Editor Sebastiaan Smits ·
Published November 4, 2026 · Updated November 4, 2026
Norton 360 is sold by Gen Digital, and buyers look past it when the renewal price is not printed beside the first-year price, when they want a plan priced per device band, or when they would rather not sit inside the same corporate group as Avast, AVG and Avira. Most go first to Bitdefender, ESET or F-Secure.
Short answer: The closest replacements for Norton 360 in our antivirus software ranking are Bitdefender Total Security, ESET HOME Security and F-Secure Total. Choose Bitdefender Total Security if you want one plan that covers a household of up to 25 devices. All 12 sit in Best Antivirus Software in 2026; what follows contrasts them with Norton 360 only and says when Norton 360 should be kept.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
Norton's products page shows first-year prices such as $59.99 for AntiVirus Plus and $119.99 for 360 Deluxe. Where the savings against the renewal price should appear, the page we fetched printed the placeholder {ar} instead of an amount. It says only that renewal is billed at the applicable rate.
The page states that you are buying a recurring subscription that renews automatically. The quoted price is valid for the introductory term only. After that, Norton bills the renewal price, which it says is subject to change, with a notification email sent in advance.
Norton's footer reads Copyright 2026 Gen Digital Inc. The Avast, AVG and Avira pages carry the same line. A buyer who wants a second opinion outside that group has to look at other publishers, which is a reason to compare ESET, F-Secure, Bitdefender or G DATA.
The 12 candidates run from the strongest match for Norton 360 users to the weakest, and the last column is its slot in our list of 13.
| # | Alternative | Headquarters | Switch if | Our rank |
|---|---|---|---|---|
| 1 |  Bitdefender Total Security | Romania | you want one plan that covers a household of up to 25 devices | #5 |
| 2 |  ESET HOME Security | Slovakia | you want to test for 30 days without a card and pick a plan by device count | #2 |
| 3 |  F-Secure Total | Finland | you want the renewal price printed and identical to the first-year price | #3 |
| 4 |  Malwarebytes | United States | you want a plain scanner priced per plan with a 60-day refund window | #4 |
| 5 |  Trend Micro Maximum Security | Japan | you want to buy by device count from 1 up to 10 devices | #10 |
| 6 |  Webroot Essentials | United States | you want a low first-year price for a single device | #13 |
| 7 |  G DATA | Germany | you want a German vendor with support and development in Bochum | #1 |
| 8 |  Kaspersky Premium | Russia | you accept a vendor with this ownership and want a tiered plan with a 30-day refund | #8 |
| 9 |  Avast One | Czech Republic | you want a free antivirus tier and accept the same corporate owner | #7 |
| 10 |  AVG | Czech Republic | you want a free scanner first and a paid tier later, from the same owner | #9 |
| 11 |  Avira Prime | Germany | you want a free tier plus a Prime plan that can be bought month by month | #11 |
| 12 |  Panda Dome | Spain | you want a stated price lock at renewal and a free entry tier | #12 |
Total Security is sold as Individual for one member and up to 5 devices, or Family for 5 members and up to 25 devices, on a yearly or two-year term. The page labels the price as a first-year price plus sales tax and offers a 30-day trial.
Switch from Norton 360 if you want one plan that covers a household of up to 25 devices.
Read the full Bitdefender Total Security review · Open vendor site →
ESET HOME Security is split into Essential, Premium and Ultimate plans, with Ultimate offered for 1 to 10 or 11 to 25 devices. NOD32 Antivirus is the entry product with limited AI features. A 30-day trial needs no credit card.
Switch from Norton 360 if you want to test for 30 days without a card and pick a plan by device count.
Read the full ESET HOME Security review · Open vendor site →
Total costs 69.99 euros a year for 1 device, 89.99 for 3 and 99.99 for 5, or 124.99, 159.99 and 179.99 for two years. The page says the renewal price equals the new-customer price, and a 30-day money-back guarantee applies.
Switch from Norton 360 if you want the renewal price printed and identical to the first-year price.
Standard starts from $59.99 a year for 3 devices and Plus, with a VPN, from $79.99. A family Standard plan covers 10 devices from $119.99. Ultimate adds identity protection at $279.99, shown reduced to $139.99, and the page offers a 60-day money-back guarantee.
Switch from Norton 360 if you want a plain scanner priced per plan with a 60-day refund window.
Four tiers by device count for one year: Antivirus+ Security for 1 device at $29.95, Internet Security for 3 at $59.95, Maximum Security for 5 at $74.95 and Premium Security Suite for 10 at $109.95. Each shows a higher struck-through list price beside the sale price.
