Editor Sebastiaan Smits ·
Published November 5, 2026 · Updated November 5, 2026
Buyers look past OneSignal when a per-subscriber rate makes a growing web list expensive, when campaign exports sit behind an annual contract, or when a website-only team does not want an app-centered platform. Most go to PushEngage for a web-first tool, to Gravitec for a flat price, or to SendPulse for push bundled with email.
Short answer: The closest replacements for OneSignal in our web push notification software ranking are PushEngage, Gravitec and SendPulse. Choose PushEngage if you run a website or store and want web push priced on active subscribers. Everything below is drawn from the Best Web Push Notification Software in 2026 shortlist and judged only against OneSignal, including when it is wiser to remain with OneSignal.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
Growth costs $19 a month plus $0.004 per web push subscriber, so a list of 50,000 adds $200 a month to the platform fee. The meter rises with every opt-in, and the pricing page lists mobile push, email and SMS as separate usage lines.
The pricing page shows CSV data export and the Notification History API only on Professional and Enterprise, which are annual contracts. Reporting history runs 30 days on Free and 90 days on Growth. A team on a monthly plan that wants a long record of results has to look at the plan table first.
The plan matrix is organized around mobile users, journeys, email, SMS and in-app messages next to web push. A site-only publisher or store pays attention to a structure it may never use, and conversion metrics are missing from Free and Growth.
Rows follow how closely each product can stand in for OneSignal; the closing column is its rank inside our 15-product ranking.
| # | Alternative | Headquarters | Switch if | Our rank |
|---|---|---|---|---|
| 1 |  PushEngage | United States | you run a website or store and want web push priced on active subscribers | #1 |
| 2 |  Gravitec | Poland | you want a flat monthly price and RSS-driven sends for a publisher site | #2 |
| 3 |  SendPulse | United States | you also want email and chatbots from the same vendor as web push | #3 |
| 4 |  Pusher Beams | United Kingdom | your developers send transactional alerts through an API and marketers do not need a composer | #11 |
| 5 |  Firebase Cloud Messaging | United States | you have developers and want to stop paying a per-subscriber rate | #13 |
| 6 |  CleverTap | United States | you want analytics-led retention journeys and are willing to instrument events | #5 |
| 7 |  MoEngage | United States | you need many channels with consumer-app data behind them | #9 |
| 8 |  Braze | United States | you have a large lifecycle team and a budget that suits an enterprise contract | #14 |
| 9 |  Pushly | United States | you publish news at volume and want a vendor focused on publishers | #8 |
| 10 |  iZooto | India | you run a media site and want push built around article feeds | #7 |
| 11 |  Wingify Engage | India | you run an online store that already tests with Wingify and wants shopper alerts | #6 |
| 12 |  Airship | United States | you need push alongside mobile wallet, SMS and journey orchestration | #12 |
| 13 |  WebEngage | India | you want one retention platform with a data layer rather than a push-only tool | #10 |
| 14 |  LaraPush | India | you want no per-subscriber fee and can run your own server | #15 |
Web-first tool whose meter is active subscribers, and unsubscribed ones drop out of the count. Business covers one site up to 50,000 subscribers, with a free plan for testing. It adds cart triggers and a WooCommerce connection, but is thin on app push and in-app messaging next to OneSignal.
Switch from OneSignal if you run a website or store and want web push priced on active subscribers.
Sold in flat monthly tiers instead of a per-subscriber rate, so a growing list does not raise the invoice each month. Its free tier carries a Gravitec notice and leaves out Safari. RSS-to-push and drip campaigns are included; the REST API sits only in the unpriced Business plan.
Switch from OneSignal if you want a flat monthly price and RSS-driven sends for a publisher site.
Web push is one module in a platform with email, SMS and chatbots, free to 10,000 subscribers on Basic. Pro for 30,000 subscribers is listed in euros and moves with a subscriber slider. Segmentation, A/B tests and API access wait for Pro, and the interface is busier.
Switch from OneSignal if you also want email and chatbots from the same vendor as web push.
A developer product: an API and SDKs for web, Android and iOS, with no visual campaign tool described. Tiers run from a free 1,000-subscriber sandbox to Premium at $399 for 250,000 subscribers. Authenticated users and interests handle targeting. Every message needs engineering work.
Switch from OneSignal if your developers send transactional alerts through an API and marketers do not need a composer.
Cloud Messaging is listed at no cost, so the price falls to zero, but the work moves to you: you build the prompt, store the tokens and write the sending rules. Delivery reports and a BigQuery export tie to Google Analytics. No drip or cart logic is described.
Switch from OneSignal if you have developers and want to stop paying a per-subscriber rate.
Firebase Cloud Messaging: complete review · Visit the product page →
Priced on monthly active users, starting at $85 a month for 5,000 users with a 30-day trial. Web push sits with journeys, behavioral analytics and an on-site inbox. Reminders and geofencing show as add-ons in its plan matrix. Needs event tracking set up, which a small site may not have.
