 10% off yearly plans. Free plan: free trial.
- Best for: Small businesses wanting a familiar tool
- Strengths: Dynamic number insertion; Call recording; Call transcription.
Where it falls short
The entry price covers five local numbers and 250 minutes, and every extra number ($3), minute ($0.05), form submission and transcription minute is billed.
Wrong for
Agencies managing many clients on one bill should compare CallTrackingMetrics and WhatConverts, both with multi-account plans.
Visit CallRail →
#5 Convirza
Call tracking with AI call scoring · United States · convirza.com
AI call scoring White label Agency plan
Convirza pairs call tracking with scoring of every call: summaries and standard scoring at $0.02 a minute each, sentiment and topic detection at $0.005, and advanced QA scoring at $0.03. That helps teams that want to know how phone staff handled leads, and the company sells sales and service training next to the software.
- Pricing: Plan fee + usage. Starter $29 a month and Agency $149 plus per-minute and per-number usage, an Enterprise tier on quote, and Convirza AI scoring from $0.02 a minute. Free plan: none.
- Best for: Agencies wanting call scoring and training
- Strengths: Call tracking; Conversation analytics; Call scoring.
Where it falls short
Its terms renew monthly or annually without action and reserve the right to change storage and deletion rules at any time.
Wrong for
A buyer who wants a trial account on the first day, or number porting without conditions, should look at CallTrackingMetrics.
Visit Convirza →
#6 Infinity
Call analytics platform for marketers · United Kingdom · infinity.co
UK vendor AI Suite Ad platform feedback
Infinity is a UK-registered company, Infinity Tracking Limited in Milton Keynes, that sells call analytics as a monthly package with calls built in, not as a meter. Every package ties calls to campaign, channel and keyword, records them, and feeds results to Google Ads, Microsoft Advertising, Meta and GA4.
- Pricing: Package / month. Packages priced per month with calls included: Starter £349 (£549 with the AI Suite), Growth £1,495 (£2,495) and Pro £2,500 (£4,000), sized by calls, numbers and locations. Free plan: none.
- Best for: UK and European paid-media teams
- Strengths: Call tracking; Conversation analytics; Smart Match.
Where it falls short
The entry package of £349 a month, or £549 with the AI Suite, is a large step for a business with a few dozen calls a week. The Growth package includes 5,000 calls and Pro 10,000, so the model rewards volume.
Wrong for
Local businesses with low call volume should use WhatConverts or Mediahawk, which start well below £349.
Visit Infinity →
#7 Invoca
Enterprise call tracking and conversation AI · United States · invoca.com
Enterprise AI signals Offline conversion import
Invoca is the enterprise reference in call tracking, sold to marketing teams and contact centers. It covers the full chain: dynamic numbers swapped by session, recorded calls, custom IVR, offline revenue imports by file or API, and integrations with Google Ads, GA4, Microsoft Ads, Meta, HubSpot and Slack. Signal AI, AI voice and messaging agents and PreSense, which uses web data to route callers, extend it into conversation analysis.
- Pricing: Quote only. Quote only: Pro includes 6,000 annual local or toll-free numbers and 5 custom Signals, Enterprise 12,000 numbers and 50 Signals. Free plan: none.
- Best for: Enterprise marketers and contact centers
- Strengths: Dynamic number insertion; Call recording and IVR; Offline conversion import.
Where it falls short
There is no public price and no self-serve trial; quotes come after a demo. Salesforce, Adobe Experience Cloud and other premium integrations, Signal AI, PreSense and advanced IVR are all optional add-ons.
Wrong for
Small businesses and agencies with a few clients will find it slow to start and costly.
Visit Invoca →
#8 Delacon
Call tracking, call management and speech analytics · Australia · delacon.io
Australian vendor Speech analytics Quote only
Delacon is an Australian company, Delacon Pty Ltd, whose head office is in Bondi Junction in New South Wales, with further offices listed in India and Japan. It sells call tracking, call management, and call recording with speech analytics as one platform.
- Pricing: Quote only. No public pricing; demo and enquiry only. Free plan: none.
- Best for: Multi-market and franchise marketers
- Strengths: Dynamic phone numbers; Call recording and transcription; Speech Analytics with sentiment.
Where it falls short
No prices, plan names or trial are published.
Wrong for
A small business or agency that wants to sign up and see a price the same day should look at WhatConverts or Mediahawk, which publish plans.
Visit Delacon →
#9 Phonexa
Pay-per-call and lead distribution platform · United States · phonexa.com
Pay per call Ping tree Managed services
Phonexa sits at the operator end of the market. Call Logic offers a drag-and-drop IVR, ping-post and real-time bidding, overflow routing through a ping tree, predictive modeling of campaigns and caller validation to block spam and fraud, alongside toll-free and vanity numbers with dynamic number insertion.
- Pricing: Quote only. Custom quote only; the pricing page lists included managed services, six product builds and 20 API builds, with additional builds at $149 each. Free plan: none.
