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CRM software · 13 alternatives

HubSpot alternatives: 13 compared

Sebastiaan Smits By Sebastiaan Smits · Published October 8, 2026 · Updated October 8, 2026

Teams look past HubSpot when the jump from the free CRM to Professional arrives with a $1,500 onboarding fee, or when per-seat costs rise faster than the team. Most move to Pipedrive or Zoho CRM for a lighter sales tool, or to Freshsales and Close for calling and email built into the CRM.

Short answer: The closest replacements for HubSpot in our CRM software ranking are Pipedrive, Zoho CRM and Freshsales. Choose Pipedrive if you want a visual deal pipeline for reps and nothing else. All 13 alternatives below are ranked products from Best CRM Software in 2026, and each says where it differs from HubSpot and when HubSpot is still the better choice.

Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. How it works: placement disclosure · editorial process.

HubSpot at a glance

  • Headquarters: United States
  • Pricing model: Per seat / month
  • Pricing: Free CRM for up to two users, then Sales Hub Starter, Professional and Enterprise priced per seat, with steep jumps between editions and a required one-time onboarding fee on Professional and Enterprise.
  • Free option: Free plan
  • Built for: Teams wanting sales and marketing together
  • Wrong for: A sales team that wants only a pipeline and has marketing on a separate tool, or a budget-bound team that will need automation soon; Pipedrive or Zoho CRM cost less at that stage.
  • Place in our ranking: #4 of 18
  • Website: hubspot.com

Facts from our CRM software ranking, last checked October 8, 2026.

Why buyers look past HubSpot

  1. Steep steps between editions

    HubSpot's Sales Hub pricing lists Starter from $7 per seat on an annual offer for new customers (regular $20), Professional from $90 per seat and Enterprise from $150. Professional carries a one-time $1,500 onboarding fee and Enterprise $3,500.

  2. Credits and renewal terms

    Paid plans include monthly HubSpot Credits for AI features, 500 on Starter, 3,000 on Professional, 5,000 on Enterprise. They do not roll over, and extra credits cost $0.010 each. At renewal HubSpot may raise fees up to current list prices.

  3. The free tier ends at two users

    The free CRM is free for up to two users with no card required. A third person means a paid plan. Teams that outgrow two seats compare the full cost of Starter against CRMs that keep a free or flat-price tier for more people.

13 alternatives at a glance

Closest replacement first. The last column is our place in the full 18-product ranking.

#AlternativeHeadquartersPricingKey differenceSwitch ifOur rank
1PipedriveEstoniaPer seat / month; free trialVisual pipeline built for reps who hate typing into formsyou want a visual deal pipeline for reps and nothing else#1
2Zoho CRMIndiaPer user / month; free planBudget CRM that scales into a full back officeyou want a free or low-cost CRM that can grow into a back office#2
3FreshsalesUnited StatesPer user / month; free trialAI-assisted CRM with calling at a mid-market priceyour reps call and email from the CRM and you want fixed seat prices#6
4Salesforce Sales CloudUnited StatesPer user / month; free trialThe configurable ceiling few small teams need to hityou need deep customization and have admin capacity to run it#5
5CloseUnited StatesPer seat / month; free trialBuilt-in calling and email for high-volume outbound teamsyour team lives on the phone and in sequences, not in marketing#3
6AttioUnited KingdomPer seat / month; free planConfigurable CRM built on your own data modelyour team wants to model its own objects rather than follow HubSpot's#13
7monday CRMIsraelPer seat / month; free trialBoard-based CRM on the monday.com work platformyour company already runs projects on monday.com and wants sales on the same boards#9
8CopperUnited StatesPer seat / month; free trialCRM that lives inside Google Workspaceyour team works in Gmail and Google Workspace all day#7
9InsightlyUnited StatesPer seat / month; free trialCRM and project delivery in one recordyou track delivery projects next to deals and want fewer tools#8
10NutshellUnited StatesPer user / month; free trialStraightforward CRM for small teams that do not want a projectyou want a small-team CRM with email marketing included#10
11KeapUnited StatesPer contact tier / month; free trialCRM with marketing automation for small service businessesyou run a small service business and want automation bought as one package#11
12Capsule CRMUnited KingdomPer user / month; free planStraightforward contact and pipeline manageryou used HubSpot only as a contact and deal tracker#14
13Microsoft Dynamics 365 SalesUnited StatesPer user / month; free trialMicrosoft's enterprise sales CRM on the Power Platformyour company standardizes on Microsoft 365 and wants IT-governed CRM#18

What each alternative does differently

1. Pipedrive

Visual pipeline built for reps who hate typing into forms · Estonia

Sales-only and pipeline-first, where HubSpot spans marketing and service. It sells per-seat Lite, Growth, Premium and Ultimate plans with a 14-day trial and no free tier. Email sync, automations and sequences start on Growth; email campaigns and projects are paid add-ons.

Switch from HubSpot if you want a visual deal pipeline for reps and nothing else.

