Buyers look past 6sense when no price is published, when the suite is larger than a team of a few marketers can run, or when the scoring they built cannot move with them. Most go to Demandbase for a like-for-like suite, to ZoomInfo for the contact data, or to Abmatic AI for a published price.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives
go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the
established names follow in their ranked order. How it works:
placement disclosure · editorial process.
What each alternative does differently
1. Demandbase
United States
Sold as a platform fee covering software and services plus a flat fee per user, with no dollar amounts published. Marketing and sales are not split into separate products, though advertising and data can be bought alone. The closest like-for-like suite, so migration is mostly a rebuild of scoring.
Switch from 6sense if you want another full enterprise suite and a pricing page that explains the charging logic.
Demandbase in our ranking · Go to the vendor →
2. ZoomInfo
United States
Built around a contact and company database, with ABM Lite and ABM Enterprise plans sold by demo. Cost follows features, licenses and credit usage, since exports, CRM syncs and API calls consume credits. Streaming Intent is priced by keywords and account universe. Light on personalized pages.
Switch from 6sense if your sales team already lives in a contact database and you want audiences and ads from one vendor.
ZoomInfo in our ranking · Go to the vendor →
3. Abmatic AI
United States
Publishes its prices: a free plan reveals site visitors and runs one personalization campaign, while Advanced is $3,000 a month and Premium $4,000, both billed annually, with no setup fees. Advanced adds all ad channels and two-way CRM sync. Premium adds attribution, SSO and a security review.
Switch from 6sense if you want a published price and a free plan to test before any sales call.
Abmatic AI in our ranking · Go to the vendor →
4. AdRoll ABM
United States
Advertising-led, with four packages from bring-your-own-data ads to a full ABM bundle. The account-based retargeting package has no start-up fee and is paid through media spend at a dynamic cost per thousand impressions. Full packages need a demo. No website personalization on the pages read.
Switch from 6sense if you mainly want account-based ads and a low-commitment way to start.
AdRoll ABM in our ranking · Go to the vendor →
Aimed at companies with real website traffic: tiers run from $10,000 a year for visitor identification to $30,000 for the autopilot tier, each with a monthly credit allowance. Slack alerts, lead routing and CRM sync are in the entry plan. Intent data is a separate $10,000 add-on.
Switch from 6sense if you want to talk to named visitors while they are on the site, at a published price.
Warmly in our ranking · Go to the vendor →
Sells data, not a platform: Company Surge intent, identity, audiences and measurement, delivered into your CRM, marketing automation and ad platforms such as DV360 and The Trade Desk. No price is shown. Someone on your team must build the campaigns, pages and alerts around it.
Switch from 6sense if you want to keep your own stack and replace only the intent data.
Bombora in our ranking · Go to the vendor →
7. Metadata
United States
Runs paid B2B advertising for you: it builds audiences, creatives and landing pages and sets up campaigns across 12 channels. A proposal is scoped on channels, managed ad spend and delegated work. It has no email sequences or website personalization on the pages read.
Switch from 6sense if one person owns paid B2B advertising and needs campaign production automated.
Metadata in our ranking · Go to the vendor →
Works at contact level: ads, intent and buyer journeys per person, so sales sees who in an account saw your ads. It states ISO 27001 and SOC 2 Type II. No public pricing page exists and the site sends buyers to book a demo. No site personalization or email.
Switch from 6sense if you want contact-level ad engagement to show sales, with certifications for procurement.
Influ2 in our ranking · Go to the vendor →
9. Userled
United Kingdom
Takes an account list from Salesforce, HubSpot, Demandbase or 6sense and turns it into LinkedIn campaigns and microsites built from no-code templates. Pricing is custom, with unlimited seats and accounts on the LinkedIn Ads and Microsites plays. It brings no broad intent data of its own.
Switch from 6sense if you already have an account list and want LinkedIn ads and microsites without services work.
Userled in our ranking · Go to the vendor →
10. Folloze
United States
The content layer: Build makes personalized microsites, campaign emails and LinkedIn ads from a brief, Activate delivers follow-up, Signal routes engagement to sales. It lists feeds from 6sense, Demandbase and Bombora, with an API and MCP connection. Pricing is by quote, no plans described.
Switch from 6sense if you keep an intent source and want to replace the personalized content and microsite layer.
Folloze in our ranking · Go to the vendor →
A free plan at $0 gives five seats and two months of history, with company identification and an audience builder. Paid attribution and activation plans are custom priced, and a data warehouse is an add-on. It does not run ads or build pages, so it covers measurement only.
Switch from 6sense if your real need is attribution from account touches to revenue, not campaign execution.
Dreamdata in our ranking · Go to the vendor →
Questions and answers
Can I get my data out of 6sense when I leave?
Yes, within a window. The terms give a 30-day period after termination or expiration to retrieve Customer Data from the services. After that 6sense deletes it. The platform page lists APIs and Data Packs for delivering data into other systems, but does not state export formats.
Does 6sense renew automatically?
Order Forms can be subject to auto-renewal, according to the terms, which refer to notices of non-renewal. The public page gives no notice period, so read the renewal clause in your own Order Form and diarize the date.
What happens to contact data I received from 6sense?
You must delete it within 30 days after termination. Section 10.4 of the terms requires deleting all Contact Data delivered through the services, unless you have an independent basis under applicable privacy laws to keep it. Plan any replacement data purchase before that date.
Do I get a refund if I leave early?
Generally no. The terms state fees paid are non-refundable unless otherwise specified, and a pro-rata refund of unused prepaid fees applies only when you terminate for cause. For cause means the other party fails to fix a breach within 30 days of written notice.
Can I buy 6sense data without the platform?
Yes. Its pricing page says firmographic, technographic and custom data packs can be purchased on their own, while ads media and segment data are designed to work with the platform. That allows a partial move rather than a full replacement.
Does 6sense still offer a free plan?
No free plan is listed on its pricing page, which mentions a test environment during onboarding but no free trial. A buyer who wants to try before talking to sales should look at Abmatic AI or Dreamdata, which list free plans.