Social media management software · 13 alternatives

Sprinklr Social alternatives: 13 compared

By Sebastiaan Smits · Published October 9, 2026 · Updated October 9, 2026

Teams look past Sprinklr Social when a quote-only enterprise contract and a wide suite are more than a publishing and engagement team needs. Most go to Zoho Social or Vista Social for lower, published prices, to Agorapulse or Sprout Social for a mid-market suite, and to Hootsuite for a familiar enterprise path.

Short answer: The closest replacements for Sprinklr Social in our social media management software ranking are Zoho Social, Vista Social and Willow. Choose Zoho Social if you want published prices and a free start, and your team is already near Zoho products. All 13 alternatives below are ranked products from Best Social Media Management Software in 2026, and each says where it differs from Sprinklr Social and when Sprinklr Social is still the better choice.

Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.

Sprinklr Social at a glance

Headquarters: United States
Pricing model: Quote only
Pricing: Quote-only annual contracts, typically with implementation fees and minimum commitments.
Free option: None
Built for: Global enterprise brands
Wrong for: Any company with fewer than a few dozen social accounts or no dedicated admin should look at Agorapulse or Sprout Social instead. Sprinklr only pays off at enterprise scale.
Place in our ranking: #14 of 16
Website: sprinklr.com

Facts from our social media management software ranking, last checked October 9, 2026.

Why buyers look past Sprinklr Social

No published price

The Sprinklr Social page gives no price and routes every visitor to a demo or an expert. Teams that want to compare cost before a sales process starts have nothing to compare, while most rivals publish a monthly or per-seat figure.
A suite split into products

Sprinklr marks listening and benchmarking as part of Sprinklr Insights, advertising as part of Sprinklr Marketing and customer service as part of Sprinklr Service. A team that only publishes and replies may be buying a platform larger than its job.
Built for global scale

The vendor describes role-based experiences by brand, geography or business unit, audit trails and 30-plus channels. That depth suits a multi-region company. A small team may find it more setup than the work needs.

13 alternatives at a glance

Closest replacement first. The last column is our place in the full 16-product ranking.

#	Alternative	Headquarters	Pricing	Key difference	Switch if	Our rank
1	Zoho Social	India	Per brand / month; free plan	Social scheduler tied to the Zoho CRM ecosystem	you want published prices and a free start, and your team is already near Zoho products	#1
2	Vista Social	United States	Per profile bundle / month; free trial	Scheduling, inbox and review management for agencies	you manage many profiles and want approvals and white label without a sales-led contract	#2
3	Willow	Belgium	Flat monthly / annual; none	AI social media system with a voice-modelled coach, built for professional-services firms	you run a professional-services firm and want posts drafted for you more than a large control room	#3
4	Agorapulse	France	Per user / month; free trial	Publishing, shared inbox and reporting for teams and agencies	you answer many comments and messages and want a mid-market suite with a clear price ladder	#4
5	Buffer	United States	Per channel / month; free plan	Straightforward post scheduler billed per connected channel	your real need is scheduling for a handful of channels and you want to pay per channel	#5
6	Metricool	Spain	Per brand / month; free plan	Scheduling and analytics priced by brand, with a free tier	you run many small brands and want roles and approvals at a fraction of an enterprise contract	#6
7	Sprout Social	United States	Per seat / month; free trial	Full social suite for publishing, care, listening and reporting	you want a full suite with published seat prices and optional listening and advocacy add-ons	#7
8	Hootsuite	Canada	Per user / month; free trial	Long-established social dashboard with listening and integrations	you want an enterprise path with the option to start on self-serve tiers first	#8
9	Sendible	United Kingdom	Per profile bundle / month; free trial	Agency social tool with white-label and client approvals	you serve client brands and want to add staff without paying a seat fee	#9
10	SocialPilot	India	Per account bundle / month; free trial	Budget scheduler with client management for agencies	you are an agency that needs client approvals and white label reports at a low monthly price	#10
11	Later	United States	Per social set / month; free trial	Visual planner built around Instagram and TikTok	your channels are mostly Instagram, Facebook and TikTok and you plan content visually	#11
12	Iconosquare	France	Per profile bundle / month; free plan	Social analytics and scheduling, born on Instagram	you mainly need reporting and basic monitoring and want to start on a free plan	#15
13	Brandwatch	United Kingdom	Quote only; none	Consumer intelligence and social suite from Cision	you are a large organization where consumer intelligence matters more than the publishing tool	#16

What each alternative does differently

3. Willow

AI social media system with a voice-modelled coach, built for professional-services firms · Belgium

A different model altogether: a platform, posts drafted from a profile of your business and a dedicated coach, aimed at professional-services firms. Kickstart is billed at €289 a month and Pro at €545, both yearly. It is not an inbox or listening suite.

Switch from Sprinklr Social if you run a professional-services firm and want posts drafted for you more than a large control room.

