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Survey software · 11 alternatives

Qualtrics alternatives: 11 compared

Teams look past Qualtrics when they want a published price, a plain survey tool instead of an experience-management platform, or exports that do not depend on a license tier. Most go to SurveyMonkey or QuestionPro for a like-for-like survey platform, to Sogolytics for a similar enterprise scope, or to Formbricks and LimeSurvey for control over data.

Short answer: The closest replacements for Qualtrics in our survey software ranking are SurveyMonkey, QuestionPro and Sogolytics. Choose SurveyMonkey if you want published team pricing and a familiar survey tool, with an EU data center only at enterprise level. All 11 alternatives below are ranked products from Best Survey Software in 2026, and each says where it differs from Qualtrics and when Qualtrics is still the better choice.

Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. How it works: placement disclosure · editorial process.

Qualtrics at a glance

  • Headquarters: United States
  • Pricing model: Quote only
  • Pricing: Free account capped at 500 responses per survey; paid products are quote-only, priced by interactions such as survey responses for CX and research, or by employee count for EX, with unlimited users.
  • Free option: Free plan
  • Built for: Enterprises and research institutions
  • Wrong for: Small and mid-sized businesses running routine feedback surveys should choose Typeform, Alchemer or SurveySparrow. Teams without a dedicated researcher will not use most of what they pay for.
  • Place in our ranking: #5 of 17
  • Website: qualtrics.com

Facts from our survey software ranking, last checked October 8, 2026.

Why buyers look past Qualtrics

  1. Pricing is a request form

    Qualtrics' pricing page offers Request Pricing for every product and lists interactions as the pricing metric for its customer experience offerings. A team that only needs surveys cannot see a price before a sales conversation.

  2. A platform sold as experience management

    Qualtrics describes itself as an XM Data and AI platform, sold as customer experience, employee experience and market research programs. A research group or a small marketing team that wants questionnaires and reports often finds the surrounding scope larger than the job.

  3. Exports depend on your license

    Qualtrics' export documentation says not every format is included with every license, and that the Brand Administrator can enable the missing ones. Tableau export is only available with the Tableau Extension. Check what your own contract includes before you plan a migration.

11 alternatives at a glance

Closest replacement first. The last column is our place in the full 17-product ranking.

#AlternativeHeadquartersPricingKey differenceSwitch ifOur rank
1SurveyMonkeyUnited StatesPer user / month; free planThe familiar general-purpose survey platformyou want published team pricing and a familiar survey tool, with an EU data center only at enterprise level#4
2QuestionProUnited StatesPer user / month; free planBroad research suite with panels and analyticsyou do market research and want a Qualtrics-style research suite with published entry prices#7
3SogolyticsUnited StatesFlat monthly; free planSoGoSurvey, the survey product of Sogolyticsyou need enterprise customer and employee feedback with case management at a quoted price#16
4CheckboxUnited StatesFlat monthly; free trialSurvey platform available in the cloud or on your serversyou need data residency of your choice or an on-premises install of the survey platform#17
5LimeSurveyGermanyOpen source + paid hosting; open sourceOpen-source survey platform for researchyou run academic or public-sector research and want simple plans in euros with a dedicated-server option#9
6FormbricksGermanyOpen source + paid cloud; open sourceOpen-source in-product and website surveysyour surveys run inside a product and you want European hosting or self-hosting#10
7SurveySparrowUnited StatesTiered by features; free planConversational surveys for recurring feedback programsyou want conversational surveys and a customer experience suite at published plan prices#8
8TypeformSpainTiered by responses; free planOne-question-at-a-time surveys people actually finishyour surveys are customer-facing forms where the look matters more than analysis depth#1
9SurvicatePolandUsage-based; free planIn-product, website and email feedback surveysyou collect feedback inside a website or app and want triggers rather than long surveys#13
10Zoho SurveyIndiaFlat monthly; free planLow-cost surveys wired into the Zoho suiteyour needs are basic surveys, you already use Zoho tools and cost is the problem#14
11TallyBelgiumFlat monthly; free planDocument-style form builder with a generous free tieryou mostly need simple forms and quick questionnaires with unlimited responses#6

What each alternative does differently

1. SurveyMonkey

The familiar general-purpose survey platform · United States

The nearest general-purpose survey platform, with published team pricing. Team Advantage is listed at €30 per user a month, billed annually, from three users with 50,000 responses a year. Enterprise adds SSO and a choice of US, Canadian or EU data center, but it is not an experience-management suite.

Switch from Qualtrics if you want published team pricing and a familiar survey tool, with an EU data center only at enterprise level.

