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Email marketing software · 12 alternatives

Brevo alternatives: 12 compared

Sebastiaan Smits By Sebastiaan Smits · Published October 8, 2026 · Updated October 8, 2026

Teams look past Brevo when the jump from the low-priced plans to Professional feels steep, when seats and extras are billed one by one, or when they would rather pay by list size than by sends. Most move to MailerLite or Kit for a plain sender, or to Omnisend and Klaviyo for stores.

Short answer: The closest replacements for Brevo in our email marketing software ranking are MailerLite, Kit and Omnisend. Choose MailerLite if you mail a small list often and want a simple editor with a free tier. All 12 alternatives below are ranked products from Best Email Marketing Software in 2026, and each says where it differs from Brevo and when Brevo is still the better choice.

Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. How it works: placement disclosure · editorial process.

Brevo at a glance

  • Headquarters: France
  • Pricing model: Usage-based
  • Pricing: Free plan with a daily sending cap, then paid plans priced mainly by monthly email volume; SMS and WhatsApp credits bought separately.
  • Free option: Free plan
  • Built for: Large lists mailed occasionally
  • Wrong for: A small list mailed several times a week, where contact-based tools cost less, or creators who want referral and monetization features; MailerLite or Kit fit better.
  • Place in our ranking: #2 of 13
  • Website: brevo.com

Facts from our email marketing software ranking, last checked October 8, 2026.

Why buyers look past Brevo

  1. A steep step to Professional

    The Brevo pricing reference lists Starter from $9 and Standard from $18 a month, then Professional at $350 a month. Phone support, contact scoring, WhatsApp, push and ten included seats begin at that tier, so growth into those features is a large single step.

  2. Seats and add-ons are priced separately

    Starter includes one seat, and the seat table shows extra marketing seats at $12 a month each. Removing the Brevo logo is a $12 monthly add-on on Starter. Landing pages beyond the first on Standard start at $24 a month.

  3. Billing follows sends, not list size

    Plans are tiered by emails per month, from 5,000 on Starter, and SMS credit is sold separately. A team that mails a small list often can hit a higher send tier sooner than a contact-priced tool would charge it.

12 alternatives at a glance

Closest replacement first. The last column is our place in the full 13-product ranking.

#AlternativeHeadquartersPricingKey differenceSwitch ifOur rank
1MailerLiteLithuaniaPer subscriber tier / month; free planStraightforward newsletters, forms and automations at a fair priceyou mail a small list often and want a simple editor with a free tier#1
2KitUnited StatesPer subscriber tier / month; free planEmail platform for creators and newsletter businessesyou run a creator or newsletter business and want automations under one plan#3
3OmnisendLithuaniaPer contact tier / month; free planEcommerce email and SMS for smaller online storesyou sell online and want email, SMS and push billed from one store-focused tool#7
4KlaviyoUnited StatesPer active profile tier / month; free planEcommerce email and SMS built on store datayou run a store and want revenue reporting tied to shopper behavior#5
5MailchimpUnited StatesPer contact tier / month; free planThe familiar email platform, now part of Intuityour team already knows the Mailchimp editor and wants contact-based tiers#4
6ActiveCampaignUnited StatesPer contact tier / month; free trialEmail campaigns wrapped around a deep automation engineyour need is deeper automation and CRM follow-up rather than send volume#13
7GetResponsePolandPer contact tier / month; free planEmail, webinars and funnels from one platformyou also host webinars or sell courses and want them beside your email#8
8EmailOctopusUnited KingdomPer subscriber tier / month; free planLow-cost newsletters without the extrasyou want the lowest running cost and may send through Amazon SES#9
9beehiivUnited StatesPer subscriber tier / month; free planNewsletter publishing with growth and ad toolsyour list is a publication and you want to sell paid subscriptions#10
10AWeberUnited StatesPer subscriber tier / month; free trialVeteran autoresponder with round-the-clock supportyou want long-established tooling with a setup service and subscriber-based tiers#11
11Campaign MonitorUnited StatesPer contact tier / month; free trialDesign-led email with agency client managementyou manage client or brand accounts and prefer contact-based tiers#12
12Constant ContactUnited StatesPer contact tier / month; free trialEmail with phone support for local businesses and nonprofitsyou want a conventional contact-priced sender with phone support from a US vendor#6

What each alternative does differently

1. MailerLite

Straightforward newsletters, forms and automations at a fair price · Lithuania

Priced by subscriber count with unlimited monthly emails on the paid plans. The free plan covers 250 subscribers, 2,500 emails a month, three automations and two seats. Comfort adds 50 automations and logo removal. Its pricing page lists no transactional relay.

