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Popup builder and lead capture software · 11 alternatives

OptinMonster alternatives: 11 compared

OptinMonster is a lead capture platform billed by campaign impressions, and buyers look past it when the renewal price is a multiple of the first-year price or when a tier locks features such as A/B testing. Most go to OptiMonk, Sleeknote or Poptin, and to Popupsmart, Hello Bar or Picreel when a free plan matters.

Short answer: The closest replacements for OptinMonster in our popup builder and lead capture software ranking are OptiMonk, Sleeknote and Poptin. Choose OptiMonk if you want a free plan that does not expire and no feature locked to a higher tier. All 11 alternatives below are ranked products from Best Popup Builder and Lead Capture Software in 2026, and each says where it differs from OptinMonster and when OptinMonster is still the better choice.

Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. The first three alternatives go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow in their ranked order. How it works: placement disclosure · editorial process.

OptinMonster at a glance

  • Headquarters: United States
  • Pricing model: Per campaign impression band
  • Pricing: Plans $9 to $67 a month billed annually as an introductory price; renewals are $210, $570, $870 and $1,470 a year; no free plan.
  • Free option: None
  • Built for: WordPress and content sites with a budget
  • Wrong for: Wrong for a small store that wants a free plan or monthly billing without a surprise at renewal, and for an agency with many client sites on one plan. Poptin or OptiMonk cost less.
  • Place in our ranking: #4 of 12
  • Website: optinmonster.com

Facts from our popup builder and lead capture software ranking, last checked November 3, 2026.

Why buyers look past OptinMonster

  1. The renewal price is a multiple of the first year

    OptinMonster shows Basic at 9 dollars a month on annual billing, 108 dollars billed today, and says it renews at 210 dollars a year. Plus goes from 324 to 570 dollars, Pro from 444 to 870 dollars and Growth from 804 to 1,470 dollars. A budget built on the first invoice is too low.

  2. Features are held back by tier

    OptinMonster lists A/B testing from Plus, exit intent from Pro, and coupon wheel campaigns and OnSite Retargeting for Growth only. A team that wants to test a popup or trigger it on exit pays for a higher plan first. Several rivals publish no such gates.

  3. There is no permanent free plan and renewal is automatic

    OptinMonster offers a free try with 500 impression credits that upgrades to Plus when they run out. Its pricing FAQ says new plans are billed annually by default and renew automatically. Anyone who wants a free tier to stay on has to look elsewhere.

11 alternatives at a glance

Closest replacement first. The last column is our place in the full 12-product ranking.

#AlternativeHeadquartersPricingKey differenceSwitch ifOur rank
1OptiMonkHungaryPer pageview band + AI credits; free planPopup builder with an AI agent that drafts campaignsyou want a free plan that does not expire and no feature locked to a higher tier#1
2SleeknoteDenmarkPer monthly visitor band; free trialPopups and gamified campaigns priced by monthly visitorsyou want a long refund window and prices in euros that rise by visitor band#2
3PoptinIsraelPer visitor band; free planPopups and forms with built-in email campaignsyou want a free plan to test on one domain and popups plus email in one account#3
4PopupsmartUnited StatesPer pageview band; free planPopup builder with AI drafts and 500 templatesyou want a free plan with one live popup and higher pageview limits per dollar#5
5Hello BarUnited StatesPer popup view band; free planPopups, bars and inline forms since 2012you want A/B testing on every paid plan and mainly run simple bars and popups#6
6ConvertfulBritish Virgin IslandsPer pageview band; free trialWidgets, bars and welcome mats synced two ways with CRMsyou want CRM sync and webhooks at a lower entry price and accept branding on the entry tier#7
7JustunoUnited StatesPer visitor band; free trialEcommerce popups with visitor identificationyou run an online store and want a vendor-managed service with no contract#8
8PrivyUnited StatesPer contact / page views; free trialEcommerce email and SMS platform with popup displaysyou want popups, email and SMS billed together, or a cheaper displays-only plan#10
9PicreelUnited StatesPer pageview band; free planExit-intent popups and surveys from the ProProfs familyyou want a low monthly price for 50,000 pageviews and a free plan on many domains#11
10WisepopsFranceQuote after demo; noneOnsite campaigns, feed, web push and recommendationsyou are happy to book a demo and get a quote before you compare prices#9
11ZotaboxVietnamPer plan tier; free trialBundle of 20+ onsite marketing widgetsyou want several onsite widgets from one vendor and will confirm the price yourself#12

What each alternative does differently

1. OptiMonk

Popup builder with an AI agent that drafts campaigns · Hungary

OptiMonk has a free plan with 10,000 pageviews a month and one domain, with no expiry. Paid plans run by pageview band plus AI credits and domains. Its pricing page says no plan has feature gates and none adds OptiMonk branding. Pricing follows pageviews, not campaign impressions.

Switch from OptinMonster if you want a free plan that does not expire and no feature locked to a higher tier.

