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CRM software · 13 alternatives

Pipedrive alternatives: 13 compared

Sebastiaan Smits By Sebastiaan Smits · Published October 8, 2026 · Updated October 8, 2026

Teams look past Pipedrive when automations and e-signatures sit on higher plans, when add-ons lift the real price, or when they need a free tier or marketing alongside the CRM. Most go to HubSpot or Zoho CRM for breadth, or to Freshsales and Close for calling.

Short answer: The closest replacements for Pipedrive in our CRM software ranking are HubSpot, Zoho CRM and Freshsales. Choose HubSpot if you want a free start and marketing and service on the same records. All 13 alternatives below are ranked products from Best CRM Software in 2026, and each says where it differs from Pipedrive and when Pipedrive is still the better choice.

Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. How it works: placement disclosure · editorial process.

Pipedrive at a glance

  • Headquarters: Estonia
  • Pricing model: Per seat / month
  • Pricing: Published per-seat tiers from Lite to Ultimate, billed monthly or annually; email sync and automations start on Growth, and email campaigns, project tracking and, below Premium, lead capture are paid add-ons.
  • Free option: Free trial
  • Built for: Small and mid-sized sales teams
  • Wrong for: A company that wants one vendor for sales, marketing and support, or a sales org with territories, approval chains and a revops team; look at HubSpot or Salesforce Sales Cloud instead.
  • Place in our ranking: #1 of 18
  • Website: pipedrive.com

Facts from our CRM software ranking, last checked October 8, 2026.

Why buyers look past Pipedrive

  1. Features move up the plan ladder

    On the Pipedrive pricing page, email sync, automations and sequences start on Growth. Lead routing, custom scoring, contracts with e-signatures and required fields come on Premium, and a sandbox account and IP restrictions on Ultimate.

  2. Add-ons are priced on top

    LeadBooster starts at 32.50 euros, Projects at 16, Campaigns at 13.33, Web Visitors at 41 and Smart Docs at 32.50, per the Dutch pricing page, excluding VAT. A team that wants these beside the CRM pays well above the seat price.

  3. Fee changes and no free tier

    Pipedrive offers a 14-day trial but no free plan. Its terms allow it to change fees on one month's notice, effective at the next renewal date for existing terms. Teams that want a permanent free tier compare other CRMs.

13 alternatives at a glance

Closest replacement first. The last column is our place in the full 18-product ranking.

#AlternativeHeadquartersPricingKey differenceSwitch ifOur rank
1HubSpotUnited StatesPer seat / month; free planFree-to-start CRM with marketing and service alongsideyou want a free start and marketing and service on the same records#4
2Zoho CRMIndiaPer user / month; free planBudget CRM that scales into a full back officeyou want a free tier and a sandbox on a lower-priced plan#2
3FreshsalesUnited StatesPer user / month; free trialAI-assisted CRM with calling at a mid-market priceyou want phone and chat in the CRM at a similar price#6
4CloseUnited StatesPer seat / month; free trialBuilt-in calling and email for high-volume outbound teamsyour reps call heavily and want a dialer built in#3
5AttioUnited KingdomPer seat / month; free planConfigurable CRM built on your own data modelyou want to build custom objects and a free start for a small team#13
6Capsule CRMUnited KingdomPer user / month; free planStraightforward contact and pipeline manageryou want a free plan or simple contact management with deals#14
7NutshellUnited StatesPer user / month; free trialStraightforward CRM for small teams that do not want a projectyou want email marketing included instead of bought as an add-on#10
8InsightlyUnited StatesPer seat / month; free trialCRM and project delivery in one recordyou want projects and deliverables tracked beside the deal#8
9monday CRMIsraelPer seat / month; free trialBoard-based CRM on the monday.com work platformyour company already uses monday.com for work management#9
10Less Annoying CRMUnited StatesPer user / month; free trialSingle-price CRM for very small businessesyou want a single flat price with no plan gating#15
11SalesflareBelgiumPer user / month; free trialCRM that fills itself in from email and calendar datayour reps dislike data entry and want records filled from email#12
12OnePageCRMIrelandPer user / month; free trialAction-based CRM built around the next stepyou want the lowest per-user price and a next-step workflow#16
13folkFrancePer seat / month; free trialRelationship CRM for networks and outreachyour selling runs on relationships and outreach, not a classic pipeline#17

What each alternative does differently

1. HubSpot

Free-to-start CRM with marketing and service alongside · United States

Wider scope, with marketing and service tools next to the CRM, and a free plan for up to two users that Pipedrive lacks. Professional starts at $90 per seat with a $1,500 one-time onboarding fee, so it costs more than Pipedrive's Premium once you outgrow Starter.

Switch from Pipedrive if you want a free start and marketing and service on the same records.

