Teams look past Moz Pro when seat and campaign limits get in the way, when AI visibility tracking costs extra beyond the plan, or when they want a larger backlink or crawl dataset. Most go to Ahrefs or Semrush for a full suite, to SE Ranking or Mangools for lower cost, and to Screaming Frog or Search Console for single jobs.
Visibility in our rankings can be paid for. Payment moves a vendor's position within
the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. How it works:
placement disclosure · editorial process.
What each alternative does differently
1. Ahrefs
Search-focused suite with a large backlink index · Singapore
Site Explorer, Keywords Explorer and Brand Radar sit in one product, with plans that differ by project count, tracked keywords and historical data (six months on Lite, five years on Advanced). Extra users are billed separately. A free tier covers verified sites only. Its tools overlap Moz's but with a different data index.
Switch from Moz Pro if you want a bigger backlink and keyword index and deeper history than Moz offers.
Pricing: Published monthly tiers from a €27 Starter plan for basic research, with Lite at €119 for one user, extra users billed separately and the Brand Radar AI add-on; Ahrefs Free (formerly Ahrefs Webmaster Tools) gives limited free access to Site Explorer and Site Audit for verified sites. (free plan)
Full review: #4 of 12 in our ranking ·
Visit Ahrefs →
2. Semrush
Broad search and digital marketing suite, now owned by Adobe · United States
Broader than Moz: its pricing page lists keyword research, competitor analysis, AI visibility, rank tracking, backlink analysis, site health and marketing reports, plus a separate API and Semrush One. It is a larger suite to learn, with separately sold toolkits for advertising and local.
Switch from Moz Pro if you want SEO, content and advertising research in one subscription.
Pricing: Published monthly tiers, with the SEO plan listed at €134 a month or €112.52 billed annually for one user and including basic AI search tracking, extra charges per additional user and separately sold toolkits for advertising, traffic and local; a limited free account and a 7-day trial are available. (free plan)
Full review: #5 of 12 in our ranking ·
Visit Semrush →
3. SE Ranking
All-in-one SEO platform priced below the big two · United Kingdom
Covers rank tracking, website audit, on-page checker, backlink checker and competitor analysis, plus an AI search toolkit with trackers for AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity. An Agency Pack adds white-label reports. Tiers are set by projects and keywords.
Switch from Moz Pro if you run an agency and want white-label reporting and AI search trackers in one tool.
Pricing: Published monthly tiers by projects, tracked keywords and seats, with Core listed at €109 a month or €87.20 billed annually, and add-ons for AI search visibility, the agency white-label pack and extra seats. (free trial)
Full review: #1 of 12 in our ranking ·
Visit SE Ranking →
4. Mangools
Beginner-friendly suite built around KWFinder · Slovakia
Five separate tools: KWFinder, LinkMiner, SERPChecker, SiteProfiler and SERPWatcher. Rank tracking updates weekly, and daily only on the Agency plan, so refresh speed is no better than Moz on lower tiers. Small free mini tools exist. It is simpler and narrower than Moz Pro.
Switch from Moz Pro if you are a freelancer or small site owner who wants keyword research and rank tracking without a large suite.
Pricing: Published monthly tiers with daily lookup limits, entry Basic tier under $40 a month on annual billing ($61 month to month), and a free plan with 5 keyword lookups per 24 hours. (free plan)
Full review: #3 of 12 in our ranking ·
Visit Mangools →
5. Screaming Frog SEO Spider
Desktop crawler for technical SEO audits · United Kingdom
A desktop crawler licensed per user, free up to 500 URLs per crawl. It audits titles, redirects, hreflang, duplicates and JavaScript rendering, and can schedule and compare crawls. It is a crawler, not a rank tracker, so it replaces Moz's site crawl and nothing else.
Switch from Moz Pro if your main need is technical crawling and audits that run on your own machine.
Pricing: Free version limited to 500 URLs per crawl with the core audits only; the paid license is $279 per user per year, removes the limit and unlocks JavaScript rendering, scheduling, custom extraction, crawl comparison and the Search Console and GA4 integrations. (free plan)
Full review: #2 of 12 in our ranking ·
Visit Screaming Frog SEO Spider →
6. Google Search Console
Google's free performance and indexing console · United States
Free, first-party data on queries, clicks and impressions for sites you verify. It reports on your own site only and does not provide competitor data or a link index. Useful as a baseline check against any paid tool, not a one-to-one replacement.
Switch from Moz Pro if you only need your own site's search performance and want a free source straight from Google.