Switch from Brevo if you mail a small list often and want a simple editor with a free tier.

Pricing: Free plan for small lists, then paid plans priced by subscriber count with automation and landing pages included. (free plan)

Full review: #1 of 13 in our ranking · Visit MailerLite →

2. Kit

Email platform for creators and newsletter businesses · United States

Built for creators and priced by subscribers. Free is listed up to 10,000 subscribers with unlimited broadcasts, and Creator at $33 a month for 1,000 subscribers (billed yearly) adds unlimited visual automations. Migrations are listed as free. It does not position itself as a transactional email service.

Switch from Brevo if you run a creator or newsletter business and want automations under one plan.

Pricing: Free newsletter plan, then paid plans priced by subscriber count; automations and integrations on paid tiers. (free plan)

Full review: #3 of 13 in our ranking · Visit Kit →

3. Omnisend

Ecommerce email and SMS for smaller online stores · Lithuania

Aimed at online stores, with email, SMS and web push in one account. The free plan allows 250 contacts and 500 emails a month. Billing counts contacts, including non-subscribers who received automated messages. SMS is listed from $0.007 each, and a five-day migration is offered at no charge.

Switch from Brevo if you sell online and want email, SMS and push billed from one store-focused tool.

Pricing: Free plan for small stores, then plans priced by contact count, with SMS credits included on higher tiers. (free plan)

Full review: #7 of 13 in our ranking · Visit Omnisend →

4. Klaviyo

Ecommerce email and SMS built on store data · United States

Store-centered and priced by active profiles. The free plan stops at 250 active profiles and 500 email sends a month, with $5 of mobile messages included. Where Brevo bills sends, Klaviyo bills the audience, so a large list mailed rarely costs more here.

Switch from Brevo if you run a store and want revenue reporting tied to shopper behavior.

Pricing: Free plan for small stores, then plans priced by active profiles, with SMS billed separately by credit. (free plan)

Full review: #5 of 13 in our ranking · Visit Klaviyo →

5. Mailchimp

The familiar email platform, now part of Intuit · United States

Plans named Free, Essentials, Standard and Premium, priced by contacts, with overages when the contact or send limit is exceeded. Premium sends up to 150,000 emails a month and adds phone support. Businesses with 10,000 or more contacts are offered 15 percent off the first year.

Switch from Brevo if your team already knows the Mailchimp editor and wants contact-based tiers.

Pricing: Limited free plan, then Essentials, Standard and Premium priced by audience contacts; overages apply above the plan limit. (free plan)

Full review: #4 of 13 in our ranking · Visit Mailchimp →

6. ActiveCampaign

Email campaigns wrapped around a deep automation engine · United States

A heavier automation product. Starter limits each automation to five actions, Plus removes that limit, and Pro adds advanced segmentation and attribution tracking. Prices are shown only after you configure a plan, so we could not read fixed amounts. Better for sales follow-up than for simple newsletters.

Switch from Brevo if your need is deeper automation and CRM follow-up rather than send volume.

Pricing: Published plans billed by contact band, with a low-cost Starter tier and the stronger automation and reporting reserved for Plus and above. (free trial)

Full review: #13 of 13 in our ranking · Visit ActiveCampaign →

7. GetResponse

Email, webinars and funnels from one platform · Poland

Bundles email with webinars, a course creator and landing pages. Paid plans list unlimited monthly sends. Starter allows one custom automation workflow, while Creator adds unlimited workflows, webinars and a course creator for up to 500 students. The page shows a free trial, with no card required.

Switch from Brevo if you also host webinars or sell courses and want them beside your email.

Pricing: Free plan up to 500 contacts, then plans priced by list size, with webinars and the course creator on the Creator tier and above. (free plan)

Full review: #8 of 13 in our ranking · Visit GetResponse →

8. EmailOctopus

Low-cost newsletters without the extras · United Kingdom

A low-cost sender. The free Starter plan allows 2,500 subscribers and 10,000 emails a month, with its own branding and 30-day reports. Pro is listed from $9 a month billed yearly and adds unlimited users. A separate product, EmailOctopus Connect, sends through Amazon SES.

Switch from Brevo if you want the lowest running cost and may send through Amazon SES.

Pricing: Generous free plan, then low-cost plans priced by subscriber count. (free plan)

Full review: #9 of 13 in our ranking · Visit EmailOctopus →

9. beehiiv

Newsletter publishing with growth and ad tools · United States

A publishing platform more than a marketing suite. Free covers up to 2,500 subscribers with unlimited sends, and Lite at $49 a month on yearly billing adds paid subscriptions at a 0 percent take rate. Team seats rise from one on Free to ten on Pro. Its pricing page lists no transactional relay.

