Editor Sebastiaan Smits ·
Published October 29, 2026 · Updated October 29, 2026
Teams leave Fullstory over quote-only pricing, an annual contract that steps up 7 percent at renewal, and free-plan data terms they would rather not sign. Most land on Mouseflow or PostHog for self-serve replay, on OpenReplay when recordings must stay in-house, or on Microsoft Clarity when cost is the only constraint.
Short answer: The closest replacements for Fullstory in our session replay software ranking are Mouseflow, PostHog and OpenReplay. Choose Mouseflow if you want a price list on the page and a card purchase instead of a demo call. Everything below is drawn from the Best Session Replay and Heatmap Software in 2026 shortlist and judged only against Fullstory, including when it is wiser to remain with Fullstory.
Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
Fullstory's terms renew each order form for one year unless written notice arrives 60 days before the term ends. Fees are non-cancelable and non-refundable, and a renewal with the same features carries a 7 percent premium on the previous term.
The Business, Advanced and Enterprise plans carry no price on the pricing page, only a request-pricing button. Mobile, Guides and Surveys, StoryAI, Multi-Org Management and the Advantage subscription are sold as plan add-ons, so the total is hard to estimate before a sales call.
FullstoryFree caps capture at 30,000 sessions a month, and once the cap is hit no new sessions are recorded until the next cycle. Its FAQ says Fullstory takes ownership rights to anonymized non-PII data and may use it for AI model training and analysis.
Listed from best to weakest fit for people moving off Fullstory. The rightmost column shows where we rank each one out of 12.
| # | Alternative | Headquarters | Switch if | Our rank |
|---|---|---|---|---|
| 1 |  Mouseflow | Denmark | you want a price list on the page and a card purchase instead of a demo call | #1 |
| 2 |  PostHog | United States | engineers will own the setup and you want replay next to feature flags and experiments | #2 |
| 3 |  OpenReplay | France | recordings must stay on infrastructure you control and your team can operate a cluster | #3 |
| 4 |  Microsoft Clarity | United States | you mostly need recordings and heatmaps on a site and no budget line exists | #4 |
| 5 |  Lucky Orange | United States | your team is a handful of marketers who want chat and replay in one script | #8 |
| 6 |  Crazy Egg | United States | you tune landing pages and want heatmaps plus A/B tests without per-seat charges | #7 |
| 7 |  LogRocket | United States | developers file the bug tickets and need logs and network traces attached to replays | #9 |
| 8 |  Contentsquare (Hotjar) | France | you want a free start at high session volume and accept a sales process later | #5 |
| 9 |  Heap | United States | you care more about funnels and charts and treat replay as a side feature | #10 |
| 10 |  Quantum Metric | United States | you are an enterprise that wants overage handled by agreement and not by a hard stop | #11 |
| 11 |  Glassbox | Israel | you work in banking or insurance and need replay with compliance records and a mobile app | #12 |
Built around sessions rather than seats or contracts. Tiers are published and retention runs from one to twelve months across the four paid levels. The scope is narrower: replay, heatmaps, friction flags, funnels and form analytics, without Fullstory's StoryAI agents, guides or a mobile add-on.
Switch from Fullstory if you want a price list on the page and a card purchase instead of a demo call.
Replay is one product among analytics, flags, experiments, surveys and error tracking, each with its own monthly free allowance and a billing limit you set. Free data retention is one year, seven on pay-as-you-go. Self-hosting is possible but PostHog calls it officially unsupported, so plan on Cloud.
Switch from Fullstory if engineers will own the setup and you want replay next to feature flags and experiments.
Source code you can run on your own servers, with guides for AWS, Azure, GCP, Kubernetes and Docker. A managed Dedicated instance is billed hourly with no user, recording or retention caps. The repository mixes licences and puts the ee directory under a separate one, so read them first.
Switch from Fullstory if recordings must stay on infrastructure you control and your team can operate a cluster.
Costs nothing and Microsoft says it stays that way, so there is no tier to outgrow. The trade is retention: recordings last 30 days, with favorites and a random sample kept up to 9 months, and deleting one visitor's data means deleting the whole project. No product analytics layer.
Switch from Fullstory if you mostly need recordings and heatmaps on a site and no budget line exists.
Every feature sits on every plan, and only the session count, storage days and extras change. It adds live chat, visitor view and announcements next to replay and funnels. Base storage starts at 60 days. Built for site owners and conversion work, not for engineering teams.
