Editor Sebastiaan Smits ·
Published November 14, 2026 · Updated November 14, 2026
Buyers look past Clearbit because it now sits under HubSpot, shows no public price, and bills self-service plans monthly with notice and no refunds. Most move to Leadfeeder, Snitcher or Leadinfo for company-level identification, or to RB2B when they want named visitors.
Short answer: The closest replacements for Clearbit in our website visitor identification software ranking are Leadfeeder, Snitcher and Leadinfo. Choose Leadfeeder if you want a free entry plan and price steps tied to identified companies. Everything below is drawn from the Best Website Visitor Identification Software in 2026 shortlist and judged only against Clearbit, including when it is wiser to remain with Clearbit.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
Clearbit's homepage reads 'Clearbit has joined HubSpot!', and its Terms and privacy policy name HubSpot, Inc. as the provider under the Clearbit brand. Buyers who signed with an independent data vendor may want to reassess.
The pricing address redirects to the homepage, and no plan or amount appeared on the pages we opened. The Terms mention self-service subscriptions and separate Orders without figures, so a budget needs a conversation or a trial first.
Self-service plans renew every calendar month, cancellation needs 30 days' written notice, and payments are non-refundable. On termination the customer must remove Clearbit Tags, which can keep collecting data until then.
Listed from best to weakest fit for people moving off Clearbit. The rightmost column shows where we rank each one out of 14.
| # | Alternative | Headquarters | Switch if | Our rank |
|---|---|---|---|---|
| 1 |  Leadfeeder | Germany | you want a free entry plan and price steps tied to identified companies | #1 |
| 2 |  Snitcher | Netherlands | you want published monthly prices that rise with the number of company IDs | #2 |
| 3 |  Leadinfo | Netherlands | you want visitor identification with a chatbot and per-seat extras | #3 |
| 4 |  RB2B | United States | you want named visitors and a free plan to test the volume | #4 |
| 5 |  Albacross | Sweden | you accept credits for enrichment extras on top of a company-count plan | #5 |
| 6 |  Factors.ai | United States | you want identification tied to account scoring and advertising audiences | #6 |
| 7 |  Lead Forensics | Not verified | you need many users on one plan and accept a visitor-based quote | #7 |
| 8 |  Vector | Not verified | you have high traffic and ad spend and want unlimited seats on an annual contract | #8 |
| 9 |  Warmly | Not verified | you want to buy identification and live chat as separate modules | #9 |
| 10 |  ZoomInfo | United States | you want a full contact database with intent data and accept a quote | #11 |
| 11 |  Demandbase | United States | you run account-based marketing and want one platform for sales and marketing | #13 |
| 12 |  CustomersAI | United States | your list lives in Klaviyo and you sell to consumers online | #10 |
Plans are tiered by how many companies it identifies each month, and the entry plan is free. Paid tiers are cheaper when billed annually. It reports which companies visited, not named individuals, and it does not claim an enrichment database of Clearbit's breadth.
Switch from Clearbit if you want a free entry plan and price steps tied to identified companies.
Prices step up by the number of company IDs revealed per month, with the first band starting at $49. A discount applies for annual billing. The unit is a company, so it suits teams that follow accounts and do not need person-level records.
Switch from Clearbit if you want published monthly prices that rise with the number of company IDs.
Company-count tiers begin at EUR 49 for up to 50 companies, and its Autopilot and Leadbot products are priced per seat from EUR 59. That makes it a visitor tool with chat add-ons, not a general enrichment API.
Switch from Clearbit if you want visitor identification with a chatbot and per-seat extras.
Counts person-level resolutions instead of companies, with a free plan of 150 resolutions a month and paid plans from $79. Overage is charged per resolution. It points at individual visitors, so it carries more privacy questions than company-level tools.
Switch from Clearbit if you want named visitors and a free plan to test the volume.
Sells plans by identified companies, then adds credit-based extras at EUR 0.30 a credit on its annual add-on tables. Starter covers up to 100 companies. Organisation is quoted. Credits make the cost of enrichment explicit but harder to forecast.