Switch from Brevo if your list is a publication and you want to sell paid subscriptions.

Pricing: Free plan up to a subscriber cap, then plans priced by subscriber count with monetization features on higher tiers. (free plan)

Full review: #10 of 13 in our ranking · Visit beehiiv →

10. AWeber

Veteran autoresponder with round-the-clock support · United States

Plans are Lite, Plus and a done-for-you tier, priced by subscribers. Lite lists three automations, three landing pages and three users, while Plus lifts those limits. A 14-day trial is shown and a free account migration service is advertised. Sends scale at ten times subscriber volume on Lite.

Switch from Brevo if you want long-established tooling with a setup service and subscriber-based tiers.

Pricing: Plans priced by subscriber count, with trial access before paying. (free trial)

Full review: #11 of 13 in our ranking · Visit AWeber →

11. Campaign Monitor

Design-led email with agency client management · United States

Priced by contacts and packaged for agencies and brands, according to the category file. We could not load its pricing page, so plan names and amounts are unconfirmed here. Check the vendor page before comparing it with Brevo's send-based tiers or its transactional relay.

Switch from Brevo if you manage client or brand accounts and prefer contact-based tiers.

Pricing: Plans priced by contact count, with client billing options for agencies. (free trial)

Full review: #12 of 13 in our ranking · Visit Campaign Monitor →

12. Constant Contact

Email with phone support for local businesses and nonprofits · United States

A US small-business sender with contact-based tiers and a trial rather than a permanent free plan, per the category file. We could not load its pricing page, so plan names and amounts are unconfirmed here. Confirm limits on the vendor site before comparing it with Brevo.

Switch from Brevo if you want a conventional contact-priced sender with phone support from a US vendor.

Pricing: Tiered plans priced by contact count; no permanent free plan, trial available. (free trial)

Full review: #6 of 13 in our ranking · Visit Constant Contact →

When Brevo is still the right choice

Stay on Brevo if you mail a large list only now and then, or if the same account carries transactional email through SMTP or API. The free plan sends up to 300 emails a day, and the Starter and Standard prices are low compared with the Professional jump. Moving costs a rebuild of every flow.

What to expect when you switch from Brevo

  1. Export before you cancel

    Brevo's terms say the export features let you retrieve exportable content at any time during the subscription at no extra cost. On termination, content is deleted immediately unless you ask for 24 hours of access, which may be charged at your last monthly fee. Export first.

  2. Transactional mail needs its own plan

    Every Brevo plan includes transactional email through SMTP, API and webhooks. If receipts and password resets run there, a marketing-only tool will not replace them. Either keep Brevo for that traffic or point your application at a new sender and re-verify the domain.

  3. Notice periods and refunds

    Subscriptions renew automatically, and Professional requires written notice of non-renewal at least 15 calendar days ahead. The terms also say no refunds are given for prepaid or unused fees. Time the move so the old plan ends instead of renewing.

Questions and answers

Can I export my contacts from Brevo?

Yes, Brevo's GDPR page says contacts can be exported as a CSV file. The terms add that export features are available during your subscription at no extra cost. Export lists and segments before you cancel, because content is removed on termination.

What happens to my data when I cancel Brevo?

Your content is deleted immediately on termination, unless you ask Brevo for 24 hours of access to recover it. The terms say Brevo may charge a fee equal to your last monthly subscription for that access. Download your data beforehand instead.

How much notice does Brevo need to end a Professional plan?

Written notice of non-renewal is required at least 15 calendar days before renewal. Subscriptions renew automatically unless you close the account or give notice. The terms also state there are no refunds for prepaid or unused fees.

Can Brevo raise its price when my plan renews?

Yes, the terms let Brevo revise prices on the anniversary date of your subscription. It must notify you at least 30 days before the new price applies. If you disagree, you may terminate the subscription or the account.

Do I lose transactional email if I leave Brevo?

Yes, unless you keep it. Brevo lists transactional email through SMTP and API on every plan. A new marketing tool may not offer an SMTP relay, so check this before switching. EmailOctopus sells a separate Amazon SES product, EmailOctopus Connect.

Which Brevo alternatives have a free plan?

MailerLite, Kit, Klaviyo, Omnisend, EmailOctopus and beehiiv each list one on their pricing pages, with different caps. Brevo's own free plan allows 300 emails a day. GetResponse and AWeber show trials instead.

Sources

Prices, plan limits and product facts about Brevo on this page were checked against the vendors' own pages on October 8, 2026. Vendors change both without notice, so treat the figures as of that date.

Who wrote this

Sebastiaan Smits Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Writes, edits and fact-checks every page here. Last reviewed October 8, 2026. How we review.