Pricing: Free Basic plan, individual annual plans, and team plans per user with a three-seat minimum and per-response overage. (free plan)

Full review: #4 of 17 in our ranking · Visit SurveyMonkey →

2. QuestionPro

Broad research suite with panels and analytics · United States

The closest in breadth, with research and experience products beside the survey tool. A free plan allows 200 responses per survey, and Advanced is listed at $99 per user a month billed annually, with a 10-day trial. The Team edition adds regional data centers and a dedicated account manager.

Switch from Qualtrics if you do market research and want a Qualtrics-style research suite with published entry prices.

Pricing: Free plan, then per-user plans published from about $99 a month billed annually; research and CX suites quoted. (free plan)

Full review: #7 of 17 in our ranking · Visit QuestionPro →

3. Sogolytics

SoGoSurvey, the survey product of Sogolytics · United States

An enterprise feedback platform in the same vein. Its Enterprise plan is quote-based and lists customer journeys, case and ticket management, employee lifecycle analytics, SOC 2 reports and HIPAA support. It also offers free student, academic and nonprofit licenses. It has a smaller market footprint than Qualtrics.

Switch from Qualtrics if you need enterprise customer and employee feedback with case management at a quoted price.

Pricing: Free plan with low response limits, then Pro and Pro Max plans at published monthly prices that differ only in annual responses and email invitations; enterprise work is quoted. (free plan)

Full review: #16 of 17 in our ranking · Visit Sogolytics →

4. Checkbox

Survey platform available in the cloud or on your servers · United States

Cloud plans with published prices, from Solo at $30 a month with 120,000 responses a year, and hosting in the US, Canada, Australia or the EU. Business adds a REST API and webhooks. A self-hosted on-premises edition runs on your own servers, which Qualtrics does not list.

Switch from Qualtrics if you need data residency of your choice or an on-premises install of the survey platform.

Pricing: Cloud plans run from Solo at $30 a month and Team at $100 a month to Business at $1,800 a year, each with an annual response pool, plus quoted Enterprise and on-premises licenses; 14-day trial. (free trial)

Full review: #17 of 17 in our ranking · Visit Checkbox →

5. LimeSurvey

Open-source survey platform for research · Germany

Prices are published in euros: Basic at 34 euros a month with 1,000 responses a month, and Expert, Business and quoted Corporate above it. Corporate lists SSO, LDAP, SAML and a dedicated server. Expect more setup than with Qualtrics, and less built-in experience-management reporting.

Switch from Qualtrics if you run academic or public-sector research and want simple plans in euros with a dedicated-server option.

Pricing: Community edition free to self-host; cloud-hosted plans with a free tier and paid tiers sized by responses. (open source)

Full review: #9 of 17 in our ranking · Visit LimeSurvey →

6. Formbricks

Open-source in-product and website surveys · Germany

Built for in-product and link surveys, with cloud hosting in Frankfurt. The Hobby plan allows 250 responses a month, Pro costs $74 a month for 2,000 responses with unlimited seats, and a self-hosting option exists. It lacks the panel and research tooling of Qualtrics.

Switch from Qualtrics if your surveys run inside a product and you want European hosting or self-hosting.

Pricing: AGPL core free to self-host, with some features under a paid Enterprise license; cloud plans from a free tier of 250 responses a month to Pro at $74 and Scale at $325 a month, sized by monthly responses. (open source)

Full review: #10 of 17 in our ranking · Visit Formbricks →

7. SurveySparrow

Conversational surveys for recurring feedback programs · United States

Tiered by responses and users, from a forever free plan of 75 responses a quarter to Business at 36,000 responses and three users. It sells a separate customer experience suite, and Enterprise lists HIPAA compliance and custom dashboard widgets. It is lighter than Qualtrics on research methods.

Switch from Qualtrics if you want conversational surveys and a customer experience suite at published plan prices.

Pricing: Forever-free plan with low limits, then paid plans billed quarterly or yearly, with CX and employee suites priced separately. (free plan)

Full review: #8 of 17 in our ranking · Visit SurveySparrow →

8. Typeform

One-question-at-a-time surveys people actually finish · Spain

Form-style surveys sold by monthly responses and users: Basic at $39 a month for 100 responses and one user, Business with 10,000 responses and five users. Enterprise starts at six users with SSO. It is aimed at lead capture and polished forms, not research programs.

Switch from Qualtrics if your surveys are customer-facing forms where the look matters more than analysis depth.

