Visibility in this ranking can be paid for. Payment gives a vendor more visibility, higher up on the review pages; it never adds a vendor, and it never changes a word of the review. The largest vendors in data removal services
cannot hold places 1 to 3. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category,
wherever the category has them; the established names follow from place 4 in their ranked order. How it works: placement disclosure ·
editorial process.
The 11 tools, reviewed
#1 Optery
Tiered removal with a free exposure scan · United States · optery.com
Free exposure report Published site counts Human privacy agent on higher tiers
Optery earns the top place because the page tells a buyer what each tier does. Free Basic returns an exposure report with screenshots from Google and Bing results, so the first judgment costs nothing. Paid tiers state their coverage as 380+, 555+ and 625+ sites, and Extended adds an assigned human agent for odd cases plus reports with before-and-after images roughly every 90 days.
- Pricing: Per person / year. Free Basic tier; Core $39/year ($3.99 monthly), Extended $149/year ($14.99 monthly), Ultimate $249/year ($24.99 monthly); 30-day money-back guarantee. Free plan: free plan.
- Best for: Buyers who want to see results before paying
- Strengths: Free exposure report with screenshots; Self-service removal tools; Automated removals from 380+ to 625+ sites.
Where it falls short
The headline site counts shrink when the Expanded Reach option is off: Core falls from 380+ to 150+, Extended from 555+ to 330+. Core is fully automated with no human agent, and only one name and one city per user.
Wrong for
Someone who wants hands-off setup without choosing among four plans and a reach toggle, or a buyer outside the five supported countries, should look at a single-price service such as EasyOptOuts or a dedicated European erasure request.
Visit Optery →
#2 EasyOptOuts
Low-cost automated opt-outs for US residents · United States · easyoptouts.com
Lowest price US residents only Automated opt-outs
The pitch is narrow and it is kept: one price, $19.99 a year, and a list of covered sites printed on the front page, from 411.com to Whitepages. Founded by two friends who say they self-fund the service, it runs bots rather than staff, which keeps cost down and keeps your details inside fewer hands.
- Pricing: Per person / year. $19.99 per year for one person; business offering available on request via the site. Free plan: none.
- Best for: US residents on a small budget
- Strengths: Opt-outs on 200+ sites; Fully automated requests; Rescan every four months.
Where it falls short
There is no human to ask about a stubborn profile, no custom removal, no family plan and no free tier or trial on the pricing page.
Wrong for
Anyone outside the United States, anyone being stalked or harassed and needing a person to chase a specific page, or a household wanting one account for several members, needs a tier with humans or family seats.
Visit EasyOptOuts →
#3 Kanary
Removal with team seats, SSO and an API · United States · kanary.com
SOC 2 certified Team and admin accounts API and SSO
Kanary started in 2020 with a web app for personal removal and now sells hardest to organizations. The pricing page is plain: Core at $250 a year, Advanced at $500, half price for added family members, and Team plans of five seats or more with unlimited free administrator accounts. An admin can upload profiles with just name, city, state and birth year, or invite members through SSO.
- Pricing: Per account / year. Core $250/year per account; Advanced $500/year per account; family members 50% off; Team plans start at 5 seats with unlimited free admin accounts. Free plan: none.
- Best for: Teams protecting executives or clients
- Strengths: Search engine and data broker scans; Monthly managed removals on Core; Weekly scans on Advanced.
Where it falls short
Core scans monthly and files monthly removal requests, which is slow compared with services that run continuously. The weekly and daily scans and unlimited custom removals sit on Advanced, some marked as extra-cost configurations. Individual buyers pay several times what Incogni or Optery charge.
Wrong for
A single person who wants the cheapest automated coverage should start with EasyOptOuts or Optery's paid Core tier, since Kanary's per-account price and team features go unused by an individual.
Visit Kanary →
#4 Incogni
Automated broker removal inside the Surfshark group · United States · incogni.com
420+ brokers Family plans Surfshark group
Incogni is the brand most buyers hear about first, and its pricing page is easy to read: Standard automates removal across 420+ public and private brokers, Unlimited adds a custom removal feature covering 3,000+ further sites plus phone support, and family versions cover up to five members. Every plan comes with monthly progress reports and recurring requests.
- Pricing: Per person / month. Standard $7.99/month billed annually at $95.88. Free plan: none.
- Best for: Hands-off buyers wanting a known brand
- Strengths: Automated removal on 420+ brokers; Recurring removals; Multiple emails, addresses and phones.
Where it falls short
The cheapest plan has no custom removals, so a profile on a site outside its list stays up. The page itself admits some requests take over 30 days, which punishes monthly billing.
Wrong for
Someone with a specific stalking or harassment problem, who needs a person to find and remove individual pages, should buy a tier with human agents.
Visit Incogni →
#5 DeleteMe
Subscription removal since 2011, run by Abine · United States · joindeleteme.com
Since 2011 Quarterly reports Business plans
DeleteMe is the older name in this list: its site says the company has been in business since 2011, built and run by Abine, Inc. Every plan lists custom removal requests alongside automated work, unlimited aliases and previous names, email and phone masking, quarterly privacy reports and support by email, chat and phone.