Switch from Clearbit if you accept credits for enrichment extras on top of a company-count plan.
Combines visitor identification with account scoring and ad-audience work, so it is a larger platform. Lite is $199 a month after a trial, while Basic starts as an annual $6,000 contract. Add-ons are quoted, which weighs against small teams.
Switch from Clearbit if you want identification tied to account scoring and advertising audiences.
Quote only, with the price calculated on website visitors and unlimited users stated on its pricing page. A trial runs before the price is set. It suits sales teams that want to hand the tool to many users without seat charges.
Switch from Clearbit if you need many users on one plan and accept a visitor-based quote.
Annual contract from $36,000 for Growth, tiered by unique monthly site visitors and by monthly ad spend. Seats are unlimited on every plan. The entry price is far above self-serve tools, so it targets companies with large traffic and ad budgets.
Switch from Clearbit if you have high traffic and ad spend and want unlimited seats on an annual contract.
Sold as products, not a single tool. AI Web-Deanonymization costs $10,000 a year or $4,875 a quarter, and Inbound Chat is $20,000 a year. You pay per module, which suits teams building a full inbound workflow.
Switch from Clearbit if you want to buy identification and live chat as separate modules.
A broad contact and company database, quote only, priced by features, licences and credits. Trials exist for some tiers. It is a much larger purchase than a visitor tool and its prices rise with data volume, so it fits sales teams with an outbound motion.
Switch from Clearbit if you want a full contact database with intent data and accept a quote.
An account-based marketing platform, with a platform fee plus a flat fee per user for Sales and Marketing. No per-company price is published. Visitor identification is one part of a bigger stack aimed at large target-account programs.
Switch from Clearbit if you run account-based marketing and want one platform for sales and marketing.
Tied to Klaviyo, with pricing driven by total Klaviyo profiles and ad-spend bands. The page shows a 7-day trial. It fits e-commerce teams that already send email through Klaviyo, and it is a poor fit for B2B account tracking.
Switch from Clearbit if your list lives in Klaviyo and you sell to consumers online.
Clearbit remains the right choice when you already run HubSpot and want its data inside that stack, when you need field-level enrichment through an API more than a visitor feed, or when its 100+ attributes drawn from 250+ sources match your records. Teams that value SOC 2 Type 2 status and a US data processor setup may also see no reason to move.
The Terms require you to remove all Clearbit Tags from your properties on termination, and the tags may keep collecting website data until removed. Take them out of your tag manager and site templates on the day you cancel.
Self-service plans need written non-renewal notice at least 30 days before the term ends, so give notice early. You need not delete Product Data if you have an independent legal basis to use it. Account deletion on request is promised within 90 days of termination.
We could not confirm an export format. No export tool appeared on the vendor pages we opened, and the help centre returned an error, so ask support before you cancel. The Terms say you need not delete Product Data you may lawfully keep.
Self-service plans need written notice of non-renewal at least 30 days before the current term ends, or as your Order says. Plans renew for one calendar month at a time, and Orders signed separately renew for 12 months unless stated otherwise.
No, in general. The Terms state that self-service payment obligations are non-cancelable and amounts paid are non-refundable, except as the terms provide. Card details are charged each cycle until you cancel.
HubSpot, Inc. provides the services under the Clearbit brand. The Terms say APIHub, Inc., doing business as Clearbit, assigned them to its affiliate HubSpot, and the privacy policy names HubSpot as the parent company.
No price appeared on any Clearbit page we opened, and the pricing address redirects to the homepage. Compare against alternatives by asking Clearbit for a quote, then check the published tiers of the tools in the table above.
In US data centres run by Amazon Web Services and Google Cloud Platform, according to its trust and subprocessor pages. We found no self-hosting option. It states compliance with the EU-U.S. Data Privacy Framework for transfers.
We opened the vendors' own pages on November 14, 2026 to confirm each price and limit quoted for Clearbit and its rivals. Those pages move without warning, so the numbers describe that day only.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed November 14, 2026.
How we review.