Stores look past Klaviyo when profile-based billing outgrows revenue, when SMS and email are priced as separate plans, or when they only need email and flows. Most move to Omnisend or Brevo for ecommerce, to MailerLite or Kit for a cheaper sender, or to ActiveCampaign for deeper automation.
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What each alternative does differently
1. Omnisend
Ecommerce email and SMS for smaller online stores · Lithuania
The closest ecommerce-first rival. Its free plan allows 250 contacts and 500 emails a month, and SMS arrives with the Pro tier. Omnisend lists 305+ integrations and says its team moves flows, lists and templates in five days, so a Klaviyo store can hand the rebuild over.
Switch from Klaviyo if you run an online store and want ecommerce flows with a migration team doing the rebuild.
Pricing: Free plan for small stores, then plans priced by contact count, with SMS credits included on higher tiers. (free plan)
Full review: #7 of 13 in our ranking ·
Visit Omnisend →
2. Brevo
Send-volume pricing with transactional email and SMS built in · France
A broader messaging suite. Marketing automation, A/B testing and landing pages start on Standard, while Professional adds back-in-stock alerts, coupons and contact scoring with 10 seats included. SMS credit is sold separately.
Switch from Klaviyo if you want email, SMS and WhatsApp from one vendor and plan to pay for volume, not profiles.
Pricing: Free plan with a daily sending cap, then paid plans priced mainly by monthly email volume; SMS and WhatsApp credits bought separately. (free plan)
Full review: #2 of 13 in our ranking ·
Visit Brevo →
3. ActiveCampaign
Email campaigns wrapped around a deep automation engine · United States
Automation first, with a free 14-day trial and no free plan. Starter limits each automation to 5 actions, Plus and above remove that cap, and Pro adds A/B testing inside automations. Ecommerce data is handled through integrations such as Shopify, WooCommerce and Stripe.
Switch from Klaviyo if your flows branch on behavior and CRM data more than on order history.
Pricing: Published plans billed by contact band, with a low-cost Starter tier and the stronger automation and reporting reserved for Plus and above. (free trial)
Full review: #13 of 13 in our ranking ·
Visit ActiveCampaign →
4. MailerLite
Straightforward newsletters, forms and automations at a fair price · Lithuania
A lower-cost general sender with an EU data storage center. The Free plan covers 250 subscribers and 2,500 emails a month with automations included, and Comfort and Power are the paid tiers. It sells digital products and connects to stores, but is not built around order data.
Switch from Klaviyo if you send mostly newsletters and simple automations and want a cheaper plan with EU data storage.
Pricing: Free plan for small lists, then paid plans priced by subscriber count with automation and landing pages included. (free plan)
Full review: #1 of 13 in our ranking ·
Visit MailerLite →
5. Mailchimp
The familiar email platform, now part of Intuit · United States
A mass-market sender with a Free plan up to 250 contacts, where sending pauses if the contact or send limit is exceeded. Essentials, Standard and Premium are the paid tiers, and Premium has a one-month trial. It suits a small store on standard templates.
Switch from Klaviyo if your team already knows Mailchimp and your store is small enough for its standard templates.
Pricing: Limited free plan, then Essentials, Standard and Premium priced by audience contacts; overages apply above the plan limit. (free plan)
Full review: #4 of 13 in our ranking ·
Visit Mailchimp →
6. GetResponse
Email, webinars and funnels from one platform · Poland
Email plus webinars and funnels, sold on a 14-day trial with no permanent free plan. Marketer adds unlimited automation workflows, abandoned cart recovery, promo codes and revenue reports, and Creator adds webinars, a course creator and paid newsletters. Starter allows one custom workflow.
Switch from Klaviyo if you sell courses or run webinars alongside a store and want one platform for both.
Pricing: Free plan up to 500 contacts, then plans priced by list size, with webinars and the course creator on the Creator tier and above. (free plan)
Full review: #8 of 13 in our ranking ·
Visit GetResponse →
7. Kit
Email platform for creators and newsletter businesses · United States
Built for creators, not stores. The Free plan allows up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, and it sells digital products and subscriptions. Visual automations are unlimited from Creator, and free migrations are offered. Order-based segmentation is not its focus.