- Pricing: Per person / year. Plans for 1, 2 or 4 people on 1-year or 2-year terms; a premium plan is listed; the amounts load by script and could not be read on 29 October. Free plan: none.
- Best for: Users who want reports and phone support
- Strengths: Removal from major data brokers; Quarterly privacy reports; Custom removal requests.
Where it falls short
The pricing page renders its numbers by script, so a buyer sees plan names before seeing a price. The list of covered brokers is behind separate pages.
Wrong for
A person who wants a free exposure scan before paying, or a published per-tier site count to compare line by line, will find Optery's free tier a more open starting point.
Visit DeleteMe →
#6 Aura
Identity protection bundle with broker removal · United States · aura.com
Identity bundle Free trial US-based support
Aura sells removal as a line in an identity-protection plan rather than as the product. The individual plan lists data removal from 425+ broker and people-search sites, junk mailers and Google search, plus credit monitoring across three bureaus, up to $1 million in insurance per adult, a VPN, antivirus and a password manager, with a 14-day free trial and a 60-day refund on annual plans.
- Pricing: Per plan / month. Individual $12/month billed annually or $15 monthly (10 devices); Couple $22; Family $32 (5 adults, unlimited kids); 14-day free trial; 60-day money-back on annual plans. Free plan: free trial.
- Best for: Buyers who also want identity insurance and credit monitoring
- Strengths: Data removal from 425+ brokers; Junk mail and Google search removal; Unused account cleanup.
Where it falls short
The removal is a feature, not the focus, and the page does not show per-tier coverage or sample reports. Insurance is marked with a footnote and applies to eligible expenses. Monthly billing is $15 against $12 on annual plans.
Wrong for
A buyer who needs only removal and already has a VPN, antivirus and credit monitoring pays for features they will not use, so a dedicated service is the leaner purchase.
Visit Aura →
#7 Privacy Bee
Three-tier removal service based in Atlanta · United States · privacybee.com
SOC 2 certified Staffed top tier 1,295 brokers on Pro
Privacy Bee's pricing page is the most detailed breakdown in the category. Essentials covers 560 people-search sites, Pro 1,295 brokers across people search, background checks, job recruiting, healthcare and more, and Signature adds expedited takedowns under 24 hours and analysts the company says are employees in Atlanta. Extras include a private email proxy for brokers, maps blurring and breach monitoring.
- Pricing: Per person / month. Essentials about $8/month, Pro about $16/month, Signature about $67/month, all approximate when billed annually; 30-day money-back guarantee. Free plan: none.
- Best for: Households wanting wide automated coverage
- Strengths: Essentials: 560 people-search sites; Pro: 1,295 brokers plus 185,192 sites supported; Private email proxy.
Where it falls short
The jump from $16 to $67 a month is large, and prices are shown as approximate when billed annually. The 185,192 sites figure is the vendor's own number for a long tail the company says it can reach.
Wrong for
A buyer who wants a flat low price should look at EasyOptOuts, and anyone uncomfortable signing a power of attorney should confirm the service works acceptably without it.
Visit Privacy Bee →
#8 Atlas Privacy
Removal for families, officers and public figures · United States · atlas.net
Family coverage Daniel's Law focus Y Combinator-backed
Atlas Privacy began by removing data for celebrities, officers and public figures by hand, joined Y Combinator in May 2021 and now sells a self-service version. The free plan shows where your data is being sold and links 50+ opt-out guides. Premium costs $150 a year and covers you plus five family members, with continuous scanning and automatic removal when a profile reappears.
- Pricing: Per household / year. Free plan; Premium $150/year covering you and 5 family members (shown as $9/month on the page); Enterprise on request. Free plan: free plan.
- Best for: Families and public-facing professionals
- Strengths: Free exposure scan; 50+ DIY opt-out guides; Removal from 150+ sites.
Where it falls short
Coverage is stated as 150+ sites on the home page but as hundreds on the pricing page, and no per-site list was visible. The page shows both a $150 yearly figure and a $9 monthly figure that do not match.
Wrong for
Someone who wants verified, itemized coverage numbers and a named legal entity before handing over a family's details should favor a vendor that publishes both.
Visit Atlas Privacy →
#9 Cloaked
Phone and email masking app that includes removal · United States · cloaked.com
Alias-first app Call Guard Includes VPN
Cloaked comes at the problem from the other side: instead of only deleting what is out there, it hands out phone numbers and email addresses to give to new companies. Its plans list data removal from 1000+ sites, unlimited phone and email aliases, call blocking, dark web and SSN monitoring, a password manager, a VPN and identity-theft insurance.
- Pricing: Per plan / month. Individual $14.99/month or $119.99/year; Couple $19.99/month or $174.99/year; Family $29.99/month or $299.99/year. Free plan: none.
- Best for: People who want aliases more than deletion
- Strengths: Data removal from 1000+ sites (vendor claim); Unlimited phone and email aliases; Call Guard for spam calls.