Pricing: Published per-seat tiers from Lite to Ultimate, billed monthly or annually; email sync and automations start on Growth, and email campaigns, project tracking and, below Premium, lead capture are paid add-ons. (free trial)

Full review: #1 of 18 in our ranking · Visit Pipedrive →

2. Zoho CRM

Budget CRM that scales into a full back office · India

The budget route with a permanent free edition for up to three users, one seat more than HubSpot's. Custom modules and forecasting begin on Standard, AI agents on Professional, and territory management and a developer sandbox on Enterprise. Also sold inside the Zoho One bundle.

Switch from HubSpot if you want a free or low-cost CRM that can grow into a back office.

Pricing: Free edition for up to three users, then low per-seat tiers rising through Professional, Enterprise and Ultimate; also bundled in Zoho One. (free plan)

Full review: #2 of 18 in our ranking · Visit Zoho CRM →

3. Freshsales

AI-assisted CRM with calling at a mid-market price · United States

Mid-market CRM with phone and email built in. Plans run per user on annual billing from $9 on Growth, $39 on Pro and $59 on Enterprise. Territory management arrives on Pro, custom modules and sandbox on Enterprise. The Freddy AI Agent is a paid add-on sold in sessions.

Switch from HubSpot if your reps call and email from the CRM and you want fixed seat prices.

Pricing: Published per-user tiers; contact scoring, deal insights, sequences and territory management start on Pro, forecasting insights and custom modules on Enterprise, and the Freddy AI Agent is a paid add-on. (free trial)

Full review: #6 of 18 in our ranking · Visit Freshsales →

4. Salesforce Sales Cloud

The configurable ceiling few small teams need to hit · United States

The configurable ceiling rather than a lighter tool. Editions run from Starter Suite at $25 to Max at $550 per user a month. Flow builder, sandboxes and Agentforce arrive on Core. Expect an implementation partner; the price page itself lists a 30 percent support plan.

Switch from HubSpot if you need deep customization and have admin capacity to run it.

Pricing: Per-user editions from Starter Suite and Pro Suite up to Core, Advanced and Max, with Agentforce AI added to Core and above or bundled in Max, and usually a paid implementation partner. (free trial)

Full review: #5 of 18 in our ranking · Visit Salesforce Sales Cloud →

5. Close

Built-in calling and email for high-volume outbound teams · United States

Built for high-volume outbound teams. It has no free plan, and plans run Solo, Essentials, Growth and Scale per user. Workflows and the power dialer start on Growth, the predictive dialer and live call coaching on Scale. Calling sits inside the product, not in a separate add-on.

Switch from HubSpot if your team lives on the phone and in sequences, not in marketing.

Pricing: Published per-seat tiers with no free plan; power and predictive dialing sit on the higher tiers. (free trial)

Full review: #3 of 18 in our ranking · Visit Close →

6. Attio

Configurable CRM built on your own data model · United Kingdom

Configurable CRM built on your own data model. The free plan allows three seats; Plus is capped at ten seats and Pro is unlimited. Objects are capped at 3, 5 and 12 by plan. AI features draw on monthly credits, and sequences start on Plus.

Switch from HubSpot if your team wants to model its own objects rather than follow HubSpot's.

Pricing: Published per-seat plans with a free tier for up to three seats, Plus and Pro above it, and AI features metered through monthly credits. (free plan)

Full review: #13 of 18 in our ranking · Visit Attio →

7. monday CRM

Board-based CRM on the monday.com work platform · Israel

A CRM on a work-management platform. Paid tiers are sold in bundles with a three-seat minimum, and automations are metered per month: 250 on Standard, 25,000 on Pro. Mass email and sequences start on Pro. No permanent free plan, only a 14-day trial.

Switch from HubSpot if your company already runs projects on monday.com and wants sales on the same boards.

Pricing: Per-seat tiers sold in seat bundles with a three-seat minimum; automation and integration actions are capped per month by plan. (free trial)

Full review: #9 of 18 in our ranking · Visit monday CRM →

8. Copper

CRM that lives inside Google Workspace · United States

Sits inside Google Workspace, with Chrome extension and mobile apps on every tier. Basic, Professional and Business are priced per seat and capped at 2,500, 15,000 and unlimited contacts. Workflow automation, reporting and API access start on Professional. No free plan.

Switch from HubSpot if your team works in Gmail and Google Workspace all day.

Pricing: Published per-seat tiers; automation and deeper reporting require the middle and upper plans. (free trial)

Full review: #7 of 18 in our ranking · Visit Copper →

9. Insightly

CRM and project delivery in one record · United States

Pairs sales records with project delivery. Plus, Professional and Enterprise are priced per user, with workflow automation from Professional and sandboxes and quotes on Enterprise. Marketing automation is a separate per-account product starting at $99 a month, so full coverage costs more than the seat price.

Switch from HubSpot if you track delivery projects next to deals and want fewer tools.

