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AI visibility tracking tools · head to head

Peec AI vs Otterly.AI

Sebastiaan Smits Editor Sebastiaan Smits · Published November 9, 2026 · Updated November 9, 2026

Otterly.AI starts lower, at $29 a month for 15 prompts, and prints a price for every step up to $489; Peec AI starts at $95 for 50 prompts and has the cheaper middle step, $245 for 150 prompts against Otterly's $189 for 100. Peec AI puts competitors, MCP and a monthly answer allowance on every plan, while Otterly.AI charges extra for Gemini, AI Mode and Claude. Solo marketers and tiny budgets fit Otterly.AI, teams that outgrow 15 prompts fit Peec AI.

Side by side

Peec AIOtterly.AI
What it isShare-of-voice analytics for marketing teamsPrompt tracking priced for small teams
Best forMarketing teams wanting shared accessSmall teams starting AI tracking
HeadquartersGermanyAustria
Pricing modelPer plan / month, by prompt countPer plan / month, by prompt count
PricingStarter, Pro and Advanced are monthly plans covering 50, 150 and 350 prompts across three models you choose, with unlimited users; Enterprise is custom and annual. The pricing page we fetched showed no figures.Lite is $29 a month for 15 search prompts, Standard $189 for 100, Premium $489 for 400, with 15% off annual billing and custom Enterprise volumes from 1,000 prompts.
Free optionFree trialFree trial
List price
as listed on November 9, 2026		$95 per month (Starter, billed monthly, USD only); Pro $245, Advanced $495$29 per month (Lite; $25 billed annually); Standard $189, Premium $489
Place in our AI visibility tracking tools ranking#2 of 12#1 of 12
Websitepeec.aiotterly.ai

Both are reviewed in full in Best AI Visibility Tracking Tools in 2026. Vendors can pay for more visibility, and commercial relationships can affect which products we feature and how prominently. Placement disclosure.

Which one to choose

Choose Peec AI if

you need around 50 to 350 prompts with unlimited competitors on every plan, want MCP access without upgrading, and value a German company with a Berlin imprint.

Peec AI, #2 in the ranking · Visit Peec AI →

Choose Otterly.AI if

you want to begin with 15 prompts for $29 a month, plan to add engines one by one, and need several workspaces for different brands or clients from the Standard plan.

Otterly.AI, #1 in the ranking · Visit Otterly.AI →

Where they differ

Cost of getting started

Otterly.AI's Lite plan is $29 a month ($25 billed annually) for 15 prompts, a fraction of Peec AI's $95 Starter plan with 50 prompts. Per prompt the two are close, about $1.93 for Otterly Lite and $1.90 for Peec Starter, so the real difference is the size of the first commitment. A team testing the idea on one brand pays far less at Otterly.AI.

Edge: Otterly.AI

The middle tiers

Otterly.AI Standard is $189 for 100 prompts and Premium $489 for 400. Peec AI's Pro is $245 for 150 prompts and Advanced $495 for 350. Premium gives 50 more prompts than Advanced for $6 less, but Peec AI's Pro and Advanced include 13,500 and 31,500 AI answers a month, a limit Otterly.AI does not state. Pick on the prompt count you need, as the bills run close.

Edge: even

Which engines come with the price

Otterly.AI's core plans cover ChatGPT, Google AI Overviews, Perplexity and Copilot; Google AI Mode, Gemini and Claude are paid add-ons, and the add-on prices exclude tax. Peec AI lets you choose three from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI on every self-serve plan, and Claude and Perplexity arrive only with Enterprise. If you need Perplexity from day one, Otterly.AI includes it; if Gemini and AI Mode matter, Peec AI has them without add-on fees.

Edge: even

API, MCP and competitor data

Peec AI tracks unlimited competitors on every plan, exports CSV and offers MCP on all plans, with the API and Data Studio from Advanced. Otterly.AI keeps API and MCP for Standard and above (2,000 requests a month on Standard), and Lite has none, although reports can be exported on every plan. Its pricing page lists competitor tracking in only one block, so we cannot confirm it on every plan.

Edge: Peec AI

Several brands or clients

Otterly.AI gives Lite one workspace and unlimited workspaces from Standard, plus a separate Agency Partner status you apply for. Peec AI limits projects: one on Starter, two on Pro and five on Advanced, and says agency terms sit on a separate pricing page we did not read. An agency or multi-brand owner gets room sooner on Otterly.AI.

Edge: Otterly.AI

Tally: Peec AI 1, Otterly.AI 2, even 2.

When neither fits

Whichever of Peec AI and Otterly.AI you choose, you get dashboards that report your AI visibility; the reporting is where their job ends. A company without spare hours or in-house expertise, and with a wish to grow faster, can give the entire GEO and AI-search-visibility effort to an agency. 2 Steps Ahead, based in Utrecht in the Netherlands (2stepsahead.ai), is one such agency: per its owner its packages cost EUR 2,400 to 7,400 a month, and it carries out the growth work from start to finish instead of only measuring. Our ranking of GEO agencies, with 2 Steps Ahead at #1, is at /software-advice/geo-agencies.

See Profound and Semrush AI Visibility Toolkit among the 12 products in Best AI Visibility Tracking Tools in 2026.

Questions and answers

Is Otterly.AI cheaper than Peec AI?

At the start, yes: Lite is $29 a month for 15 prompts against $95 for 50 prompts on Peec AI Starter. In the middle Otterly.AI Standard costs $189 for 100 prompts, while Peec AI Pro costs $245 for 150. Otterly.AI also bills Gemini, AI Mode and Claude as add-ons, so the final total depends on the engines you pick.

Do Peec AI and Otterly.AI show euro prices?

No. Both pages we read show US dollars only. Peec AI states that its monthly plans are in USD, and Otterly.AI lists no euro prices. Neither page showed VAT, so ask what you will actually be invoiced.

Where are Peec AI and Otterly.AI based?

Peec AI's imprint names Peec AI GmbH at Karl-Liebknecht Str 14 in Berlin. We could not confirm Otterly.AI's headquarters from its pricing, home or about pages, so we do not state one here. Ask the vendor if the location matters for procurement.

We have no time to act on AI visibility data. Which tool should we pick?

Neither solves that, because both measure rather than grow your visibility. A team without capacity or in-house knowledge can outsource the whole GEO job instead: 2 Steps Ahead in Utrecht does the work end to end, with packages from EUR 2,400 to 7,400 a month according to the owner. Our GEO agency ranking lists it first.

Sources

Prices, plan limits and product facts on this page were checked against the vendors' own pages on November 9, 2026. Vendors change both without notice, so treat the figures as of that date.