Where it falls short
The 1000+ sites number is the vendor's claim, not a verified count, and the pricing page shows no per-site list or sample report. Removal is secondary to aliasing, and the bundle includes tools many people already own.
Wrong for
If the only job is deleting existing profiles, the alias, VPN and password-manager parts are overhead, and Incogni or EasyOptOuts cover the removal need for less.
Visit Cloaked →
#10 PrivacyHawk
Mobile app for footprint cleanup and removal · United States · privacyhawk.com
App-first Identity coverage on Platinum AI-assisted
PrivacyHawk is a mobile-first product that finds companies holding your data and sends removal and unsubscribe requests, covering data brokers, old accounts and mailing lists in one flow. Premium at $74.99 a year includes monthly removals and continuous monitoring; Platinum at $124.99 adds dark web monitoring, SSN and credit alerts, and $5 million of identity-theft coverage. A four-person family version costs $199.99 or $299.99.
- Pricing: Per person / year. Premium $19.99/month or $74.99/year; Platinum $29.99/month or $124.99/year; Family (4 people) Premium $199.99/year and Platinum $299.99/year. Free plan: none.
- Best for: App-first users who like unsubscribing and removal in one place
- Strengths: Automatic monthly removals; Continuous monitoring; Digital footprint cleanup.
Where it falls short
The page publishes no broker count and no sample report, so coverage cannot be compared with Optery or Incogni. Monthly billing is expensive, at $19.99 against $74.99 yearly. Identity-theft coverage depends on the higher plan and its policy terms.
Wrong for
Anyone who wants itemized proof of each broker handled, or who rejects a mobile-app-first workflow, should pick a service that publishes site lists and reports.
Visit PrivacyHawk →
#11 Permission Slip
Free app for sending opt-out and deletion requests · United States · permissionslipcr.com
Free app Plus tier Run by DeleteMe
Permission Slip is a phone app that asks companies to stop selling your data or delete your account, and the site says it has submitted more than 5 million requests. Its page now says it has joined DeleteMe, and the app store listing names Abine Inc as seller. The free plan sends opt-out and deletion requests and tracks their status.
- Pricing: Free + paid tier. Free app for opt-out and deletion requests; a paid Plus tier adds automatic opt-outs from 100+ data brokers (amount not shown on the page checked). Free plan: free plan.
- Best for: DIY users who want a free starting point
- Strengths: Opt-out and deletion requests; Request status tracking; Auto opt-out from 100+ brokers (Plus).
Where it falls short
The free plan does not remove broker profiles automatically, you drive each request yourself. The Plus price was not visible on the page checked, and the coverage figure is only '100+' brokers. It has no rescan promise and no reports.
Wrong for
Someone with a stalker or a public-facing job, or who wants a complete scan and rescan schedule, needs a service that finds profiles itself and sends reports.
Visit Permission Slip →
Questions and answers
What is the best data removal service in 2026?
Optery ranks first of 11, best for buyers who want to see results before paying. EasyOptOuts is second (uS residents on a small budget) and Kanary third (teams protecting executives or clients). Places 1 to 3 go to challengers, vendors outside the best-known brands, wherever the category has them.
Do data removal services actually remove everything?
No. They file opt-out requests, and brokers decide whether to comply and how long that takes. Incogni's own page notes some requests take over 30 days.
How often do removed profiles come back?
Brokers refill their databases from new sources, so profiles reappear. That is why every service in this ranking rescans on a schedule: EasyOptOuts every four months, Optery monthly on its automated tiers, Kanary monthly on Core and weekly on Advanced.
Is it cheaper to opt out of data brokers myself?
The money is cheaper, the time is not. Many brokers require a verification email, a form or a postal letter, and each one has its own rules.
Do these services work outside the United States?
Mostly not. EasyOptOuts says its service does not work for residents of other countries, and most of the others describe US brokers and US-based support teams.
What is the difference between Incogni's Standard and Unlimited plans?
Standard handles the 420+ brokers Incogni covers automatically. Unlimited adds a custom removal feature, where you point to a page showing your data and a specialist works on it, covering a further 3,000+ sites, plus live phone support.
Are the identity-protection bundles worth it for data removal alone?
Usually not. Aura's removal comes with credit monitoring, VPN, antivirus and a password manager, at $12 a month billed annually for one adult. That fits someone who also wants identity-theft insurance, since Aura lists up to $1 million per adult.
Which services offer a free option?
Three of the eleven.
Can a company buy removal for executives or staff?
Yes, several sell business plans. Kanary offers Team accounts with a five-seat minimum, SSO, API access and SOC 2 certification, and Privacy Bee advertises SOC 2 as well.
What happened to Mozilla Monitor Plus?
Mozilla closed it on 17 December 2025, saying it was refocusing on other privacy work. Initial deletion requests had already gone out, and Mozilla advised users to follow up with brokers directly.
Should I worry about handing my details to a removal service?
It is a fair worry, because you supply exactly what brokers hold. Read the privacy page for who processes the data.
