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Real estate CRM software · 11 alternatives

Follow Up Boss alternatives: 11 compared

Teams leave Follow Up Boss over per-agent pricing that climbs with headcount, a calling add-on on the entry plan, and ownership by Zillow, Inc. Agents who want a cheap shared login look at Wise Agent or IXACT Contact; teams that want lead generation bundled in look at CINC, Lofty or BoldTrail. Outside the United States, regional CRMs fit better.

Short answer: The closest replacements for Follow Up Boss in our real estate CRM software ranking are Wise Agent, IXACT Contact and CINC. Choose Wise Agent if seat-based billing is the main complaint and your team has five people or fewer. All 11 alternatives below are ranked products from Best Real Estate CRM Software in 2026, and each says where it differs from Follow Up Boss and when Follow Up Boss is still the better choice.

Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.

Follow Up Boss at a glance

  • Headquarters: United States
  • Pricing model: Per seat / month
  • Pricing: Grow $69/user/month (individual agents), calling $39/user extra; Pro $499/month including 10 users, $49/month per additional user, calling and texting included; Platform $1,000/month including 30 users, $20/month per additional user. Two months free on annual billing. 14-day free trial, no contract.
  • Free option: Free trial
  • Built for: Teams buying paid online leads that need fast, rules-based routing
  • Wrong for: A solo agent or a very small team will pay for routing and team infrastructure they do not need; Wise Agent or IXACT Contact cost far less for a similar core workflow. It has no use for an agency outside North America.
  • Place in our ranking: #4 of 14
  • Website: followupboss.com

Facts from our real estate CRM software ranking, last checked November 12, 2026.

Why buyers look past Follow Up Boss

  1. Cost grows with every agent

    The Grow plan is billed per user, so a team pays more with each hire. Pro and Platform switch to flat tiers with 10 or 30 users included, then charge per extra user. Calling is a separate per-user add-on on Grow, and the pricing page says some AI features depend on it.

  2. Zillow owns the product

    The terms call Follow Up Boss a brand of Zillow, Inc., and the about page says it is part of Zillow Group. The privacy notice lets Zillow receive some data for product research and internal operations. Brokerages that compete with Zillow for listings may not want that arrangement.

  3. Exit terms are thin

    The terms contain no refund of amounts already paid, and they let Zillow change or discontinue the service with or without notice. After termination you may ask support for help obtaining your contact list within 30 days, and only if you did not breach the terms. No self-serve export is documented.

11 alternatives at a glance

Closest replacement first. The last column is our place in the full 14-product ranking.

#AlternativeHeadquartersPricingKey differenceSwitch ifOur rank
1Wise AgentUnited StatesFlat rate / month; free trialFlat-rate CRM for individual agents and small teams, with live supportseat-based billing is the main complaint and your team has five people or fewer#1
2IXACT ContactCanadaPer agent / month; free trialRelationship CRM with done-for-you newsletters for North American agentsyou are a solo agent or small team and want a trial without a contract#3
3CINCUnited StatesQuote only; noneLead generation, IDX websites and follow-up CRM for US teamsyou want the vendor to supply lead generation along with the CRM#7
4LoftyUnited StatesQuote only; noneUS agent platform combining website, leads and follow-upyou want one vendor for the CRM, website and paid lead programs#9
5BoldTrailUnited StatesQuote only; noneBrokerage platform for US teams, formerly sold as kvCOREyou run a brokerage and want back office and recruiting tools alongside the CRM#8
6RealworksNetherlandsPer module / month; noneThe Dutch estate-agency system, used by the large majority of Dutch agentsyou operate in the Netherlands and want to add modules only as you need them#2
7onOfficeGermanyPer user / month; free trialThe default agency CRM in Germany, Austria and Switzerlandyou sell in Germany, Austria or Switzerland and need a local vendor#5
8RexAustraliaQuote only; noneListing CRM, marketing and agency websites for Australian agenciesyou run an Australian or New Zealand agency covering residential and commercial#10
9Street.co.ukUnited KingdomQuote only; noneModern UK agency CRM with Rightmove and Zoopla feedsyou are a UK agent who also wants lettings and client accounting in the same system#11
10ReapitUnited KingdomQuote only; noneMulti-branch UK brokerage platform with a developer ecosystemyou run an agency in the UK or Ireland and want one platform for the whole business#12
11InmovillaSpainPer user / month; noneSpanish agency CRM with matching and wide portal distributionyou sell property in Spain and want a Spanish vendor#14

What each alternative does differently

1. Wise Agent

Flat-rate CRM for individual agents and small teams, with live support · United States

A US CRM sold on a shared team login rather than individual seats, so adding an agent does not raise the bill until the plan limit. Its pricing page shows no lead-generation service, so you would buy leads elsewhere. A sensible first stop for small teams.

