Editor Sebastiaan Smits ·
Published October 31, 2026 · Updated October 31, 2026
Heap buyers who want a way out usually object to one of three things: the six-month history on the free plan, session-based quotes on the upper tiers, or a roadmap now tied to Contentsquare. Most land on PostHog, Mixpanel or Amplitude, and the ones who care about hosting look at Countly.
Short answer: The closest replacements for Heap in our product analytics software ranking are PostHog, Countly and Kissmetrics. Choose PostHog if you want autocapture plus replay and flags in one tool, with longer retention than Heap's free plan. All 11 sit in Best Product Analytics Software in 2026; what follows contrasts them with Heap only and says when Heap should be kept.
Visibility in our rankings can be paid for. Payment moves a vendor's position within the shortlist; it never adds a vendor, and it never changes a word of the review or of this page. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
Heap's pricing page lists 6 months of data history on Free and 12 months on Growth. Pro and Premier list one year, with extra years sold as an add-on. A team that wants year-on-year cohorts has to move up a tier or move out.
Growth shows an estimate only after you install the snippet, and Pro and Premier use custom session pricing. Heatmaps and Session Replay appear as add-ons on Pro and Premier, so the quote depends on which of them you need.
Heap's homepage says it has joined forces with Contentsquare, and its legal page links to a Contentsquare data processing agreement. Buyers who picked Heap as a standalone vendor may want to see where the product goes before renewing.
These 11 are sorted by suitability as a Heap replacement, and the final column gives their position in our 12-product list.
| # | Alternative | Headquarters | Switch if | Our rank |
|---|---|---|---|---|
| 1 |  PostHog | United States | you want autocapture plus replay and flags in one tool, with longer retention than Heap's free plan | #1 |
| 2 |  Countly | United Kingdom | you need the data in a private cloud or on your own servers, and can accept a more engineering-led setup | #3 |
| 3 |  Kissmetrics | United States | your main question is which campaigns bring paying customers, and you will define the events yourself | #8 |
| 4 |  Mixpanel | United States | you want a long-standing event-analytics tool that offers autocapture as an option and a raw export route | #4 |
| 5 |  Amplitude | United States | you want autocapture and a two-year retention window without a quote, and can live with limited free-plan analysis | #5 |
| 6 |  Userpilot | United States | you want to act on analytics with in-app guides and checklists, and expect to pay from the Growth plan | #9 |
| 7 |  Usermaven | United States | marketing spend and revenue attribution matter more than in-product behavior, and you accept demo-led buying | #12 |
| 8 |  LogRocket | United States | engineers drive the buying decision and replay of real sessions matters more than building event charts | #10 |
| 9 |  UXCam | United States | your product is a mobile app and you want replay and heatmaps ahead of event charts | #11 |
| 10 |  Pendo | United States | you want guides and analytics from one vendor and a quote scaled to your user count, not your sessions | #6 |
| 11 |  Fullstory | United States | you want capture-everything behavior like Heap's, with replay at the center and quotes you can negotiate | #7 |
Covers autocapture of clicks and pageviews like Heap, then adds session replay, feature flags, experiments and error tracking under one login. A 1-year retention applies on the free tier and 7 years on pay-as-you-go. An MIT-licensed open source edition exists, but the cloud product is the one the pricing page describes.
Switch from Heap if you want autocapture plus replay and flags in one tool, with longer retention than Heap's free plan.
Sold as a managed private cloud (Flex) or as a self-hosted Enterprise install, with no per-seat charge. Funnels, retention and flows sit in an Intelligence add-on on Flex. It is a heavier setup than Heap's snippet, and the trial lasts 14 days.
Switch from Heap if you need the data in a private cloud or on your own servers, and can accept a more engineering-led setup.
Tracks people across devices and ties campaigns to signups and revenue in its Performance report, which is on the Growth plan. Its pricing page shows schema examples for SaaS and stores, so expect to define events instead of relying on a Heap-style capture-everything snippet.
Switch from Heap if your main question is which campaigns bring paying customers, and you will define the events yourself.
Event-based reporting with funnels and retention, where Autocapture is an SDK setting that is available on every plan. Mixpanel also lists replays and feature flags on its free plan. Raw events leave through a JSONL export API, which matters if you later switch again.
Switch from Heap if you want a long-standing event-analytics tool that offers autocapture as an option and a raw export route.