Pricing: Free up to 10,000 pageviews a month; paid plans from $19 a month billed yearly ($29 monthly), rising with pageviews, AI credits and domains. (free plan)

Full review: #1 of 12 in our ranking · Visit OptiMonk →

2. Sleeknote

Popups and gamified campaigns priced by monthly visitors · Denmark

Sleeknote prices by monthly visitor band in euros, from Core at 49 euros billed annually for up to 25,000 visitors. Gamification is a paid add-on. It offers a 14-day trial and a 100-day money-back window on annual plans, and quotes only on request above 500,000 visitors.

Switch from OptinMonster if you want a long refund window and prices in euros that rise by visitor band.

Pricing: Core from 49 euros a month billed annually (62 monthly) up to 25,000 visitors; Core plus Gamification from 68 euros annually; custom quote above 500,000 visitors. (free trial)

Full review: #2 of 12 in our ranking · Visit Sleeknote →

3. Poptin

Popups and forms with built-in email campaigns · Israel

Poptin has a free plan for 1,000 visitors a month on one domain, which keeps the Poptin credit. Basic is 25 dollars a month billed annually for 10,000 visitors. Pro covers four domains. A separate email tier exists, so email campaigns can sit in the same account.

Switch from OptinMonster if you want a free plan to test on one domain and popups plus email in one account.

Pricing: Free forever for 1,000 visitors a month; popup-only plans from $25 a month billed annually for 10,000 visitors; combined email and popup plans priced by contacts. (free plan)

Full review: #3 of 12 in our ranking · Visit Poptin →

4. Popupsmart

Popup builder with AI drafts and 500 templates · United States

Popupsmart has a free plan with 5,000 pageviews, one website and one live popup. Basic costs 39 dollars a month, or 32.50 billed yearly, for 50,000 pageviews. A/B testing is not listed on Basic, only from Advanced, and each plan carries an email quota.

Switch from OptinMonster if you want a free plan with one live popup and higher pageview limits per dollar.

Pricing: Free for 5,000 pageviews; paid from $39 a month monthly ($32.50 annual) for 50,000 pageviews; Expert $132.50 annual for 500,000. (free plan)

Full review: #5 of 12 in our ranking · Visit Popupsmart →

5. Hello Bar

Popups, bars and inline forms since 2012 · United States

Hello Bar offers a free plan with unlimited popups but only 5,000 views for the life of the account. Paid tiers are priced by popup views, and its pricing page lists A/B testing, CSV export and unlimited subscribers on every paid plan, with no tier gating of tests.

Switch from OptinMonster if you want A/B testing on every paid plan and mainly run simple bars and popups.

Pricing: Free for 5,000 lifetime views; paid plans listed at $29, $49 and $99 a month billed annually on one table and $39, $69 and $129 on another. (free plan)

Full review: #6 of 12 in our ranking · Visit Hello Bar →

6. Convertful

Widgets, bars and welcome mats synced two ways with CRMs · British Virgin Islands

Convertful sells Solo at 9 dollars a month, or 7 billed yearly, for 10,000 pageviews, with its own branding shown. Starter adds three sites, two-way CRM sync, A/B testing and webhooks. There is a 14-day trial on each tier and no free plan.

Switch from OptinMonster if you want CRM sync and webhooks at a lower entry price and accept branding on the entry tier.

Pricing: Solo $9 a month monthly ($7 yearly) for 10,000 pageviews; Starter $29 ($17 yearly); Growth $69 ($47); Enterprise $179 ($97). (free trial)

Full review: #7 of 12 in our ranking · Visit Convertful →

7. Justuno

Ecommerce popups with visitor identification · United States

Justuno is sold to online stores. Lite is 59 dollars a month with no contract for up to 10,000 visitors. Done-For-You is 299 dollars a month and adds an account manager and a Slack channel. Visitor identification is a separate add-on, called Spotlight, and it is priced apart.

Switch from OptinMonster if you run an online store and want a vendor-managed service with no contract.

Pricing: Lite $59 a month for up to 10,000 visitors; Done-For-You $299 a month for up to 20,000 visitors; Enterprise by quote; Spotlight is an add-on. (free trial)

Full review: #8 of 12 in our ranking · Visit Justuno →

8. Privy

Ecommerce email and SMS platform with popup displays · United States

Privy sells popups as part of a store messaging platform. Its displays-only plan starts at 24 dollars a month for 10,000 page views, while the Email plan starts at 30 dollars and is priced by mailable contacts. SMS is an add-on. It offers a 15-day trial and no free plan.

Switch from OptinMonster if you want popups, email and SMS billed together, or a cheaper displays-only plan.

Pricing: Email and SMS from $30 a month for mailable contacts with 250 SMS credits; displays only from $24 a month by page views; 15-day free trial. (free trial)

Full review: #10 of 12 in our ranking · Visit Privy →

9. Picreel

Exit-intent popups and surveys from the ProProfs family · United States

Picreel has a free plan for up to 5,000 pageviews a month with unlimited campaigns and domains listed. Essentials is 9.99 dollars a month for 50,000 pageviews and one domain, and Business is 39.99 for 200,000 pageviews. The annual totals are twelve times the monthly price.