Pricing: Free CRM for up to two users, then Sales Hub Starter, Professional and Enterprise priced per seat, with steep jumps between editions and a required one-time onboarding fee on Professional and Enterprise. (free plan)

Full review: #4 of 18 in our ranking · Visit HubSpot →

2. Zoho CRM

Budget CRM that scales into a full back office · India

A free edition for up to three users, then Standard, Professional, Enterprise and Ultimate. Workflow automation is in the free edition, custom modules and forecasting begin on Standard, and territory management and a developer sandbox on Enterprise. Also available in the Zoho One bundle.

Switch from Pipedrive if you want a free tier and a sandbox on a lower-priced plan.

Pricing: Free edition for up to three users, then low per-seat tiers rising through Professional, Enterprise and Ultimate; also bundled in Zoho One. (free plan)

Full review: #2 of 18 in our ranking · Visit Zoho CRM →

3. Freshsales

AI-assisted CRM with calling at a mid-market price · United States

Calling, email and chat are inside the CRM. Growth is $9, Pro $39 and Enterprise $59 per user a month on annual billing, and a 21-day trial applies. Contact scoring and territories begin on Pro. The Freddy AI Agent is a separate add-on billed per session.

Switch from Pipedrive if you want phone and chat in the CRM at a similar price.

Pricing: Published per-user tiers; contact scoring, deal insights, sequences and territory management start on Pro, forecasting insights and custom modules on Enterprise, and the Freddy AI Agent is a paid add-on. (free trial)

Full review: #6 of 18 in our ranking · Visit Freshsales →

4. Close

Built-in calling and email for high-volume outbound teams · United States

Aimed at outbound calling teams, with no free plan. Solo, Essentials, Growth and Scale are priced per user a month. Workflows and the power dialer begin on Growth, the predictive dialer and live call coaching on Scale. It is narrower on marketing than Pipedrive's add-ons.

Switch from Pipedrive if your reps call heavily and want a dialer built in.

Pricing: Published per-seat tiers with no free plan; power and predictive dialing sit on the higher tiers. (free trial)

Full review: #3 of 18 in our ranking · Visit Close →

5. Attio

Configurable CRM built on your own data model · United Kingdom

Data-model-first, with a free plan for up to three seats where Pipedrive has none. Plus caps seats at ten, and Pro is unlimited with up to 12 objects. Sequences begin on Plus, call intelligence on Pro. AI usage is metered through monthly credits.

Switch from Pipedrive if you want to build custom objects and a free start for a small team.

Pricing: Published per-seat plans with a free tier for up to three seats, Plus and Pro above it, and AI features metered through monthly credits. (free plan)

Full review: #13 of 18 in our ranking · Visit Attio →

6. Capsule CRM

Straightforward contact and pipeline manager · United Kingdom

A plainer contact and pipeline manager with a free plan for two users and 250 contacts. Paid tiers run Starter, Growth, Advanced and Ultimate; automations require Growth. It does not match Pipedrive's visual pipeline depth or its marketplace of more than 500 integrations.

Switch from Pipedrive if you want a free plan or simple contact management with deals.

Pricing: Published per-user tiers from Starter through Growth and Advanced to Ultimate, a free plan capped at two users and 250 contacts, and a cheaper annual rate. (free plan)

Full review: #14 of 18 in our ranking · Visit Capsule CRM →

7. Nutshell

Straightforward CRM for small teams that do not want a project · United States

Five per-user tiers from Foundation to Enterprise, with unlimited contacts and storage, webchat, landing pages and basic email marketing on every plan. Pipedrive charges extra for campaigns. Quotes and invoices, SMS and prospecting are paid add-ons here too.

Switch from Pipedrive if you want email marketing included instead of bought as an add-on.

Pricing: Published per-user tiers from Foundation up; basic email marketing is included, with paid Marketing, Engagement (SMS and social messaging) and other add-ons. (free trial)

Full review: #10 of 18 in our ranking · Visit Nutshell →

8. Insightly

CRM and project delivery in one record · United States

Plus, Professional and Enterprise at $29, $49 and $99 per user a month, with project management from Plus. Workflow automation starts on Professional, sandboxes and quotes on Enterprise. Marketing automation and service are separate paid products rather than add-ons within one plan.

Switch from Pipedrive if you want projects and deliverables tracked beside the deal.

Pricing: Published per-seat tiers from Plus to Enterprise; workflow automation starts on Professional, custom objects need Enterprise, and AppConnect, marketing and service are sold separately or in All-in-One bundles. (free trial)

Full review: #8 of 18 in our ranking · Visit Insightly →

9. monday CRM

Board-based CRM on the monday.com work platform · Israel

Board-based CRM on a work platform. Seats are sold with a three-seat minimum, Basic to Pro, plus a quoted Ultimate tier. Custom automations are capped per month and begin on Standard. It suits a team already on monday.com more than a stand-alone sales team.