Pricing: From €289/month (Kickstart, billed yearly); Pro from €545/month; custom quoted for larger firms. Quarterly or yearly billing, prices excluding VAT, free 30-minute demo. (none)

Full review: #3 of 16 in our ranking · Visit Willow →

4. Agorapulse

Publishing, shared inbox and reporting for teams and agencies · France

Inbox-led, with plans priced per user: Standard lists $79 and Professional $119 per user monthly on annual billing. A Custom plan adds SSO, custom roles, multi-step approvals and unlimited profiles on quoted terms. The trial lasts 30 days without a card. Listening depth is lighter than Sprinklr.

Switch from Sprinklr Social if you answer many comments and messages and want a mid-market suite with a clear price ladder.

Pricing: Per user per month on published tiers, entry tier under $100 per user billed annually, each plan capped at a set number of social profiles. (free trial)

Full review: #4 of 16 in our ranking · Visit Agorapulse →

5. Buffer

Straightforward post scheduler billed per connected channel · United States

Priced per connected channel, with a free plan for three channels and Essentials at $5 per channel monthly. The Team plan at $10 per channel is the paid step up. A 14-day trial applies. It is a publishing and community tool, with nothing close to enterprise governance.

Switch from Sprinklr Social if your real need is scheduling for a handful of channels and you want to pay per channel.

Pricing: Priced per connected channel on published tiers with an entry paid plan in the single digits of dollars per channel monthly, plus a free plan for up to three channels. (free plan)

Full review: #5 of 16 in our ranking · Visit Buffer →

6. Metricool

Scheduling and analytics priced by brand, with a free tier · Spain

Priced by brand, with a free plan for one brand and 20 posts a month. Starter manages up to ten brands, and Advanced up to 50 with team and client management, role management and a post approval system. White label sits on the quoted Custom plan.

Switch from Sprinklr Social if you run many small brands and want roles and approvals at a fraction of an enterprise contract.

Pricing: Tiered plans priced by number of brands, with a low entry paid tier and a permanent free plan for a single brand. (free plan)

Full review: #6 of 16 in our ranking · Visit Metricool →

8. Hootsuite

Long-established social dashboard with listening and integrations · Canada

Per-user plans in three self-serve tiers: approvals begin on Advanced, and unlimited accounts on Professional. Enterprise is quoted and lists SSO, custom compliance and listening with 13 months of historical data. The self-serve plans offer a 14-day trial without a card.

Switch from Sprinklr Social if you want an enterprise path with the option to start on self-serve tiers first.

Pricing: Per user per month on published tiers, Standard $99, Professional $199 and Advanced $399 on annual billing, no free plan; approvals start on Advanced and Talkwalker listening is Enterprise only. (free trial)

Full review: #8 of 16 in our ranking · Visit Hootsuite →

9. Sendible

Agency social tool with white-label and client approvals · United Kingdom

Agency-shaped, with unlimited users on all plans and limits set by workspaces instead. Core covers one or two brands, Elite is built for growing agencies and multi-location setups, and Enterprise is quoted. White label is listed, and a 14-day trial needs no card.

Switch from Sprinklr Social if you serve client brands and want to add staff without paying a seat fee.

Pricing: Tiered monthly plans defined by workspaces of six social profiles each, with unlimited users on every plan, approvals from the Plus tier and white-label sold as a paid add-on on Elite and Enterprise. (free trial)

Full review: #9 of 16 in our ranking · Visit Sendible →

10. SocialPilot

Budget scheduler with client management for agencies · India

Four tiers by account count: Essentials, Standard, Premium and Ultimate cover 5, 10, 20 and 40 accounts. Premium lists six users, client approval and white label reports. Extra accounts are $4 a month each. It targets agencies, not governance-heavy enterprises.

Switch from Sprinklr Social if you are an agency that needs client approvals and white label reports at a low monthly price.

Pricing: Tiered monthly plans priced by number of accounts and users, with low entry pricing and a free trial. (free trial)

Full review: #10 of 16 in our ranking · Visit SocialPilot →

11. Later

Visual planner built around Instagram and TikTok · United States

Priced by social set, which bundles eight profiles. Starter is $18.75 a month on annual billing for one set and one user, Growth adds approvals, and Scale adds competitive benchmarking for six sets and four users. A 14-day trial applies. Visual planning is the focus.

Switch from Sprinklr Social if your channels are mostly Instagram, Facebook and TikTok and you plan content visually.

Pricing: Tiered monthly plans with published prices, defined by social sets and users; influencer marketing is sold separately. (free trial)

Full review: #11 of 16 in our ranking · Visit Later →

12. Iconosquare

Social analytics and scheduling, born on Instagram · France

Analytics-first, with a free plan for two profiles, one user and ten posts a month per profile. Starter is from €9 a month on annual billing, and a 14-day trial applies. Its Listening tab tracks mentions, competitors and hashtags, at a smaller scale than Sprinklr Insights.