Switch from OptinMonster if you want a low monthly price for 50,000 pageviews and a free plan on many domains.

Pricing: Free up to 5,000 pageviews a month; Essentials $9.99 a month annually (50,000 pageviews, one domain); Business $39.99 annually (200,000 pageviews, five domains). (free plan)

Full review: #11 of 12 in our ranking · Visit Picreel →

10. Wisepops

Onsite campaigns, feed, web push and recommendations · France

Wisepops shows no plan prices on its pricing page. The route in is a demo booking, and the Get started button leads to a results finder, not to checkout. No free plan is shown. A price comparison with OptinMonster is therefore possible only after a sales conversation.

Switch from OptinMonster if you are happy to book a demo and get a quote before you compare prices.

Pricing: Demo-led; the pricing page states plans starting at 599 or 499 per month depending on the passage, by pageviews, in USD or EUR. (none)

Full review: #9 of 12 in our ranking · Visit Wisepops →

11. Zotabox

Bundle of 20+ onsite marketing widgets · Vietnam

Zotabox presents a package of onsite widgets with customer support and lists a 14-day free trial. We could not read its plan prices, because the pricing address returned an error when we checked. Its scope is a widget bundle, not a pure popup builder.

Switch from OptinMonster if you want several onsite widgets from one vendor and will confirm the price yourself.

Pricing: 14-day free trial; plan prices sit on a login-gated membership page that we could not read, so no figure is given. (free trial)

Full review: #12 of 12 in our ranking · Visit Zotabox →

When OptinMonster is still the right choice

OptinMonster is still a fair choice for a site that needs A/B testing and has already budgeted for the renewal figures. Plus gives A/B testing and Pro adds exit intent. All plans carry a 14-day money-back guarantee, so a small test costs little. If Retyp, LLC doing business as OptinMonster already fits your stack, the move may not pay.

What to expect when you switch from OptinMonster

  1. Check the renewal date before you give notice

    OptinMonster's pricing FAQ says new plans are billed annually and renew automatically. Find the renewal date in your account and decide before it, because the renewal prices are 210, 570, 870 and 1,470 dollars a year by plan. The 14-day money-back guarantee is on the pricing page; we did not verify how it applies at renewal.

  2. List the campaigns that use gated features

    Write down which OptinMonster campaigns use A/B tests, exit intent, coupon wheels or retargeting, since tiers differ on these. Then check each target's pricing page: OptiMonk says it has no feature gates, Hello Bar lists A/B testing on all paid plans, and Popupsmart lists it from Advanced.

  3. Rebuild campaigns and run both tools briefly

    We found no public statement that OptinMonster campaigns can be exported to another tool, so plan to rebuild each one. Start a trial or free plan of the new tool, which most alternatives offer, and run both for a short overlap before you end the old plan.

Questions and answers

How much does OptinMonster cost at renewal?

OptinMonster renews at 210 dollars a year for Basic, 570 for Plus, 870 for Pro and 1,470 for Growth. The first-year figures are 108, 324, 444 and 804 dollars billed on annual plans, according to its pricing page. Monthly subscriptions are available separately.

Does OptinMonster have a free plan?

No permanent one. OptinMonster offers a free try with Basic features and 500 impression credits, and it upgrades to Plus when the credits are used up. Free plans exist at OptiMonk, Poptin, Popupsmart, Hello Bar and Picreel, each with its own pageview or view limit.

Does OptinMonster renew automatically?

Yes. OptinMonster's pricing FAQ says all new plans are billed annually by default and renew automatically. We did not verify the cancellation steps or any notice period, so read your account terms and order confirmation before the renewal date.

Can I export my OptinMonster campaigns?

We could not verify it. The OptinMonster pages we read state no campaign export format, so assume you rebuild each campaign by hand. Ask OptinMonster support in writing which lead data and campaign settings you can download, before you cancel.

Which OptinMonster alternatives have A/B testing?

OptiMonk says no plan has feature gates, and Hello Bar lists A/B testing on every paid plan. Popupsmart lists it from Advanced, and Convertful from Starter. OptinMonster itself starts A/B testing at Plus. Check the current tier table of any tool before you buy.

Who owns OptinMonster?

OptinMonster's terms say the site is owned and operated by Retyp, LLC doing business as OptinMonster. They say the site is controlled from the United States and that Florida law governs disputes. The terms give no registered street address or state of organisation.

Which OptinMonster alternative is cheapest?

Among published prices, Picreel's Essentials plan is 9.99 dollars a month for 50,000 pageviews, and Convertful's Solo is 7 dollars a month billed yearly. Several others have free plans. Limits differ, since pageviews, visitors and impressions are counted differently, so compare on your own traffic.

Sources

Prices, plan limits and product facts about OptinMonster on this page were checked against the vendors' own pages on November 3, 2026. Vendors change both without notice, so treat the figures as of that date.

Who wrote this

Sebastiaan Smits Sebastiaan Smits, Founder, wrote, edited and fact-checked this page. Founder of The Interregnum and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page here; research and drafting are AI-assisted. Last reviewed November 3, 2026. How we review.