Switch from Pipedrive if your company already uses monday.com for work management.

Pricing: Per-seat tiers sold in seat bundles with a three-seat minimum; automation and integration actions are capped per month by plan. (free trial)

Full review: #9 of 18 in our ranking · Visit monday CRM →

10. Less Annoying CRM

Single-price CRM for very small businesses · United States

One price: $15 per user a month with every feature, no tiers and no contract, plus a 30-day trial. It has unlimited pipelines and custom fields, and 25GB of storage per user. It is smaller than Pipedrive in automation and reporting depth.

Switch from Pipedrive if you want a single flat price with no plan gating.

Pricing: A single published price of $15 per user per month that includes every feature, with no tiers, no contract and a 30-day free trial. (free trial)

Full review: #15 of 18 in our ranking · Visit Less Annoying CRM →

11. Salesflare

CRM that fills itself in from email and calendar data · Belgium

Fills records from email and calendar data. Growth costs $29 per user a month annually, Pro $49 and Enterprise $99 with a five-user minimum. Email workflow sequences begin on Pro, and lead credits are included. A 30-day trial applies, with no long-term contract.

Switch from Pipedrive if your reps dislike data entry and want records filled from email.

Pricing: Published per-user tiers; email sequences and more automation on the middle and top tiers. (free trial)

Full review: #12 of 18 in our ranking · Visit Salesflare →

12. OnePageCRM

Action-based CRM built around the next step · Ireland

Professional, Business and Max cost 8.95, 17.95 and 25.95 euros per user a month. Contacts and deals are unlimited on every plan, and email sequences begin on Max. A 21-day trial applies. It is organized around a next action per contact, not a board.

Switch from Pipedrive if you want the lowest per-user price and a next-step workflow.

Pricing: Three published per-user plans, Professional, Business and Max, with roughly four months free on annual billing and a 21-day trial. (free trial)

Full review: #16 of 18 in our ranking · Visit OnePageCRM →

13. folk

Relationship CRM for networks and outreach · France

A relationship CRM for networks and outreach. Standard is $24 and Premium $48 per member a month on annual billing, with custom objects, sequences and API access only on Premium. Enrichment and AI usage are metered by credits, and a two-week trial applies.

Switch from Pipedrive if your selling runs on relationships and outreach, not a classic pipeline.

Pricing: Published per-member Standard and Premium plans with a cheaper annual rate, an Enterprise tier listed from a starting price, and a two-week free trial. (free trial)

Full review: #17 of 18 in our ranking · Visit folk →

When Pipedrive is still the right choice

Stay if your reps live in the pipeline view, you use Growth automations and email sync, and the add-ons you need are priced in. Pipedrive's strength is a narrow tool that sales teams adopt without training, so a broader CRM only pays if you need marketing, service or a free tier.

What to expect when you switch from Pipedrive

  1. Export every item type, then verify

    An admin can export leads, deals, organizations, people, products, activities, notes and files as XLSX or CSV from the Export data tab. Check that your visibility group lets you see everything, because exports only include data visible to you. Files stay available for 28 days.

  2. Know the deletion clock

    After termination Pipedrive permanently deletes the account and client data within 180 days, or within one month if you request it. Cancelling takes effect only at the next renewal date, so time the switch to the end of your billing period.

Questions and answers

Can I export my data from Pipedrive?

Yes, as XLSX or CSV. You can export leads, deals, organizations, people, products, activities, projects, notes and files. Only global admins and users with the right permission can run exports, and files remain available for 28 days.

Does Pipedrive have a free plan?

No. It offers a 14-day free trial with no credit card required, then paid plans from Lite to Ultimate. Zoho CRM, HubSpot, Attio and Capsule do offer permanent free tiers.

When does cancellation take effect?

At the next renewal date. The terms state that termination is not effective until then, so cancelling mid-term does not stop charges for the rest of the period.

What happens to my data after I leave Pipedrive?

It is permanently deleted within 180 days of the effective termination date, or within one month if you ask for earlier deletion. Export before that, since you cannot rely on the account afterwards.

Can Pipedrive raise my price?

Yes, with at least one month's notice, but for existing subscription terms a change does not take effect until the next renewal date. Check the notice for the plan you are on at each renewal.

Which alternative has one flat price?

Less Annoying CRM, at $15 per user a month with every feature included and a 30-day trial. It targets very small teams and has fewer automation options than Pipedrive Growth.

Sources

Prices, plan limits and product facts about Pipedrive on this page were checked against the vendors' own pages on October 8, 2026. Vendors change both without notice, so treat the figures as of that date.

Who wrote this

Sebastiaan Smits Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Writes, edits and fact-checks every page here. Last reviewed October 8, 2026. How we review.