Pricing: Published per-seat tiers from Plus to Enterprise; workflow automation starts on Professional, custom objects need Enterprise, and AppConnect, marketing and service are sold separately or in All-in-One bundles. (free trial)

Full review: #8 of 18 in our ranking · Visit Insightly →

10. Nutshell

Straightforward CRM for small teams that do not want a project · United States

Five per-user tiers, Foundation to Enterprise, with webchat, landing pages and basic email marketing on every plan and unlimited contacts on Foundation. Quotes and invoices, SMS and prospecting are paid add-ons. It offers no free plan, a 14-day trial, and no contracts.

Switch from HubSpot if you want a small-team CRM with email marketing included.

Pricing: Published per-user tiers from Foundation up; basic email marketing is included, with paid Marketing, Engagement (SMS and social messaging) and other add-ons. (free trial)

Full review: #10 of 18 in our ranking · Visit Nutshell →

11. Keap

CRM with marketing automation for small service businesses · United States

Priced as a platform, not per seat: from $299 a month with two users, extra users at $39 each and a contact-based quote. Implementation services are required. It suits service businesses that want CRM and marketing automation bought together; the trial is limited to 25 emails.

Switch from HubSpot if you run a small service business and want automation bought as one package.

Pricing: Priced by contact count and users, with an entry price above most small-business CRMs. (free trial)

Full review: #11 of 18 in our ranking · Visit Keap →

12. Capsule CRM

Straightforward contact and pipeline manager · United Kingdom

Plain contact and pipeline manager. A free plan covers two users and 250 contacts with one pipeline. Paid tiers run Starter, Growth, Advanced and Ultimate, with automations from Growth. It offers little marketing tooling, so it replaces HubSpot's CRM only, not its other hubs.

Switch from HubSpot if you used HubSpot only as a contact and deal tracker.

Pricing: Published per-user tiers from Starter through Growth and Advanced to Ultimate, a free plan capped at two users and 250 contacts, and a cheaper annual rate. (free plan)

Full review: #14 of 18 in our ranking · Visit Capsule CRM →

13. Microsoft Dynamics 365 Sales

Microsoft's enterprise sales CRM on the Power Platform · United States

Enterprise CRM on the Microsoft stack. Professional costs $65, Enterprise $105 and Premium $150 per user a month on annual billing, and the page states that prices vary by country. Premium includes 1,000 Copilot Credits a month. Normally bought through a Microsoft partner.

Switch from HubSpot if your company standardizes on Microsoft 365 and wants IT-governed CRM.

Pricing: Published per-user monthly prices for Professional, Enterprise and Premium editions, usually bought through a Microsoft partner who adds implementation fees; Copilot features vary by edition. (free trial)

Full review: #18 of 18 in our ranking · Visit Microsoft Dynamics 365 Sales →

When HubSpot is still the right choice

Stay if your team uses Professional or Enterprise features daily and the onboarding fee is already paid. Stay as well if you are one or two users on the free CRM: it costs nothing, and moving it means rebuilding pipelines for no saving. The case for leaving starts at the third seat or the first renewal increase.

What to expect when you switch from HubSpot

  1. Export with associations, then test

    HubSpot exports contacts, companies, deals, tickets and custom objects as CSV, XLSX or XLS, with associations included on request. Only users with Export permission can run it. Export every object you need, open the files, and test an import into the new tool before you cancel.

  2. Turn off auto-renewal on time

    HubSpot subscriptions renew automatically unless you disable auto-renewal in Account & Billing before the current term ends. Set that date in your calendar, and keep the account read-only until the new CRM has run one full reporting cycle.

Questions and answers

Can I export all my data from HubSpot?

Yes, records export as CSV, XLSX or XLS, for contacts, companies, deals, tickets and custom objects among others. Files over 1,000,000 rows are split, download links expire after 30 days, and you can run up to 300 exports in 24 hours.

Who can run a HubSpot export?

Only users with Export permission in the CRM tools. If your admin has not given that permission to the person doing the migration, assign it first, because exports are the step that can stall a switch.

Will HubSpot raise my price at renewal?

It can. The customer terms let HubSpot raise fees at renewal up to current list prices, with 30 days' notice, and let you terminate without penalty if you reject the increase.

How do I cancel a HubSpot subscription?

Turn off the auto-renewal setting in Account & Billing before the current term ends. The terms state that the subscription otherwise renews automatically, so cancelling after the term has rolled over is too late.

Which alternatives have a free plan?

Zoho CRM is free for up to three users, Attio for up to three seats, and Capsule for two users and 250 contacts. Pipedrive, Close and Copper offer trials only, and monday CRM requires three paid seats.

Is there a cheaper CRM with every feature included?

Less Annoying CRM charges one price of $15 per user a month with no tiers and a 30-day trial. It is aimed at very small teams, so it lacks HubSpot's marketing and service tools.

Sources

Prices, plan limits and product facts about HubSpot on this page were checked against the vendors' own pages on October 8, 2026. Vendors change both without notice, so treat the figures as of that date.

Who wrote this

Sebastiaan Smits Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Writes, edits and fact-checks every page here. Last reviewed October 8, 2026. How we review.