Pricing: Free plan with a small monthly response limit, then published monthly tiers priced by response volume and features. (free plan)

Full review: #1 of 17 in our ranking · Visit Typeform →

9. Survicate

In-product, website and email feedback surveys · Poland

Targets product and website feedback, with surveys triggered by user attributes and events. Growth begins at $114 a month for 250 responses a month, Pro at $349 and Enterprise at $569. A 10-day trial needs no card. It has no panel or long-form research tooling.

Switch from Qualtrics if you collect feedback inside a website or app and want triggers rather than long surveys.

Pricing: Free plan with 25 responses a month and one active survey; Starter is billed monthly, Growth starts at $114 a month billed annually, and Pro at $349 and Enterprise at $569 a month come with custom yearly response pools; a 10-day trial previews Growth. (free plan)

Full review: #13 of 17 in our ranking · Visit Survicate →

10. Zoho Survey

Low-cost surveys wired into the Zoho suite · India

Low-cost tiers, starting from a free plan with 3 active surveys, 10 questions per survey and 100 responses per survey. Basic allows 12,000 responses a year, and reports export to XLS and CSV. A 7-day Enterprise trial needs no card. It suits simple surveys, not enterprise programs.

Switch from Qualtrics if your needs are basic surveys, you already use Zoho tools and cost is the problem.

Pricing: Free plan capped by questions and responses per survey, then Basic, Plus, Pro and Enterprise tiers with low published monthly prices on annual billing. (free plan)

Full review: #14 of 17 in our ranking · Visit Zoho Survey →

11. Tally

Document-style form builder with a generous free tier · Belgium

A form builder first: unlimited forms and submissions on the free plan under a fair-usage policy, with Pro at 20 euros a month. It collects payments, signatures and file uploads. It has no panel, advanced statistics or experience-management layer, so it replaces Qualtrics only for simple surveys.

Switch from Qualtrics if you mostly need simple forms and quick questionnaires with unlimited responses.

Pricing: Free plan with unlimited forms and responses; Pro at €20 a month and Business at €65 a month, billed monthly or yearly. (free plan)

Full review: #6 of 17 in our ranking · Visit Tally →

When Qualtrics is still the right choice

Stay if your institution already holds a Qualtrics license, if your programs depend on its research methods and enterprise controls, and if the Brand Administrator has already enabled the export formats you use. Qualtrics describes enterprises, governments and healthcare organizations running experience programs on the platform. For academic users, the free-account page says a university may already provide a full license.

What to expect when you switch from Qualtrics

  1. Export surveys and responses separately

    Qualtrics' QSF file backs up a survey definition but does not contain any responses. Export responses on their own as CSV, TSV, XLSX, XML or SPSS, and note that a filter applied to the data limits the export to the filtered rows.

  2. Rebuild logic and embedded data by hand

    A QSF imports only into another Qualtrics account, so other tools need the questions rebuilt. List the display logic, embedded data fields, quotas and distributions in use before you start, and rebuild them one survey at a time.

Questions and answers

Which file formats can I export my Qualtrics responses in?

Qualtrics lists CSV, TSV, XLSX, XML, SPSS and a Google Drive export, plus Tableau where the extension is enabled. Not all formats come with every license, and your Brand Administrator can request missing ones from the account executive.

Can I export a Qualtrics survey and import it into another tool?

Only into Qualtrics. The QSF file transfers a survey to another Qualtrics account and does not contain responses, while a Word export gives you a readable copy of the questions that cannot be uploaded back.

How many responses does the free Qualtrics account allow?

The free account is limited to 500 responses per survey, three active surveys and 30 questions per survey. It has eight question types, so larger or multi-survey projects need a paid license or another tool.

Does Qualtrics publish its prices?

No. Its pricing page routes each product to a Request Pricing form, and lists interactions as the pricing metric for customer experience products. Compare that with SurveyMonkey's published team price per user.

Which alternatives let me host in Europe?

Formbricks cloud is hosted in Frankfurt, Checkbox offers hosting in the US, Canada, Australia or the EU, and SurveyMonkey Enterprise lists a US, Canada or EU data center. Check each contract for the exact scope.

Who owns Qualtrics now?

Silver Lake and CPP Investments completed their acquisition of Qualtrics on June 28, 2023, according to Qualtrics' own newsroom. Ask your account executive whether your contract terms changed with the ownership change.

Sources

Prices, plan limits and product facts about Qualtrics on this page were checked against the vendors' own pages on October 8, 2026. Vendors change both without notice, so treat the figures as of that date.

Who wrote this

Sebastiaan Smits Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Writes, edits and fact-checks every page here. Last reviewed October 8, 2026. How we review.