Typeform vs Jotform
Editor Sebastiaan Smits ·
Published September 30, 2026 · Updated October 20, 2026
Typeform is built around the respondent: conversational surveys with branding and logic, designed so that customers and prospects finish. Jotform is built around the submission: payments, e-signatures, approvals and PDFs attached to a broad form builder. Marketing and customer-success teams chasing completion rate pick Typeform; operations teams that need registrations, applications and feedback in one tool pick Jotform.
Side by side
 Typeform |  Jotform | |
|---|---|---|
| What it is | One-question-at-a-time surveys people actually finish | Form builder that handles surveys, payments and workflows |
| Best for | Customer-facing surveys and lead capture | Teams needing forms and surveys together |
| Headquarters | Spain | United States |
| Pricing model | Tiered by responses | Tiered by submissions |
| Pricing | Free plan with a small monthly response limit, then published monthly tiers priced by response volume and features. | Free Starter plan, then Bronze, Silver and Gold tiers priced monthly by submissions and storage; enterprise quoted. |
| Free option | Free plan | Free plan |
| List price as listed on September 30, 2026 | $39 per month billed monthly, or $28 per month billed annually (Basic, 100 responses a month) | $39 per month billed monthly, or $34 per month billed annually (Bronze) |
| Place in our survey software ranking | #4 of 17 | #6 of 17 |
| Website | typeform.com | jotform.com |
Both are reviewed in full in Best Survey Software in 2026. Position in that ranking can be paid for; the wording of a review or of this comparison cannot. Placement disclosure.
Which one to choose
Choose Typeform if
the survey goes to customers or prospects, completion rate decides whether the data is usable, and responses should flow straight into HubSpot or Salesforce.
Typeform, #4 in the ranking · Visit Typeform →
Choose Jotform if
the same tool has to run registrations, applications and feedback, with payments, signatures or approvals attached, and you want more submissions per dollar.
Jotform, #6 in the ranking · Visit Jotform →
Where they differ
The respondent's side of the screen
Typeform's whole product centers on conversational surveys, with images, GIFs and video, custom fonts, colors, logo and domain, and results that report completion rates. Jotform offers Cards, a format that asks one question per screen, alongside its classic forms, and in the site's view its default design is less polished. When the audience owes you nothing, Typeform's presentation is the safer bet.
Edge: Typeform
Everything around the questionnaire
Jotform covers more than 40 payment gateways, e-signatures, approval workflows, submission-to-PDF conversion, an offline mobile app, HIPAA features on Gold and Enterprise, and a Tables view for working the submissions. Typeform's surroundings point elsewhere: hidden fields, scores and calculations, and integrations that push responses to HubSpot, Salesforce, Slack or Google Sheets. For process work that starts with a form, Jotform covers more ground.
Edge: Jotform
Allowances for the money
Both publish prices in US dollars. Billed annually, Typeform Basic costs $28 a month for 100 responses a month and one user, while Jotform Bronze costs $34 a month for 1,000 submissions a month and 25 forms. At the top self-serve tiers, Typeform Business and Jotform Gold both allow 10,000 a month, at $91 and $99 a month billed annually.
Edge: Jotform
Branding and teams
Jotform's free Starter plan shows Jotform branding, which any paid tier removes, but its self-serve plans are single-user, with multi-user teams on Enterprise. Typeform keeps its footer on Basic and removes it from Plus, which also includes three seats, and Business includes five. Teams that need several editors without an enterprise contract are better served by Typeform; solo builders who mainly want the logo gone, by Jotform.
Edge: even
Tally: Typeform 1, Jotform 2, even 1.
When neither fits
If both meters are the objection, Tally is the most generous free form and survey builder in this category, though its analysis is minimal. If the survey is a recurring NPS or CSAT program rather than a one-off, SurveySparrow has the automation for that built in.
See Tally and SurveySparrow among the 17 products in Best Survey Software in 2026.
Questions and answers
Is Typeform or Jotform better for customer surveys?
Typeform, in most cases. Its conversational format is designed for external audiences and completion rate, and it needs little design effort. Jotform can present questions one per screen with Cards, but in the site's view its default design is less polished. Jotform becomes the better choice when the form also has to take payments or signatures.
Can Jotform replace Typeform for lead capture?
It can collect the same information, and it adds payments, signatures and approval workflows. Typeform lists HubSpot and Salesforce connections on all its plans and can score and qualify leads with calculations. The decision is between a more engaging form and a tool that does more after submission.
Do Typeform and Jotform offer proper survey analysis?
Neither is a statistics tool. Typeform reports completion rates and question-level breakdowns and adds AI-assisted summaries of open answers. Jotform's Report Builder turns submissions into bar and pie charts. Anyone who needs cross-tabs or significance testing should analyze elsewhere or use a research platform.
What do Typeform and Jotform cost?
Typeform Basic is $39 a month, or $28 billed annually, with 100 responses a month; Plus and Business raise that to 1,000 and 10,000. Jotform Bronze is $39 a month, or $34 billed annually, with 1,000 submissions; Silver and Gold allow 2,500 and 10,000. Both have free plans.
Sources
Prices, plan limits and product facts on this page were checked against the vendors' own pages on September 30, 2026. Vendors change both without notice, so treat the figures as of that date.
- Typeform pricing page: plan prices, monthly responses and seats, branding removal from Plus, hidden fields, logic, calculations and Sheets, HubSpot and Salesforce integrations
- Typeform forms page: conditional logic and branching, images and video, custom colors, fonts, logo and domain
- Typeform surveys page: conversational surveys, completion-rate summaries and AI-assisted summaries of open answers
- Typeform integrations page: HubSpot, Salesforce and Slack integrations
- Jotform pricing page: plan prices, form, submission, storage, payment and signature limits, branding on Starter and HIPAA on Gold
- Jotform features page: conditional logic, 40+ payment gateways, e-signatures, Workflows, PDF Editor, Tables, offline mobile app, Report Builder and 20,000+ templates
- Jotform HIPAA page: HIPAA features and a signed BAA on Gold and Enterprise
- Jotform Cards page: one-question-per-screen card forms