Editor Sebastiaan Smits ·
Published November 3, 2026 · Updated November 3, 2026
KnowBe4 is a security awareness training platform from KnowBe4, Inc. in Clearwater, Florida, and buyers leave it over the three-year price terms, the tiering of features and the quote-only top band. Most look at Phished, Hoxhunt or usecure first, and at Keepnet Labs when a published euro price list matters.
Short answer: The closest replacements for KnowBe4 in our security awareness training software ranking are Phished, Hoxhunt and usecure. Choose Phished if you want an automated program from a European vendor and accept a quote. All 11 alternatives below are ranked products from Best Security Awareness Training Software in 2026, and each says where it differs from KnowBe4 and when KnowBe4 is still the better choice.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.
The KnowBe4 euro list for security awareness training is quoted per seat per month on a 3-year term. Foundation runs from EUR 2.28 at 25 to 50 seats to EUR 1.55 at 501 to 1000 seats. Buyers who want a shorter commitment must ask what changes.
KnowBe4 limits Smart Groups on Foundation and makes them unlimited on Advanced. Add-ons such as PhishER Plus, Third-Party Integrations and Compliance Plus are priced separately per seat. The total for a security awareness training program therefore depends on the tier and the add-ons chosen.
Above 1000 seats KnowBe4 prices are quote-only. The pricing page shows no free trial of the paid platform, only a free Attack Simulation Test. The page also says list prices may change at any time and exclude VAT, so the figure on your invoice can differ.
Closest replacement first. The last column is our place in the full 12-product ranking.
| # | Alternative | Headquarters | Pricing | Key difference | Switch if | Our rank |
|---|---|---|---|---|---|---|
| 1 |  Phished | Belgium | Quote only; none | Automated phishing simulations and training from Leuven | you want an automated program from a European vendor and accept a quote | #1 |
| 2 |  Hoxhunt | Finland | Quote only; none | Gamified, personalized phishing training with incident automation | you want one vendor for training, phishing tests and incident response automation | #2 |
| 3 |  usecure | United Kingdom | Quote only; free trial | One-plan awareness platform built for MSPs and IT teams | you are an MSP or small IT team wanting one plan and monthly billing | #3 |
| 4 |  Keepnet Labs | United Kingdom | Per user / month; none | Human risk platform with five simulation channels | you want published prices per tier and multi-channel simulations such as vishing and smishing | #4 |
| 5 |  Adaptive Security | United States | Per seat / month; none | Training and simulations for deepfakes and AI-era attacks | you want to pay only for the simulation channels you pick | #5 |
| 6 |  Huntress Security Awareness Training | United States | Quote only; none | Episode-style training curated by the Huntress team | you want a published monthly price and a 12-month term instead of three years | #7 |
| 7 |  Living Security | United States | Quote only; none | Human risk management with games, simulations and an open framework | you want simulations, training and AI agent governance bought as separate modules | #8 |
| 8 |  Sophos Phish Threat | United Kingdom | Quote only; free trial | Simulations and modules for Sophos email and endpoint customers | you already run Sophos email or endpoint products and want a trial first | #9 |
| 9 |  SANS Security Awareness | United States | Quote only; none | Expert-written awareness content with maturity-model guidance | you want an expert-written content library and will buy through an advisor | #10 |
| 10 |  Cofense | United States | Quote only; none | Phishing defense that also trains employees on real attacks | you want training tied to phishing removal from inboxes and a managed program | #11 |
| 11 |  Mimecast Engage | United Kingdom | Quote only; none | Behavior nudges and training tied to Mimecast signals | you already use Mimecast and want awareness tied to its human risk signals | #12 |
Belgian vendor selling three plans, Core, Advanced and All-in-One, with no figures on its pricing page and an ask-for-advice button on each. It states no free plan or trial and no user limits. Core lists easy onboarding, though the page gives no setup time.
Switch from KnowBe4 if you want an automated program from a European vendor and accept a quote.
Pricing: Three plans (Core, Advanced, All-in-One) with prices shown only after contact (none)
Finnish vendor pricing per employee after a 30-minute scoping call, with no tiers and no figures. Its pricing page lists four products: Human Risk Management, Security Awareness Training, Phishing Training and Email Incident Response Automation. No free trial is mentioned there.
Switch from KnowBe4 if you want one vendor for training, phishing tests and incident response automation.
Pricing: Per employee, quoted after a 30-minute scoping call (none)
British vendor with one plan covering uLearn, uPhish, uBreach Starter, uPolicy and reporting. MSPs pay monthly per user with no minimum or long commitment, while IT teams pay per user annually. A free trial is offered. The pricing page states 200+ courses and 30+ languages.
Switch from KnowBe4 if you are an MSP or small IT team wanting one plan and monthly billing.
Pricing: A single plan with every module included; price on request, free trial offered (free trial)
London company with four published euro tiers from Essentials at EUR 1.04 to 1.56 up to Enterprise at EUR 1.95 to 2.72, by user band. Email phishing is the only simulator in Essentials. Vishing and smishing start at the 360 tier. No free trial is shown.
Switch from KnowBe4 if you want published prices per tier and multi-channel simulations such as vishing and smishing.
Pricing: Four tiers priced per user; €1.04 to €2.72 in the bands up to 1,000 users, above that on quote (none)
American vendor priced per seat, quoted by employee count and chosen products, with no figures published. Voice phishing is an add-on priced separately. The pricing page states no seat minimum or maximum, offers a demo and asks buyers whether a trial or pilot is available.