Switch from OneSignal if you want analytics-led retention journeys and are willing to instrument events.
Cross-channel platform billed on monthly tracked users across Growth and Enterprise plans, with no price shown. Web push is one channel next to app push, email, SMS and on-site messages. WhatsApp, RCS and similar channels appear as add-ons. Fits a team with an event plan.
Switch from OneSignal if you need many channels with consumer-app data behind them.
Enterprise contracts combine a platform edition, monthly active users and profiles, action credits and services, with no public price. Web messaging is one capability among journey orchestration, email, SMS and WhatsApp. It assumes a dedicated lifecycle team, which is more than most OneSignal users run.
Switch from OneSignal if you have a large lifecycle team and a budget that suits an enterprise contract.
Aimed at larger publishers and ecommerce brands, with web, app and mobile push, journeys and first-party data filters. There is no public price or free plan, so testing means a conversation with sales. Support terms and export details were not found on its pages.
Switch from OneSignal if you publish news at volume and want a vendor focused on publishers.
Built for news, sports and technology publishers, with a News Hub, RSS automation and exit-intent recommendations. The pricing address shows no price list and leads to sign-up and contact forms. Store features such as catalog triggers are not featured on the pages read.
Switch from OneSignal if you run a media site and want push built around article feeds.
The browser-notification product from the Wingify suite, formerly PushCrew, focused on stores: cart reminders, back-in-stock and price-drop alerts, with quiet hours and frequency caps. Price comes through a demo or a 30-day trial. The page names desktop and Android, not iPhone.
Switch from OneSignal if you run an online store that already tests with Wingify and wants shopper alerts.
Customer experience platform where web notifications sit beside mobile push, SMS, email and wallet passes. A self-service Essentials plan exists, but no price is shown on the pages read. A site that only wants browser push pays for a large feature list.
Switch from OneSignal if you need push alongside mobile wallet, SMS and journey orchestration.
Retention platform with web and mobile channels, email, SMS and WhatsApp on a data layer. Web push is listed as the Web channel rather than described on its own page, and the pricing address returned a not-found page. Suits brands with a data team.
Switch from OneSignal if you want one retention platform with a data layer rather than a push-only tool.
One-time license, $499 for Startup or $799 for Pro, with unlimited domains, subscribers and campaigns. It is a self-hosted panel on your own dedicated VPS, built on Google FCM, with six months or a year of support. You install, secure and maintain the server.
Switch from OneSignal if you want no per-subscriber fee and can run your own server.
OneSignal remains the right choice when one team sends push to an app and a website and wants email, SMS and in-app messages in the same dashboard. The Free plan covers all channels, and Growth is month-to-month with $0.004 per web push subscriber. Teams on a modest list with an app usually pay less here than on an enterprise platform.
The exporting-data page describes subscription records with push tokens as a CSV from the dashboard or an API call. The pages we read do not describe a way to carry web push subscriptions to another sender. Plan for visitors to opt in again on the new tool, and ask the new vendor what it can import.
Journeys, tags and segments live inside OneSignal. The pages describe exports of messages, subscriptions and audience activity, not of journey definitions. Write down segment rules and automation steps before cancelling, and keep sends running in parallel for a short period.
Free plans delete subscription data after 18 months of inactivity, and paid plans keep it for the life of the app. Terms say that falling back from Growth to Free could lose data, so export first. Changes take effect at the end of the billing period.
Yes, the documentation describes CSV exports of subscriptions and sent messages from the dashboard, and a CSV export API for subscriptions. The pricing page lists CSV data export and the Notification History API only for Professional and Enterprise. The dashboard CSV is emailed as a download link.
The pages we read do not describe a migration path for web push subscriptions. A subscription is a browser endpoint, and the exports list push tokens as part of subscription records. Ask the new vendor whether it imports them, and expect to ask visitors to opt in again if it does not.
Cancel in the organization's billing settings at any time, as stated in the terms. Growth is month-to-month, and a downgrade to Free takes effect at the end of the billing period. No refund is given for pro-rated periods.
Those plans are annual contracts, and the terms ask for written notice of non-renewal at least 30 days before the subscription period ends. Self-service subscriptions renew automatically. Fees are non-refundable, and a customer ending for convenience still pays for all subscription periods.
The terms say each party must return or erase the other's confidential information, with backups cleared in the ordinary course, and they set no specific deletion timeline. On the Free plan, records are deleted after 18 months of inactivity, while paid plans keep them for the lifetime of the app.
No migration of reporting history is described. The pricing page shows reporting history of 30 days on Free, 90 on Growth, one year on Professional and two years on Enterprise. Export message data as CSV before cancelling if you want a long record.
Each number and claim about OneSignal and its competitors was taken from the vendors' own websites on November 5, 2026; expect them to drift as those sites are edited.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed November 5, 2026.
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