Switch from Norton 360 if you want to buy by device count from 1 up to 10 devices.
Read the full Trend Micro Maximum Security review · Open vendor site →
Essentials is priced by device count for the first year: $34.99 for 1 device, $48.99 for 3 and $62.99 for 5, against list prices of $49.99, $69.99 and $89.99. The page lists a password manager and says the footer products belong to OpenText.
Switch from Norton 360 if you want a low first-year price for a single device.
Read the full Webroot Essentials review · Open vendor site →
The consumer range has Antivirus, Internet Security and Total Security, the last two covering Windows, Mac, Android and iOS. The company is G DATA CyberDefense AG, which states that its support and development team are based in Bochum.
Switch from Norton 360 if you want a German vendor with support and development in Bochum.
Kaspersky Premium is the top of three consumer plans, with Plus and Standard below it, and a 30-day money-back guarantee. The page footer names AO Kaspersky Lab. Compare current plan prices on the vendor site.
Switch from Norton 360 if you accept a vendor with this ownership and want a tiered plan with a 30-day refund.
Avast One is the app, with Free Antivirus inside it, Premium Security available within it and an Ultimate bundle above that. Its copyright line names Gen Digital Inc., the same owner as Norton, so a move changes the brand but not the company.
Switch from Norton 360 if you want a free antivirus tier and accept the same corporate owner.
AVG AntiVirus Free is offered as the entry download for PC, Mac, Android and iOS, with Internet Security and an Ultimate bundle above it. The home page advertised 42 percent off Internet Security. AVG is part of Gen, as Norton is.
Switch from Norton 360 if you want a free scanner first and a paid tier later, from the same owner.
Avira offers Free Security, Internet Security and Prime. Prime is sold for 5 or 25 devices on a monthly or yearly plan that renews automatically unless cancelled, and it covers PC, Mac, Android and iOS. Avira is also part of Gen.
Switch from Norton 360 if you want a free tier plus a Prime plan that can be bought month by month.
Panda Dome runs from Free through Essential, Advanced, Complete and Premium to Family. The site promises that an offer purchase keeps the same price at renewal, and was advertising up to 60 percent off. Panda Security describes itself as a WatchGuard Technologies brand.
Switch from Norton 360 if you want a stated price lock at renewal and a free entry tier.
Stay with Norton if you want the Standard plan with 2 GB of cloud backup or the Deluxe plan with 50 GB, and one subscription for antivirus, VPN, password manager and parental control on 5 devices. It also fits you if you value the 60-day money-back guarantee that its products page lists next to every plan.
Norton 360 plans include a password manager, and a lapsed subscription can leave it unusable. Export your logins to a file first, import them into the new product or a standalone manager, then delete the file. We could not open Norton's current export instructions, so follow its in-app help.
Because Norton renews automatically, cancel renewal in your account before the date, not after. Then uninstall Norton before installing a new scanner, since two real-time scanners slow a machine. Also copy any files held in Norton cloud backup to local storage.
Norton 360 Deluxe covers 5 devices, Standard covers 3 and AntiVirus Plus covers 1. Count your phones and Macs before you pick a replacement, because some alternatives are priced per device band and some limit mobile features to Android or iOS.
We could not read the renewal amount, because Norton's products page prints the placeholder {ar} where it should appear. The page lists first-year prices of $94.99 for 360 Standard and $119.99 for 360 Deluxe, and says renewal is billed at the applicable rate.
Yes, the products page states that you buy a recurring subscription which renews automatically. The introductory price applies only to the first term, and Norton says the renewal price may change after a notification email.
Norton lists a 60-day money-back guarantee next to its plans. We did not open the refund terms, so read the cancellation and refund policy linked from Norton's legal pages before you rely on it.
Norton 360 plans carry a password manager and cloud backup, 2 GB on Standard and 50 GB on Deluxe. Download your files and export your logins before the subscription ends, since we could not confirm what stays accessible afterward.
Norton's footer reads Copyright 2026 Gen Digital Inc. and says Norton is part of Gen. Avast, AVG and Avira carry the same Gen Digital copyright line, so those three are not independent of it.
Yes, Avast, AVG and Avira offer free tiers, and so does Panda Dome. Avast, AVG and Avira belong to Gen Digital, which also owns Norton.
Figures for Norton 360 and the alternatives come from the vendors' public pages, read on November 4, 2026. Treat them as a snapshot; rates and caps get revised often.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed November 4, 2026.
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