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Web analytics software · head to head

Mixpanel vs Amplitude

Mateus Rocha Written by Mateus Rocha · Edited by Sebastiaan Smits · Fact-checked by Priya Nandakumar · Published September 30, 2026 · Updated September 30, 2026

Both are event-based product analytics tools with a free plan and a usage-priced tier starting at $0. Mixpanel lets a growth marketer build funnels and retention reports unaided and includes experiments on its self-serve plans. Amplitude offers a larger free allowance and deeper experimentation on its quoted tiers. Smaller teams pick Mixpanel; product organizations with a data function pick Amplitude.

Side by side

MixpanelAmplitude
What it isEvent-based product analytics with self-serve funnels and cohortsPublicly traded product analytics and experimentation platform
Best forProduct and growth teams analyzing user behaviorMid-market and larger product teams running formal experiments
HeadquartersUnited StatesUnited States
Pricing modelPer tracked event / monthPer tracked event / month
PricingA free plan covers up to 1 million monthly events; the Growth plan starts at $0 with the first 1 million events free and then bills by event volume up to 20 million, and Enterprise is quoted and holds SAML SSO and SCIM.A free plan covers 2 million events a month; Plus starts at $0 with the first 2 million events free and bills by event volume up to 70 million; Growth and Enterprise are custom-priced and hold experiment results, SSO and access controls.
Free optionFree planFree plan
List price
as listed on September 30, 2026		Growth starts at $0: first 1M events per month free, then usage-based by event volumePlus starts at $0: first 2M events per month free, then usage-based by event volume
Place in our web analytics software ranking#5 of 14#6 of 14
Websitemixpanel.comamplitude.com

Both are reviewed in full in Best Web Analytics Software in 2026. Position in that ranking can be paid for; the wording of a review or of this comparison cannot. Placement disclosure.

Which one to choose

Choose Mixpanel if

your team has no dedicated analyst, wants funnels and retention curves anyone can build in the interface, and wants to run experiments without moving to a quoted plan.

Mixpanel, #5 in the ranking · Visit Mixpanel →

Choose Amplitude if

you have a dedicated data or growth function, run controlled experiments as routine, and want holdouts, mutual exclusion groups and single sign-on, which sit on its quoted plans.

Amplitude, #6 in the ranking · Visit Amplitude →

Where they differ

The meter and the free allowance

Both now meter by events and both publish a second tier that starts at $0. Mixpanel's free plan covers 1 million events a month, and Growth bills usage beyond that up to 20 million. Amplitude's free plan covers 2 million events a month, and Plus scales to 70 million before a sales conversation. On allowance and self-serve headroom, Amplitude gives more.

Edge: Amplitude

Experimentation

Mixpanel includes experiments on Free and Growth, capped at 1,000 and 5,000 monthly experiment users, with sequential testing and CUPED. Amplitude allows one active experiment on Free and Plus but lists feature experiment results and A/B/n testing as not included there; they arrive on Growth, with holdouts, mutual exclusion and multi-armed bandits as add-ons. Small teams get further on Mixpanel, formal programs on Amplitude.

Edge: even

Getting a first useful report

Mixpanel's draw is that a funnel or retention curve can be built without a query, and its reports read cleanly enough to drop into a leadership deck. Amplitude's interface has a steeper learning curve, and the site's review of it says full value usually needs a dedicated data or growth function. For a small team's first months, Mixpanel gets there sooner.

Edge: Mixpanel

Governance and the warehouse

Mixpanel keeps SAML single sign-on and SCIM for Enterprise and gives warehouse connectors for Snowflake, BigQuery, Databricks, Redshift and Postgres to organizations on a paid event plan. Amplitude puts single sign-on and project permissions on Growth, with role-based access and data access controls on Enterprise; its warehouse-native mode is a legacy feature closed to new customers. Controlled access means a quoted plan with either.

Edge: even

Tally: Mixpanel 1, Amplitude 1, even 2.

When neither fits

Neither helps a marketing site or blog with no logged-in product, where the question is which channel brought the visitors. Plausible Analytics gives a simple privacy-first dashboard for that, and Google Analytics is the free default with deep integrations.

See Plausible Analytics and Google Analytics among the 14 products in Best Web Analytics Software in 2026.

Questions and answers

Is Mixpanel cheaper than Amplitude?

At the bottom, both cost nothing: Mixpanel is free up to 1 million events a month and Amplitude up to 2 million. Above that, Mixpanel Growth and Amplitude Plus both start at $0 and charge by event volume, each with a calculator on its pricing page, so the answer depends on your volume.

Do Mixpanel and Amplitude both have a free plan?

Yes. Mixpanel's free plan covers up to 1 million events a month with 10,000 session replays and five saved reports per seat. Amplitude's free plan covers 2 million events a month with 10,000 session replays, but leaves out custom events and behavioral cohorts. Both allow unlimited seats.

When does Amplitude make more sense than Mixpanel?

When the organization is ready for it. Amplitude is aimed at product teams running structured experiments, and its Growth plan adds experiment results, single sign-on and advanced behavioral analysis on quoted pricing. A small team without a data role will use little of that and will find Mixpanel simpler for the same core job.

Do Mixpanel and Amplitude have startup programs?

Both do. Mixpanel gives companies founded less than five years ago with up to $8 million in total funding their first year free on its Startup Plan. Amplitude gives startups with under $10 million in funding and fewer than 20 employees one free year on its Growth plan.

Sources

Prices, plan limits and product facts on this page were checked against the vendors' own pages on September 30, 2026. Vendors change both without notice, so treat the figures as of that date.