Editor Sebastiaan Smits ·
Published October 31, 2026 · Updated October 31, 2026
Stores leave Omnisend when the bill counts people who never subscribed, when texting turns into a per-message cost on top of the plan, or when they want a general sender instead of a commerce one. Most look at Brevo, MailerLite or GetResponse first, with Klaviyo as the larger store-focused option.
Short answer: The closest replacements for Omnisend in our email marketing software ranking are Brevo, MailerLite and GetResponse. Choose Brevo if you want WhatsApp and push alongside email and prefer paying for volume. All 11 sit in Best Email Marketing Software in 2026; what follows contrasts them with Omnisend only and says when Omnisend should be kept.
Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
Omnisend's pricing page says you are billed for subscribers and for non-subscribers who received automated messages. Unsubscribed contacts are not billed. Billing is in USD, and prices shown in other currencies are estimates, so a European store should budget for exchange movement.
SMS sits on the Pro plan as global credits, with the price per message varying by country and volume. The page quotes a starting rate of $0.007 for high-volume US sends. A store that mostly texts outside the US should price its own countries.
On Standard, personalized content and personalized sending time are add-ons from $5 a month each, scaled to the contact list. Dynamic content and the product recommender are listed under Pro. Account experts start at $400 a month in spend.
Ordered by how well each fits a team leaving Omnisend; our own placement among 13 ranked products is in the last column.
| # | Alternative | Headquarters | Switch if | Our rank |
|---|---|---|---|---|
| 1 |  Brevo | France | you want WhatsApp and push alongside email and prefer paying for volume | #2 |
| 2 |  MailerLite | Lithuania | your store sends mainly newsletters and simple flows and you want a lower-priced plan ladder | #1 |
| 3 |  GetResponse | Poland | you also run webinars or a course next to the store and want one subscription | #8 |
| 4 |  ActiveCampaign | United States | your customer journeys depend on lead stages and sales follow-up as much as on orders | #13 |
| 5 |  Klaviyo | United States | your order history is large and you want segmentation built on it | #5 |
| 6 |  Mailchimp | United States | staff already know its editor and you want a mainstream tool with a free fallback | #4 |
| 7 |  EmailOctopus | United Kingdom | you only send newsletters and want the smallest bill, giving up commerce automation | #9 |
| 8 |  Kit | United States | you sell downloads, courses or memberships more than physical stock | #3 |
| 9 |  beehiiv | United States | the newsletter is now the product and the shop is a side line | #10 |
| 10 |  AWeber | United States | you want a long-running sender that advertises a free migration service | #11 |
| 11 |  Campaign Monitor | United States | an agency runs several client lists and wants one account structure for them | #12 |
Volume decides the tier here, starting at 5,000 sends on Starter. WhatsApp, popups and web push arrive on Professional, beside coupons and back-in-stock alerts and ten seats. SMS credit is bought on top, so texting remains a separate line item, as it is at Omnisend.
Switch from Omnisend if you want WhatsApp and push alongside email and prefer paying for volume.
A simpler sender with Shopify, WooCommerce and Stripe in its integration list. Free covers 250 subscribers, 2,500 emails and two seats, and Comfort starts at $12 a month. Power removes limits on seats, sites and digital products. The pricing page does not describe a store-order data model.
Switch from Omnisend if your store sends mainly newsletters and simple flows and you want a lower-priced plan ladder.
Ecommerce sits on the Marketer plan at €54 a month: abandoned cart recovery, unlimited automation workflows and sales funnels. Starter, at €16, allows one custom workflow. The menu lists web push and SMS marketing, and Creator adds webinars, so the product reaches past store email.
Switch from Omnisend if you also run webinars or a course next to the store and want one subscription.
Built around goals and CRM-style tracking rather than store templates. Starter covers 1,000 contacts and 10,000 sends on one seat, Plus adds landing pages, and Pro brings predictive sending and attribution tracking. Plan prices render only after configuration, so we could not read amounts. A free trial is offered.
Switch from Omnisend if your customer journeys depend on lead stages and sales follow-up as much as on orders.
The store-data specialist most Omnisend users compare against. The free plan stops at 250 active profiles and 500 email sends, with $5 of mobile messages included. Its menu lists SMS, RCS for Business and WhatsApp as channels, and billing follows active profiles rather than all contacts.
Switch from Omnisend if your order history is large and you want segmentation built on it.