Switch from Sprinklr Social if you mainly need reporting and basic monitoring and want to start on a free plan.

Pricing: A free plan for two profiles and ten posts a month per profile, then published plans from €9 a month on annual billing for three profiles, priced by profiles and users, with a 14-day trial. (free plan)

Full review: #15 of 16 in our ranking · Visit Iconosquare →

13. Brandwatch

Consumer intelligence and social suite from Cision · United Kingdom

The closest in scope: a suite from Cision that spans Consumer Intelligence, Social Media Management and Influencer Marketing. Like Sprinklr it is built for global enterprises. The home page lists no prices, and it suits teams that treat listening as the core need.

Switch from Sprinklr Social if you are a large organization where consumer intelligence matters more than the publishing tool.

Pricing: Quote only; annual contracts priced by modules (listening, publishing, engagement) and data volume. (none)

Full review: #16 of 16 in our ranking · Visit Brandwatch →

When Sprinklr Social is still the right choice

Stay with Sprinklr when you run hundreds of accounts across countries, need role-based access by brand or region, audit trails and automated approval workflows, and want social tied to customer service and marketing on one platform. The vendor lists 30-plus channels and 100-plus languages for its AI. Rebuilding that governance in a mid-market tool is rarely a like-for-like swap.

What to expect when you switch from Sprinklr Social

Map the modules you actually use

Sprinklr splits listening, advertising and service into separate products. Write down which of them your team uses today. A publishing-only replacement will not cover listening or ad management, so add a second tool for those before you cancel.
Rebuild roles and approvals

Check which tier of the new tool includes approvals and role control. Agorapulse lists multi-step approvals on its Custom plan, Hootsuite on Advanced, Metricool on Advanced and Later on Growth. Test a real sign-off flow during the trial.
Run both tools in parallel

Most alternatives here offer a free trial of 14 to 30 days. Connect your real channels and publish test posts before ending the Sprinklr contract, so scheduled content and replies keep flowing during the overlap.

Questions and answers

How much does Sprinklr Social cost?

The vendor publishes no price. The Sprinklr Social page offers a demo and a conversation with an expert, so cost depends on the modules and the contract negotiated.

Does Sprinklr Social include social listening?

Listening is marked on the Sprinklr Social page as part of Sprinklr Insights, a separate product. Buyers who want listening alongside publishing should confirm in the quote which modules are included.

Can I export my data when I leave Sprinklr?

The pages we checked do not describe export formats or access after termination. Ask the vendor in writing which reports, content and message history you can export, and in which formats, before you sign or end a contract.

Which alternatives have published prices?

Most of the tools on this page do. Zoho Social, Vista Social, Agorapulse, Buffer, Metricool, Sprout Social, Hootsuite, Sendible, SocialPilot, Later and Iconosquare list plan prices or a free plan. Willow lists two, with a custom tier.

Which alternative is closest to Sprinklr in scope?

Brandwatch, which pairs social media management with consumer intelligence for global enterprises. Sprout Social and Hootsuite are the nearest mid-market suites, and both keep listening and advanced analytics on add-ons or quoted tiers.

Where is Sprinklr based and who owns it?

Sprinklr states that it is headquartered in New York and publicly traded on the NYSE under the ticker CXM. It is a single listed company, so there is no parent group to check.

Sources

Prices, plan limits and product facts about Sprinklr Social on this page were checked against the vendors' own pages on October 9, 2026. Vendors change both without notice, so treat the figures as of that date.

Sprinklr Social: 30-plus channels, governance and approvals, 100-plus languages, listening and advertising as parts of other products, no published price.
Sprinklr products: Four suites: Service, Social, Insights and Marketing.
Sprinklr our story: Headquartered in New York, NYSE ticker CXM.
Zoho Social pricing: Plans from Standard to Agency Plus, free plan, Premium client features, 15-day trial.
Vista Social pricing: Profile and user caps, prices, approval workflows, white label.
Willow pricing: Kickstart and Pro prices, coach, custom tier, free demo.
Agorapulse pricing: Per-user prices, 30-day trial, Custom plan features.
Buffer pricing: Per-channel prices, free plan, 14-day trial.
Metricool pricing: Brand tiers, free plan, approval system, white label on Custom.
Sprout Social pricing: Seat prices, add-ons, Enterprise features.
Hootsuite plans: Tiers, approvals on Advanced, Enterprise listening and SSO, 14-day trial.
Sendible pricing: Unlimited users, workspaces, white label, trial.
SocialPilot pricing: Account tiers, Premium approval and white label, extra account price.
Later pricing: Social sets, Starter price, Growth approvals, Scale benchmarking.
Iconosquare pricing: Free plan limits, Starter price, trial, Listening.
Brandwatch: Suite scope, Cision, Social Media Management product.

Who wrote this

Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Writes, edits and fact-checks every page here. Last reviewed October 9, 2026. How we review.