Switch from Follow Up Boss if seat-based billing is the main complaint and your team has five people or fewer.

Pricing: CRM plan $49/month ($42/month billed annually) for up to 5 team members on a shared login; CRM + WiseSocial $69/month ($59/month annually) adds social automation; Enterprise custom-priced for 15+ agents. SMS texting is an $11/month add-on plus an $80 registration fee; custom IDX websites are quoted separately. 14-day free trial, month to month. (free trial)

Full review: #1 of 14 in our ranking · Visit Wise Agent →

2. IXACT Contact

Relationship CRM with done-for-you newsletters for North American agents · Canada

A Canadian CRM built around the individual agent, with a free trial and no contract, according to its home page. Team pricing follows the same agent-first shape. We could not open its pricing page, so we cannot say what it includes beyond the CRM.

Switch from Follow Up Boss if you are a solo agent or small team and want a trial without a contract.

Pricing: $55/month billed monthly or $46.75/month on the annual plan, agent website included; teams pay that for the team leader plus $34/month ($28.90 annually) per team member. Optional IDX listings $50/month plus a $69 setup fee. Free trial, no contract, cancel anytime. (free trial)

Full review: #3 of 14 in our ranking · Visit IXACT Contact →

3. CINC

Lead generation, IDX websites and follow-up CRM for US teams · United States

Sells tiers by team size, from one user to fifty or more, and pitches lead generation as part of the package. Core prices are shown only after a demo. That bundling suits teams that buy leads, but it makes a like-for-like cost comparison with Follow Up Boss harder.

Switch from Follow Up Boss if you want the vendor to supply lead generation along with the CRM.

Pricing: Four tiers (Solo 1 user, Ramp up to 4, Pro up to 49, Select 50+); core pricing quoted via a demo rather than published. Add-ons are priced publicly: dialer $75/month for 3 lines, CINC AI from $200/month. (none)

Full review: #7 of 14 in our ranking · Visit CINC →

4. Lofty

US agent platform combining website, leads and follow-up · United States

Four plans from Agent to Enterprise, each priced by request. The vendor states that cost depends on the platform package, the number of seats, upgrades and lead-generation programs, which are sold as add-ons. Expect a quote workflow, not a published rate card.

Switch from Follow Up Boss if you want one vendor for the CRM, website and paid lead programs.

Pricing: Four plans (Agent, Team, Broker, Enterprise), all quoted on request via a pricing form. Lead-generation add-ons carry separate ad management fees of 15-20% of ad spend, stated on the vendor's pricing page. (none)

Full review: #9 of 14 in our ranking · Visit Lofty →

5. BoldTrail

Brokerage platform for US teams, formerly sold as kvCORE · United States

Quote-only pricing with a demo step. Lead generation is listed as a done-for-you feature, and the brand is sold alongside back-office and recruiting logins by its parent company. It targets brokerages that want more than a contact database.

Switch from Follow Up Boss if you run a brokerage and want back office and recruiting tools alongside the CRM.

Pricing: Quoted per brokerage or agent, annual contract; no published rate card. (none)

Full review: #8 of 14 in our ranking · Visit BoldTrail →

6. Realworks

The Dutch estate-agency system, used by the large majority of Dutch agents · Netherlands

A Dutch system billed by module, with a base CRM, a Pro tier and a per-user mobile app, plus separately priced add-ons and a one-time connection cost. It follows the Dutch market's practices, so it is wrong for a US team.

Switch from Follow Up Boss if you operate in the Netherlands and want to add modules only as you need them.

Pricing: CRM Base €125/month excl. VAT; CRM Pro €190/month excl. VAT; mobile CRM app €6/user/month; separate add-on modules (valuation, workflow, invoicing, VoIP, new construction) from roughly €15-50/month each; Move.nl client portal from €10/property. One-off connection fees apply on top. (none)

Full review: #2 of 14 in our ranking · Visit Realworks →

7. onOffice

The default agency CRM in Germany, Austria and Switzerland · Germany

A German system whose English site lists the UK and several continental markets. We could not open a pricing page there, so check term length and fees before you sign.

Switch from Follow Up Boss if you sell in Germany, Austria or Switzerland and need a local vendor.

Pricing: enterprise pro €79/user/month and enterprise all-in €99/user/month excl. VAT; enterprise expert quoted on request. Plus a €50/month service fee per company (waived from 10 users) and a one-off setup fee. 24-month contract term with a 5-year price guarantee. 7-day free trial. (free trial)

Full review: #5 of 14 in our ranking · Visit onOffice →

8. Rex

Listing CRM, marketing and agency websites for Australian agencies · Australia

Describes itself as an AI-first platform for residential and commercial real estate, with its main base in Australian agencies and site versions for the UK and New Zealand. Plans carry no public prices. It is an agency system, not a lightweight lead follow-up tool.