Switch from Klaviyo if you sell digital products or memberships and your list is larger than your catalog.
Pricing: Free newsletter plan, then paid plans priced by subscriber count; automations and integrations on paid tiers. (free plan)
Full review: #3 of 13 in our ranking ·
Visit Kit →
8. EmailOctopus
Low-cost newsletters without the extras · United Kingdom
A minimal sender with no free trial but a permanent Free plan: 2,500 subscribers, 10,000 emails a month, one user and EmailOctopus branding. Pro removes branding and adds unlimited users and landing pages. Nonprofits get a 20 percent lifetime discount. It is a sender, not a commerce platform.
Switch from Klaviyo if you want the cheapest workable sender and need none of Klaviyo's store data.
Pricing: Generous free plan, then low-cost plans priced by subscriber count. (free plan)
Full review: #9 of 13 in our ranking ·
Visit EmailOctopus →
9. AWeber
Veteran autoresponder with round-the-clock support · United States
A long-running list sender with a 14-day trial and a free account migration service. Lite caps you at 1 email list, 3 landing pages, 3 automations and 3 users, while Plus lifts the automation and page limits. Optional Done For You setup carries a one-time fee.
Switch from Klaviyo if you want a plain newsletter tool with human-assisted migration and no store-driven flows.
Pricing: Plans priced by subscriber count, with trial access before paying. (free trial)
Full review: #11 of 13 in our ranking ·
Visit AWeber →
10. Campaign Monitor
Design-led email with agency client management · United States
Agency-oriented email with a Free plan below Lite. Lite sends five times the subscriber count a month and unlocks drip campaigns, while the next tier removes send limits and adds priority support. Multiple users are included, and it offers no purchase-based flows comparable to Klaviyo's.
Switch from Klaviyo if you design branded campaigns for clients or brands and care more about layout than flows.
Pricing: Plans priced by contact count, with client billing options for agencies. (free trial)
Full review: #12 of 13 in our ranking ·
Visit Campaign Monitor →
11. beehiiv
Newsletter publishing with growth and ad tools · United States
A newsletter platform. The Free plan includes unlimited sends, landing pages and a recommendation network, while Lite adds automations, polls and A/B testing with a 0 percent take rate on paid subscriptions. Pro adds webinars and advanced analytics. It does not model orders or products.
Switch from Klaviyo if your list is really a publication and you want paid subscriptions and ad monetization.
Pricing: Free plan up to a subscriber cap, then plans priced by subscriber count with monetization features on higher tiers. (free plan)
Full review: #10 of 13 in our ranking ·
Visit beehiiv →
Questions and answers
Can I export my contacts from Klaviyo?
Yes, Klaviyo exports any list or segment as CSV, and everyone in the account can be exported by creating a segment of all profiles. Only Owner, Admin and Analyst users can export, and the file is kept for 30 days.
What does Klaviyo not export?
Event data, predicted gender, list or segment membership and messages a profile received are not included in a list CSV. Predictive analytics fields export only when the account meets the predictive analytics qualifications, so keep your own reports of what matters.
Do I need to export my SMS consent records?
Yes, Klaviyo recommends exporting the SMS consent timestamp and phone number for each contact and uploading them to the new provider. Your number must be ported by the new SMS provider if you want to keep it.
Can I keep using Klaviyo for email and drop SMS?
Yes, the help center says email and SMS plans can be cancelled one at a time. Each flow must then be checked and have its SMS or email steps removed or set to Draft.
Are there free options if my list is small?
Yes, Klaviyo, MailerLite, Omnisend, Kit, EmailOctopus, Brevo, Mailchimp, Campaign Monitor and beehiiv list free plans on their own pricing pages, with different caps. GetResponse, AWeber and ActiveCampaign list trials instead.
Is Klaviyo's free plan enough for a new store?
It can be, up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages. Once either limit is exceeded, sending can be paused, and email support on the free plan covers the first 60 days.