A familiar general-purpose sender with Shopify and WooCommerce in its integration list. Standard sends up to 6,000 emails a month on a 14-day trial, Premium up to 150,000, and lists of 10,000 or more contacts get 15 percent off the first year. A basic Free plan remains.
Switch from Omnisend if staff already know its editor and you want a mainstream tool with a free fallback.
Deliberately plain. The free plan takes 2,500 subscribers and 10,000 emails with its own branding and one user, and Pro is $9 a month billed yearly. There is no trial, and a separate Amazon SES product exists for senders. No store data model or SMS is described.
Switch from Omnisend if you only send newsletters and want the smallest bill, giving up commerce automation.
Made for people who sell their own audience content. Free reaches 10,000 subscribers for one user, and Creator is $33 a month billed yearly at 1,000 subscribers with unlimited visual automations. Digital products and subscriptions carry a listed 3.5% + 30 cents fee. Migration help is free on paid plans.
Switch from Omnisend if you sell downloads, courses or memberships more than physical stock.
A publishing platform, not a store tool. Free gives unlimited sends, landing pages and a recommendation network, while Lite at $49 a month on yearly billing adds paid subscriptions with a 0% take rate, automations, polls and A/B testing. Pro at $95 adds webinars and advanced analytics.
Switch from Omnisend if the newsletter is now the product and the shop is a side line.
Paid only, behind a 14-day trial. Lite is $12.49 a month billed annually with 1 list, 3 landing pages, 3 email automations and 3 users, sending up to ten times the subscriber count monthly. A free account migration service is advertised, and its plans mention selling through email.
Switch from Omnisend if you want a long-running sender that advertises a free migration service.
Packaged for agencies and brands. The tiers run Free, Lite, Essentials, Premier and Enterprise, with the free tier offered as a 30-day trial. Lite caps sends at 2,500 a month, Essentials is unlimited, and Premier adds phone support and send-time optimization. We could not read plan prices.
Switch from Omnisend if an agency runs several client lists and wants one account structure for them.
Stay if the store runs on Shopify, WooCommerce or BigCommerce and the stock flows (welcome, cart, post-purchase) already earn their keep. Omnisend lists 24/7 chat and email support on every plan including free, a multi-store account type and more than 330 integrations. If texting volume is low and the contact count is modest, the extras above may never reach your invoice.
Contacts leave through Audience, then Exports, then New export. Omnisend's own account-transfer guide says reports should be saved as PDF first and that revenue data starts again from the first message sent afterward. Expect the same with any new vendor, so keep your own record of past results.
Billing runs in 30-day periods that renew automatically unless you cancel before the renewal date, and the terms call charges non-refundable. On termination Omnisend permanently deletes your account data, so finish exports before you cancel, and keep logging in during the move.
Open Audience, then Exports, then New export, and choose the contacts to include. The help center describes this path in its guide to moving data between accounts.
Yes, the terms of use say Omnisend permanently deletes your target data, communications and other account data on termination. They also allow deletion of an account that has not been logged into for three months. Download exports and PDF reports first.
No, the terms state that charges paid are non-refundable. Billing is prepaid in 30-day periods and renews automatically unless you cancel before the renewal date. Time your cancellation to the day before the next payment.
No, Omnisend's guide lists reports and revenue data among the things that cannot be transferred, advising a PDF export of reports. A new tool starts tracking sales again from its first campaign or automation. Plan a short period without comparable numbers.
Probably, because SMS there is bought as credits per message on Pro. Klaviyo's free plan includes $5 of mobile messages, Brevo sells SMS credit apart from its plans, and GetResponse, ActiveCampaign and Mailchimp list SMS marketing in their menus. Check country pricing before choosing.
MailerLite, Brevo, Klaviyo, Kit, EmailOctopus, beehiiv and Mailchimp list free plans on their own pricing pages, with different caps. GetResponse, AWeber and ActiveCampaign list trials instead, and Campaign Monitor describes its free tier as a 30-day trial.
No, its 5-day free migration service moves flows, lists and templates into Omnisend, not out of it. For the move away, Kit lists free migration on paid plans and AWeber advertises a free account migration service, so ask the destination vendor.
Every price, plan limit and product statement about Omnisend here was read on the vendors' own pages on October 31, 2026. Either can change at any time, so read the figures as of that day.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed October 31, 2026.
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