Switch from Follow Up Boss if you run an Australian or New Zealand agency covering residential and commercial.

Pricing: Three tiers (Starter, Professional, Enterprise), quoted per agency after a discovery call; marketing sends billed on credits. (none)

Full review: #10 of 14 in our ranking · Visit Rex →

9. Street.co.uk

Modern UK agency CRM with Rightmove and Zoopla feeds · United Kingdom

Built for UK estate agents and covers sales, lettings, property management and client accounting in one product. Access is by demo only. It replaces more than a lead CRM, which helps a UK agency but is unnecessary for a US team.

Switch from Follow Up Boss if you are a UK agent who also wants lettings and client accounting in the same system.

Pricing: Quoted after a demo, based on listing volume and the products used rather than per seat; no published rate card and no self-serve trial. (none)

Full review: #11 of 14 in our ranking · Visit Street.co.uk →

10. Reapit

Multi-branch UK brokerage platform with a developer ecosystem · United Kingdom

A platform for agencies in the UK and Ireland that combines sales, lettings and property management. The site offers only a demo request and an expert call. It is an agency back-office suite first and a lead follow-up tool second.

Switch from Follow Up Boss if you run an agency in the UK or Ireland and want one platform for the whole business.

Pricing: Quoted per organisation and per user; no published rate card, implementation typically measured in months. (none)

Full review: #12 of 14 in our ranking · Visit Reapit →

11. Inmovilla

Spanish agency CRM with matching and wide portal distribution · Spain

A Spanish vendor listed per user, quoted on request, with modules on top of the base subscription. The vendor's site blocked our fetch on 12 Nov 2026, so we have not verified its features or customers. Ask for a written quote covering every module.

Switch from Follow Up Boss if you sell property in Spain and want a Spanish vendor.

Pricing: Per user per month, quoted on request; additional modules priced separately on top of the base subscription. (none)

Full review: #14 of 14 in our ranking · Visit Inmovilla →

When Follow Up Boss is still the right choice

Follow Up Boss is still the right call for a small team of agents whose main work is speed to lead. It lists unlimited contacts, lead sources and integrations on every plan, over 250 integrations, and phone and email support seven days a week. The 14-day trial and no-contract wording make it cheap to test. Stay if the Zillow ownership does not bother you and your headcount fits a flat tier.

What to expect when you switch from Follow Up Boss

  1. Request your data before you cancel

    The terms offer help with a contact-list copy for 30 days after termination, and Zillow need not store data afterward. Ask support for the copy while your account is active. We found no documented self-serve export, so confirm in writing whether notes, calls and texts are included.

  2. Use the API for what an export misses

    The public API has search and list endpoints for people, events, calls, deals, appointments and text messages, and notes can be fetched one record at a time. Rate limits apply per 10 seconds, and nothing is described as a bulk export. Plan a script for history.

  3. Time the cancellation

    The terms say the subscription renews automatically and bills until you cancel in the account, and the two timing references differ: the next monthly bill date and the current subscription's expiry. Cancel early in a cycle after your new CRM runs in parallel.

Questions and answers

Can I export my data from Follow Up Boss?

Only through a request to support. The terms say you may contact support within 30 days after termination for help obtaining a copy of the contact list, unless you breached the terms. We found no self-serve export format documented, so ask for sample output.

Is there a notice period to cancel Follow Up Boss?

The terms set no specific notice period. You cancel in the account interface, and billing continues until you do. Two sections describe timing differently, once as before the next monthly bill date and once as before the current subscription's expiry, so cancel early.

Do I get a refund if I leave mid-term?

The terms state that amounts already paid are not refunded. Fees owed also become due immediately on termination. Annual billing is therefore a commitment, so move on a monthly plan if you expect to switch.

Does Zillow see my Follow Up Boss data?

Partly. The privacy notice says Zillow, Inc. may receive data for service optimization, product research and internal business operations, and it says Agent-Only Customer Data is not shared for that purpose. The terms also grant Zillow a worldwide licence to host and use Customer Data.

Who owns the data in Follow Up Boss?

The API terms say customers remain the owner of business information uploaded to the service. The main terms do not say this outright and instead grant Zillow a licence to use Customer Data. Ask a lawyer which document governs your account.

Can I pull data through the API instead?

Yes, with limits. Authentication uses an API key over HTTP Basic or OAuth, and rate limits run per 10 seconds. The API terms forbid third parties from keeping copies of FUB data beyond what is needed, so check the terms before building a migration tool.

Sources

Prices, plan limits and product facts about Follow Up Boss on this page were checked against the vendors' own pages on November 12, 2026. Vendors change both without notice, so treat the figures as of that date.

Who wrote this

Sebastiaan Smits Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed November 12, 2026. How we review.