Switch from Fullstory if your team is a handful of marketers who want chat and replay in one script.
Plans count pageviews and cap recordings (50 a month on Starter, 10,000 on the top tier), while team seats and domains are unlimited. A/B testing and error tracking arrive from the Plus level. A 30-day trial replaces the free plan. Aimed at page optimisation, with no user-level analytics.
Switch from Fullstory if you tune landing pages and want heatmaps plus A/B tests without per-seat charges.
Aimed at the engineer who must reproduce a bug, not the researcher. Console logs, network calls and errors are unlimited and bundled, and only captured sessions are billed. Conditional recording keeps about 40 percent of sessions to cut cost. Heatmap-first marketers will find less here.
Switch from Fullstory if developers file the bug tickets and need logs and network traces attached to replays.
The enterprise suite Hotjar was folded into. A free plan allows 200,000 sessions a month, but with one project and one month of data access; Growth lifts that to 13 months and three projects. Larger tiers are sold through a demo, which is the same buying path as Fullstory.
Switch from Fullstory if you want a free start at high session volume and accept a sales process later.
Product analytics comes first and replay second, with charts, enrichment sources and a free tier capped at 10,000 sessions. Replay appears as an add-on on Pro and Premier, not in Free or Growth. Heap's own site says it is now part of Contentsquare, so the vendor behind it has changed.
Switch from Fullstory if you care more about funnels and charts and treat replay as a side feature.
Priced on annual session volume, digital properties, add-ons and services, with no published figure. The pricing FAQ says collection continues if you pass the agreed session limit. It targets large enterprises with agentic AI, not self-serve teams, so expect the same demo-first route as Fullstory.
Switch from Fullstory if you are an enterprise that wants overage handled by agreement and not by a hard stop.
Incorporated in Israel as Clarisite, with offices in Petah Tikva, New York and Norwich. Pricing combines a package, a retention period and session volume, with no figure online. Capture is tagless and covers web and mobile. Its pages stress regulated sectors such as banking and insurance.
Switch from Fullstory if you work in banking or insurance and need replay with compliance records and a mobile app.
Stay when replay has to feed a full analytics practice. Fullstory bundles heatmaps, product analytics, mobile, funnels and warehouse delivery into one platform, lists its offices in Atlanta, London, Sydney and Singapore, and states compliance with the EU-U.S., UK Extension and Swiss-U.S. Data Privacy Frameworks. A team already running its warehouse on Fullstory's data feed has the most to lose by moving.
Fullstory's terms say customer data is exportable through in-product tools during the term, and replay data stays viewable for 30 days afterwards. Deletion follows within six months. The Segment Export documentation we read covers individuals and events, not the recordings themselves.
The 60-day written notice deadline is counted back from the term end. Put the date in a calendar the day you sign, because missing it renews the full order for another year.
Replacement tools start empty, so the old recordings do not follow you and privacy rules must be configured again. Clarity suppresses content by default, which is a stricter start than most, while others need element rules written before the first session is captured.
Yes, event and individual data can be pulled with Segment Export as CSV, JSON or NDJSON, which needs an Admin or Architect API key. The pages we read do not describe exporting the replays themselves, so ask support in writing before relying on it.
Written notice of non-renewal is due at least 60 days before the end of the current term. Without it, the order form renews for another year. Fees are non-cancelable and non-refundable unless the order form says otherwise.
A renewal at the same features carries a 7 percent premium over the previous term, according to the Terms and Conditions. Different features or quantities are priced under the order form, which the public pages do not show.
Fullstory gives access to previously captured replay data for up to 30 days after the term. It then deletes customer data from its systems no later than six months after termination, and you may ask for earlier deletion in writing.
Yes, Microsoft Clarity is free with no paid tier, Contentsquare has a free plan with 200,000 sessions, and PostHog gives 5,000 free recordings a month. Their retention differs: Clarity keeps 30 days, Contentsquare's free plan one month, PostHog's free tier one year.
Fullstory's FullstoryFree FAQ says it receives ownership rights to anonymized non-PII data from free accounts and may use it for AI model training. Paid customers are governed by the Terms and Conditions, which treat submitted data as Customer Data.
We opened the vendors' own pages on October 29, 2026 to confirm each price and limit quoted for Fullstory and its rivals. Those pages move without warning, so the numbers describe that day only.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed October 29, 2026.
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