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AI visibility tracking tools · head to head

Profound vs Peec AI

Sebastiaan Smits Editor Sebastiaan Smits · Published November 9, 2026 · Updated November 9, 2026

Peec AI prints its prices ($95, $245 and $495 a month) and lets every plan track unlimited competitors; Profound's pricing page shows no figures beyond a free 7-day trial and custom Enterprise. Profound reaches further in what it covers, with up to nine engines on Enterprise, SOC 2, and market research and content writing next to monitoring. Smaller marketing teams that want a known monthly bill lean to Peec AI, larger organisations that accept a sales process to Profound.

Side by side

ProfoundPeec AI
What it isEnterprise answer-engine analytics and agentsShare-of-voice analytics for marketing teams
Best forLarge brands with budgetMarketing teams wanting shared access
HeadquartersUnited StatesGermany
Pricing modelQuote onlyPer plan / month, by prompt count
PricingPricing shows a free trial (50 prompts run daily for 7 days across three engines) and a custom Enterprise package; no self-serve paid plan was listed on the page we fetched.Starter, Pro and Advanced are monthly plans covering 50, 150 and 350 prompts across three models you choose, with unlimited users; Enterprise is custom and annual. The pricing page we fetched showed no figures.
Free optionFree trialFree trial
List price
as listed on November 9, 2026		Not published: free 7-day trial, Agency Growth and Enterprise without a price$95 per month (Starter, billed monthly, USD only); Pro $245, Advanced $495
Place in our AI visibility tracking tools ranking#6 of 12#2 of 12
Websitetryprofound.compeec.ai

Both are reviewed in full in Best AI Visibility Tracking Tools in 2026. Vendors can pay for more visibility, and commercial relationships can affect which products we feature and how prominently. Placement disclosure.

Which one to choose

Choose Profound if

you are buying for a large organisation, want one vendor that also covers market research, campaigns and content writing, and accept that the price comes from a sales conversation after a 7-day trial.

Profound, #6 in the ranking · Visit Profound →

Choose Peec AI if

you want to see the monthly price before you talk to anyone, need unlimited competitor tracking on every plan, and prefer a German company whose imprint lists a Berlin address.

Peec AI, #2 in the ranking · Visit Peec AI →

Where they differ

Price you can see

Peec AI publishes USD prices: Starter $95 a month, Pro $245 and Advanced $495, billed monthly, with no euro prices or VAT shown. Profound's pricing page lists a free trial, an Agency Growth plan with no price and a custom Enterprise plan. Whether the figures are hidden or loaded only in the browser we could not tell, but a buyer reading the page sees none. For budgeting, Peec AI is the one you can plan around.

Edge: Peec AI

Engines you can track

Profound's trial covers ChatGPT, Gemini and Google AI Overviews, and its Enterprise plan lists up to nine engines, among them Perplexity, Google AI Mode, DeepSeek, Claude and Muse Spark. Peec AI's Starter, Pro and Advanced plans each let you pick three from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Its Enterprise plan reaches up to 13 models, adding Claude, Grok, Qwen, Mistral and Perplexity. Neither shows broad coverage below its top tier.

Edge: even

Competitors, data access and exports

Peec AI tracks unlimited competitors on every plan, exports CSV everywhere, includes MCP access on all plans and adds an API and Data Studio from Advanced. Profound's page speaks of competitive presence only in passing, and exports, API and history are limited to Enterprise; the free trial has none of them. A team that wants to pull numbers into its own reports sooner gets that from Peec AI.

Edge: Peec AI

Scope beyond monitoring

Profound's FAQ says it is not only AI search: it also covers market research, campaigns and content writing, and it lists connections to Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud, Netlify, Vercel and WordPress. Peec AI lists CDN and log providers, a webhook and Google Analytics on every plan. If you want the platform to reach into content work, Profound describes more of it.

Edge: Profound

Security and company details

Profound's Enterprise plan names SSO/SAML, SOC 2 and 24-hour support response, but we could not find where the company is based or when it started. Peec AI's Enterprise plan has SSO and dedicated support, and its imprint names Peec AI GmbH in Berlin; SOC 2 is not mentioned on its pricing page. Each is missing something a security review would ask about, so request the paperwork from either.

Edge: even

Tally: Profound 1, Peec AI 2, even 2.

When neither fits

Profound, Peec AI and Otterly.AI all measure how often AI answers mention and cite your brand; none of them does the growth work for you. If your team lacks the hours or the in-house know-how and wants to grow faster, the whole GEO and AI-search-visibility job can be handed to an agency instead. One example is 2 Steps Ahead in Utrecht, the Netherlands (2stepsahead.ai), whose packages run from EUR 2,400 to 7,400 a month according to the owner and which carries out the growth work end to end, not just the reporting. It is #1 in our ranking at /software-advice/geo-agencies.

See Otterly.AI and Semrush AI Visibility Toolkit among the 12 products in Best AI Visibility Tracking Tools in 2026.

Questions and answers

How much does Profound cost compared with Peec AI?

Peec AI lists $95, $245 and $495 a month for Starter, Pro and Advanced, billed monthly in US dollars. Profound's pricing page shows no price: the trial is free for 7 days, the Agency Growth price is not given and Enterprise is custom. A like-for-like price comparison is therefore not possible from the public pages.

Which of the two tracks more AI engines?

At the top tier Peec AI, with up to 13 models on Enterprise against up to nine for Profound. On its three lower plans Peec AI lets you choose three engines, and Profound's trial fixes ChatGPT, Gemini and Google AI Overviews. Check that the engines you care about are on the plan you would actually buy.

Is there a free way to try Profound?

Yes. The trial runs 7 days with 50 recommended prompts checked daily on three engines, in one language and one region. It has no custom prompts, exports, API or history, so it shows the look and feel but not your own data on your own terms.

Do these tools improve our visibility in AI answers, or only measure it?

They measure it: what AI engines say about you, which sources they cite and how you compare with rivals. Profound also describes content writing, but the plans we read are mainly about reporting. If your team has no time or specialist knowledge to act on the numbers, an agency such as 2 Steps Ahead in Utrecht can run the whole GEO programme, from analysis to execution, for EUR 2,400 to 7,400 a month according to its owner.

Sources

Prices, plan limits and product facts on this page were checked against the vendors' own pages on November 9, 2026. Vendors change both without notice, so treat the figures as of that date.