Pricing: Free; requires verifying ownership of the site. (free plan)
Full review: #6 of 12 in our ranking ·
Visit Google Search Console →
7. Positive Surfer (formerly Surfer)
Content editor that scores drafts against top results · Poland
Positioned by its owner Positive as SEO and GEO content optimization. It scores and guides page content against search results. It does not replace Moz's rank tracking, backlink research or site crawl, so most teams pair it with another tool.
Switch from Moz Pro if your gap is on-page content optimization more than rank tracking or link research.
Pricing: Published monthly tiers based on the number of content pieces and seats; no standing free plan. (none)
Full review: #8 of 12 in our ranking ·
Visit Positive Surfer (formerly Surfer) →
8. AccuRanker
Dedicated rank tracker built for speed and scale · Denmark
Specialized in rank tracking and reporting, with a keyword research database, organic site explorer, forecasting, an API and an AI models add-on called AccuLLM. Priced by tracked keywords. It does not offer Moz's crawl or link index as a core product.
Switch from Moz Pro if rank tracking at volume is your main job and you want it priced by keyword count.
Pricing: Published monthly pricing scaled by the number of keywords tracked, from €249 a month for 2,000 keywords, with 10% off for annual payment; demos on request and no free trial advertised. (none)
Full review: #9 of 12 in our ranking ·
Visit AccuRanker →
9. Wincher
Affordable daily rank tracker for small sites · Sweden
A rank tracker with Local SEO and Keyword Explorer modules. The entry plan includes one user and starts at 500 keywords. It is focused on position tracking for small teams and does not bundle a backlink index or site crawler as Moz Pro does.
Switch from Moz Pro if you want simple rank tracking for a few sites at a lower cost.
Pricing: Low-cost published tiers by keywords and websites, from 500 keywords and up to 10 websites on the entry plan; a 7-day free trial and no free plan. (free trial)
Full review: #10 of 12 in our ranking ·
Visit Wincher →
10. SpyFu
Competitor keyword and PPC research tool · United States
Competitor keyword research for Google Ads and SEO, plus an AI-powered site audit that scans for over 100 issues. Its pricing page was blocked to our fetch, so check plan limits yourself. Oriented to competitor and paid search research more than Moz's campaign model.
Switch from Moz Pro if you research competitors' keywords and ad spend and want PPC and SEO data together.
Pricing: Low published monthly tiers, Basic at $39 a month or $29 billed annually with results and exports capped at 10,000 rows, Pro from $89 a month billed annually; limited free searches. (free plan)
Full review: #11 of 12 in our ranking ·
Visit SpyFu →
11. Yoast SEO
On-site SEO plugin for WordPress · Netherlands
A WordPress plugin for on-page work, with Premium, WooCommerce SEO, Shopify and Google Docs add-ons. It guides content as you write inside the CMS. It has no rank tracker or backlink index, so it only replaces Moz's on-page optimization features.
Switch from Moz Pro if your site runs on WordPress and you want on-page guidance inside the editor.
Pricing: Free plugin; Premium is an annual per-site license of $118.80 that now includes the Local, News and Video SEO plugins, with WooCommerce SEO sold separately. (free plan)
Full review: #12 of 12 in our ranking ·
Visit Yoast SEO →
Questions and answers
Can I export my tracked keyword rankings from Moz Pro?
Yes, as a CSV from the Rankings section of a campaign. Moz's help page describes columns for each competitor and says exports follow your chosen date range. Download them for every campaign before you cancel.
How often does Moz Pro update rankings?
Weekly, going by Moz's help hub, which refers to the weekly campaign update and says newly added keywords stay Not Collected until it runs. If you need a faster refresh, check each alternative's tracking frequency.
Will my Domain Authority scores carry over to another tool?
No. Domain Authority is Moz's own metric, and Moz lists it among the competitive metrics in its free Domain Analysis tool. Record the values you report on before leaving, and expect another vendor to show its own score.
Who owns Moz?
Moz is part of the Moz Group, formed in 2021 when iContact, a subsidiary of Ziff Davis, acquired it. The footer of moz.com reads SEOMoz, Inc., a Ziff Davis company. Check that against your procurement rules.
Does the Moz Pro subscription renew automatically, and how do I cancel?
Moz's help hub lists a Cancel Moz Pro article under account management, so cancellation is self-service in the account area. We did not read the renewal terms, so check your billing page before the next cycle.
Do I need to replace Moz Pro with one tool?
Not necessarily. Moz Pro bundles ranking, crawl, link and keyword research, and some alternatives cover one of those jobs. Screaming Frog covers crawling, Search Console covers your own search data, and a rank tracker covers positions.