One SDK snippet captures page views, clicks, form interactions and file downloads on web, and every plan includes Session Replay and unlimited seats. Several analysis features, such as custom events and formulas, are not on its Free plan, and Plus lists 2-year data retention.
Switch from Heap if you want autocapture and a two-year retention window without a quote, and can live with limited free-plan analysis.
Pairs analytics with in-app guides, surveys and a resource center, priced by monthly active users rather than sessions. Event autocapture is listed on Growth, not Starter, and Growth keeps 3 years of data. It is a product-adoption tool first and a pure analytics tool second.
Switch from Heap if you want to act on analytics with in-app guides and checklists, and expect to pay from the Growth plan.
Leans toward marketing attribution: multi-touch models, paid-ads attribution and funnels, with automatic event tracking, cookieless tracking and an ad-blocker bypass in every plan. Plans are sold through a demo. Enterprise adds BigQuery export and on-premise deployment, and no price is published.
Switch from Heap if marketing spend and revenue attribution matter more than in-product behavior, and you accept demo-led buying.
Starts from session replay for frontend teams, with analytics events, error events and logs included without a cap, plus funnels and path analysis. Pricing follows a monthly-session slider on annual contracts. Self-hosting is an Enterprise option, and Core carries no AI summaries.
Switch from Heap if engineers drive the buying decision and replay of real sessions matters more than building event charts.
Built around session replay, heatmaps, user journeys and issue analytics, with funnels, retention and segments alongside, and its site frames the replay as available for apps and websites. The price comes from a form that asks about team size and sessions, so nothing can be budgeted up front.
Switch from Heap if your product is a mobile app and you want replay and heatmaps ahead of event charts.
Combines product analytics with in-app guides on every plan, and its pricing page promises retroactive analytics back to the day Pendo is installed. Base, Core and Ultimate are quoted on monthly active users. Session Replay starts at Core, so the cheapest tier lacks it.
Switch from Heap if you want guides and analytics from one vendor and a quote scaled to your user count, not your sessions.
Records the full digital experience (Fullcapture) and lists retroactive data history, data export, heatmaps, funnels and retention across its plans. Mobile, Guides and Surveys, and StoryAI are paid add-ons. Business, Advanced and Enterprise are quote-only, with no price on the page.
Switch from Heap if you want capture-everything behavior like Heap's, with replay at the center and quotes you can negotiate.
Stay if your team asks its questions after launch and wants the data captured without a tracking plan. Heap's free plan lists core analytics charts, unlimited enrichment sources and SSO for up to 10K monthly sessions, and Premier adds a data warehouse integration and region-specific storage. For a small product with short-history needs, that is enough to keep.
Growth lists CSV exports and Premier lists data warehouse integration. The Free plan keeps only 6 months, so older data is already out of reach. Export reports and the event definitions you rely on before the plan ends.
Heap's pricing page lists visual event labeling and a definition history, so the events your reports use are definitions, not raw names. Write them down, recreate them in the new tool, and run both for one reporting cycle before cancelling.
Heap's developer docs list a user deletion API that needs an auth token. If your contract or privacy policy promises deletion after you leave, use it, and keep the request log with your cancellation notice.
Yes. heap.io still shows Heap plans and a Heap-branded pricing page, and its homepage says Heap has joined forces with Contentsquare.
Growth lists CSV exports and Premier lists data warehouse integration on Heap's pricing page. Its developer docs index lists APIs for sending data in, plus a user deletion API, and no bulk export API.
PostHog, Mixpanel (on every plan, by SDK setting), Amplitude, Fullstory and Usermaven all document some form of automatic capture, and Userpilot lists event autocapture on Growth.
PostHog gives 1 million events and 5,000 recordings a month, Mixpanel 1 million events, Amplitude 2 million events and Kissmetrics 100,000 events, all with no card needed per their pricing pages.
Yes, with four of these. PostHog has an MIT-licensed open source edition, Countly Enterprise is self-hosted, LogRocket Enterprise lists self-hosted, and Usermaven Enterprise lists on-premise.
Only PostHog documents it on the pages we read: its historical migration guide names Heap as a source and asks for ISO 8601 timestamps. Ask any other vendor before you rely on an import.
Figures for Heap and the alternatives come from the vendors' public pages, read on October 31, 2026. Treat them as a snapshot; rates and caps get revised often.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed October 31, 2026.
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