Semrush vs Moz Pro
Written by Connor Blake ·
Edited by Sebastiaan Smits ·
Fact-checked by Mateus Rocha ·
Published September 30, 2026 · Updated September 30, 2026
Moz Pro is the older, smaller suite: keyword research, rank tracking, a crawler and link analysis in a clear interface, starting under $100 a month, and home of the Domain Authority score. Semrush has larger databases and far more tools, at a higher price. Marketers who want something approachable choose Moz Pro; teams that need depth and breadth choose Semrush.
Side by side
 Semrush |  Moz Pro | |
|---|---|---|
| What it is | Broad search and digital marketing suite, now owned by Adobe | Established SEO suite known for Domain Authority |
| Best for | Marketing teams wanting breadth | Marketers wanting a familiar suite |
| Headquarters | United States | United States |
| Pricing model | Tiered monthly + add-ons | Tiered monthly |
| Pricing | Published monthly tiers, with the SEO plan listed at €134 a month or €112.52 billed annually for one user, extra charges per additional user and separately sold toolkits for advertising, traffic and local; a limited free account and a 7-day trial are available. | Published monthly tiers starting under $100 a month, with limits on tracked keywords, queries and seats. |
| Free option | Free plan | Free trial |
| Place in our SEO software ranking | #4 of 12 | #7 of 12 |
| Website | semrush.com | moz.com |
Both are reviewed in full in Best SEO Software in 2026. Position in that ranking can be paid for; the wording of a review or of this comparison cannot. Placement disclosure.
Which one to choose
Choose Semrush if
you need the larger keyword and link databases, or want paid search research, traffic estimates and local SEO in the same product, and the higher bill is acceptable.
Semrush, #4 in the ranking · Visit Semrush →
Choose Moz Pro if
you want a clear, familiar suite for core SEO tasks at under $100 a month, value good learning material, and your keyword list fits within tight lower-tier limits.
Moz Pro, #7 in the ranking · Visit Moz Pro →
Where they differ
Keyword and link data depth
Moz Pro's keyword and link databases are smaller than Semrush's. Semrush's keyword database is very large and covers many countries. For checking a handful of known terms the difference may not show, but for discovering keywords or auditing a competitor's link profile, the bigger index returns more. This is the main reason buyers move from Moz to Semrush.
Edge: Semrush
Entry price and what it limits
Moz Pro's published tiers start under $100 a month, Semrush's above $100 with additional users charged separately. Moz is the cheaper way in, but its lower tiers limit tracked keywords tightly, plus queries and seats. Semrush limits users, projects and reports. On the monthly figure alone Moz wins; check the keyword allowance against your list first.
Edge: Moz Pro
Learning curve
Moz Pro presents its tools in a clear interface, and its educational content and community are valuable to newer marketers. Semrush's interface has grown large and can overwhelm someone who logs in occasionally. A marketer learning SEO while doing three other jobs will get to a useful report faster in Moz Pro.
Edge: Moz Pro
Scope and pace of development
Semrush keeps adding: separate toolkits for local SEO, content and AI visibility sit on top of the core. Moz Pro has continued to develop its data and AI features under Ziff Davis, but more slowly, and parts of the product feel dated. If you expect the tool to grow with a wider marketing remit, Semrush is ahead.
Edge: Semrush
Tally: Semrush 2, Moz Pro 2, even 0.
When neither fits
A buyer choosing Moz Pro mainly for price should look at SE Ranking first, which offers more features per dollar. A buyer choosing Semrush mainly for link data should compare Ahrefs, whose backlink index is what that suite is known for.
See SE Ranking and Ahrefs among the 12 products in Best SEO Software in 2026.
Questions and answers
Does Semrush use Domain Authority like Moz Pro?
Domain Authority is Moz's own score and comes with Moz Pro; it is still quoted in link-building conversations everywhere, and the Moz API feeds it to other tools. Semrush has its own backlink analytics. Our data does not describe Semrush's equivalent metric.
Is Moz Pro cheaper than Semrush?
At entry level, yes. Moz Pro's tiers start under $100 a month and Semrush's start above $100, with extra users billed on top. Moz's lower tiers have tight limits on tracked keywords, so a growing keyword list can close the gap.
Should a beginner start with Moz Pro or Semrush?
Moz Pro is the easier start: a clear interface and strong educational material. Semrush is larger and harder to find your way around, but it is the one you are less likely to outgrow. Moz has a free trial and Semrush a limited free account.