Switch from KnowBe4 if you want to pay only for the simulation channels you pick.
Pricing: Per seat, quoted by employee count and products; voice phishing priced as an add-on (none)
Full review: #5 of 12 in our ranking · Visit Adaptive Security →
Sold at USD 2.08 per learner per month at list price, billed monthly, with a free trial and no setup fees. Direct customers face a 50-seat minimum, MSPs none. Terms are 12 months and multi-year price protection is not offered. Part of a wider managed security platform.
Switch from KnowBe4 if you want a published monthly price and a 12-month term instead of three years.
Pricing: Described as scalable pricing; figures are on a separate pricing page (none)
Full review: #7 of 12 in our ranking · Visit Huntress Security Awareness Training →
Quotes only, per organization, by products chosen and workforce size, and you can buy one product or the platform. Products are Simulate, Train and Govern, the last covering AI agent governance. It offers a free vishing demo but no trial, and cites a Forrester Wave placement.
Switch from KnowBe4 if you want simulations, training and AI agent governance bought as separate modules.
Pricing: Quote after a demo; no figures published (none)
Full review: #8 of 12 in our ranking · Visit Living Security →
Product page lists more than 30 training modules in nine languages and a free trial link of unstated length. No price is shown. Sophos Synchronized Security can link it with Sophos Email to find at-risk users, which suits Sophos customers more than mixed environments.
Switch from KnowBe4 if you already run Sophos email or endpoint products and want a trial first.
Pricing: Not stated on the product page; a free trial is offered and pricing is by quote (free trial)
Full review: #9 of 12 in our ranking · Visit Sophos Phish Threat →
Training library from SANS with over 50 modules across 6 tracks, translated into over 34 languages. No prices and no online checkout: buyers go through a training advisor or a group purchasing link. The page does not mention a free trial for this product.
Switch from KnowBe4 if you want an expert-written content library and will buy through an advisor.
Pricing: Sold through training advisors and group purchases; no prices on the page (none)
Full review: #10 of 12 in our ranking · Visit SANS Security Awareness →
Phishing defense vendor whose training is built from real phishing attacks. Its homepage describes a remediation product that removes whole campaigns from inboxes. It shows no price, no trial and no language count, only a Request a Demo button, and no legal entity or address.
Switch from KnowBe4 if you want training tied to phishing removal from inboxes and a managed program.
Pricing: Quote after a demo; no prices on the site (none)
Appears on the Mimecast site as Engage Security Awareness, with the tagline about human risk signals. The homepage gives no price, free assessment, module count or language count. It makes most sense for customers already inside the Mimecast email security family.
Switch from KnowBe4 if you already use Mimecast and want awareness tied to its human risk signals.
Pricing: Multiple plans by program maturity, quoted on request; a free risk assessment is offered (none)
Full review: #12 of 12 in our ranking · Visit Mimecast Engage →
KnowBe4 remains a sound choice when you can commit to three years and want a vendor with published euro prices by seat band. The Foundation and Advanced tiers are priced in a public table, so a 25 to 1000 seat security awareness training budget can be forecast before any sales call. KnowBe4 also lists a Risk Score built on 316 indicators and a Microsoft Defender tie-in.
We could not confirm from KnowBe4 pages what data export the platform offers. Ask KnowBe4 in writing for campaign history, user results and training records in a file format before the term ends, because three-year contracts leave little room to correct this afterward.
A 3-year term means switching is cheapest at renewal. Ask your account contact for the exact end date and notice period. Run a pilot with the new security awareness training vendor on a small group before the old term ends.
Smart Groups and the integrations used for event coaching and risk signals are KnowBe4 settings. A new security awareness training platform needs its own groups, user sync and reporting. Write down your current group rules first, then compare them with what the new vendor supports.
KnowBe4 lists SAT Foundation at EUR 2.28 to EUR 1.55 and SAT Advanced at EUR 3.56 to EUR 2.65 per seat per month in the 25 to 1000 seat bands. The page labels it May 2026 list pricing on a 3-year term, excluding VAT.
The KnowBe4 pricing page shows no free trial of the paid platform. The only free item it names is a free Attack Simulation Test. Of the alternatives, usecure, Sophos Phish Threat and Huntress show a free trial on their own pages.
Keepnet Labs publishes euro prices by tier and user band, and Huntress publishes USD 2.08 per learner per month. Phished, Hoxhunt, Adaptive Security, Living Security, SANS and Cofense show no figures on the pages we read.
The pricing page does not say whether a three-year KnowBe4 term can be ended early. Ask KnowBe4 for the cancellation and notice terms in writing before you sign or switch. Huntress states a standard 12-month term for comparison.
KnowBe4 pages we read do not describe data export, so ask for a written list of exportable reports and formats. Keep exported results for audit evidence of training completion before you close the account.
KnowBe4, Inc. gives its legal notices address as 33 N Garden Ave, Suite 1200, Clearwater, FL 33755. The legal page does not state a jurisdiction of incorporation. European options include Phished, Hoxhunt, usecure and Keepnet Labs.
Prices, plan limits and product facts about KnowBe4 on this page were checked against the vendors' own pages on November 3, 2026. Vendors change both without notice, so treat the figures as of that date.
Sebastiaan Smits, Founder, wrote, edited and fact-checked this page.
Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed November 3, 2026.
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