- Best for: Lead networks and affiliate operators
- Strengths: Call tracking; Ping-post and real-time bidding; Drag-and-drop IVR.
Where it falls short
No prices are published, and the quote bundles a wider suite than a call-tracking-only buyer needs. Extra product and API builds beyond the included set cost $149 each.
Wrong for
A marketer who wants a call report for one website should choose WhatConverts or Mediahawk.
Visit Phonexa →
#10 CallSource
Call tracking and coaching for appointment businesses · United States · callsource.com
Human lead scoring Call coaching Vertical focus
CallSource describes itself as the inventor of call tracking in 1991 and now sells it as part of a performance system for businesses that depend on booked appointments. LeadScore uses human analysts to decide which calls are real prospects, Appointment Confirmation shows which of those calls ended in an appointment, and DealSaver alerts a team near real time when a handler failed to book.
- Pricing: Quote only. No prices on the pages reviewed; sold by demo as modules, CallTrack, LeadScore, Appointment Confirmation and DealSaver, alongside call coaching and reputation management. Free plan: none.
- Best for: Dealers, dental and home-service groups
- Strengths: CallTrack call tracking; LeadScore; Appointment Confirmation.
Where it falls short
Pricing is not published, and the products are grouped by vertical, so a business outside automotive, dental, hearing and home services may not find a fit. Human scoring adds cost and turnaround that automated scoring does not.
Wrong for
Marketers who only want source attribution at a fixed monthly price should use WhatConverts or CallTrackingMetrics, both of which publish plans.
Visit CallSource →
#11 Marchex
Conversation intelligence with call tracking · United States · marchex.com
Conversation intelligence Automotive Public company
Marchex has sold call analytics since before most tracking vendors existed and has been public since 2004 by its own account. Its pitch today is conversation intelligence for automotive, home services, healthcare, real estate and advertising and media. Call Tracking and Attribution classifies calls by location, duration, channel and keywords, and pushes call outcomes into third-party platforms.
- Pricing: Quote only. No prices on the pages reviewed; Marchex sells conversation intelligence, call tracking and attribution, and business text messaging through sales. Free plan: none.
- Best for: Automotive and multi-location brands
- Strengths: Call tracking and attribution; Conversation intelligence; Business text messaging.
Where it falls short
Call tracking is one product inside an AI analytics platform, and the pages reviewed publish no price, no trial and no plan table. The vertical focus means an agency with a mixed client list gets less than from a tool built for that.
Wrong for
A small business that wants to sign up and track a campaign today should look at Mediahawk or WhatConverts, which sell self-serve.
Visit Marchex →
Questions and answers
What is the best call tracking software in 2026?
CallTrackingMetrics ranks first of 11, best for agencies and multi-client marketers. WhatConverts is second (agencies reporting leads to clients) and Mediahawk third (uK marketers and agencies). Places 1 to 3 go to challengers, vendors outside the best-known brands, wherever the category has them.
How does dynamic number insertion work, and will it slow my site?
A script on your pages reads where each visitor came from, picks a number from a pool and swaps it into the page, so the call that follows can be matched to that session.
Is it legal to record the calls I track?
Recording law depends on where the caller and the receiver are, and in some jurisdictions every party must consent. Vendors place that duty on you: Convirza's terms state that you are solely responsible for complying with recording laws.
How many tracking numbers do I need?
One number per source you want to compare, such as Google Ads, Facebook, direct mail and a directory listing, plus a pool for the website. The pool is the part people undersize.
Can I keep my existing business number?
Usually yes, though the terms vary. CallTrackingMetrics states in its terms that numbers may be ported in and out. Convirza notes that portability may be limited by the carrier and subject to transfer fees.
How much does call tracking cost for a small business?
Expect a plan fee plus usage. WhatConverts starts at $30 a month with a $30 usage credit, CallRail at $50, CallTrackingMetrics at $79, and Convirza at $29 with per-minute charges.
Does call tracking work with Google Ads and offline conversions?
Yes, and it is one of the main reasons to buy it.
Is call tracking safe to use for healthcare and HIPAA-covered calls?
Some vendors offer a path, but you have to verify it. CallTrackingMetrics lists HIPAA and GDPR compliance on Marketing Pro, WhatConverts lists HIPAA-compliant tracking on its Pro plans, and Invoca markets a HIPAA-compliant solution for healthcare.
What is the difference between call tracking and conversation intelligence?
Call tracking tells you which source produced a call. Conversation intelligence reads the recording and tells you what happened: the topic, whether it was a lead, how the agent did, and whether it ended in an appointment.
Which tools suit pay-per-call and affiliate networks?
Phonexa is the specialist here: it sells Call Logic with ping-post and real-time bidding on custom quotes. Invoca has a pricing path for pay-per-call and affiliate marketing.
What happens to my recordings and numbers if I cancel?
It depends on the vendor, so read the terms before you sign.
