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SEO software · head to head

Semrush vs Moz Pro

Sebastiaan Smits Editor Sebastiaan Smits · Published September 30, 2026 · Updated October 20, 2026

Moz Pro is the older, smaller suite: keyword research, rank tracking, a crawler and link analysis in a clear interface, and home of the Domain Authority score. Semrush's SEO plan is €134 a month, or €112.52 billed annually, backed by a 28-billion-keyword database and separate toolkits for advertising and local search. Newer marketers often prefer Moz Pro; teams needing depth and breadth choose Semrush.

Side by side

SemrushMoz Pro
What it isBroad search and digital marketing suite, now owned by AdobeEstablished SEO suite known for Domain Authority
Best forMarketing teams wanting breadthMarketers wanting a familiar suite
HeadquartersUnited StatesUnited States
Pricing modelTiered monthly + add-onsTiered monthly
PricingPublished monthly tiers, with the SEO plan listed at €134 a month or €112.52 billed annually for one user and including basic AI search tracking, extra charges per additional user and separately sold toolkits for advertising, traffic and local; a limited free account and a 7-day trial are available.Published monthly tiers starting under $100 a month, with limits on tracked keywords, queries and seats.
Free optionFree planFree trial
Place in our SEO software ranking#6 of 12#8 of 12
Websitesemrush.commoz.com

Both are reviewed in full in Best SEO Software in 2026. Position in that ranking can be paid for; the wording of a review or of this comparison cannot. Placement disclosure.

Which one to choose

Choose Semrush if

you need large keyword and link databases, or want paid search research, local tools and AI visibility tracking from the same vendor, and the bill for extra users and toolkits is acceptable.

Semrush, #6 in the ranking · Visit Semrush →

Choose Moz Pro if

you want a clear, familiar suite for core SEO tasks, value good learning material, and Domain Authority is the metric your clients or link partners already quote.

Moz Pro, #8 in the ranking · Visit Moz Pro →

Where they differ

Keyword and link data depth

Semrush states more than 28 billion keywords across 142 regional databases and a backlink index of over 43 trillion links from 390 million referring domains, refreshed at least hourly. The site's review of Moz Pro rates its keyword and link databases as smaller than Semrush's. For checking a handful of known terms the gap may not show; for keyword discovery and competitor link audits, the larger index returns more.

Edge: Semrush

Domain metrics for link work

Moz's Domain Authority is still the score most often quoted in link-building conversations, and the Moz API feeds it into other tools. Semrush has its own Authority Score, built from backlink quality and quantity, estimated organic traffic and signs of manipulation. Neither score is a Google metric. Which one matters depends on what your clients, partners and outreach targets already use.

Edge: even

Learning curve

Moz Pro presents its tools in a clear interface, and its educational content and community are valuable to newer marketers. Semrush's interface has grown large and can overwhelm someone who logs in occasionally. A marketer learning SEO while doing three other jobs will, in the site's view, get to a useful report faster in Moz Pro.

Edge: Moz Pro

Scope beyond core SEO

Semrush keeps adding around its core: an Advertising toolkit from €94.94 a month billed annually, Local plans from $30 per location a month, and AI prompt tracking from its Starter plan at €190 a month. Moz Pro sticks to keyword research, rank tracking, crawling and link analysis. If you expect the tool to grow with a wider marketing remit, Semrush is ahead.

Edge: Semrush

Tally: Semrush 2, Moz Pro 1, even 1.

When neither fits

A buyer choosing Moz Pro mainly for price should look at SE Ranking first, which offers more features per dollar. A buyer choosing Semrush mainly for link data should compare Ahrefs, whose backlink index is what that suite is known for.

See SE Ranking and Ahrefs among the 12 products in Best SEO Software in 2026.

Questions and answers

Does Semrush use Domain Authority like Moz Pro?

No. Domain Authority is Moz's own score. Semrush's equivalent is Authority Score, which it builds from backlink quality and quantity, estimated organic traffic and signals of link manipulation. The two are calculated differently, so compare a domain's score only within the same tool.

What does Semrush's entry plan include?

The SEO plan, €134 a month or €112.52 billed annually, covers keyword research, competitor analysis, site audit and daily position tracking for 5 projects and 500 keywords, plus AI visibility reports. Additional users start at €43 a month, and advertising and local work are sold as separate toolkits.

Should a beginner start with Moz Pro or Semrush?

Moz Pro is the easier start: a clear interface and strong educational material. Semrush is larger and harder to find your way around, but it is the one you are less likely to outgrow. Semrush offers a seven-day trial without a credit card and a free account with 10 reports a day.

Sources

Prices, plan limits and product facts on this page were checked against the vendors' own pages on September 30, 2026. Vendors change both without notice, so treat the figures as of that date.